2016 Beijing auto show: cars diverted to live stars have done RC-2016 Beijing auto show, cars, Quan Zhilong-IT information
Although star year after year, but because of the abolition of the RC star show effects begin to stand out at this year's Beijing motor show.
The last is Kim Soo-hyun, this year is Quan Zhilong, Beijing Hyundai Pavilion had twice in a row in which become the focus of the Beijing auto show security protection area.
When a media friend with CBN reporter complained: "annual exhibition shut out in 2014 is not get in the Hall this year into the Museum, but arrived at the Mercedes-Benz stand on the edge of being blocked for security, it is not clear to whom Beijing Hyundai's press conference release. ”
"Stars go to taste the sweetness of Beijing Hyundai, although some media may be kept out, but the fans and the entertainment media's attention, make Beijing a modern fast-spreading out. "Car person who declined to be named, told reporters: in spite of this good effect, but his enterprise and are reluctant to let celebrity take corporate style.
Wu Yifan and white lilies
Show star power
Although invited the star of this year's car number was significantly lower than in previous years, since the Beijing auto show management in 2014, creating a precedent for selling stars fans vote on media day, Beijing auto show media day has become crowded, almost every booth is packed with people, especially some known as the stars of booth.
10:10, Reynolds booth has introduced martial law, and this time, Renault's acting public relations firm invited most of the media have not yet arrived at the scene. Allegedly, why so hot, is after the network reported that the fan will appear on the Conference site.
A similar situation also appears in modern, Chery, great wall, BMW, MINI, Mercedes-Benz, SAIC, Skoda, Volkswagen, and zhijie, Infiniti, view achieve, Leopard launch event, according to the report, Quan Zhilong, and Zheng kai, and the Wu, and Wu Yifan, and Jay Chou, Deng Zi Qi, Ekin Cheng, Feng Xiaogang, Shawn Yue, and other stars of the scene.
Only Quan Zhilong, Zheng kai, and Ekin Cheng, despite a few stars to the scene, but attracted to cancel had a fan of cars, the show became more lively.
"In fact, the abolition of cars, can affect the show, could not go through the media day, the key to see the back of the audience. "A planned cars showed but no car company official told China business Reporter:" originally did not plan to invite stars, just some Korean jokes of media, media day products we want to convey information, corporate communication of accurate information to the media. ”
Star brings of spread effect is obvious of, certainly spent is high of, despite no enterprise willing to station out told spent has how many money, but brings of effect is obvious of, continues to to 2014 years "are Professor"--Kim Soo-hyun participate in last Beijing auto show for cases, from appeared to position, Kim Soo-hyun in stage time amounted to 90 seconds, but he of fans station full Beijing modern where of Pavilion, exhibition hosted party out 300 security personnel maintained order, and blockade site.
Cars, open live
"To a large extent, Star Pavilion, I swept away" a photographer told CBN: "than I was hoping to have cars, so good photo shoot, modeling fits, now requires that you must work under, to take deep, interesting photos. ”
Cars and girls, as if never should be kept separate. But since the past few years certain models or active or passive line-free naked, bring some negative effects, auto show organizers from last year's Shanghai Auto Show beginning not to allow automakers to use model.
"It turns out, the models just a gimmick", these companies say, 2015, Shanghai motor show was canceled for the first time models, in the audience on the first day, auto show organizers fear too little flow, also allowed companies to prepare some model "for the rescue at any time", it turns out, traffic is not affected.
Cars, this is a huge market, and a show about thousands of cars, but "restricted mode" after the introduction, we will really see the cars?
The answer is definitely no.
Based on observation, some cross-dressing model also appeared in the car stand or bear rubbing Turner's identity, or bear etiquette, or bear the Narrator, is worn by many of the different.
"In fact, BMW has canceled very early cars," a BMW PR people told reporters, "but we still have a number of good temperament model, they need to be in the car next to the car consumer vehicle information. ”
Of course, not all used to make money by images of models, like BMW to work, and not all of them can get a BMW opportunity.
At this year's Beijing auto show scene, reporters still saw many wearing miniskirts, dressed in stylish glamour model around in various cars fair, but they are not model and turn into "peer", they either use the self-timer lever holds a mobile phone, or for which you have special shoot. Yes, they are live, but not her alone, are a team.
2016北京车展：车模改行做直播，明星纷纷做车模 - 2016北京车展,车模,权志龙 - IT资讯
尽管明星年年到，但因为取消了车模，明星走秀的效应开始在今年北京车展中凸显出来。
上一届是金秀贤，今年是权志龙，北京现代所在的展馆已经连续两次成为北京车展安保的重点防护区。
一位媒体朋友在跟第一财经记者交流时抱怨：“每年的展会都被堵在外面，2014年是没进到馆里，今年进馆了，但刚到奔驰展台边上就被保安堵住了，不清楚北京现代的新闻发布会是对谁发布的。”
“明星走场让北京现代尝到了甜头，尽管一些专业媒体可能被挡外面，但粉丝及娱乐媒体的关注，让北京现代快速传播了出去。”一位不愿具名的车企人士告诉记者：尽管这样有比较好的效果，但他所在的企业并不愿让明星抢了企业的风采。
吴亦凡和白百合
车展上的明星效应
尽管今年邀请明星的车企数量明显低于往年，自从北京车展管理方在2014年开创了在媒体日售卖明星粉丝票的先例，北京车展媒体日已变得拥挤不堪，几乎每个展台都塞满了人，特别是一些号称有明星出席的展台。
上午10:10左右，雷诺展台已经实行了戒严，而这个时间，雷诺的代理公关公司邀请的媒体还有多半未抵达现场。据称，现场如此火爆的原因，是此前有网络报道，范冰冰会出现在发布会现场。
类似的局面还出现在现代、奇瑞、长城、宝马、MINI、奔驰、上汽、斯柯达、上海大众、纳智捷、英菲尼迪、观致、猎豹等发布会现场，根据报道，权志龙、郑恺、吴尊、吴亦凡、周杰伦、邓紫棋、郑伊健、冯小刚、余文乐、等明星到场。
尽管只有权志龙、郑恺、郑伊健等少数明星到现场，但吸引到的粉丝却让取消了车模的展会变得更加热闹。
“实际上，取消了车模，能不能影响展会，不能通过媒体日去看，关键还要看后面的观众日。”一位原计划有车模出现却没有出现的车企负责人告诉第一财经记者：“原本就没计划邀请明星，只是一些媒体的意淫而已，媒体日还是把我们想要传达的产品信息、企业信息精准的传达给媒体。”
明星带来的传播效果是显而易见的，当然花费也是高额的，尽管没有企业愿意站出来讲花了多少钱，但带来的效果是显而易见的，继续以2014年“都教授”——金秀贤参加上届北京车展为例，从出现到立场，金秀贤在台上时间共计90秒，但他的粉丝站满北京现代所在的展馆，展会主办方出动300安保人员维持秩序，并封锁现场。
车模开做直播
“从很大程度来讲，有明星的展馆，我都掠着走”一位摄影记者告诉第一财经：“相比，我还是希望能有车模，那样的照片好拍，模特也配合，现在就要求你必须下一番功夫，才能拍出有深度、有意思的照片。”
香车美女，仿佛从来都不应该分开来讲。但由于过去几年某些模特或主动或被动的无底线裸露，带来了一些负面影响，车展主办方从上年的上海车展开始不允许车企使用模特。
“事实证明，模特只是一个噱头”，上述企业人士表示，2015年的上海车展是第一次取消模特，在观众日的第一天，车展主办方由于害怕人流量太少，还是默许车企准备一些模特，“以备随时救场”，事实证明，客流量并未受影响。
车模这本是一个巨大的市场，一次车展大约需要上千车模，但“限模令”出台之后，我们是否就真的见不到车模了呢？
答案肯定是否定的。
根据观察，一些变装的模特也出现在各车企展台，要么是承当擦车工的身份，要么承当礼仪，要么承当解说员，不同的是穿的多了。
“其实，宝马很早就已经取消了车模”，一位宝马汽车的公关人士告诉记者，“但我们仍然需要一批形象好气质佳的模特，他们需要在汽车旁边给来看车的消费者介绍车辆信息。”
当然，不是所有的习惯了靠形象赚钱的模特，都喜欢去宝马打工，也不是所有的人都能获得宝马的工作机会。
在今年的北京车展现场，记者仍然看到了不少穿着超短裙，穿着时尚的美女模特穿梭在各个汽车展台，只不过他们已经不是模特，而变成了“同行”，她们要么自己用自拍杆举着手机，要么是有专人为其拍摄。是的，她们是在做直播，而且还不是她一个人，是一个团队。