Women naked in the resignation letter to sell seeds, 4 month sales income of 50 million-civil service, micro, micro-IT information

Reference to derivative, many will face contempt and disgust, brain repair friends crowding the screen rapidly selling scenarios. Someone said: determined not to do the derivative. Others said, let me remove your only reason is crowding the screen every day to sell his goods.

The "green girl" had left the civil service, starting with a busy "derivative"

Born in September 1986 "blue girl", formerly known as Duan Xiangqing, 2007 graduate from Shanghai Institute of tourism, Hotel International Management 2011 into a prefecture-level city in Shandong Bureau of quality and technical supervision. In 2015, she decided to bare these remarks, gave up their civil servant status and came to the beautiful coastal city of sunshine started "micro" venture.

On up last year resigned of courage, "green girl" said: reasons many, a is himself realized that has Internet of magic power, finds this is yihou of development trend; II is himself of venture idea, light by amateur time, has not enough do; three is seeds a began on sold have good, has has confidence, wants to into new media electric business field good dry a put; four is found sunshine new media electric business almost blank. They want to seize the opportunity, resigned to the sunshine, "no way."

Venture a year later, the "green girl" results surprising. Like self-timer, pout generation girl selling MoE, is a lead over more than 1000 partners, 4 months to create a sales income of 50 million yuan of the micro-business sector "net red".

"Blue girls" not ready to talk. Heard that journalists want to interview her little sent the letter said: "I will not express. It's true. Worked OK! "By" green girl "called" her sister "" Lei da Bao Zi "(app name) describes her:" is really quiet, don't like to speak in front of a crowd, but when it comes to working on special youjiner. A born workaholic. ”

"Blue girls" are very busy, also crowding the screen from time to time to chat in an interview, because to her, talk is money, chatting, and circle of friends were coming from all directions to send back money.

"Blue girls" love beautiful, seize the opportunity to self, she was taking various angles recorded the most beautiful state, and circle of friends. So the "green girl" circle of friends, does not sell goods out, and there are lots of beautiful pictures, girls always give other people a good impression of high face value.

Not talkative, workaholic, love beautiful "blue girl" soon became a partner in the eyes of the "Goddess of legend." "Goddess, I was tired as a dog! "" Blue girl "reply.

Develop blank market, "green girls" eat a lot, in the circle of friends made a "sleep lying on the table" pose, "I could fall asleep lay down, 5 hours of sleep is a luxury. Early girl, many are tired and ran ".

"Blue girls" said he could not speak, but know the direction and strategy. She believed that this sentence: "a kick-ass company, there must be a lunatic with a bitter team. ”

She has a painting of "healing", she asked herself: "do you think you have troubles in your life? If not, then you worry about what? If so, can it solve the trouble? Not, then fear. So, in fact, nothing to worry about, one needs to do is seize the moment and move on. ”

"Blue girls" labels themselves are "new derivative". The "new" embodied in creating real micro-Warburg, truth is true, personal sales, does a business make a friend.

She said, and he started to not like the derivative, is not satisfied. But "I wanted to change, change the definition of a derivative."

Two things do change all the "green girl" image.

Last year, many micro-letter Queen are reproduced has a article marketing soft paper I is quietly, I in, you, paper in the tells has a moving of story: one because accident binocular blind of girl, in hospital in met a voice nice of Sun boy, although himself got malignant brain Department tumor, is always encourages she, told she, dark is temporarily of, to like sunflower as Sun. Boy was later transferred, leaving girls a box of seeds. Girl has since actively cooperate with treatment, gradually returned to the light. But she never contacted the boy. Finally, hopes the same is called "quiet" girls share this post, to help find the boy, a chance to win a free "I am quiet" seeds.

"Blue girls" memories, this article is the first in the media release, reading tens of thousands of, and later other app to the public number, read several times in the 100,000 +.

Articles have huge repercussions for the "green girl" surprised, "melon suddenly became our leading product, ' I was still ' melon seeds become garish, everyone knows. ”

"Lei da Bao Zi", said the article quickly we distinguish between selling seeds and other derivative. For the seeds into the emotional power. "The advantage is that we all remember our, downside is that everyone in the ' blue girl ' accordingly. "Widely circulated articles, let us start to care about the hero's fate. Others questioned the authenticity of the story, in this regard, the "green girl" explains, the story is a prototype, only some details.

Marketing software to maximize value to the article, a few months, "green girl" home products sales of 50 million Yuan, seeds and even sold to Tibet, also led the "green girl" home sales of other products.

"Lei da Bao Zi" does not think seeds sales good, because of the soft article. She said, are products of good quality + marketing the right way, seed sales. Seeds positioning in the young people, "green girls" personally selected seeds, melon's sweetness, size and shape are required.

"Young girl" was also confident its products. She told a reporter: I just went to the beach, seeds for everyone to try, all people eat are back buying. A good product is talking.

"Blue girls" also launched a campaign, so a lot of people sit up on her, feeling that this derivative girls is not a mercenary.

On April 3, the sunshine man micro-circle of friends, Twitter was something brushed Panel: 60 cars gathered at Sunshine street vendor selling cans of 5 dollars. Friends broke the news photo shows, a street vendor selling cans, not only is Mercedes-Benz, BMW and Porsche, Bumblebee ... ... Sell canned sites, at City Hall Plaza, RT, botanical gardens, several shopping centers, community, etc.

Let users shout "rich wayward" "three outlooks being subverted" scenario, it is derived from the "green girl". "Blue girls" restored the scene: these cans were friends, were supposed to exit Japan, but Japan's boss in abrupt defaults, the goods remain in the country. "Saw more than 10 containers cargo backlog, it wants to stall, cost price selling, start a couple of us on the spot. On the spot, in the process, has friends learn that this shipment was because Japan merchant defaults in the backlog, have come forward to help, linyi, there is sunshine, there are, of course, someone in a car, the proliferation of messages through layers of, driving more and more people. Less than half a day's time, and surrounding cities for a total of more than 60 vehicles, all obligations to help sell the cans. "

Meanwhile, the small circle of friends fry pan. "Luxury car", "stall", "can", "5 bucks" and other words quickly occupied the sunshine man's circle of friends.

Forward friend wrote: I did not support this man, her own company, a lot of pressure and resistance, are going to cost money to sell other people's products, but I agree with her "helping others is the source of happiness" concept, under the forward expressed solidarity.

On April 18, the "green girl" told reporters that she took Beijing "Daoxiang" pastry only derivative of Agency, "Daoxiang" boss said to her, "green girl" has changed his view of the micro-business and e-commerce.

Less than a year's time, "green girl" in the field of food, the use of new media + ecommerce, and created the "green girl", "I was still" 6 brands, established the base in Rizhao, the nation's new media business operating system.

The "green girl", said the company has just started, also looking for direction. Market in the shuffle will leave return to people.

女公务员裸辞在微信卖瓜子，4个月销售收入5千万元 - 公务员,微信,微商 - IT资讯

提及微商，很多人都会面露不屑和厌恶，迅速脑补朋友圈刷屏卖东西的场景。有人说：坚决不做微商。还有人说，让我删除你的唯一理由就是天天刷屏卖货。

“青姑娘”却辞去公务员，做起了忙碌的“微商”

1986年9月出生的“青姑娘”，原名段湘青，2007年毕业于上海旅游学院国际酒店管理专业，2011年进了山东某地级市质监局。2015年她毅然裸辞，放弃了公务员身份，只身来到美丽的海滨城市日照开始了“微商”创业。

谈起去年辞职的勇气，“青姑娘”说：原因很多，一是自己意识到了互联网的神奇力量，认定这是以后的发展趋势；二是自己的创业想法，光靠业余时间，已经不足够做好；三是瓜子一开始就卖得不错，有了自信，想进入新媒体电商领域好好干一把；四是发现日照新媒体电商几乎空白。自己想抓住机遇，就辞职去了日照，“没留后路”。

创业一年后，“青姑娘”的成绩让人惊讶。这个喜欢自拍、嘟嘴卖萌的80后姑娘，已经是一个带领1000多名合作伙伴、4个月创造销售收入5000万元的微商界“网红”。

“青姑娘”不爱说话。听说记者要采访，她发微信说：“我不会表达的。真的。干活行！”被“青姑娘”称为“蕾姐”的“雷大宝子”（微信名）这样描述她：“很内向，不喜欢在人群面前说话，但一说到工作就特别有劲儿。是天生的工作狂。”

“青姑娘”很忙，采访时还不时刷屏聊天，因为对她而言，聊天就是挣钱，聊着聊着，来自朋友圈里的钱就从四面八方汇过来了。

“青姑娘”很爱漂亮，抓住各种机会自拍，她也很会自拍，各种角度把最美的状态记录下来，然后发朋友圈。所以“青姑娘”的朋友圈，并不都是卖货晒货，还有很多美美的照片，高颜值的姑娘总是能给别人好感。

不爱说话、工作狂、爱漂亮的“青姑娘”很快成了合作伙伴眼中的“电商传奇女神”。“还女神，我累得跟狗一样！”“青姑娘”这样回复。

开拓空白市场，“青姑娘”吃了很多苦，在朋友圈里发了“趴在桌子上各种睡”的姿势，“我趴下就能睡着，睡5个小时就是奢侈。前期跟着干的女孩，很多都累跑了”。

“青姑娘”说自己虽然不会说话，但知道方向和战略。她很相信这句话：“一个牛逼的公司，一定有一个疯子带着一群苦逼的团队。”

她有一个自己画的“治愈系图”，她问自己：“你觉得生活中有烦恼吗？如果没有，那你担心啥呀？如果有，那能解决这些烦恼吗？不能，那担心啥呀。所以，其实什么都不需要担心，唯一需要做的就是抓住当下，继续前行。”

“青姑娘”给自己贴的标签是“新微商”。“新”体现在打造真实的微商团队，不虚不假，人性化的销售，做一单生意交一个朋友。

她说，自己开始也不喜欢微商，现在也不满意。但是“我想改变，改变大家对微商的定义”。

有两件事，确实改变了大家对“青姑娘”的印象。

去年，很多微信大号都转载了一篇营销软文《我是静静，我在等你》，文中讲述了一个感人的故事：一名因为车祸双目失明的姑娘，在医院里遇见一个声音好听的阳光男孩，虽然自己得了恶性脑部肿瘤，却总是鼓励她，告诉她，黑暗是暂时的，要像向日葵一样阳光。男孩后来转院了，留给姑娘一盒瓜子。姑娘此后积极配合治疗，逐渐恢复了光明。但她再也没有联系上男孩。文章最后，希望同样名叫“静静”的姑娘分享这篇文章，帮助寻找这个男孩，就有机会获得免费赠送的“我是静静”的瓜子。

“青姑娘”回忆，这篇文章的第一次在自媒体发布，阅读量就几万了，后来其他微信公众号转，几次阅读量都在10万+。

文章产生的巨大反响让“青姑娘”很意外，“瓜子一下子成了我们的主导产品，‘我是静静’瓜子变得很扎眼，大家都知道了。”

“雷大宝子”称，这篇文章迅速把我们与其他卖瓜子的微商区分开来。为瓜子注入了情感力量。“好处是大家都记住了我们，坏处是大家都在给‘青姑娘’对号入座。”文章的广泛流传，让大家开始关心故事主人公的命运。也有人质疑故事的真实性，对此，“青姑娘”解释，故事是有原型的，只是做了一些细节处理。

营销软文的价值发挥到了极致，那几个月，“青姑娘”家的产品销售额达到了5000万元，瓜子甚至卖到了西藏，还带动了“青姑娘”家其他产品的销售。

但“雷大宝子”并不认为瓜子销量好，就是因为这篇软文。她说，是产品质量好+营销方法得当，才让瓜子热销。瓜子定位在年轻人，“青姑娘”亲自挑选瓜子，对瓜子的甜度、大小和形状都有要求。

“青姑娘”也很自信自家的产品。她告诉记者：开始我只是去海边，发瓜子给大家试吃，结果所有吃了的人都回来购买了。好的产品是会说话的。

“青姑娘”还发起了一个活动，让很多人对她刮目相看，觉得这个做微商的姑娘并非唯利是图。

4月3日，日照人的微信朋友圈、微博都被一件事情刷屏了：60辆豪车齐聚日照摆地摊卖5块钱的罐头。网友的爆料照片显示，摆地摊卖罐头的，不仅有奔驰、宝马还有保时捷、大黄蜂……卖罐头的地点，在市政府广场、大润发、植物园、多个购物中心、小区等。

这个让网友惊呼“有钱任性”“三观被颠覆”的情景，正是源于“青姑娘”。“青姑娘”还原了当时的场景：这批罐头是朋友的产品，本来是要出口日本的，但日本的老板突然违约，这批货就滞留在国内。“眼看着十几个集装箱的货积压，就想自己摆摊，成本价卖一些，刚开始就我们几个人在摆摊。在摆摊的过程中，有朋友得知这批货是因为日本商人违约造成的积压，纷纷主动来帮忙，有日照的、有临沂的，当然也有人开着豪车，消息经过层层的扩散，开车来的人越来越多。不到半天的时间，周边城市一共来了60多辆车，都是为了义务帮忙卖罐头”。

与此同时，微信朋友圈也因此炸了锅。“豪车”“摆地摊”“罐头”“5块钱”等关键词迅速占领了日照人的朋友圈。

有转发的朋友这样写道：我本来不支持这个人，她自己的公司运营就有很多压力和阻力，现在还要赔着钱去卖别人家的产品，但我认同她“助人为快乐之本”理念，转发下表示声援。

4月18日，“青姑娘”告诉记者，她拿到了北京“稻香村”糕点的唯一微商代理权，“稻香村”老总对她说，“青姑娘”改变了他对微商和电商的看法。

不到一年的时间，“青姑娘”在休闲食品领域，利用新媒体+电子商务，创造了“青姑娘”“我是静静”等6个品牌，建立了立足日照、辐射全国的新媒体电商运营体系。

“青姑娘”说，公司刚起步，也在寻找方向。市场在洗牌，一定会留下返璞归真的人。