Meizu: unless the user experience, not push advertising-Meizu, advertising-IT information
On April 8, the mobile terminal business forum was held in Beijing, Meizu technology platform and development General Manager Li Kechen told Sina science and technology in an interview during the Conference. In the interview, Li Kechen Meizu technology architecture Division, platform r within the business, mobile profit and Meizu expressed views on the commercial exploration of topics such as standard.
Meizu schema
Li Kechen said platform research and development inside the Meizu's structure is as follows: "Meizu on research and development in two blocks, a mobile phone and other systems. System which is divided into several Division, is a system, is a platform of Internet-based public support, including technology architecture platform, including large data platform and cloud computing platforms. There is a whole team is to support public advertising platform, advertising is the traffic to be liquidated are dependent on this, and data better, so advertising platform in the us this one. In addition in the eco-open system is inside. ”
In addition to systems and platforms Division, Meizu has six small business, including distribution of applications, games, interactive entertainment and innovative business development, content, services, and media consulting, includes music and video Division.
Meizu on commercialization of Terminal
In addition, the Meizu platform General Manager of research and development also express views on the topic of the Terminal commercial, Li Kechen told Sina science and technology: each mobile phone manufacturer must have brought a portion of the profits is through hardware, but the trend in General, mobile Internet business model will bring about greater imagination, and now presented has far outpaced the growth of PC Internet. Advertising, for example, mobile Internet advertising, showing a great potential – and this is in the case of PC Internet advertising models are very mature.
But Li Kechen also stressed that the commercialization of mobile Internet over mobile phone must have innovation, can hurt the user experience, "the phone screen limits and user interactive mode will determine the traditional PC move into the mobile Internet advertising Internet advertising to do some creative on the scene on the screen, or the user experience will become very poor. Users subject to very intense, hurts the user experience. ”
On commercialization of the Terminal, said Li Kechen Meizu's attitude is necessary to ensure the user experience, but also to further explore.
"We are going to do mobile Internet advertising, but in the process of doing is not across the Board, how are you today, tomorrow, all cut off, or copy the traditional PC Internet advertising model, must be the combination of two aspects, one is a combination product, products and advertising itself fit very close to the advertising content and user fit very close. Both the user experience better. So only the products we find the points, this pattern, we will put this out, do it butt. "Li Kechen told Sina science and technology.
Mobile phone market changes do not change the values of Meizu
Indeed, in 2015, mobile phone market growth is the mobile industry's most closely watched issues, but for this new situation, said Li Kechen, Meizu has formed a consensus: we think that in any case, decide on a direction and trends of the company are the beliefs and values of the company.
Meizu's beliefs and values are what?
The Meizu platform General Manager of research and development to Sina technology about Meizu founder Huang Zhang repeatedly cut off mobile phone mold story.
"Story of the wooden mold is very famous, but few people know the story behind, when yellow felt and put his hands, he saw off forces that we will put molds mold again, he again took on the hands, and so forth. Actually worse 0.1 mm the average user would feel much difference? Doesn't even feel it, but calling for the overthrow of re-opening, and regardless of the cost. Of course, the mold is only one example, yellow for mobile phones and includes App icons, and pixel location, he is extremely sensitive, that each pixel is related to user interaction and visual experience, he would be very tough. ”
Specific aspects of Li Kechen says: "mentioned our products the ultimate requirements, itself on the product team's spirit, this is our core value. If that had to be reflected on product, Meizu what advantage to change these things, was more specific, refers to the product experience, more specifically the Meizu has, like our interactive experience, this may have used our cell phones are known. Including our own hardware and software, in the future someone will follow us, Meizu in the interactive experience and innovation we have the advantage. Another similar system performance, stability and security, we will also do a lot of work in order to enhance the user experience of this one. ”
In addition, Li Kechen also stressed that Meizu commercialization of mobile terminal and not a great KPI, always care about the user experience.
Unless the user experience will not be pushing search advertising
"Meizu to search box ad liquidation will be very careful? "Sina science and technology asked.
"We haven't tried to implant in the search advertising, Meizu, one day we tried to advertise in the search because search ads are very strong, and if we tried, must be to ensure that the user experience on the basis of, first, enough users such as sample surveys, but it must be the case without hurting the user experience. "Li Kechen replied.
魅族：除非保证用户体验，否则不推广告 - 魅族,广告 - IT资讯
4月8日，移动终端商业论坛在北京举行，魅族科技平台研发部总经理李柯辰在会议期间接受了新浪科技专访。在采访中，李柯辰就魅族科技内部的架构分工、平台研发部门业务、移动终端盈利和魅族对商业探索的标准等话题发表了看法。
魅族架构
李柯辰表示，平台研发在魅族内部的架构是这样的：“魅族在研发上分两块，一块是手机，另外一块是系统。系统这块分为几个事业部，一块是系统，另外一块是平台，基于互联网的公共支撑的，包括技术架构平台，包括大数据平台、云技术平台。整个团队里还有一块是支持公共广告平台，广告是每个业务流量要变现的话都依赖于此，而且和大数据结合得更好，所以广告平台在我们这一块。另外在系统生态开放也在里面。”
除了系统和平台事业部，魅族还有六个小事业部，包括应用分发、游戏、互娱、创新业务拓展、内容服务的，以及包含音乐和视频在内的媒体咨询等事业部。
魅族谈终端商业化
此外，这位魅族平台研发部总经理还就终端商业化的话题发表了看法，李柯辰告诉新浪科技：每个手机厂商肯定都是希望通过硬件带来一部分利润的，但是就趋势来讲，移动互联网的商业模式带来了更大的想象空间，并且现在呈现出的增长速度已经远远超过了PC互联网的增速。以广告变现举例，移动互联网在广告变现方面，展现出了巨大的潜力——而且这是在PC互联网广告变现模式非常成熟的情况下。
不过李柯辰也强调，围绕手机展开的移动互联网商业化一定要有场景创新，不能伤害到用户体验，“手机屏幕的限制和用户交互模式会决定了将传统PC互联网广告方式移动的到移动互联网广告屏幕上要在场景上做一定创新，否则用户体验会变得非常的差。用户抵触非常强烈，会伤害用户的体验。”
关于终端商业化，李柯辰表示魅族的态度是既要保证用户体验，又要有进一步探索。
“我们要去做移动互联网广告，但做的过程中不是一刀切，今天怎么样、明天全部切掉，或者照搬传统PC互联网广告模式，一定是两个方面的结合，一个是产品结合，本身产品和广告贴合得很近，另外广告内容和用户贴合很近。这两个对用户体验更好。所以只有各个产品里面我们找到这样的点、这样的模式，我们才会把这个放出去，去做对接。”李柯辰告诉新浪科技。
手机市场变化不会改变魅族价值观
实际上，2015年手机市场增长放缓是手机行业最受关注的问题，不过对于这个新情况，李柯辰表示，魅族内部已经形成共识：认为在任何情况下，决定一个公司方向和趋势的是这个公司的信仰和价值观。
魅族的信仰和价值观是什么？
这位魅族平台研发部总经理先向新浪科技讲了魅族创始人黄章多次锯掉手机模具的故事。
“木模子的故事很出名，但背后的故事鲜有人知，当时黄总自己觉得搁手，他把那个重新锯掉，我们会把模具重新开模，他再拿在手上，如此反复。实际上差0.1毫米普通用户会觉得有多大差异吗？基本感觉不出来，但他要求推翻重新开模，而且不计成本。当然，模具只是一个例子，黄总对于手机的一切，包括App的图标、位置和像素，他都极其敏感，认为每一个像素都会关系到用户交互和视觉体验，他会非常严苛。”
具体方面，李柯辰表示：“前面讲到的我们对产品极致的要求，本身在产品上团队的精神，这个是我们作为核心价值观。如果非要说体现在产品上，魅族用什么的优势改变这些东西，就是一些更具体的，泛指的是产品的体验，更具体的是魅族已有的，像我们的系统交互式体验，这个可能用过我们手机都知道的。包括我们本身的软硬件结合的，在未来一定会有人效仿我们，在交互式体验创新上魅族有我们的优势。另外类似系统里的性能、稳定性、安全方面我们也会做大量的工作去提升用户在这一块的体验。”
此外，李柯辰还强调说，魅族对于移动终端商业化并没有一个强KPI，始终在乎的是用户体验。
除非保证用户体验否则不会推搜索广告
“所以魅族对于搜索框广告变现会非常谨慎？”新浪科技问到。
“我们目前在搜索里还没有尝试去植入广告，如果魅族有一天我们尝试要在搜索里做广告，因为搜索广告变现非常强，如果我们尝试，一定是在确保用户体验的基础上去做，比如先做足够的用户抽样调研，但一定是在不伤害用户体验的情况下。”李柯辰回答说。