Unexpected: Taobao price goods sold faster – Taobao, eBay, consumer psychology-IT information

In your kitchen cabinets with a rice cooker and is engaged in activities a company sent a year ago. The cooker has not been opened, because the home or not. Your wife drives you to sell your new rice cooker on Taobao, as they account for the home place. You got a little free time to deal with it today. This rice cooker market price is 200 Yuan, are you going to around 100 Yuan at half price to sell it as soon as possible. In order to sell it as soon as possible, you should be listed on Taobao what price? The integer 100 Yuan was slightly lower prices of non-integer, such as 97?

You may think that offering 97 Yuan to attract buyers to purchase more quickly. But you're wrong, non-integer integer price 100 slightly lower than price of 97 Yuan to attract buyers faster ! Based on an analysis of eBay data in 2015, a recent paper (author Backus, Blake and Tadelis, hereinafter referred to as BBT) found this strange but interesting phenomenon.

First thing to note is, the initial price is generally not listed on eBay sellers ultimately price. Interested buyers can ask seller a counter-offer, seller can bargain further. The bargaining process can continue to a final deal, or one exit is no longer speaking to each other so far. BBT collection on eBay from June 2012, May 2013 (sellers listed initial prices are between $50 and $550) of data. They will initial an integer multiple sellers bid for the $100 ($100, and $200, and $300, and $400, and $500) and adjacent to the initial price and the integer (such as $96~$104) compared to the non-integer columns. We call integers price seller integer sellers sellers sellers of non-integer value called a integer. Specifically, they found that the following phenomena:

First of all, sellers list the integer value of frequency is very high. Second, the buyer seller's initial counteroffer for integers less than the initial offer of the seller non-integer, integer sellers lower final price than the sellers non-integer 5%~8%. Third, the integer sellers sellers to attract buyers to bargain more quickly than non-integer (early 6-11 days). Finally, than non-integer integer sellers sellers the ultimate 3%~5% higher transaction success rates. Finally, for buyer counter-offer, fractional sellers are less likely to be accepted by sellers than integers, and more reluctant to cut prices in the bargaining process.

The phenomenon exists on eBay "integer signal" effect. Integer sellers and non-sellers are not the same. Integer sellers are more willing to accept the price and hope that things sell out as soon as possible. They were willing to "slaughter" of sheep! On the other hand, non-integer when the sellers don't care what shots, but very much a difference of two dollars. They are miserly Grandet! Buyers seem to know that this "signal", so they are more willing to deal with the integer sellers.

Why integer sellers often were willing to slaughter a sheep? There is also a psychological reason. If you are not too bothered about one thing, you want to save. List of integers is to save the performance (signal): every number is not zero is mental. So the more zeros, you the don't care about the price. Zero-less, others more you haggle price sensitive to the situation.

In order to verify the reliability of their integer signal effect, BBT and analyzes eBay United Kingdom Web site data. They discovered the whole effect there also exists. EBay United Kingdom site seller integer effect in accessing United Kingdom site United States buyers disappeared! This is because the United States buyers see the United Kingdom site sellers listed price is the dollar price, Sterling's integer value using Exchange rates into dollars became a non-integer value.

BBT analysed the data of the real estate market (and the seller lists the initial price, and buyers and sellers haggle). They found an integer price House is a non-integer value of the House eventually sold for less.

So, If you're in a hurry to put something out on Taobao, it should as far as possible integer price; if you want to find on Taobao to endure the "slaughter" of sellers, then find the integer value of the column .

出乎意料：这样在淘宝定价，商品卖得更快 - 淘宝,eBay,消费心理学 - IT资讯

在你家厨房的柜子里放着一个电饭煲，是一年前搞活动时一家公司送的。这个电饭煲还没有拆封，因为家里还用不上。你老婆老催着你在淘宝上把新的电饭煲卖掉，因为它占家里的地方。你今天正好有点时间处理这事。这个电饭煲的市场价是200元，你打算半价100元左右把它尽快卖掉。为了尽快把它卖掉，你应该在淘宝上列出什么样的价格？是整数100元还是稍微低一点的非整数价格，比如97元？

你可能认为出价97元能更快地吸引买者前来购买。但你错了，出整数价格100元比稍低的非整数价97元能够更快地吸引购买者！基于对eBay数据的分析，2015年的一篇近期工作论文（作者Backus、Blake和Tadelis，下称BBT）发现了这个奇怪但有趣的现象。

首先要说明的是，在eBay上卖家列出的初始价一般不是最终的成交价。有兴趣的买家可以向卖家还价，而卖家可以进一步讨价。这个讨价还价的过程可以持续到最终达成交易，或一方退出不再理对方为止。BBT收集了eBay上从2012年6月到2013年5月间（卖家列出的初始价在$50到$550之间）的数据。他们将初始卖家出价为$100整数倍的（$100、$200、$300、$400、$500）和初始列价与这些整数邻近的（如$96~$104）非整数列价相比较。我们将列整数价的卖家称为整数卖家，列非整数价的卖家称为非整数卖家。具体地说，他们发现了下列现象：

首先，卖家列出整数价的频率很高。第二，买家对整数卖家的初始还价比对非整数卖家的初始还价要低，整数卖家的最终成交价格比非整数卖家要低5%~8%。第三，整数卖家比非整数卖家能更快地吸引买家还价（早6~11天）。第四，整数卖家比非整数卖家的最终交易成功率要高3%~5%。第五，对于买家一样的还价，非整数卖家比整数卖家接受的可能性要低，并且在讨价还价的过程中更不愿意降价。

这些现象说明eBay上存在着“整数信号”效应。整数卖家和非整数卖家不一样。整数卖家更愿意接受降价，更希望尽快把东西卖出手。他们是愿意挨“宰”的羊！相反的，非整数卖家不怎么在乎东西何时出手，但很在乎一块两块钱的差价。他们是吝啬的葛朗台！买家们好像也知道这个“信号”，所以他们更愿意与整数卖家打交道。

那为什么整数卖家通常是愿意挨宰的羊呢？这里也有心理学上的原因。你如果对一件事不是太介意，你就想省事。而列出整数价正是想省事的表现（信号）：想每一个不是零的数字都是费脑力的。所以零越多，说明你对价格越不在乎。而零越少、其他数字越多，说明你在乎价格到了斤斤计较的地步。

为了验证他们整数信号效应的可靠性，BBT又分析了eBay英国网站的数据。他们发现整数效应在那儿也存在。但是eBay英国网站的卖家整数效应在访问英国网站的美国买家中消失了！这是因为美国买家看到的英国网站的卖家列价是美元价，英镑的整数价用汇率折算成美元就成了非整数价。

BBT又分析了房地产市场的数据（也是卖家列出初始价，然后买家和卖家讨价还价）。他们发现列整数价的房子比列非整数价的房子最终的成交价要低。

所以，如果你急着要把一样东西在淘宝上出手，那就应该尽量列整数价；如果你想在淘宝上找比较愿意挨“宰”的卖家，那就找那些列整数价的吧。