People's daily comments on reticulocyte: beauty and talent alone is not enough-reticulocyte, people's daily, reticulocyte economy-IT information
Riding high reticulocyte recently quite a lot. Away from we far is of, has Italy fashion Bo main jiala·falageni, by daily Sun wear take photos get large fans, last year boarded has Forbes 30 age following elite list; near a points of, is 2016 China first network red Papi sauce, with original short video in the fluent of language conversion Foundation and grounding gas of jokes shot red, recently auction of first advertising price reached has 22 million Yuan.
Reticulocyte, reticulocyte economy. According to the semantics defined in the journal, net red are those that were sought after and popular by netizens who can put that sentiment into productivity, purchasing power and attention, revenue, red generic network economy . Whether you're a Fashionista is a leader, someone is willing to pay for you, you catch a reticulocyte economy Express.
NET red hot, more or less, thanks to the current economic downturn has spawned the "Lipstick effect". In the real economy in the doldrums under the environment of non-cultural industries in the real economy, it has been a chance to flourish. McKinsey study reports sustained superior performance of fashion and luxury goods industry markets, even more than the high-tech and high-growth industries such as communications. For consumers, not to buy a house without a car, attention to network red just like buying a lipstick, cheap but it can play a role in comfort and boost.
In particular, although red colored network is labeled personality, creativity and humor, common tag, but "content is King" this law is to a large extent dominated by Internet Live mesh red. Network red usually have a high degree of attention, attention becomes real gold and silver, which is the ultimate goal of net red. Network operation mode in short red directional marketing is relying on a huge fan base. Pons became a reticulocyte launched its own brand of jewelry, jiala·falageni also created its own brand of shoes ... ... Lot of reticulocyte through advertising endorsements, and trade cooperation achieved profitability. To bring attention to productivity, not only investment philosophy and economics, but also knows how to stimulate demand in network era. Many people will find no purchase requirements, see network featured product of red "grass", from the marketing, it is creating new demand.
In fact, net red products are not unwarranted. Network red operating fan base, its tastes and needs to maintain a keen sense of smell, so that timely introduction of appropriate products. It can be said that net red is the best sales, establish a direct channel between the producers and the consumers. Reticulocyte bigger, he also became a producer and supplier. Therefore, net red essence is nothing new, but this platform gives network its personalized and individualized consumption characteristics and slowly affects people's consumption.
Reticulocyte, red is not difficult, but is always red, and this heat can be converted to commercial interests. To go long, can't help but continue to introduce popular content, but also have the ability to upgrade your content distribution channels, thus leading the consumer habits. Clearly, the reticulocyte economy is far from simple as beauty and talent in General.
人民日报评网红：单靠颜值和才华还不够 - 网红,人民日报,网红经济 - IT资讯
春风得意的网红近来真不少。离我们远一点的，有意大利时尚博主嘉拉·法拉格尼，靠每天晒穿搭照片获得大量粉丝，去年登上了福布斯30岁以下精英榜；近一点的，是2016年中国第一网红Papi酱，凭借原创短视频中流利的语言转换功底和接地气的段子蹿红，最近拍卖的首个广告价格达到了2200万元。
有了网红，就有网红经济。根据《咬文嚼字》杂志的定义，网红指的是那些被网民追捧而走红的人；能够把这种人气和关注度转化为生产力、购买力，能创造收入的，就概称网红经济。不管你是时尚达人还是意见领袖，有人愿意为你埋单，你就搭上了网红经济的快车。
网红火爆，或多或少得益于当下各国经济低迷而催生的“口红效应”。在实体经济不振的大环境下，非实体经济的文化等产业反而得到了蓬勃发展的机会。麦肯锡的研究报告称，时装和奢侈品行业的业绩表现持续优于市场，甚至超过了高科技和通信等高增长行业。对于消费者而言，不买房不买车，对网红的关注正好似购买一支口红，廉价却能起到安抚、提振的作用。
具体而言，尽管各色网红均被贴上了个性、创意和幽默等共性的标签，但“内容为王”这一定律却在更大程度上主宰着靠网络栖身的网红。网红通常都有很高的关注度，将关注度变成真金白银，这才是网红的终极目标。网红的运作模式简而言之是依托庞大的粉丝群定向营销。庞斯成为网红后推出了自己的首饰品牌，嘉拉·法拉格尼也创立了自己的鞋子品牌……不少网红还通过广告代言、与电商合作等方式实现盈利。要把关注度转化为生产力，不仅要具备投资理念和经济头脑，更要懂得如何在网络时代刺激需求。很多人会发现，本来没有购买需求，但是看到网红推荐的产品便“种草”了，从营销学来说，这是创造了新需求。
事实上，网红产品也不是无端而出的。网红得经营粉丝群，对其品味和需求保持敏锐的嗅觉，以便于及时推出相应产品。可以说，网红就是最好的销售，在生产商和消费者之间建立了直达通道。有些网红做大了，自己也成了生产商和供货商。因此，网红的本质并不新鲜，而是网络这一平台赋予了其个性化产品和个性化消费等特点，慢慢地影响了人们的消费理念。
对于网红而言，红一把不难，难的是一直红着，并且能把这种热度转化为商业利益。要走得长久，离不了持续推出的大众喜闻乐见的内容，而且还要有能力将内容发布渠道升级，进而引领消费习惯。显然，网红经济远非一般意义的颜值和才华那么简单。