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published in(发表于) 2016/4/25 8:37:31
Beautiful round public comments has increased significantly last fee, merchants complain

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Beautiful round public comments has increased significantly last fee, merchants complain-the group, Volkswagen reviews-IT news

According to voice of the central canton News reported so far in December 2015, have been exposed in the industry combined "beauty reviews on merchant shelves of hefty price increases" the news, a large number of complaints from merchants on the move.

According to the 21st century business Herald said, since last year, had to buy as many businesses began to openly resist the combined beauty and public comments. Because two companies after the merger, including catering, wedding, massage, foot massage, KTV, nail and hairdressing industry's many commercial tenants are required to pay the amount to the original platform last fee ranging from $ 5000 to 20000 Yuan, need to bundle thousands of businesses connect in some industries and the promotion of fee. In addition, the Group reviews will also be buying in some industries into proportion, prior to the merger from 1%-6% up to 10%-15%, part of the original group opting for 12%-15% of the industry, were price increases to 15%-18%.

A Yu told reporters from the Guangxi KTV industry, in collaboration with us before, is also of 2% of the contract. Each make $ 100, the group will be directly deducted from the system 2, other money will be a week later to tenants. Current contracts are still valid. End of February 2016, the group who will 2% the royalty raised to 5% settlement, merchants know is appreciated. Such price increases for many businesses felt a heavy burden.

Volkswagen reviews more reviews filtered classes services, major service industries are buying. By contrast, urban customers more public comments mainly in one or two lines, which cover three or four cities, active users probably can be more than 200 million people. For experts, hundreds of millions of active users is difficult to let go, but profit from buy mode, make them unsustainable cost increases.

From Hangzhou, the hair industry, services survive largely rely on repeat business, and buying is through making compliant way to attract traffic will lose money, but the buying customers is not sticky, and repeat customers often use Group buying service. In other words, business customers themselves gradually into the flow of the United States, and in the process, into the group but also for customer profitability, is undoubtedly the traders resisted new American and price factors.

In an interview in the current business, only relatively few accept the Mission reviews requirements, there are some, would certainly consider some platform for switching threshold is low. Consumption of some businesses intend to continue to do so, seeing how the new platforms will respond to this situation.

In early October last year, battles have long been the network of public comments and the group formally merged, O2O giant occupy a market share of more than 80%.

2015, in early October, the CEO of the American public commented CEO Zhang Tao and Wang issued a statement formally announced to form a new company, company CEO and co-system, Wang and Zhang also serves as co-CEO and co-Chairman of the Board. Personnel structure of the two companies remains unchanged, and retain their own brands and businesses as separate entities. This is the youku, Tudou, fair, 58, drip drop, soon after the merger, China Internet again the two main competitors of the merging, merge around a new company valued at about 15 billion dollars.

The industry generally believes that this merger is ultimately, expensive subsidies for a long time business has been difficult to sustain. According to previous exposure information display, group business monthly losses of up to 600 million Yuan, which is unbearable for domestic VCs, so public comments died down with the United States Mission, is the most decent future for both sides.

By comparison the United States Mission and the public comment is not difficult to find, the main place of business has a great deal of overlap. Catering and hotel accommodation in applications such as in a State of white-hot, public comments have absolute advantage in one or two cities, but in three or four line group urban loft. Both sides difficult race for a short time in business, market patterns buried the great risks for the future. Coupled with the rookies such as Baidu, glutinous rice, huge money added, for public comment, and two giants, is bound to pose a threat, which for investors behind the two, and are reluctant to see the results.

View of the industry, the Group merged with the public comments, to effectively play a complementary role and more importantly reduce competition in the business, accelerate the pace of integration of offline business, both of which can release more energy, opening up new business and product innovation.


美团大众点评大幅提升上架费,商户怨声载道 - 美团,大众点评 - IT资讯

据中国之声《央广新闻》报道,2015年12月至今,业内陆续曝出合并后“美团点评对商户上架费大幅提价”的消息,大量商户对这一举措怨声载道。

据《21世纪经济报道》的文章说,从去年开始,已经有多地团购商户开始公开抵制合并后的美团和大众点评。原因就在于两家公司合并之后,对包括餐饮、婚纱、按摩、足疗、KTV、美甲、理发等行业的不少原有平台商户均要求缴纳数额为5000元至20000元不等的上架费,部分行业还需要捆绑数千元的商户通以及推广费。此外,美团点评还将一些行业的团购抽成比例,从合并前的1%-6%提升到10%-15%,部分原团购抽成比例为12%-15%的行业,也被提价至15%-18%。

来自广西KTV行业的一位于先生告诉记者,以前跟美团合作,合同上都是2%的提成。就是每挣100块,美团会直接从系统里扣2元,其他钱会在一周之后打给商户。目前合同还在有效期。但是2016年2月底,美团方面就私自将2%的提成提高到5%,结算时商户才知道被涨价了。这种提价对于很多商家来说感觉到负担很重。

大众点评有点评筛选类服务外,主要的服务业是团购。相比之下,大众点评主要在一二线城市客户较多,而美团覆盖三四线城市,活跃的使用人群大概能超过两亿人。对于专家来说,数以亿计的活跃用户固然让他们难以割舍,但团购带来的微利模式,也让他们难以承受成本的上涨。

来自杭州美发行业的表示,服务业的生存基本上靠回头客,而团购其实是通过赔本赚吆喝的方式来吸引客流量,但现在团购来的客户是没有黏性的,而回头客经常使用团购服务。也就是说,商户自己的客户逐渐成了美团的流量,而在这个过程中,美团还要对客户利润进行抽成,无疑是商户们抵制新美大提价的主要因素。

在目前接受采访的商家里,只有比较少数几家接受美团点评的要求,也有部分表示,一定会考虑切换门槛较低的一些平台。还有一些商户则打算继续这么耗着,看看新的平台将会如何应对这个情况。

去年10月初,厮杀已久的大众点评和美团网正式合并,成为占据市场80%以上份额的O2O巨头。

2015年的10月初,美团的CEO王兴与大众点评的CEO张涛正式发表声明,宣布合并成立新公司,公司实行CEO联席制度,王兴和张涛同时担任联席的CEO和联席的董事长。两家公司的人员架构基本保持不变,并保留各自品牌和业务独立运营。这是继优酷、土豆,赶集、58,滴滴、快的合并之后,中国互联网领域再次发生的两大竞争对手间合并,合并的新公司估值大约在150亿美元左右。

业界普遍认为,此次合并是大势所趋,长期的烧钱补贴模式业务已经很难维持下去。根据此前曝光的信息显示,美团的业务单月亏损高达6亿人民币,这对于国内的风投是无法承受的,因此大众点评与美团偃旗息鼓,对双方而言都是最体面的未来。

通过比较美团和大众点评不难发现,两者的主要业务拥有大量的重合的地方。餐饮酒店预定等领域已经陷入白热化状态,大众点评在一二线城市具有绝对性优势,而美团则在三四线城市称王称霸。双方在业务上短时间难分胜负,为未来的市场格局埋下了极大隐患。再加上百度、糯米等新秀,巨大的资金不断的加入,对于大众点评以及美团两大巨头而言,势必造成威胁,这对于两者背后的投资方而言,都是不愿意看到的结果。

业内观点认为,美团与大众点评的合并,能够有效地起到优势互补的作用,更重要的是减少业务上的恶性竞争,加快线上线下业务的融合步伐,两者都能腾出更多的精力,开辟新业务和进行产品的创新。






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