Credit Suisse Group's latest report: China's consumer market will continue to expand | | consumer market _ news

Original title: China's consumer market will continue to expand

　　Credit Suisse Group's latest report showed that Chinese consumers confidence in emerging market countries lead

　　China's consumer market will continue to expand

Switzerland-Credit Suisse Group (hereinafter "Credit Suisse Group") announced early this month that the annual consumer survey of emerging markets, despite the challenging economic and market context, Chinese consumers have confidence in the Chinese economy. Multinational companies are also optimistic about China's economic structural reform and quality of synergistic effect, to play an important role in the global economy, China is full of expectations.

　　Income improvement

Credit Suisse Group is headquartered in Zurich, is a business across the global financial services in more than 50 countries and regions. Credit Suisse Group has commissioned a market research company Nielsen conducted for 6 years the emerging markets consumer survey. Survey personnel and from China, and India, and Brazil, and Russia, and South Africa, and Indonesia, and Mexico, and Saudi Arabia and Turkey, 9 a economic body about 16,000 name consumers for has face-to-face of interview, survey content covers "e-commerce of growth" "constantly expanded of young in the produced class", multiple theme, through about 100 a problem, detailed analysis different emerging market national consumers profile, and mood and behavior and terminal market potential.

Guersi·JITing, Deputy Global Chief Investment Officer of Credit Suisse Group, said, this 84-page report, the past year, exchange rate weakness, falling commodity prices and heightened geopolitical risk, impact on the emerging markets consumer confidence, but Chinese consumer confidence in the financial position for the future, and anticipation of future inflationary pressures are relatively small.

Compared with the previous 5 investigations, in 2015 the majority of surveyed projects, data of China to achieve greater growth, 2015, for example, Chinese consumers rose 12% on cosmetic consumer types; use an increase in the number of Internet 11%; consumption growth of smartphones and dairy products are up to the 6%, and so on.

Credit Suisse Group believes that in China, consumption growth was mainly due to income levels as well as young middle-class lifestyle changes.

Than in 2015 in 5500-7500 Yuan monthly income group and a monthly income of more than 15,000 groups more confident about revenue growth to 2016. Young consumers below the age of 30 are expected, family incomes in the coming year will increase 4.7%. And it is these people the 2016 year income growth showed strong confidence, making China revenue growth in emerging market countries surveyed expected the strong countries.

Report found that 20-30 years of age in the relatively rich young people are joining China's middle class. Compared with previous generations, most of them are the only child in the family, have received a good education, have the ability to earn more income, but also has a strong desire to consume. The next 5 years, their contribution to China's consumption growth rate will reach 35%.

　　E-commerce development

"China has the world's largest e-commerce market, and has made remarkable achievements in this field. It has come to our attention, the majority of respondents would continue to select line consumer, this will ensure that online sales continued strong development in China. "Credit Suisse Group, said Internet users 80%,67% per cent of respondents number of respondents within the past 6 months have the online shopping experience. Survey results also show that China's Web users under age 30, more than 70% people choose online consumer.

In addition, with the new information technology and communications products to enter the market, Chinese consumer consumption and living habits are changing. Powerful smart phone usage of 90%, respondents use of mobile online shopping is rapidly growing. According to statistics, 60% "after the" average time using the mobile Internet more than 3 hours per day and shopping via mobile phone or handling day-to-day affairs. According to estimates of Credit Suisse Group, 2016 to 2018, online sales growth in China will be 20%-26%. In 2017, China's online sales will total retail sales of 16%, 6% over the 2014.

"We remain optimistic about the long-term Outlook for consumption in China. As the Smartphone ownership rates continued rising and young people as subjects of consumer networks consumer budget increases, China's consumer market will continue to expand. "Credit Suisse Group said in a report.

　　Huge potential for economic growth

"In addition to the specific factors listed in the report, and top Chinese consumer confidence, because China's economy has great potential. "Belgium luoge·Disi, an economics professor at Leuven University said to the reporter, in recent years, China's economy is very strong on the world stage. Tortuous recovery, sluggish growth in the world economy context, China's slowing economic growth can be controlled, consumer confidence was not affected. In his view, China's younger generation of future income growth forecasts and a growing willingness to spend precisely illustrates this point. China is carrying out structural reforms, China's economy is driven by investment-oriented to consumption-led growth mode transformation, China's economy will enter a new stage of growth.

Have confidence in China's economy is not only the Chinese consumer. Chief Executive Officer of Credit Suisse Group GUNI·diyamu are also optimistic about China's growth prospects. He said in an interview with this reporter the other day: "I do not believe the Chinese economy will be ' hard landing ', I don't understand why there are always people who badmouth China. Indeed, compared with the previous growth rate of 10%, 6.9% last year, China's economic growth rate was really low. Economic history of China's ongoing economic restructuring is the world's largest economies in transition, face the challenges, pain unprecedented, slowed for a short time is also reasonable. But even so, 6.9% 's growth rate is still higher than in Europe and other economies have a much higher growth rate. "And many multinational executives are making choices, like GUNI·diyamu said, Credit Suisse Group will expand its business in the Chinese market in the future, as Credit Suisse Group believes that China's reform, believe that China's market, also believes that the future of China. ((Press gang)

Responsible editor: Zhao Jiaming SN146

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瑞信集团最新报告:中国消费市场将持续扩大|中国|消费市场_新闻资讯

　　原标题：中国消费市场将持续扩大

　　瑞信集团最新报告显示，中国消费者信心居新兴市场国家前列

　　中国消费市场将持续扩大

　　瑞士信贷集团（以下简称“瑞信集团”）本月初公布的年度新兴市场消费者调查报告显示，尽管面对充满挑战的经济和市场背景，中国消费者对中国经济充满信心。而跨国企业也看好中国经济结构性改革的提质增效效果，对中国在全球经济中发挥重要作用充满期许。

　　居民收入不断提高

　　瑞信集团总部位于苏黎世，是一家业务遍布全球50多个国家和地区的金融服务机构。瑞信集团已连续6年委托市场研究公司尼尔森进行这项针对新兴市场国家消费者的调查报告。调查人员与来自中国、印度、巴西、俄罗斯、南非、印度尼西亚、墨西哥、沙特阿拉伯和土耳其等9个经济体约1.6万名消费者进行了面对面的访谈，调查内容涵盖“电子商务的增长”“不断扩大的年轻中产阶层”等多个主题，通过约100个问题，细致分析不同新兴市场国家消费者概况、情绪和行为以及终端市场潜力。

　　瑞信集团全球首席副投资官贾尔斯·基廷说，这份长达84页的报告显示，过去一年，汇率疲软、大宗商品价格下跌以及地缘政治风险加剧，对新兴市场国家消费者信心造成影响，但中国消费者对未来财务状况保持信心，并预期未来通胀压力相对较小。

　　与前5次调查相比，在2015年被调查的多数项目上，中国的相关数据取得较大增长，例如，2015年中国消费者在化妆品消费种类上同比增长12%；互联网使用人数同比增长11%；智能手机和奶制品的消费增长均达到了6个百分点等。

　　瑞信集团认为，在中国，消费的增长主要源于中国居民收入水平的提高以及年轻中产阶层生活方式的改变。

　　相比2015年，月收入在5500元—7500元的群体和月收入超过1.5万元的群体对2016年收入增长抱有更多信心。年龄在30岁以下的年轻消费者预计，未来一年家庭收入将增长4.7%。也正是这些人对2016年收入水平取得增长展现出强烈信心，使中国成为被调查新兴市场国家中对收入增长预期最强劲的国家。

　　报告认为，如今20岁—30岁的经济相对富裕的年轻人正不断加入中国中产阶层。与上一辈相比，他们大多是家庭里的独生子女，接受过良好的教育、具备获得较高收入的能力，同时也具有强烈的消费欲。预计未来5年，他们对中国消费增长的贡献率将达到35%。

　　电子商务强劲发展

　　“中国拥有世界上最大的电子商务市场，并在这一领域取得了令人瞩目的成就。我们注意到，大多数受访者愿意继续选择线上消费，这将保证在线销售在中国继续强劲发展。”瑞信集团表示，网络使用者人数占被访者总数的80%，67%的受访者在过去6个月内有过网络购物经历。调查结果还显示，中国30岁以下的网络用户中，超过七成的人曾选择线上消费。

　　此外，随着新的信息技术与通信产品进入市场，中国消费者的消费和生活习惯正持续发生转变。如功能强大的智能手机使用率达90%，受访者使用手机进行网络购物的比例快速增长。据统计，60%的“90后”平均每天使用手机上网的时间在3小时以上，并通过手机来购物或处理日常事务。瑞信集团据此预估，2016年到2018年，中国在线销售额年增长将达20%—26%。2017年，中国在线销售额将占总零售额的16%，比2014年增长6个百分点。

　　“我们依然看好中国长期消费前景。随着智能手机拥有率的不断上升、作为消费主体的年轻人对网络消费预算的增加等，中国消费市场将持续扩大。”瑞信集团在报告中如是说。

　　经济增长潜力巨大

　　“除了报告中列出的具体因素外，中国消费者信心居于前列，是因为中国经济潜力巨大。”比利时鲁汶大学经济学教授罗格·蒂斯对本报记者表示，近年来，中国经济在世界舞台上表现十分抢眼。在世界经济曲折复苏、增长乏力的背景下，中国经济增速放缓可控，消费者信心未受影响。他认为，中国年轻一代对未来收入水平增长的预期以及不断增长的消费意愿，恰好说明了这一点。中国正在推行结构性改革，中国经济正在由投资驱动型向消费主导型增长模式转变，中国经济也将进入一个新的增长阶段。

　　对中国经济有信心的不仅是中国消费者。瑞信集团执行总裁贾尼·蒂亚姆也看好中国经济增长前景。他日前在接受本报记者采访时表示：“我不相信中国经济会‘硬着陆’，我也不理解为何总有一些人唱衰中国经济。诚然，相比以前10%的增长率，中国去年6.9%的经济增长率确实低了不少。但中国正在推行的经济转型是世界经济史上规模最大的经济转型，面临的挑战、阵痛前所未有，短时间内增速放缓也在情理之中。但即便这样，6.9%的增速仍比欧洲和其他经济体的增长率要高得多。”和许多跨国企业高管正在做出的选择一样，贾尼·蒂亚姆表示，瑞信集团未来将扩大在中国市场的业务，因为瑞信集团相信中国的改革，相信中国的市场，也相信中国的未来。（（记者 吴 刚）

责任编辑：赵家明 SN146

文章关键词：
中国 消费市场

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