How deep is the hammer of T1 dug pits? Old haven't climbed out of T1-a hammer, Luo Yonghao-IT information
Shortly before the old Twitter, T1 and praise the hammer nice user interaction, said hammer anniversary may be a T1 resident evil remake, I also think that T1 is greater than T2 nice-hammer phone and forerunners of a hammer is classic, but give the old more than 10,000 points of damage.
A good start: launch success two days amounted to 50,000
Hammer generation release of the phone is extremely successful, Rave, and old at the press conference finally said, "I don't care about winning or losing, I'm just seriously," also penetrated the walls of thousands of netizens, who choked with tears in his eyes for old shouting on the Internet "but seriously we help you win! ”
Hammer generation handset's success not only of the Conference, in the old "bigoted" set after a predefined number of harsh rule to pay 300 yuan, still had 50,000 bookings of 2 days, many of which are delivered directly to the 3000 in full, for a new mobile phone manufacturers, this is undoubtedly beautiful.
If not behind a series of events, I thought old really need to succeed this time.
Crisis: capacity climbing slowly being questioned, QC wrong comments
Hammer phone May 20, 2014 released, commitment July 8 official sales, however due to good products rate lower, early hammer phone of day shipping volume only for 1000 Department, get upgrade Hou, also only 1800 Department, had scheduled hammer phone of user, most late May to to September this Hou to got phone, message a out, online will came various questioned sound, at will constantly has users took old Luo of "feelings" to banter those participation scheduled of phone user.
This is not finished, however, as the new production line quality control is not in place, resulting in some poor quality products out, which gave many black hammer with ammunition, and flying hammers black on the Web, and there is evidence, the fame of the hammer on your mobile it mortally wounded.
Evolution of the crisis: the escape rate peak of 90%, hammer generation failure to achieve sales target
Hammer black assessment continued brewing, finally led to hammer phone escape single rate surge, highest level reached has 90%, as to December 6, hammer generation the series phone total sold 122063 Taiwan, by old Luo of claims to May 2015 will reached 200,000 Department, however also a digital also not reached its investment business requirements of 500,000 Department of half, (500,000 is outside according to old Luo micro-Bo content speculated that out of) apparently hammer generation phone failed has, failed of also is tragic.
Consequences of continuity: the hammer generation giant deep pit, Luo I haven't climbed out of
Large of black assessment, let many originally blood of hammer powder was pledge poured has basin cold water, is and no to counter, in reality before, gradually rational beat has perceptual, so appeared has large escape single phenomenon, however more unfortunately of is, these escape single of people, originally is first for old Luo feelings pay of, if hammer phone no appeared those bruising, they completely has may became old Luo and hammer phone of "died loyalty powder", became hammer phone reputation marketing of backbone power.
But if losing is not easy to come back, after the crowd had hurt, old may also support on the inside, but more on Hammer products took a wait-and-see attitude, which was made by people's instinct of self-protection, so wouldn't be laughed at but unable to fight back the "idiot".
Talk about users who already took a wait-and-see attitude, after they watched the old Conference, may also have had a strong desire to buy, but a more rational, want to wait, if the product came out, user response well, may follow up, don't think about it, these people go from old.
Hammer generation cell phones, not just failed to gather round old won more, but the success of hammers many die-hard powder, became wait-and-see, which allow new hammer phone badly.
Hammer phone of series suffered, and its enough timely in place of PR, not only let hammer phone lost has soar of good opportunities, also let old Luo fell of is miserable, directly fell to has sea level following, until now, although nuts phone and T2 of launches still looks good, scenes also more spectacular, can site in the of people, and has how many is like T1 released Shi, as tears of does?
I often wonder if old playing steadier, as he later put it, 200,000 stock available for sale at the ready, won't be behind the series was in the old hammer and his mobile phone, today's mirrors will make a big difference.
Inscription: the hammer black groups under analysis.
, Other phone brands, gather round.
Old initially decided to make phone words carelessly, for various mobile phone manufacturers made fun of sarcastic, then bring these black cell phone users comments are to be expected.
Second phone unfortunately, buying a hammer, black powder
Above the hammer phone quality control problems, leading some bads goes to market, if you buy a hammer in mobile phone users, unfortunately, from pink to black is also very likely.
Third, hate hammer the phone's high price
These black hammer people, without much harm to hammer the phone itself, or even suspect that some of them are like a hammer handset design, but hammer the phone's high price, but exceeds the expectations of these people, and malicious sarcasm, Black Hammer online assessment, pricing, accounts for a high proportion.
Four, Navy
This should be so. ...
If you have other, welcome to add.
锤子T1挖的坑有多深？老罗现在还没爬出来 - 锤子T1,罗永浩 - IT资讯
前不久老罗在微博中，与夸赞锤子T1漂亮的网友互动时说，锤子十周年可能出T1复刻版，我也认为T1是要比T2更好看的锤子手机，然后正是这部经典的锤子开山之作，却给了老罗不止一万点伤害。
开局不错：发布会取得成功，两天预定量达5万
锤子一代手机的发布会是极其成功的，好评如潮，而老罗在发布会的最后说到，“我不在乎输赢，我只是认真，”更是击穿了万千网友的心墙，他们或哽咽或眼含热泪的在网上为老罗呐喊着“你只管认真我们帮你赢！”
锤子一代手机的成功，不只体现的发布会上，在老罗“偏执”的定下了预定要交300元的苛刻规则后，仍然实现了2天5万部的预定量，而这其中还有不少是直接交付了3000元全款，这对一个新生的手机厂商来说，无疑是相当漂亮的成绩。
假如没有后面的一系列事件，我都以为老罗这次真的要成功了。
危机：出现产能爬坡慢遭质疑，品控出差错引来恶评
锤子手机2014年5月20日发布，承诺7月8日正式销售，然而由于良品率较低，初期锤子手机的日发货量仅为1000部，获得提升后，也才1800部，当初预定锤子手机的用户，最晚可能要到9月份这后才能拿到手机，消息一出，网上便传来各种质疑声，此时便不断有网友拿老罗的“情怀”来戏谑那些参与预定的手机用户。
然而这不算完，由于新产线的品控做得不到位，导致一些质量不合格的产品流出，这又给了很多黑锤子的人以口实，一时间网上锤子的黑贴乱飞，而且又确有实据，这给锤子手机的声誉带来了致命伤。
危机演化：逃单率峰值达90%，锤子一代未达销售目标
锤子黑评持续酝酿，终于导致锤子手机逃单率激增，最高水平达到了90%，截止到12月6日，锤子一代各系列手机共卖出122063台，按老罗的说法到2015年5月将达到20万部，然而还个数字还未达到其投资商要求的50万部的一半，（50万是外界根据老罗微博内容推测出来的）显然锤子一代手机失败了，失败的还很惨烈。
恶果延续：锤子一代挖坑巨深，老罗到现在还没爬出来
大量的黑评，让许多原本热血沸腾的锤粉被当头浇了盆冷水，却又无以反击，在现实面前，渐渐理性战胜了感性，于是出现了大量逃单现象，然而更为可惜的是，这些逃单的人，原本是最早为老罗情怀买单的，如果锤子手机没有出现那些硬伤，他们完全有可能成为老罗和锤子手机的“死忠粉”，成为锤子手机口碑营销的中坚力量。
可一旦失去就不容易回来了，这群人在受过一次伤之后，对于老罗可能还会在内心支持，但对锤子的产品却更多持观望态度，这出自人的自我保护本能，让都不愿成为被人嘲笑却无力反击的“傻子”。
再说说那些原本就持观望态度的用户，他们在看完老罗的发布会后，可能也产生了强烈的购买欲望，然而却更理性，想要先观望一下，如果产品出来后，确实用户使用反响不错，可能就会跟进，不用想，这群人也离老罗而去了。
锤子一代手机，不仅没能为老罗赢来更多拥簇，反而成功的把很多锤子的死忠粉，变成了了观望者，这让新生的锤子手机元气大伤。
锤子手机的一系列遭遇，以及其不够及时到位的公关，不仅让锤子手机失去了一飞冲天的大好机会，还让老罗摔的很惨，直接摔到了海平面以下，直到现在，虽然坚果手机和T2的发布会仍然看起来不错，场面也更壮观，可现场中的人，又有多少是像T1发布时，那样热泪盈眶的呢？
我时常在想，如果老罗当初打的更稳一点，像他后来说的那样，备好20万库存再发售，就不会有后面的那一系列不堪，那老罗和他的锤子手机，今天的镜遇会大不一样吧。
题外篇：试分析下锤黑的群体构成。
一、其它手机品牌的拥簇。
老罗最初决定做手机时口无遮拦，对各个手机厂商大肆嘲笑挖苦，那么招来这些手机用户的黑评是意料之中的。
二、购买锤子手机不幸中招，由粉变黑
上面说到锤子手机的品控曾出过问题，导致一些劣品流向市场，如果购买锤子手机的用户恰好不幸中招，那么由粉转黑也是极有可能的。
三、忌恨锤子手机的高定价
这些黑锤子的人，可能对锤子手机本身并没有太多恶意，甚至可以猜想他们当中也有人是喜欢锤子手机的设计的，可是锤子手机的高定价，却超出了这些人的心理预期，于是开始恶意嘲讽，网上锤子的黑评中，拿价格来说事的，占有很高的比例。
四、水军
这个应该有吧。。。。
如有其它，欢迎补充。