Web site are out of service, who's next? SINA weibo, 115 drive, Internet, traffic-IT information
Today, Sina said with immediate effect to adjust service functions , user storage service is stopped, which will shut down Sina weibo, search, sharing capabilities. Since 2016, has 115 drive, UC Web site and many online storage products, announced the closure of the network data file storage, sharing, which is deadly to these products themselves. On the face of the network's decline is under the influence of national networks the yellow clean action, in fact, in China under the environment of Internet China Web site service is itself a unique operation mode "cannot be sustained." Policy change, died, it was an exclamation point.
As early as 2014 years fast multicast server was shut down shortly after the Web site also offers video sharing feature has also been affected, including 360 disk, kingsoft Web site, 115 NET products, Huang-related content, sharing mechanisms are subject to a removal or restriction. 115 network has canceled a mass sharing features, "gifts" sharing feature, friends sharing feature was eventually closed in March this year, completely reduced to a single disc, soon after UC Web site also announced that closed on April 15 to upload, store, download, all major service, SINA weibo today announced the closure of search, sharing functions. NET players one by one in the fall, there is inevitable as well as people silently change, inevitable, having risen in China's Internet industry is slowly in the process of transition to a right track, "free lunch" the idea will become more and more not fewer.
Domestic of online storage industry from birth of early on with domestic Internet industry early of Robin Hood, and not came to power surface of habits, simple for is with "free" attract user, gathered flow, with advertising this single of variable now means to money, this is China almost all Internet entrepreneurs wants to get first barrels gold of way, like early rain forest wind, and Tomato Garden website, through piracy Windows system attract not willing to for genuine system paid of large user, with in system in the implanted advertising, and Costs very low resource such as plugin Gets a huge amount of traffic, and then through the advertising, sale and liquidation of huge profits. These website is such, front mentioned of fast broadcast, operation mode is such, can said "resources" and "flow" is they business in the around not open of keywords, network online storage service also not exception, just for network disc service,, through user independent upload, and share of mechanism, use masses of power, more is great to speed up has resources phone, and accumulated of process. What resources? The vast majority of Internet users are just required, resulting in products like 115 drive quickly becomes famous, data shows that in the most prosperous time, 115 Web comic just download traffic spikes can reach about 3000G per hour.
Such of mode although can let online storage service provides business in short-term within get huge of profit, but with products quickly growth, and user scale expansion, provides service by need of server and bandwidth cost pressure also sharply growth, network disc flow although more, but variable now of efficiency does not is high , this single of profit mode does not can support company operation scale expanded by need of cost , hell of is, early through free way get of user, Basically not much loyalty, if not find new profit growth point, what next?
See no breakthrough since a short time, then the service provider they desire will naturally flow even more strongly, the negative effects are passed on directly to consumers. In today's Internet, forcibly abducted software product users, forcing powerboot, secretly installed the plugin, bundled home the acts have become common, and a screenful of colorful bad kitsch of advertising, to the vital interests of the user experience, and even cause direct harm. For network disc service provides business, also has more is who, dang free mode has no thought following of when, previously through resources accumulated period accumulated of mass Internet resources brings together in himself of server Shang, instead became "to threatened" user to paid policy compromise of chips, and for was early free strategy used bad of user are, at and can said what does?
Of course, born not by VIP value-added services like Dropbox abroad gets steady user genes and growth of domestic Internet service providers are concerned, mandatory fee result is more loss of users. Therefore, again said at the beginning of the article, under the national treatment policies, is 115 drive that fell yesterday, UC Web site, today is the Sina micro-plate, tomorrow who? Who is is hard to say, but there will be a successor.
After all, there's no free lunch, Internet business not because of its "sharing" exceptions feature. Business is still business, It should enable companies offering quality products with reasonable incomes , by shouting "free" to get eyeballs, PK "conscience", there is a business that will be "iron law" beat , this is business ethics, business in the world, but.
网盘纷纷停止服务，下一个是谁？ - 新浪微盘,115网盘,互联网,流量 - IT资讯
今天新浪微盘发公告称即日起调整服务功能，停止普通用户的存储服务，也就是将关闭新浪微盘的搜索、分享功能。2016年以来，已经有115网盘、UC网盘等多家网络数据在线存储产品宣布关闭文件存储、分享功能，这对这些产品本身而言是致命的。表面上这些网盘的式微是受到国家网络涉黄内容清理整治行动的影响，事实上，在中国互联网整体环境下，中国网盘服务独具特色的运营模式本身就是一个“不能长久的存在”。政策一变，死掉一片，着实令人感叹。
早在2014年快播服务器被关停之后不久，同样提供视频分享功能的各个网盘也受到波及，当时包括360云盘、金山网盘、115网盘在内的多款产品的涉黄内容、分享机制等都受到了清理或限制。115网盘先后取消了大众分享功能、“礼包”分享功能，最终在今年3月份关闭了好友分享功能，彻底沦为单机盘，此后不久UC网盘也宣布于4月15日关闭上传、存储、下载等主要服务，再到今天的新浪微盘宣布关闭搜索、分享功能。网盘玩家一个接一个的倒下，让人唏嘘无常的同时也存在着必然，必然就是，在中国互联网产业正从草莽期慢慢向正轨转型的过程中，“免费午餐”的玩法将会越来越玩不下去，越来越少。
国内的在线存储行业从诞生之初就带着国内互联网产业早期的草莽、不上台面的习气，简单来说就是用“免费”吸引用户，聚集流量，用广告这种单一的变现手段来挣钱，这是中国几乎所有互联网创业者想要获得第一桶金的必经之路，像早期雨林木风、番茄花园网站，通过盗版Windows系统吸引不愿意为正版系统付费的大批用户，用在系统中植入广告、插件等极低的资源成本获取庞大的流量，然后通过广告、售卖等方式变现获得巨大利润。这些网站是这样，前面提到的快播，运营模式也是这样，可以说“资源”和“流量”是他们生意中绕不开的关键词，网络在线存储服务也不例外，只是对于网盘服务而言，通过用户自主上传、分享的机制，动用群众的力量，更是极大地加快了资源手机、积累的过程。资源是什么？对绝大多数网民而言就是刚需，这导致像115网盘这样的产品能够迅速地爆红，数据显示，在最兴盛的时候，115网盘仅仅是漫画资源下载流量峰值就能达到每小时3000G左右。
这样的模式虽然能够让在线存储服务提供商在短期内获得巨大的利润，但随着产品迅速成长、用户规模膨胀，提供服务所需要的服务器和带宽成本压力也急剧增长，网盘流量虽然多，但是变现的效率并不算高，这种单一的盈利模式并不能支撑公司运营规模扩大所需要的成本，要命的是，早期通过免费方式获得的用户，基本谈不上什么忠诚度，如果不能找到新的盈利增长点，谈什么未来？
既然短时间内看不到突破点，那么服务提供商们对流量的渴求自然就会更加强烈，其负面效果，则直接转嫁到用户身上。在今天的中国互联网，软件产品强行绑架用户、强制开机自启动、偷偷安装插件、捆绑主页这样的行为已经屡见不鲜，还有满屏花花绿绿恶俗媚俗的广告，对用户的体验甚至切身利益造成最直接的伤害。对于网盘服务提供商，还有更甚者，当免费模式已经无以为继的时候，此前通过资源积累期积累的海量互联网资源汇聚在自己的服务器上，反而成为“要胁”用户向付费政策妥协的筹码，而对于被早期免费策略惯坏的用户们，此时又能说什么呢？
当然，对于天生没有像国外Dropbox等那样通过VIP增值服务获取稳定的用户和成长空间的基因的国内网盘服务提供商们而言，强制收费的结果更多是用户的流失。因此，又回到了文章开头所说的，在国家整治政策下，昨天倒下的是115网盘、UC网盘，今天是新浪微盘，明天又会是谁？是谁不好说，但必有后继者。
归根结底，天下没有免费的午餐，互联网的生意不能因为其“分享”的特性而有所例外。生意终归是生意，就应该让那些提供优质服务的产品有合理收入，靠叫嚣“免费”来博取眼球、PK“良心”，终将是要被生意的“铁律”打败的，这才是商业伦理，天下生意，不外如是。