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published in(发表于) 2016/4/27 6:25:29
Twitter CEO talk live: we have been doing for ten years,

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Twitter CEO talk live: we have been doing for ten years-live, live streaming platform-IT information

According to foreign media reports, Twitter CEO Jack Dorsey (Jack Dorsey), comes to live in 2016 the company first quarter earnings call (Live), stressed that "we have been doing for ten years".

It is reported that the latest definition of Twitter itself can be summed up in one word: live. During the earnings conference call, when asked how to view Facebook into the live video and real-time conversation areas, West responded by saying "we've been doing for a decade".

"We firmly believe that Twitter's leadership position in the field of broadcasting", he stressed that "Twitter isn't just for live live events in real time, and is on the initiator and facilitator of the dialogue. With Twitter, users can see the latest events, this is the best choice for users to share experience with each other . "

He pointed out that "what Twitter really is? You can experience through its live to a big event. Typical celebrity Twitter users can provide users with unprecedented perspective on the events to the public, which cannot be experienced by users through other sites. Ordinary users connected through Twitter and celebrity, Twitter also encourages dialogue between its interactive, a unique experience for the user. This is what we have been insisted on doing things. "

But the strategy of trying to persuade shareholders is not an easy thing. On Twitter after the earnings call, its share price fell sharply, shows investors ' confidence in decline. More importantly, Facebook is moving into the field of live video and real-time conversation. The social networking company has its own live streaming service, the recent Facebook open to third-party services and devices the application programming interface, Live services continues to expand. In addition, Facebook has been launched by Twitter exclusive live sports.

Meanwhile, Dorsey continued to emphasize real-time live Twitter event to Twitter users, which users may be the first to get who won the Democratic presidential primary, the plane landed in the Hudson, the latest sports scores and SpaceX successfully recycling rockets at sea. He believes that Twitter's real time of events, openness is the advantages of other competitors can't match.

He stressed that "we are open and transparent, we are widely distributed, we are more efficient, so we know that the quickest way to events. Twitter users had reached 800 million, that number will continue to grow, we will continue to focus on broadcasting. We want to do is live our expertise and experience, and strive to do better through technology innovation for users with a better experience and enjoyment. ”

This is not the first time Twitter was defined as broadcasting and service platform for real-time conversation. Former CEO, dike·kesiteluo (Dick Costolo) Twitter analogue in the town square, and today, to some extent, Twitter is just a small town, and a large number of users flocked to Facebook in this big city. However, along with the introduction of instruments such as Twitter team Twitter Moments, Vine, and Periscope new service, attracted not only the customer, more keep adding new users.

For Twitter, it's time to make efforts to prove that they are not just "live" in the past ten years. In fact, Facebook has more users and the broader audience, Twitter to prove its leadership in broadcast required a lot of dedication. Whether through mergers and acquisitions, or to share in real time to provide users with more features, Twitter broadcast dominated strategy is key to its growth.


推特CEO谈网络直播:我们已经做了十年 - 网络直播,直播平台 - IT资讯

据国外媒体报道,Twitter首席执行官杰克·多西(Jack Dorsey)日前在公司2016年一季度财报电话会议中谈及直播(Live)时强调称“我们已经做了十年”。

据悉,Twitter对自身的最新定义可以概括为一个词:直播。在财报电话会议中,当被问及如何看待Facebook进军视频直播以及实时对话领域时,多西回应称“我们已经做了十年“。

“我们坚信Twitter在直播领域的领导地位“,多西强调,”Twitter不仅仅是对现场事态的实时直播,而且是关于现场事态对话的发起者和主持人。通过Twitter,用户可以看到最新发生的事情,这是用户分享彼此体验的最佳选择“。

多西指出,“Twitter真正是什么?你可以通过其对一个大事件的直播来体验。Twitter所特有的名人用户可以为公众用户提供关于该事件前所未有的视角,这是用户通过其他网站无法体验到的。普通用户通过Twitter 与名人相连,Twitter也鼓励其之间的对话交互,为用户带来独特的体验。这就是一直以来我们所坚持做的事情“。

但是要以此战略说服公司股东并不是一件容易的事情。在Twitter的财报电话会议之后,其股价大幅下挫,侧面说明投资者对其信心在不断下降。更重要的是,Facebook正在进军视频直播和实时对话领域。这个社交网络公司拥有自己的直播流媒体服务,近期Facebook又向第三方服务和设备开放了应用程序编程接口,将直播服务不断扩展。此外,Facebook还在不断推出曾由Twitter专属的体育赛事直播。

与此同时,多西不断在向Twitter用户强调Twitter直播事件的实时性,其用户可以第一时间获得谁赢了民主党总统初选,飞机如何在哈德逊着陆、最新的体育赛事成绩以及SpaceX公司成功在海上回收火箭等等。多西认为,Twitter对事件的实时性、公开性是其他竞争对手无法比拟的优势所在。

多西强调,“我们公开透明、我们也分布广阔,我们更简单高效,因此我们是知晓事件发生的最快方式。Twitter的用户已经达到8亿,这个数量将继续增加,我们也将继续专注于直播。今后我们要做的是把我们在直播的专长和经验努力做到更好,通过技术的不断革新为用户带来更好的体验和享受。”

这并不是Twitter第一次被定义为直播以及实时对话服务平台。前任首席执行官迪克·科斯特洛(Dick Costolo)将Twitter类比于小镇广场,而在今天看来,在一定程度上Twitter仅仅是一个小城镇,而大量的用户则涌进了Facebook这座大城市。但是,随着Twitter团队不断推出诸如Twitter Moments、Vine以及Periscope等新服务,其吸引回来的不仅是老用户,更有不断加入的新用户。

对于Twitter来说,是时候做出努力,证明其不仅仅是“活”在过去十年。事实上,Facebook拥有更多用户数量以及更为广泛的受众,Twitter要证明自己在直播领域的领导地位需要付出大量的努力。无论是通过并购,还是为用户实时分享提供更多功能,Twitter的直播主导战略都是其成长壮大的关键。






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