Era of cross-border e-commerce today bid farewell to tax-free personal purchasing cross-border business or hard turning | | purchase _ news

CNS, Beijing, April 8 (reporter Wu Tao)-"the sea find a product, the lowest taxes 11.9%. "Today, cross-border e-commerce tax the new deal, and mail tax will also adjust.

Compared with the original, cross-border e-commerce goods according to tariffs, value-added tax and consumption tax on imports. Tax 70% per cent of statutory tax levy, cancellation shall be exempt from tax (there are 50 Yuan the following shall be exempt from tax), which means the end era of cross-border e-commerce duty-free.

Source map Lichen rhyme

The new deal: the minimum tax 11.9% goods such as milk prices

On March 24, the State Treasury three ministries issued a circular, April 8, cross-border e-commerce implementation of tax policies. Under the influence of the tax deal, prices of imported goods, foods, infant merchandise first.

To import powdered milk as an example, according to the original algorithm, provided that the transaction is below 500 Yuan tax exemption, according to 10% and mail tax after more than 500 Yuan. But now a 11.9% (traditional sales tax 17%,17%*70% about 11.9%) value added tax.

Because food, infant merchandise, most of its unit price less than 500 Yuan, so overall, this kind of increase in commodity tax. Of course, some of the goods and the tax after the new deal, but cheaper, original mail such as higher rates of 3C appliances, personal care merchandise; such as itself would not have to pay the consumption tax on imported clothing, according to 20% and mail tax in the past, after the new deal, tax rates reduced by 8.1%.

According to the new deal, cross-border e-commerce, retailing and import commodities, annual individual transaction limit of 20000 Yuan, single transaction limit of 2000, exceeds the limits in accordance with general trade taxes in full. Although within limits duty-free and tax discount, but in theory, Hai Tao a commodity is subject to value added tax and consumption tax, minimum tax 11.9%. This means that duty-free goods disappear completely.

In addition, 20000 per year trading limits, is not for everyone. Often Ms Hai Tao Zhan of Beijing, said that because the child is still small, she need to buy imported milk powder and baby products, 20000 Yuan a year line clear enough.

Research Center of the China e-Commerce Association Expert Committee member Tang Xingtong interview with Beijing, said the trading restrictions on sea Amoy value greater adverse impact on luxury, this part of domestic purchasing power will be suppressed.

New deal in cross-border e-commerce taxes at the same time, adjusted and mail tax, divided into 3 files, tax rates were 15%, 30%, 60%. Original 4-speed rates, 10%, 20%, and 50%, respectively.

　　Personal purchase or hard turning

For the cross-border commerce and change, how do consumers feel? Tang Xingtong believes that pursuit of brand credibility for consumers, tax deal has little effect, because they were scouring the sea is a major motivation for fidelity, as long as the commodity price increases are not too obvious, they would still choose the sea wash.

But Tang Xingtong also said some price-sensitive consumers may be looking back to the domestic brands, which boosted domestic demand and boost supply side reforms have helped, as well as to domestic brands is also a protection.

According to tax the new deal shows, not part of the cross-border e-commerce, retailing and import personal effects and provide transactions, payment, logistics and other electronic information of cross-border e-commerce retailing of imported goods, according to the current regulations. Some analysts pointed out that, without cross-border e-commerce purchasing patterns of individuals had little effect.

There are views that, with cross-border commerce and modified landing some big growth products (such as milk powder, snacks, etc), personal shopping service will return.

Feng said in Beijing, an interview with interesting Hai Tao CEO Ren Xiaoyu, personal shopping service arose in the sea at Amoy early stages of development, with the growth of cross-border e-commerce platform, it is under pressure, "it is small, individual behavior, compared to their shopping experience and credibility and a platform, even if the tax after the new deal, personal shopping service is also difficult to revive. ”

Tang Xingtong Express, which largely depend on the purchase of personal profit, subsequent development time testing. "However, if the new deal at the same time, customs checks more rigid, individual purchase will be difficult to roll over. ”

Information news agency, Chen Ji min photography

　　Companies on the tax "cheats"

On the influence of tax reform on enterprises, Tang Xingtong believes that there will be a change within the industry, some of the company's profit margins will be compressed. "But for the cash flow of cross-border e-commerce businesses, the tax reform was not sufficient to affect it. ”

Jing-dong said in an interview with Beijing, head of global purchasing, the tax reform from the operational level greatly reduces the Jingdong system cost and operational cost, stability of policies also provide guarantee for the steady development of business. "Of course, after the implementation of tax reform, global share of Jingdong will optimize various categories of business architecture, for the tax advantages are not distinct categories, will make the appropriate adjustments. ”

Focus on maternal and child cross-border e-commerce platforms market honey bud CEO Liu Nan of Beijing, said a few days ago, is the core value of cross-border e-commerce efficiencies and globalization of trade, rather than the duty-free price difference, so cross-border e-commerce in taxation should be no exception. "This tax reform is the uncertain future of the cross-border e-commerce, and most give up, this is a particularly good policy to the industry. ”

Ren Xiaoyu held similar views, he said, tax policy implemented is at the legal level of cross-border e-commerce as a new business form of a view that also regulates the industry, create a market environment for fair competition.

"Of course it will have an impact on some businesses, particularly those with irregular cross-border e-commerce platform, the impact will be very large. "Ren Xiaoyu said," I believe, some on duty ' cheats ' businesses will suffer a out of business or forced to change the business model. ”

It is understood that the original field of cross-border e-commerce, many companies used "big bag into small package" approach to meet the exemption conditions. After the new deal, this "trick" is no longer applicable.

　　Address: mother-electrical contractor have new actions

As mentioned above, the tax reform, maternal and infant products be of great impact. Meanwhile, Beijing, noted that recent frequent maternal and child. A case study of Jing dong, yesterday, Jingdong mother released three strategies, namely, quality strategy, Community strategy and personalization strategy.

Quality strategy of Jingdong mother straight through with our brands for a cooperative approach, from the source to ensure product quality. In the Community strategy, Jingdong infant built a communities "mother State", to create specialist resource library, launched the expert videos, activities, community interaction, electronic journals and other quality content, extension services, meanwhile, East Beijing maternal and infant micro-shop opened, closed-loop marketing. Personalization strategies, Jingdong mother realized the thousand faces of precision marketing at the same time, integration of East and the whole category of products and resources related to children, realized the category got through.

NetEase yesterday announced the Koala, which still has more than tens of millions of Yuan worth of imported milk powder will keep its original tax sale. Honey buds at the end of March also announced strategic investments in children's indoor play brand Swimming Hall, integration of online and offline business.

Jingdong Mall said in an interview with Beijing, Feng Yi, President of consumer business, with the implementation of cross-border electronic commerce reform, overall, import infant products tax rates do rise, Jingdong mother would sort out the related product categories. (End)

Responsible editor: Qiao Leihua SN098

China News Network

跨境电商今起告别免税时代 个人代购或难翻身|跨境电商|代购_新闻资讯

　　中新网北京4月8日电（吴涛）“海淘一件商品，最低交税11.9%。”今日起，跨境电商税收新政实施，行邮税也同步调整。

　　和原来相比，跨境电商将按照货物征收关税，按进口环节征收增值税、消费税。税额暂按法定应纳税额的70%征收，同时取消免征税额（原来有50元以下免征税额），这意味着跨境电商免税时代终结。

资料图 李晨韵 摄

　　新政：最低交税11.9% 奶粉等商品价格看涨

　　3月24日，国家财政部等三部委联合发通知，4月8日起，跨境电商执行税收新政策。受此次税收新政影响，不少进口商品价格看涨，食品、母婴类商品首当其冲。

　　以进口奶粉为例，按照原来的算法，只要交易额低于500元即可免税，超过500元后按照10%征行邮税。但目前要征收11.9%（传统贸易增值税为17%，17%*70%约11.9%）的增值税。

　　因为食品、母婴类商品，其单价大部分低于500元，所以整体来看，这类商品税率增加。当然，也有部分商品在税收新政实施后，反而更便宜了，例如原行邮税率较高的3C电器类、个人洗护类商品；再如本身就不用缴纳消费税的进口服饰，过去按照20%征收行邮税，新政后，税率则降低了8.1%。

　　根据税收新政，跨境电商零售进口商品，个人年度交易限制为20000元，单次交易限制为2000元，超出限制则按照一般贸易全额征税。虽然在限额内免关税并且税收打折扣，但理论上，海淘一件商品仍需缴纳增值税和消费税，所以最低得交税11.9%。这意味着原来免税商品彻底消失。

　　另外，每年20000元交易限制额度，也并不适合所有人。经常海淘的詹女士对中新网表示，因为孩子尚小，她需要经常买进口奶粉和一些母婴用品，一年20000元的额度明显不够用。

　　中国电子商务协会研究中心专家委员唐兴通接受中新网采访时表示，交易额的限制对海淘价值较大的奢侈品带来不利影响，国内这部分的购买力会遭到抑制。

　　在跨境电商税收新政实施的同时，行邮税也做了调整，分为3档，税率分别为15%、30%、60%。原来为4档税率，分别为10%、20%、30%和50%。

　　个人代购或难翻身

　　对于此次跨境电商税改，消费者将有何感受呢？唐兴通认为，对追求品牌信誉度的消费者来说，税收新政对其影响不大，因为他们海淘一个主要动机就是为了保真，只要商品提价不是太明显，他们依然会选择海淘。

　　不过唐兴通还表示，一些对价格敏感的消费者可能会将视线转回至国内品牌，这对提振国家内需，推动供给侧改革有帮助，同时对国内品牌也是一种保护。

　　据税收新政显示，不属于跨境电商零售进口的个人物品以及无法提供交易、支付、物流等电子信息的跨境电子商务零售进口商品，按现行规定执行。所以有分析指出，这对不经过跨境电商的个人代购模式影响不大。

　　也有观点认为，随着跨境电商税改的落地，一些税率增长较大的商品（如奶粉、零食等），个人代购会卷土重来。

　　丰趣海淘CEO任晓煜接受中新网采访时表示，个人代购兴起于海淘发展初期，随着跨境电商平台的成长，其受到了打压，“它本来就是小规模的个人行为，其购物体验和信誉度难和平台相比，即便税收新政实施后，个人代购也难死灰复燃。”

　　唐兴通对此表示，这主要得看个人代购的利润空间，后续发展情况有待时间检验。“不过，如果税收新政实施的同时，海关检查趋严，个人代购必难翻身。”

资料图 中新社发 陈骥旻 摄

　　税率上企业难再“做手脚”

　　关于此次税改对企业的影响，唐兴通认为，行业内肯定会出现动态变化，一些企业的利润空间也会遭到压缩。“但对于资金流充足的跨境电商企业，此次税改不足以对其造成影响。”

　　京东全球购相关负责人接受中新网采访时表示，此次税改从操作层面大大降低了京东系统成本和运营成本，政策的稳定性也为业务的稳步发展提供了保障。“当然，税改实施后，京东全球购会优化各品类的业务架构，对于税改后优势不明显的品类，将做适当调整。”

　　专注于母婴市场的跨境电商平台蜜芽CEO刘楠日前对中新网表示，跨境电商价值核心在于效率和贸易全球化，而非免税价差，所以跨境电商在税收方面也不应该例外。“此次税改是把跨境电商未来的不确定性，大部分打消，这对行业来说是一个特别好的政策。”

　　任晓煜持有类似观点，他表示，税收新政的实施，是在法律层面对跨境电商这种新兴商业形式的一种认为，同时规范了这个行业，营造了一种公平竞争的市场环境。

　　“当然这也会对一些企业造成影响，尤其是那些不规范的跨境电商平台，受到的冲击将会很大。”任晓煜说道，“相信很快，一些靠在税率上‘做手脚’的企业就会面临出局或者被迫改变商业模式。”

　　据了解，原来跨境电商领域，不少企业采用“大包拆小包”的方式满足免税条件。新政实施后，这种“伎俩”不再适用。

　　应对：母婴电商相继开展新动作

　　正如上所述，此次税改，母婴商品受到影响较大。与此同时，中新网注意到，最近母婴电商动作频频。以京东为例，昨日，京东母婴就发布了三大战略，即品质化战略、社群化战略和个性化战略。

　　在品质化战略方面，京东母婴通过与广大品牌商达成直供合作的方式，从源头保障产品品质。在社群化战略方面，京东母婴搭建了母婴社区“妈妈邦”，打造专家资源库，推出专家视频、活动、社区互动、电子杂志等优质内容，延伸服务领域，同时，京东母婴将微店打通，打造营销闭环。在个性化战略方面，京东母婴实现了千人千面的精准营销，同时，整合京东与儿童相关的全品类产品及资源，实现了品类打通。

　　网易考拉昨日宣布，其还存有价值超过数千万元的进口奶粉将保持原有税率进行销售。蜜芽在3月底也宣布，战略投资儿童室内游乐品牌悠游堂，将线上线下业务相融合。

　　京东商城消费品事业部总裁冯轶接受中新网采访时表示，随着跨境电商税改的实施，整体来看，进口母婴类产品税率确实会上升，京东母婴对此会梳理相关产品种类。（完）

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