These points in time, careful rumor-micro-micro-letter letter rumors-IT information
Micro letter on the "rumors" concentration found in what time period? What is read more than 20 million, the number of points like 100,000 + articles are lurid rumors? A few days ago, Sun Yat-sen University data communication laboratory combined security team released the annual rumor analysis report of app. Reports show that rumors published peak concentration in the day's evening of the week, and zhousi、Yi in the year for vacations.
Analyzed in the report in April 2015 to March 2016, among the public were reporting more suspected rumor article a total of 2,175, classify these rumors through technical analysis, looking for their propagation. Results show that the rumors published peak concentration in the day's evening of the week, and zhousi、Yi for winter and summer holidays of the year, because these are relatively non-peak hours, people are free to read and share also gives Rumors spread more likely. In one day, "rumors" are often just before noon at 11 this time first peak and 17 o'clock to 21 o'clock is the second peak. This is largely because at 11 o'clock noon close for lunch and NAP time, 17 points close to the time of day, rumors like of "leisure" in.
In the rumor category, health, personal safety and property security, political, economical and social order, love forward, marketing and advertising, Gonzo, sex is common. Among them, the highest proportion are false reports, up to 31.4% per cent, consisting largely of social policy/order, the economic situation, followed by health category, 15.1%, mainly related to food security, disease and health care and so on.
In more than 2000 pieces of suspected rumors, there are 5 number of rumors of a single reading is close to or more than 20 million, combined with the were forwarded by public, which is a huge influence. The report shows that Yao Beina, Fu Biao treatment doctors finally stand up and tell the truth! And of you, please be sure to for you girls, this is the latest scam! ', ' The 7 types of meat, doctors have banned HIV than arsenic once fitted, the home of both liquid and immediate death! Quickly spread! Such articles are rumors.
In fact, the "rumors" spread also has certain rules, exaggerated picture, horror titles, is the "standard". About 95% rumors had not applied to the original. From the perspective of inducing share tips on moral bundled the most effective, use public patriotism, moral pressure to spread.
这些时间点，千万小心
微信谣言 -
微信,谣言 - IT资讯
微信上的“谣言”集中在哪些时段出没？有哪些阅读量超过2000万、点赞数10万+的文章其实是耸人听闻的谣言？日前，中山大学大数据传播实验室联合微信安全团队发布《微信年度谣言分析报告》。报告显示，谣言发布的高峰集中在一天中的傍晚、一周中的周四、一年中的寒暑假。
《报告》分析了2015年4月至2016年3月间微信公众号中被举报较多的疑似谣言文章共2175条，通过技术分析将这些谣言进行分类，寻找它们的传播规律。结果显示，谣言发布的高峰集中在一天中的傍晚、一周中的周四、一年中的寒暑假，因为在这些相对非繁忙时间，人们更加有空进行阅读和分享，也为谣言传播提供了更多可能。而在一天当中，“谣言”往往在11点这个接近中午的时间出现第一个高峰，17时至21时是第二个高峰。这主要是因为中午11点接近午饭和午休时间，17点接近一天中的下班时间，谣言比较喜欢趁“闲”而入。
在谣言类别上，健康养生、人身安全、财产安全、政经和社会秩序、爱心转发、广告营销、奇闻趣事、色情等较为常见。其中，比例最高的是失实报道类，占比达31.4%，主要包含社会政策/秩序、经济状况等内容；其次为健康养生类，占15.1%，主要涉及食品安全、疾病和健康养身等内容。
在2000多条疑似谣言中，有5条谣言的单条阅读数都接近或超过2000万，再加上被多个公众号转发，其传播影响力可谓巨大。《报告》显示，《为姚贝娜、傅彪治病的名医终于站出来讲真话了！和你息息相关》、《请一定转给你身边的女生看，这是最新骗局！》、《这7种肉，医生已禁，比砒霜还毒》、《家里的这两种液体一旦合体，马上死亡！速速扩散！》等文章都是谣言。
其实，“谣言”的传播也有一定规律，夸张的图片、惊悚的标题几乎是谣言的“标配”。约95%的谣言都未申请原创。从诱导分享技巧上看，道德捆绑最有效，利用公众的爱国热情等实现道德压力传播。