People's daily: don't people why million rice cookers? -Electric cooker-IT information
There is a rival, called "the rice cooker on the other".
Japan after he invented the first electric rice cookers, has been leading in the industry, heating technology, tank technology, detail design, and high prices are "cows". In fact, Japan most of the rice varieties with different, rice cooker brought back from abroad, it may not be suitable for domestic consumers, but still found the Chinese tourists abroad "explosive" enthusiasm of the rice cooker. China has more than 100 more rice cooker brands, produces more than 200 million units, which also have high-end rice cookers, but due to the homogenization of serious, often in cheap, industry competitiveness than Japan and South Korea. A pair of tank, with a ladle, and a button ... ... Foreign tradesman on quality upgrade of "whatever" we reflect and learn.
Cooks are sweet, what technology?
High-end rice cookers eliminates chassis heating technology, with IH heating technology, realized uniform heating, rice taste better domestic heating technology the most rice cookers in use chassis, resulting in uneven heating of rice, rice easy cooked
"I heard the IH (electromagnetic heating) rice cooker stew the rice is especially good, we bought one for both parents. "In Japan Narita Airport checked the Chinese tourist Zhang Beibei couple says," if it wasn't for too much luggage, also intends to buy one of our own. ”
Japan rice cookers products price is about 3000 to 5000 Yuan, some even as high as 10,000 Yuan or more, but the Chinese buying enthusiasm was high.
"Thousands of Yuan to buy a rice cooker is quite expensive, but the quality was good value. Now demanding not only cooked and cooked and cooked well. "Zhang Beibei said.
Rice cooker cooking well, heating technology is very important. Japan high-end rice cookers eliminates chassis heating technology, with IH heating technology, realized uniform heating, rice taste has improved. Heating technology and most rice cookers in use chassis, resulting in uneven heating of rice, cooked rice easily.
"Domestic household electrical appliance enterprises beginning, often starting from low-end, the pursuit of market size, often caught in a price war, some gross margin even less than 3%. Low profits, there will be no funds to technological innovation, product quality is difficult, in a vicious circle. For decades, this problem is not solved. "ZHOU Nan, China's machinery and electronic products import and export Chamber of Commerce goods chapter of the Secretary-General said.
Tesco reporters visited Beijing suning, dazhong electrical appliance and other home appliance stores, found Chinese-made rice cooker sales area relatively deserted, although there "promotions" and "State minus" poster, but not much. E-commerce platforms such as Taobao, Jingdong, sales of less than 300 yuan is most common rice cooker.
"We and Japan have gap doesn't matter, the key is to know where are worse than people, to find clear direction of. "Is known as the" cooking "of midea group, household appliances Division, said Huang Bing, Chief Product Manager. He has brought back from Japan and South Korea rice cooker, Cook repeatedly to find the secret with all kinds of meters, respectively, a cook for 12 years, "I study every day going to get built, how to make cooked rice is sweeter. ”
In order to technically do not lose to Japan, Huang Bing led the team the past two years, cooked 2 tonnes of rice, constantly testing, validation, optimum heating curve. Huang Bing sometimes cooked 100 pots of rice a day, eat every pot two, will eat 10 bowls of rice a day, and 2 tons of rice is a family of four 8 's appetite. Eventually, the yellow Regiment IH team developed convection heating technology, lead rice to achieve bi-directional 720-degree roll mix, more sophisticated than ordinary IH technology.
"There is a rival, called ' the rice cooker on the other. "Although rice cookers technology has made rapid progress in China, but there is no denying that is, Japan after he invented the first electric rice cookers, has been leading in the industry, IH rice cookers are also Japan first launched. "I wish artisans to make revolutionary technological innovation in China, leading the quality growth, produce better electric rice cooker. "ZHOU Nan said.
Homogenization of liner, how to crack?
Japan rice cooker enterprises usually do not imitate a competitor's product, instead of focusing on brand identity; homemade rice cookers are often similar.
"What is this rice cooker liner material? "XI da Wang Road, Chaoyang District, Beijing suningyi shop, buy rice cookers Wang Shuzhi asked shop assistant. Special attention her inner gall bladder material: "some rice cooker inner coating it took a year or two, not only cooking pan, and there may be health risks. ”
High quality rice cookers have a good liner, robust and healthy. More than more than 100 domestic rice cooker brands homogenization of serious, mainstream liner material can be divided into three types: aluminum alloy tank, stainless steel tank, ceramic liner, the same.
Japan rice cooker market competition is very fierce, but companies usually does not imitate a competitor's product, but rather focused on brand identity. For example, India (Zojirushi), Matsushita (Panasonic), Tiger (Tiger), and other major rice cooker liner brand has its own characteristics:
--Printed liner material used in high-end rice cooker Japan Iwate traditional crafts "Southern iron", boil two iron ions are released into the food, can not only keep food fresh and delicious taste, but also prevents anemia;
--Panasonic rice cooker is more known for its charcoal coated liner, can improve the tank's rate of far infrared radiation, make small water molecules directly to m-core, allowing rice to fully absorb water, rice is mushy and delicious;
--Tiger soil liner pot Kettle uses far-infrared ceramic particle coating, closer to the traditional clay pot materials, able to restore the wood stove to cook the rice.
A Japan hand-built "Southern iron" inner rice cooker, cost up to tens of thousands of Yuan, the gross margin at about 20% for high-end rice cookers, some even as high as 50%. China Steel country, low-end steel has massive excess capacity, 1 ton of steel price is two thousand or three thousand Yuan. "With high quality and high value-added products, no worries about the market. Foreign artisans focus on technology upgrades really worth our study. "ZHOU Nan said.
Now, many companies are producing have different features of rice cookers: beautiful building "IH tripod Kettle" rice cookers, gree introduced large rice cookers, millet released rice cooker ... ... "who's been recognized by consumers, who simply make it lively, ultimately depends on the quality seen. "ZHOU Nan said.
Yellow team trials in bingtuan 7000 sheets, and finally developed resistance to corrosion, high heat transfer of aerospace-grade titanium liner, long service life of 10 years. "From research to production, the team spent 1.5 years of time, access to Japanese and Korean patent 3 items, domestic patents and 35. "Huang Bing said.
"After years of efforts, Chinese cooker manufacture technology has made rapid progress and competitiveness in the high-end market is strengthening. "ZHOU Nan said. Held in March this year, China's home appliance and consumer electronics Expo, the United States, nine, supor, ASDA are high-end rice cookers products on display.
Small ladle, which in particular?
From Japan came back with the rice cooker, rice scoop, "stop", not very sticky rice ladle made easier after using glutinous rice
"In the past, home collapsed on top of the rice cooker take it down, cleaning very convenient. Japan bought this rice cooker lid can be a key to removable and washable, my mother very much. "Zhang Beibei told reporters," this small ladle from Japan bring back rice cooker rice spoon ' stand still ' without a separate bowl ladle, and spoon rice less sticky rice. ”
"A high quality electric rice cooker is not high, but also to see if I can grab the user's needs, perfect in every detail. "Midea group life electric Division General Manager Li Guolin said. Reporters observed, some of the high-end rice cooker rice spoon, or you can sit upright on the desktop, but after using glutinous rice.
There are many consumers of the different rice cookers online slots, known for its high-end image in Japan and South Korea, rice cookers also have "slots". Evaluation from the Korea rice cooker back to Fu library: "make one meal should be 2 hours, every day after work has been hungry, but with ordinary rice cooker cooking rice. "It was also said:" Japan rice cooker deified, in fact, the quality of is more important. ”
And consumers of domestic rice cooker is "gutter" full: "appointment time not memory, each by more than 10 designs are against humanity. "" Touch screen sensitivity is too low, the reflex arc than the sloth in the crazy animals of the city long. "" Rice spoon with long color. "" Washable too inconvenient. ”……
"Now the cooker too many buttons, I was seeing things, can't remember which at first and then press. "Wang Shuzhi said many elderly consumers to see a bunch of keys on a high-end rice cookers, not only functional, but headache, I do not know where to start.
Artisan spirit, lies in the details. Consumers are dissatisfied with the "slot" is a rice cooker business "power points", is a technical detail of the "focus".
Details are characteristic. "Japan and the Korea land and small, rice variety, while China has a vast territory, different regions, different rice species with different characteristics, different content, taste and cooking methods are different. "Beauty's household appliances Division, said Zhao Guoyao, product manager of the group," China also has a high-end rice cookers, quality is not worse than those of Japan and South Korea. Rice cooker brought back from abroad, and some may not be suitable for domestic consumers. ”
Zhao Guoyao team known as "the mad Cook", in order to study their taste of rice, to remote mountainous areas with local meters, in hand wood meal, feel the heat and the size of meter changes, and bring back the thousands of rice from the country, best culinary curve is drawn for each of the rice, the whole team out of 110,000 a year rice test data. After 22 years of data, eventually drawn map of rice from China. "We need to do more in line with the State of the rice cooker. "Zhao Guoyao said.
人民日报：别人家的电饭煲为啥上万元？ - 电饭煲 - IT资讯
有一种对手，叫“别人家的电饭煲”。
日本自发明第一台电饭煲之后，一直在行业领跑，加热技术、内胆工艺、细节设计以及高高在上的价格都很“牛”。其实，日本大多数米的品种与中国不同，从国外带回的电饭煲，未必都适合国内消费者，却仍挡不住中国游客在境外“爆买”电饭煲的热情。中国有100多个电饭煲品牌，年产量超过2亿台，其中也有高端电饭煲，但由于同质化严重，经常陷入低价战，行业整体竞争力不如日韩。一副内胆、一柄饭勺、一个按钮……国外匠人对品质升级的“不惜力”值得我们反省和学习。
煮饭倍儿香，啥技术？
高端电饭煲淘汰了底盘加热技术，采用IH加热技术，实现了均匀加热，米饭口感好；国内多数电饭煲还在使用底盘加热技术，造成大米受热不均，米饭容易夹生
“听说这种IH（电磁加热）电饭煲焖出的米饭特别好吃，我们给双方父母各买了一台。”在日本东京成田机场办理托运的中国游客张贝贝夫妇说，“要不是行李太多，还打算再买一台我们自己用。”
日本电饭煲主流产品的价格约合3000元至5000元人民币，有些甚至高达1万元人民币以上，但中国游客购买的热情很高。
“其实几千元买个电饭煲是挺贵的，但品质好也值了。毕竟现在要求高了，不仅要煮得熟，还要煮得香。”张贝贝说。
电饭煲煮饭好不好，加热技术很重要。日本高端电饭煲淘汰了底盘加热技术，采用IH加热技术，实现了均匀加热，米饭口感大为改善。而国内多数电饭煲还在使用底盘加热技术，造成大米受热不均，米饭容易夹生。
“国内家电企业刚起步时，往往从中低端做起，追求市场规模，经常陷入价格战，有些毛利率甚至不足3%。利润低，就没有资金投入到技术创新，产品品质就难提升，陷入恶性循环。几十年来，这个问题没根本解决。”中国机电产品进出口商会家电分会秘书长周南说。
记者走访北京苏宁易购、大中电器等家电商场，发现国产电饭煲销售区比较冷清，虽挂有“促销”“立减”等海报，但顾客不多。在淘宝、京东等电商平台，销量最多的是300元以下的普通电饭煲。
“我们和日本有差距没关系，关键是要知道自己比人家差在哪里，找清楚努力的方向。”被称为“煮饭哥”的美的集团生活电器事业部首席产品经理黄兵说。他多次从日韩带回电饭煲，分别用各种米反复煮饭寻找奥妙，一煮就是12年，“我每天都在研究怎么把生米煮成熟饭，怎么让熟饭更香甜。”
为了在技术上不输给日本，近两年黄兵带领团队煮了2吨大米，不断地测试、验证最佳加热曲线。有时黄兵一天要煮100锅米饭，每锅吃两口，一天就要吃下10碗米饭，而2吨大米是四口之家8年的饭量。最终，黄兵团队研制出多段IH对流加热技术，能引导米粒实现双向720度翻滚搅拌，比普通IH技术更先进。
“有一种对手，叫‘别人家的电饭煲’。”虽然我国电饭煲技术进步很快，但不可否认的是，日本自发明第一台电饭煲之后，一直在行业领跑，IH电饭煲也是日本企业首先推出的。“真希望中国工匠也能做出革命性的技术创新，引领品质升级，生产出更好的电饭煲。”周南说。
内胆同质化，咋破解？
日本的电饭煲企业通常不会模仿竞争对手的产品，而是专注于品牌特色；国产电饭煲往往大同小异。
“这款电饭煲内胆是什么材料的？”在北京市朝阳区苏宁易购西大望路店，正在选购电饭煲的王淑芝询问售货员。她对内胆材质特别看重：“有些电饭煲用一两年内胆涂层就花了，不仅煮饭粘锅，还可能存在健康风险。”
高品质电饭煲无疑要有个好内胆，耐用且健康。国内100多个电饭煲品牌同质化严重，主流的内胆材质大致分为三种：一般合金铝材内胆、不锈钢材质内胆、陶瓷内胆，大同小异。
日本的电饭煲市场竞争也非常激烈，但企业通常不会模仿竞争对手的产品，而是专注于品牌特色。比如，象印（Zojirushi）、松下（Panasonic）、虎牌（Tiger）等几大电饭煲品牌的内胆都有自己的特点：
——象印高端电饭锅的内胆材料采用日本岩手县传统工艺“南部铁器”，烧煮时二价铁离子会释放到食物中，不仅能保留食材鲜美的滋味，还可以预防贫血；
——松下电饭煲比较出名的是备长炭涂层内胆，能提高内胆的远红外线放射率，使细微水分子直达米芯，让米粒充分吸水，米饭更松软可口；
——虎牌土锅釜内胆采用的是远红外陶瓷颗粒涂层，接近传统土锅材质，能还原柴火土灶煮出的米香。
一台日本纯手工打造的“南部铁器”内胆电饭煲，售价高达几万元人民币，一些高端电饭煲的毛利率在20%左右，有的甚至高达50%。而我国作为钢铁大国，低端钢铁产能大量过剩，1吨钢铁的价格也不过两三千元。“有了高品质、高附加值产品，就不愁市场。国外匠人对技术升级的专注确实值得我们学习。”周南说。
现在，国内很多企业正在生产各有特点的电饭煲：美的打造“鼎釜IH”电饭煲，格力推出大松电饭煲，小米发布米家电饭煲……“谁的产品被消费者认可，谁只是凑个热闹，最终还是要靠品质见分晓。”周南说。
黄兵团队试验了7000张板材，终于研制出耐腐蚀、高传热的航天级钛合金内胆，使用寿命长达10年。“从研究到可批产，整个团队花了1年半的时间，获得日韩专利3项，国内专利35项。”黄兵说。
“经过多年努力，我国电饭煲制造技术进步很快，在中高端市场的竞争力正在增强。”周南说。在今年3月举办的中国家电及消费电子博览会上，美的、九阳、苏泊尔、爱仕达都展出了高端智能电饭煲新品。
小小的饭勺，哪特别？
从日本带回来的电饭煲饭勺能“站住”，不怎么黏米饭；国产的饭勺使用后容易黏米
“过去，家里电饭煲折叠的上盖拿不下来，清洗很不方便。日本购买的这款电饭煲上盖可以一键拆洗，我妈妈很喜欢。”张贝贝告诉记者，“再说这小小的饭勺吧，从日本带回来的电饭煲饭勺能‘站住’，不用单独拿个碗放饭勺，并且饭勺不怎么黏米饭。”
“一款电饭煲品质高不高，还要看能不能抓住用户需求，完善每个细节。”美的集团生活电器事业部总经理李国林说。记者观察到，一些国内高端电饭煲的饭勺，也可以直立放在桌面上，但使用后仍有黏米。
网上有不少消费者对不同电饭煲的吐槽，向来以中高端形象示人的日韩电饭煲也有“槽点”。有人评价从韩国带回的福库电饭煲：“做一次饭要2个小时，每天下班后已经饥肠辘辘，只好又用普通电饭煲煮饭。”还有人说：“日本电饭煲被神化了，其实米的质量更重要。”
而消费者对国产电饭煲更是“槽点”满满：“预约定时不能记忆，每次都要按十几下，设计真是反人类。”“触摸屏灵敏度太低，反射弧比《疯狂动物城》里的树懒还长。”“饭勺用久了就变色。”“拆洗太不方便。”……
“现在的电饭煲各种按钮太多，我看得都眼花，记不住先按哪个后按哪个。”王淑芝说，许多老年消费者看到高端智能电饭煲上的一堆按键，不仅没觉得功能齐全，反而头疼，不知从何下手。
工匠精神，贵在细节。消费者不满意的“槽点”，正是电饭煲企业的“发力点”，是一线技术人员追求细节极致的“着力点”。
细节就是特点。“日本、韩国国土狭小，大米品种单一，而我国幅员辽阔，不同地区、不同米种各具特点，含水量不同、味道不同，煮饭方法也不同。”美的集团生活电器事业部产品经理赵国尧说，“中国也有高端电饭煲，品质并不比日韩差。从国外带回的电饭煲，有的未必适合国内消费者。”
赵国尧团队被称作“疯狂煮夫”，他们为了研究各种米饭的味道，到偏远山区用当地的米，亲手去做柴火饭，感受火候的大小和米的变化，并从全国各地带回上千种大米，为每一种大米绘制了最佳烹饪曲线，整个团队每年要出11万份米饭测试数据。前后22年的数据，最终绘制出中国的大米地图。“我们要做更符合国情的电饭煲。”赵国尧说。