Facebook live power increase in paid media-
Facebook, live, Zuckerberg-IT information
Facebook has more emphasis on live video? In an interview in February, Zuckerberg faced reporters asked him "live is by far the most exciting thing," and he has "was fascinated by live", and he freely admits that Facebook is trying to launch video to Android users live. With his comments, Facebook we can see a series of actions in the field of live video.
First, in August last year, Facebook began to begin testing in authenticated celebrity users live video capabilities using Facebook Mentions this App, public figure can open a live window, the user can be found in the dynamic message of his own news broadcast he has public figures. Later, after several months of testing, Facebook has finally added this functionality to your App in Facebook itself, was in December of last year.
Later, on January 28 this year, Facebook live video feature will be expanded to the full beauty of iOS devices; and then in a half a month later announced that Android users can also use this feature. A month ago, Facebook for live video changing arranging algorithm of dynamic message on his Web site to ensure users live video of dynamic dynamic messages in other users interface as much as possible of the above.
…
And yesterday, they live video functionality on Facebook made dramatic changes, and its range may extend beyond your imagination. Almost certainly is that live video will soon become one of Facebook's most important functions.
Fundamentally change Facebook live
Let us take a look at Facebook to make what are the changes.
First, they use a "video (Video)" labels button instead of the previous Messenger, put it on Facebook 5 Options button at the bottom of the intermediate position of the, importance of Facebook for live video function can be seen. To open it, you can see all the video is live now, and can also search already live before the end of the video. In addition, you can select the topics you care about, such as "food", "Science and technology" and so on, so that you can get more live recommended that suit your interests.
Secondly, more choices for when you are on the air, if you just want to live on the fixed part of the people, you now have the option to only "group" in the broadcast. Also, if you just want to live for a particular event, for example, you can live on his birthday, friends who are unable to attend your birthday party.
Third, the interaction becomes more lively. Before the broadcast, you can only reply text below, but for now, Facebook added reply all 6 kinds of Reactions in which expression, just like you in a dynamic message replies. Also, when you select an expression, it can appear on TV screen in real time, when you can see a little look on the bottom of the screen to jump to, will look more lively.
Finally, playback becomes the same as broadcast. Of course there are a lot of people might miss the live broadcast, and they need to watch live playback, but how can they just like to watch the live broadcast of the feeling? Facebook had an idea, it is the user's comments in accordance with the situation in real time, watch replays of the user will be able to feel other people watching this video with him, giving him a better viewing experience.
Finally, offers five types of filters for you. Know that everyone now loves taking pictures and shoot video plus a beauty or a filter or something and intimate for you Facebook offers five types of filters for your direct use. Meanwhile, they will also continue to increase after graffiti features.
VI, invite friends together to watch the live broadcast. To watch the live broadcast is not the same as watching some films, you need someone you feel, interact, so Facebook now when watching the live video you can invite your friends to join in, when you send out your invitation, your friend will receive a notification reminder.
Finally, we of course cannot be confined to the corner, and the world is our live stage. Facebook launched the Facebook Live Map features on the desktop side, you can find different places around the world on TV screen, then you may be able to see our African friends dancing, Middle East man carry gun is not easy to see the real picture.
Now to pay for future money
"It's like a TV camera in your pocket, anyone who has a mobile phone has the ability to live in the world", this is what Zuckerberg on their Facebook page saying, "this is a big change in our communication, which will create new opportunities for people to go hand in hand. 」
We do not know if this is Zuckerberg's personal will show, but this year, Facebook is really showing keen interest in live video. Promoted in their celebrity users before video broadcast feature, have said they would be willing to give stars also use this feature to pay for them!
Yesterday unveiled a series of improvements, foreign media Recode to BuzzFeed, the New York Times also confirmed that Facebook and the Huffington Post that several media outlets paid money, let them use their own live. In fact, last night when we found the New York Times reporter Louise Story about recent Panama Papers question and answer session.
In the past, it's hard to imagine Facebook will pay the media to their platform activities, things should not be the other way around? ' Even before Facebook introduced Instant features Articles by advertising into the shared interests. But in fact, this just reflects how care is the Facebook video live in this area. They wanted has just started in this function, they use enough resources to keep a sufficient number of users, so that they can use after rolling in advertising revenue in Exchange for these "unnecessary" spending. Therefore, the billing is also for the benefit of future consideration for the time being.
This is your world of the Truman Show
If you have to ask why he is so optimistic about the live video, it is ultimately because it brings plenty of benefits.
For Facebook, which has the world's largest community websites, user long enough to stay on his Web site, represent more than enough ad revenue. Live video has the ability to make Facebook more clearly, after all you can see from the above serious political analysis to the wonderful world of media users of funny videos, all this has the potential to be tapped.
Like Wired put it: "Facebook wants to be your new customized television, which can bring you to the Super Bowl locker room, take you into the Oscars back, a chance to make you jump ... All in all, this is your own world of the Truman, all of which you don't have to leave behind his desk. 」
Facebook直播功能威力大增，付钱让媒体使用 -
Facebook,直播,扎克伯格 - IT资讯
Facebook究竟有多重视视频直播？在2月的一次采访中，扎克伯格面对记者询问，他直言「直播是目前最让我感到激动的事」，并且他已经「被直播迷住了」，同时他也坦承Facebook正在试着向Android用户推出视频直播功能。伴随着他的言论，我们能看到Facebook一系列在视频直播领域的动作。
首先，在去年8月，Facebook开始在通过验证的名人用户中开始测试视频直播功能，使用Facebook Mentions这款App，公共人物可以开设一个直播窗口，用户可以在他自己的动态消息中发现他已关注的公共人物的直播消息。后来，经过了几个月的测试，Facebook终于在Facebook本身的App中添加了这个功能，时间是去年的12月。
之后，在今年1月28日，Facebook将视频直播功能拓展到了全美的iOS设备上；之后又在半个月之后宣布Android用户也能使用这个功能了。一个月之前，Facebook为了视频直播更改自己网站上动态消息的排列算法，以确保用户视频直播的动态能够尽可能排列在其他用户动态消息界面的上方。
…
而昨天，他们又对Facebook中的视频直播功能进行了大幅度的调整，其幅度之大可能超出你的想象。几乎可以肯定的是，视频直播很快就要成为Facebook最重要的一个功能了。
从根本上改变了Facebook的直播功能
让我们先来看看Facebook这次做出的改变都有哪些吧。
首先，他们用一个「视频（Video）」的标签按钮代替了之前的Messenger，将其放在了Facebook下方5个选项按钮中的中间位置，由此，Facebook对视频直播功能的重视程度可见一斑。打开它，你能看到现在正在直播的所有视频，并且还能搜索之前已经直播结束了的视频。除此之外，你还能在其中选择你关注的主题，比如「美食」、「科技」之类的，这样你就能得到更符合你兴趣的直播推荐了。
其次，你在直播时有更多的选择，如果你只想在固定的一部分人中进行直播，你现在可以选择只在「小组」中进行直播。同时，如果你只想针对某一特定事件进行直播，比如你可以在自己生日的时候进行直播，给那些不能来出席你生日聚会的朋友们看。
第三，互动方式也变得更加活泼了。在之前的直播中，你只能在下面进行文字回复，但现在，Facebook在其中添加了所有的6种Reactions回复表情，就像是你在动态消息下的回复一样。并且，当你选择了某一个表情之后，它就能实时出现在直播画面中，届时，你就能看到一个个小的表情在画面底部跳来跳去，看上去会更加活泼。
第四，让回放变得像直播一样。当然有很多人可能赶不上直播，于是他们需要在事后观看直播回放，但如何才能让他们获得像看直播一样的感觉呢？Facebook想了一个办法，那就是将用户的评论也按照当时的情形实时播放，这样观看回放的用户就能感觉到有其他人在和他一起看这个视频，给他更好的观看体验。
第五，为你提供了五种滤镜。知道大家现在都爱在拍照和拍视频的时候加个美颜或是滤镜什么的，Facebook贴心地为你提供了五种滤镜供你直接使用。同时，他们也会在之后继续增加涂鸦功能。
第六，邀请好友一同看直播。看直播不像看别的有些影片一样，你需要有人同你一起感受、一起互动，于是，Facebook现在让你可以在观看视频直播时邀请你的好友一起加入进来，当你发出邀请之后，你的好友就会收到一个通知提醒。
最后，我们当然不能只局限在一隅，全世界都是我们的直播舞台。于是Facebook在桌面端推出了Facebook Live Map功能，你能在上面找到全世界不同地方人的直播画面，到时候你也许就能上面看到非洲朋友跳舞、中东哥们扛枪等不容易见到的真实画面了。
现在掏钱是为了将来收钱
「就像你口袋里的一台电视摄像机一样，任何一个有手机的人都有向全世界做直播的能力」，这是扎克伯格在自己的Facebook主页所说的话，「这是我们交流方式的一次大的转变，而它将会为人们携手并进创造新的机会。」
我们不知道这是不是扎克伯格个人的意志表现，但这一年以来，Facebook真的表现出了对视频直播强烈的兴趣。在之前他们在名人用户中推广视频直播功能时，有消息称他们还愿意为了让明星们使用这项功能给他们付钱！
而在昨天推出了这一系列的改进之后，外媒Recode也证实Facebook向BuzzFeed、《纽约时报》和《赫芬顿邮报》这几家媒体付了钱，让他们使用自己的直播功能。事实上，在昨天晚上的时候，我们就发现《纽约时报》的女记者Louise Story在进行有关最近Panama Papers事件的问答环节。
在过去，我们很难想象到Facebook会付钱请那些媒体到自己的平台上来活动，事情不应该是反过来的吗？即使是之前Facebook推出的Instant Articles这样的功能也是通过广告分成来共享利益的。但事实上，这才反映出了Facebook究竟有多在意视频直播这个领域。他们想要在这个功能刚刚起步的时候就用足够多的优质资源留住足够多的用户，这样，之后他们就能用滚滚而来广告收入来换取这些「不必要」的支出。所以，暂时的付费也是为了将来的利益考虑。
这就是你的《楚门的世界》
如果你还是想问为什么扎克伯格这么看好视频直播，那归根结底是因为它能带来足够多的利益。
对于Facebook这样一个拥有全世界最大规模的社群的网站来说，将用户足够长的留在自己的网站上就代表着足够多的广告收入。显然视频直播有这个能力让Facebook更进一步，毕竟你能在上面看到从严肃媒体的政治分析到全世界奇葩用户的搞怪视频，这一切都到有潜力可挖。
就像Wired所说的那样：「Facebook想成为你新的可定制电视，它能带你进入超级碗的更衣室、带你躲进奥斯卡颁奖礼的后台、让你有跳伞的机会…总之，这就是你自己的《楚门的世界》，所有这一切都不用你离开自己的桌子后面。」