Pan shiyi: tell the truth, people most easily into the net Red-Red NET, net red economy-IT information

On April 27, the theme "air inlet NET red economy" Pan Tanhui said yesterday in Beijing. Pan shiyi, Chairman of SOHO China, reticulocyte Uncle up to fellow guests on the recent "reticulocyte economy" thermal phenomena and discuss their views. Pan believes that net red prematurely commercial liquidation is a very dangerous thing, because the reticulocyte views to be objective and impartial and neutral, if you only want to influence to realization, this thing is terrible.

NetEase Pan shiyi in site the main perspective of the following:

I was doing (this) programs first heard of (oneself) is a network of red, (before) I do not know what a reticulocyte. Someone explain to me for a long time, I said this is not: it is it that the v?

In fact, I think telling the truth are most likely to become red: no matter what he was telling the accent, no matter how much he says big mistakes, including a couple of us said today that may be wrong, but if you can inspire everyone's wisdom, (makes sense). I think a person can show their true views via the Internet, show your weaknesses, to inspire you, this is the biggest red.

NET has been kind, who will not be happy?

That's a good question. Network red I think one of the most important features is to have a grass-roots quality to represent grass-roots is especially important. Now that he has grass-roots character, what kind of people will not be happy? Rights of the people are not pleased, rich people are not happy, pretty happy. Because the three people they think they are not grass-roots, high above.

My (first) starting from the blog, write an article every week. (Someone fight hard but sometimes the Internet) I remember Han (once) and an author argument. When I met this author after a couple of months, and asked what he was up to? Said spent two months in hospital--was scolded by the Han had spent two months in hospital--so see network with fear.

Remember that in the era of blogging, (keep telling yourself) as far as blogs (social networking site) not to fight, not harsh, I think this is a fundamental principle.

Later moved to Twitter, I am probably not used for more than a month, wrote a long article, always think ahead Foundation, taking into account the structure of the article how to write. But Twitter started to rein in 140 characters, 140 characters to describe a problem that you want to clear (not easy). So about a month how to write slowly find out later.

I feel the most obsessed with micro-blog at the 1 million the number of fans, this is a turning point. Write any one thing, 1 million people watching, I feel great. So every day thinking, get up in the morning thinking, sleeping, wondering when, and what is to write the text, what topics people would like to see, I tried again.

There is a particularly important key, is used to move in their own language, to tell the truth. My own (often) get through 140 characters will all watery, this thing sent, forwarded, comments very much.

But when there are 10 million fans, I don't care, no feeling.

Now all red in power network, help NET red commercial realization now. I think this is a very dangerous thing. Because the reticulocyte need to speak their minds, this view to be objective, fair, and neutral. If people want to rely on your influence, we believe that your thoughts and opinions, to money, the thing I think is very scary.

I've seen one thing when I get up early every day first thing to do is to publicize the Beijing PM2.5 values, continued for two years. For about 1.5 years ago, I suffered from tremendous pressure-faces a high risk of pressure, but I continued disclosure of PM2.5. So my fans has increased dramatically, and we believe that this man is brave, they were not released. (Including) released by the Foreign Ministry spokesman said no when I publish every morning, without any of your own comments, Beijing, PM2.5 is released.

It let me gain everyone's trust.

But I never put this incident, many people come to me and want me to represent a brand of Air Purifier. I say that there must be far away. If people's confidence immediately into commercial value into money, I feel in good conscience should not do so.

Red is the most important value of a network to express their valuable views, to hold opinions, to stand the test of history and time perspective, but never to name some profit, rush to liquidate, why I say this is dangerous.

Commercial business rules should operate according to commercial rules to do it.

Largest rule in business, first of all should suggest, you people around, doing good to our community products, provide a good service, the rest is all your sales, tax, is the social nature of the load, for your feedback. I was exposed to some entrepreneurs even listed as a purpose listed is not objective. Objective there should only be one, is our products and our services are. Listed is only an intermediate process.

Reticulocyte realisation of economic value, I think it is the criticism of him, not to say that this product is and how great, but how bad, pointed out its shortcomings, errors, good things will appreciate. If they pass through his influence through his field of expertise, can make people avoid being deceived, this is the commercial value of reticulocyte, which was his realisation of the noble eightfold path.

潘石屹：说真话，人最容易成网红 - 网红,网红经济 - IT资讯

4月27日消息，主题为“风口上的网红经济”的潘谈会昨日在北京举办。SOHO中国董事长潘石屹、网红达人同道大叔等嘉宾就近期“网红经济”热的现象一起讨论各自观点。潘石屹认为，其实网红过早商业化变现是一件很危险的事，因为网红的观点要做到客观公正中立，如果只想着靠影响力去变现，这个事情是非常可怕的。

以下为网易就潘石屹在现场主要观点整理：

我是在做（这次）节目之前第一次听说（自己）是网红，（之前）我不知道什么是网红。别人跟我解释了半天，我说这不就是当年说的大V吗？

其实，我觉得说真话的人最容易成为网红：不管他讲的是什么口音，不管他说的话有多大错，包括我们几个人今天说的话也可能全是错的，但如果能把大家的智慧启发起来，（就有意义）。我觉得一个人能够通过互联网把自己的真实观点表现出来，把自己的缺点表现出来，能够启发大家，这就是最大的网红。

网红火了，谁会不高兴？

这是个好问题。我觉得网红最重要的一个特点，就是要有草根气质，能够代表草根，这点特别重要。既然他有草根气质，什么样的人会不高兴呢？有权利的人不高兴，有钱人不高兴，长得漂亮的不高兴。因为这三种人他们认为自己不是草根，高高在上。

我（最早）从博客开始用，每一周写一篇。（但有时网上有人吵架很厉害）我记得韩寒（有一次）和一个作者吵架。等我过了两个月碰到这个作者的时候，问他在忙什么？说是住了两个月的院——被韩寒骂得住了两个月的院——所以见到网络就害怕。

记得当年在写博客的年代，（一直告诉自己）尽量在博客等（社交网站）上不要吵架，不要出口伤人，我觉得这是一个基本原则。

后来转移到微博，我大概有一个多月不太适应，因为写过长文章，总想在前面铺垫一点，要考虑文章的结构怎么写。可是微博一开始控制140个字，要在140个字里面把一个问题说清楚（不容易）。所以大概一个月没怎么写，后面才慢慢找到感觉了。

我觉得自己最痴迷于写微博，是粉丝数量快一百万的时候，这是一个转折点。写任何一个东西，有一百万人看，我觉得了不得。所以天天在琢磨，早上起来也琢磨，睡觉的时候也琢磨，就是写怎么样的文字，什么样的话题别人愿意看，我反复试。

有一个特别重要的秘诀，就是要用能够感动自己的语言，说真话。我自己（经常）会看完这140个字里以后都泪汪汪的，这条东西发出去，肯定转发的、浏览的数非常的多。

但是当有一千万粉丝的时候我就无所谓了，没感觉了。

现在资本都在助力网红，帮助网红做商业化，实现变现。我觉得这是一件很危险的事情。因为网红需要发表自己的观点，这个观点要客观，公正，中立。如果人们是想靠你的影响力，想靠大家相信你的思想与观点，去换成钱，这个事情我觉得是非常可怕的。

我曾经经历过一件事情，当时我每天早起第一件事情就是公布北京PM2.5值，持续了两年时间。而大概一年半前我遭受了巨大的压力——面临着很大危险的压力，可我还在持续地公布PM2.5。这使我的粉丝量急剧增高，大家觉得这个人比较勇敢，人家都不让公布了。（但包括）外交部发言人出来说不让公布的时候，我还天天早上起来发布，没有附加任何自己的评论，就是公布北京PM2.5值。

这件事让我取得了大家的信任。

可是我从来没有把这个事变现，很多人来找我，要我代言空气净化器的品牌。我说一定要离的远远的。如果把别人对我的信心马上转变成商业价值，变成钱，我觉得于心不忍，也不应该这样做。

一个网红最重要的价值就是发表自己有价值的观点，能够站得住脚的观点，能够经得起历史和时间考验的观点，而千万不要为了一些名一些利，急于去变现，所以我说这是危险的。

商业有商业的规则，应该按照商业的规则去做。

商业最大的规则，首先应该让人想到，你为周围的人、为这个社会做了什么好的产品，提供了什么好的服务，剩下的就是你的销售额、税收，是这个社会自然而然的负载，对你的回馈。甚至我接触到一些创业者把上市作为目的，上市绝对不是目的。目的只应该有一个，就是我们生产的产品和我们提供的服务是什么。上市只是一个中间的过程。

网红经济的变现价值，我觉得正是在于他的批判性，不是说这个产品如何好，而是说别的产品如何的差，把它的缺点、错误指出来，好的东西人都会去欣赏。如果说他们通过他的影响力，通过他专业知识，能够让人避免上当受骗，这就是网红的商业价值，这就是他变现的正道。