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published in(发表于) 2016/4/29 5:35:25
Cloud drive, useless? ,

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Cloud drive, useless? -Cloud storage, network disk-IT information

Cloud, SINA UC micro disk, kingsoft has announced the closure of three House, to the user hit made a stuffy hammer.

Integrated several Daan Zhuo Department application store of data displayed, UC cloud disc, and SINA micro-disc, and Jinshan fast disc of download installation volume are has breakthrough tens of don't, so huge of user system, if put in venture products inside, also is piece, now, have announced close, user base and very big, so, many people think, network disc of "end" will to, what, proposed has "next failed of network disc is who" of questions.

Users think that Web site is "end" to the primary due to profitability problems . Tens of other user base Xia, user long-term upload large of video, and photos, file, let network disc enterprise of server, hardware and human cost constantly rose, and network disc only of profit points is members paid, with network disc big playing free space war, members paid also became more less, increasingly less of profit and tip of cost formed strongly of is inversely proportional to, so UC cloud disc, and SINA micro-disc, and Jinshan fast disc are was burden, certainly is to failed of.

According to this logic, 58 market, where net, Jingdong, Amazon and other companies are going out of business, although it is profitable, but the loss of hundreds of millions of dollars each year, so after so many years, should be closed down at any time. Those losing drones, O2O, Internet financial startups have more dead may at any time, whether for-profit companies closed down the only evaluation criterion.

That is not the case, despite the network disk product has been in the red, but, 360 clouds, 1154 did not plan to abandon the market. Real to profit, according to its current day live millions of of APP volume, sold open screen advertising, also can get many returns, or like some garbage network disc site as, earned advertising Union of money, however they and no so do, is not not profit, but in visible of big future above, they not willing to because early of commercial and ruined good of future (last year a cloud disc manufacturers of mission built locations is in Symbian Island, how may deficiency money...... )。

So, cloud, SINA UC micro disk, Jinshan quickly Pan why close it? Thin clouds, 360, 115 were they did without any problems?

"End the killer": open sharing and weak review

In terms of sharing and piracy paradox, the future will certainly have more platforms for this contention, but our existing Internet content was moved away from pirated content. Another point is, the Internet has reconstructed the knowledge and information in new ways, as a carrier, how to define generated content piracy on the Internet, is also a major test.

On this Web site reflect incisively, the user will be one of your favorite novels, videos, pictures and other files to a network drive private storage on the platform, one day, accidentally publicly share and share and indirectly against the interests of copyright owners, although it could be paying users save their favorite.

For nearly two years, Web site alleged incidents of piracy, and allegedly yellow occur frequently, multiple network platforms are the problem. On October 22, 2015, the State Copyright Bureau issued the standard copyright notice of order Web site services, in order to ensure the interests of copyright owners.

Referred to in the second and third: network service providers should establish the necessary management mechanisms, the use of effective technical measures, actively screen, remove infringing works, preventing users from illegal to upload, store and share someone else's work. Network service providers shall, in their drive Home prominently prompts the user to comply with copyright law, respecting the legitimate rights and interests of the copyright owner, not illegal to upload, store and share someone else's work.

Although the notification has been sent, but there is still a network disk to manufacturers and no Home place for user tips. And related reviewed management practices, strengthened, does not completely eliminate, still have bad content .

Caused NET disk "end murderer" has two:

First, open sharing. Users private storage open sharing of content, which may be users to pay for their own, but after the public share, other users will be able to get the content for free, and also against the interests of copyright owners. Moreover, openly shares may also be mixed with pornographic and other inappropriate content, it is a "cancer". Share does not exist, all content will not be able to flow, its influence and harm of much smaller, well, the search feature is also shared.

Second, the weak review. Some ridicule in Wikipedia is not authoritative enough, and often inaccurate, and news media content, it is often "herein" the reason, weak ability to censor of the content of the platform, small teams of ten, and was dedicated to strong reviews of content filtering, labor cost and technical barriers will let them fail.

NET's review news Web sites, micro-signal to the public, such as text, pictures, content much more difficult as the main platform, the basic needs of the users of the Web site, in addition to the underlying storage such as contacts, text messages, there is the storage of images, video and audio content.

That is, network disc platform to wants to established good of review system, on must in pictures, and video, and audio this three big based media Shang do good of filter mechanism, and pictures, and video, and audio content this three big media by accounted for of store space to than text media big of more, one HD movie of store volume is 1.5G above, platform party to on one movie for filter review, apparently does not easy.

Domestic and special solutions in this area, one is the storage levels are not up to, and second, technology issues, or fake, false content, and so on, had long been settled completely.

Review of capacity is not enough, will drive accumulate large quantities of pirated and pornographic and other objectionable content on the platform, "pollution", the light of "governance" must not, in order to harness, you should review. NET beginner's mind, is to provide our users the ability to easily share high quality content on the platform, rather than pornography, pirated content, such as mass communication. Unfortunately, the evil of human nature in the Web platform has been completely released, "enthusiastic" users will drive a step by step into the "dead end".

Web site: useless?

A user mentioned, customer no longer requires a specific network service, it really is this you? Part of the drive to remove malignant, drive their value is very large.

First, the centrally stored user's personal digital assets . Of course, users of cell phones and video, such as contacts, text messages, are possible through various tools to keep them, and drive functions overlap. However, each platform is distributed, that is, the user wants to save the personal digital assets and complete, achieved by many APP and Web site are not the same, a Web site can save any data that users need.

Users to replace the number of smart phones is more frequent, statistics agency data showed that average replacement time is 1.5 years, 1.5 years later, user to personal digital assets to another mobile phone, in fact, is very troubling, a key change function is far from enough.

In addition to the replacement, there is a users phone is damaged or missing, once the user's cell phone is lost or damaged, which disappeared all personal data assets, precious intimacy with my girlfriend as, contacts, text messages, travel to some place in the video, are gone. Compared to disappear, network disk storage in a timely manner, it is quite convenient.

Second, big enough, fast enough . Network disc of members function, can fast of help user upload, and download big file, user years accumulated down of personal digital assets, to wants to fast of upload to a platform, apparently, only network disc can has so huge, since 2013 network disc manufacturers opened space big post-war, general user also can get 2T of store space, currently, and no other of third party tool can has so big of store space provides to user.

Web site is a good solution for personal digital asset storage, such as online music fees if users save the downloaded music file well in advance, the cost is free. U can also provide storage, 1T USB flash drive prices are too expensive, 1T HDD to carry are not easy, and USB and mobile hardware is also easily lost.

When pollution disappears, clean Web site sky, is also very interesting.


云网盘,没用了? - 云存储,网盘 - IT资讯

UC云盘、新浪微盘、金山快盘三家先后宣布关闭,给广大用户心里砸了一记闷锤。

综合几大安卓系应用商店的数据显示,UC云盘、新浪微盘、金山快盘的下载安装量皆已突破千万级别,如此庞大的用户体系,如果放在创业产品里面,亦是了不得,如今,纷纷宣布关闭,用户基数又非常大,所以,不少人认为,网盘的“末路”将至,更有甚者,提出了“下一个倒闭的网盘是谁”的疑问。

有用户认为,网盘之所以“末路”将至,其首要原因是盈利问题。千万级别的用户基数下,用户长期上传大量的视频、照片等文件,让网盘企业的服务器等硬件以及人力成本不断上升,而网盘唯一的盈利点是会员付费,随着网盘大打免费空间战,会员付费也变得更少,越来越少的盈利和日积月累的成本形成强烈的反比,所以UC云盘、新浪微盘、金山快盘们不堪重负,肯定是要倒闭的。

要是按照这个逻辑,58赶集、去哪儿网、京东、亚马逊等企业肯定都要倒闭了,虽然其也能盈利,但每年亏损数亿美金,这么多年下来,就应该随时倒闭。那些亏损的无人机、O2O、互联网金融等创业公司们更是随时都有死的可能,盈利系企业是否倒闭的唯一评判准绳。

事实上并非如此,尽管网盘产品一直处于亏损状态,但微云、360云盘、115四家并没有彻底放弃这块市场的打算。真正要盈利,按照其当前日活几百万的APP量,卖开屏广告,也能获得不少收益,或者像某些垃圾网盘站点一样,赚广告联盟的钱,然而他们并没有这么做,并不是不盈利,而是在可见的大未来上面,他们不愿意因为过早的商业化而断送大好的前途(去年某云盘厂商的团建地点是在塞班岛,怎么可能缺钱……)。

那么,UC云盘、新浪微盘、金山快盘们为何又纷纷关闭了呢?微云、360云盘、115们是否一点儿问题都没有呢?

“末路凶手”:公开分享和弱审查

在分享和盗版的悖论方面,未来肯定还会有更多的平台为此发生争夺,但,我们现有的互联网内容,就是由最初的盗版内容搬过来的。还有一点是,互联网已重构了知识和信息的新方式,作为载体,如何定义在互联网生成的内容上盗版,也是一大考验。

这一点在网盘上体现的淋漓尽致,用户将自己喜欢的小说、视频、图片等文件上传到网盘平台上私密存储,某天,用户偶然之间就公开分享了,而分享,就间接侵害了版权方的利益,尽管这有可能是付费用户自己喜爱的保存。

近两年来,网盘涉嫌盗版和涉嫌黄色内容的事件频频发生,多家网盘平台均有此问题。2015年10月22日,国家版权局更是发布了《关于规范网盘服务版权秩序的通知》,以此来保证版权方的利益。

其中第二条、第三条里提到:网盘服务商应当建立必要管理机制,运用有效技术措施,主动屏蔽、移除侵权作品,防止用户违法上传、存储并分享他人作品。网盘服务商应当在其网盘首页显著位置提示用户遵守著作权法,尊重著作权人合法权益,不违法上传、存储并分享他人作品。

尽管该通知已发出,但仍有网盘厂商并没有在首页显著位置给用户做出相关提示。而相关的审查管理措施等方面,虽然有所加强,并没有完全杜绝,仍旧有不良内容出现

造成网盘的“末路凶手”有两个:

第一,公开分享。用户将私密储存的内容进行公开分享,这些内容可能是用户自己付费获得的,但公开分享后去,其他用户就能够免费获得该内容,这同样侵害了版权方的利益。而且,公开分享还有可能夹杂着色情等不良内容,更是“毒瘤”。分享功能不存在的话,所有内容就无法流通,其影响力和危害要小的多,恩,搜索功能也是种分享。

第二,弱审查。不少用户吐槽百科里的内容不够权威,经常失准,而新闻媒体平台的内容,更是经常被“扒皮”,究其原因,系平台方对内容的弱审查能力,小小的十人小分队,还要有人专门来对内容进行强烈的审查过滤,人力成本和技术门槛会让他们直接倒闭。

网盘的审查相比较新闻网站、微信公众号这类以文字、图片内容为主体的平台难的多,用户对网盘的基本需求,除了通讯录、短信等基础存储,还有就是图片、视频、音频内容的存储。

也就是说,网盘平台要想建立良好的审查制度,就必须在图片、视频、音频这三大基础介质上做良好的过滤机制,而图片、视频、音频内容这三大介质所占的储存空间要比文字介质大的多,一部高清电影的储存量就是1.5G以上,平台方要对一部电影进行过滤审查,显然并不容易。

国内在这方面并没有特别特别良好的解决方案,一是存储量级达不到,二是技术水准问题,不然,电商假货、虚假内容等方面,早就彻底解决了。

审查能力不够,会让网盘平台上积累大量盗版和色情等不良内容,只“污染”,轻“治理”肯定不行,要治理,就应该审查。网盘的初心,是希望广大用户能够方便的在平台上分享优质内容,而不是将色情、盗版等内容海量传播。可惜,人性之恶在网盘平台上得到了彻底的释放,“热心”的用户将网盘一步步推向了“末路”。

网盘没用了吗?

有用户提到,消费者已经不那么需要一个特定的网盘服务了,真的是这样的吗?网盘除去恶性的部分,网盘自身的价值还是非常大的。

第一,集中保存用户的个人数字资产。诚然,用户的手机和视频、通讯录、短信等,都有可能通过各个工具来保存,其和网盘的功能是重叠的。但,各个平台都是分散的,也就是说,用户要想将个人数字资产彻底保存,得通过很多个APP来实现,可网盘不一样,一个网盘就能够保存用户所需要的任何数据。

用户更换智能手机的次数是比较频繁的,有统计机构的数据显示,用户平均换机的时间是一年半,一年半之后,用户要想将个人数字资产转移到另外一部手机上,其实是非常麻烦的,一键换机功能远远不够。

除了换机,还有就是,用户手机损坏或丢失,一旦用户的手机丢失或者损坏,其中的个人数据资产就全部消失了,和女朋友珍贵的亲密照,通讯录、短信、去某地旅游的视频等,都消失了。相比较消失而言,网盘的及时存储,还是比较方便的。

第二,够大、够快。网盘的会员功能,能够快速的帮助用户上传、下载大文件,用户多年积累下来的个人数字资产,要想快速的上传到某平台,显然,只有网盘能够有如此庞大,自2013年网盘厂商开启空间大战后,普通用户也能获得2T的储存空间,目前,并没有其他的第三方工具能够有如此大的储存空间提供给用户。

网盘是个人数字资产储存的良好解决方案,像是网络音乐收费,如果用户提前将下载的音乐文件保存好,这部分费用就免费了。U盘虽然也能提供存储功能,但1T的U盘价格太贵,而1T的移动硬盘携带也不方便,且U盘和移动硬件还容易丢失。

当污秽消失后,干净的网盘天空,还是非常有趣的。






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