Huaqiang North: "cottage family of" splendour and fall of Hua Qiang bei-mobile phone-IT news
Pick up counter, shop boss Meng Qing wide out of Shenzhen SEG building. It's 6 o'clock in the evening, the lights, SEG Plaza, in front of the 2nd fighter model took the whining coming snatched, like being in a State of war, is surrounded by several bright LED drone hovering over people's heads. Meng Qing Kuo stood in the middle of a crowd, looking up these new-fashioned ideas. SEG Plaza, huaqiang North Road, is the heartland of Hua qiangbei, Shenzhen Metro Line 7 line construction 3 years, huaqiang North is down to a knife.
Empty shops, rent reduction, once hot, huaqiang North, is in pain. Big money bosses that year after all these years, and what are you going to? Securities Times Union subject group of Shenzhen University, school of communication, "iteration of faults, huaqiang North" as its theme for more than three months of investigation.
From earning millions
To make rent
SEG Plaza, 2nd door, hangs four says "five-star shop" sign, this is Meng Qing counters.
In 1999, Meng Qing kuo gave birth to her third son, to avoid family planning fine, give up the teacher's "iron rice bowl", with his family with a few relatives from their hometown Fuyang, Anhui province to hua qiang bei. At the time, Meng Qing Kuo hua qiang bei happens to catch up with a second period of change.
890 of the last century, as outposts of the reform and opening up, Shenzhen, huaqiang North (formerly huaqiang) main export-oriented processing industry, low-end, labor-intensive manufacturing transfer from Hong Kong to the Mainland, huaqiang North, becoming the first station. Subsequently, the late 90 's, became the center of Shenzhen, huaqiang North, huaqiang North quickly escalated into land prices rose in electronic components wholesale Centre, set distribution centre, huaqiang North, the second wave of transformation.
Meng Qing Kuo and relatives seized the opportunity, after learning technology in the plant, opened a joint venture plant, which makes remote control and Control Panel category, their electronic components get huaqiang North sales. Now, he in the SEG electronics market and Hua Qiang bei electronics 5 counters in the market.
Meng Qing-wide "five-star shop" are really just "a meter counter" and now rent 7000 Yuan a month, in addition to his shop rental/f, SEG 3000 Yuan a month, at the counter of Hua Qiang bei electronics market rents more than 4000 Yuan per month. "For now, this is very expensive, sometimes even a month rent to make the counter does not return". Meng Qingkuo said.
According to Meng Qingkuo memories, huaqiang North business the most prosperous days, he can earn for at least four hundred thousand or five hundred thousand a month, during the 2004-2008 years, makes millions of a month is the norm. "Previously opened the door, the throngs to the crowds, day from morning till night time eating out at six o'clock in the evening, I'm busy until seven o'clock to package delivery. ”
This is the golden age of Hua Qiang bei. To operate electronic components mainly electronic, new Asia electronic Mall opened in 2003, 2004, huaqiang North Road, West formed the electronic world as the leading trading center for electronic components. Huaqiang North East of SEG electronics market, looking digital Mall, Pacific security market, cyber Grand square, digital Mall, Mingtong digital communication market and the saige communications market, attract computer city and other forms to computers, mobile phones, digital products and related products trading center of digital products. Huaqiangbei business circle Foundation, steps on the East, West to the Hua Fu Lu, South of shennan road, North, hongli road, covers an area of about 1.45 square kilometers.
And when it comes to today's situation, said Meng Qingkuo, "flow of people with too much lower than in the past, 2010 is year after year."
/F, SEG Plaza FMS revealed that the total of more than more than more than 800 shops leased out more than 500, empty shop rate up to 37%.
Shenzhen electronic Chamber of Commerce Cheng Yimu believes that empty shop rate is the most direct indicator, difficult to get a shop is thriving, "word" is the depression. According to the Shenzhen urban renewal data, huaqiang North, shopping malls have been empty shop rates ranging from $ 1%~57%. That year, Hua Qiang bei "a meter counter" transfer fees up to hundreds of thousands of "difficult to get a shop" era has come to an end.
As part of this forest, huaqiang north bank branch in the region have also been withdrawn, in this 1.45-square-kilometer area, most prosperous 61 banks settled, but 14 have been withdrawn. Chen Lixin, Deputy Secretary General of Shenzhen electronics Chamber of Commerce believes that in 2016, and the next time, there will be more banks to withdraw this cash flow is reflected huaqiang North business district continued to decline.
"Cottage family"
Glory and decline
In Meng Qingkuo where of game grid square building, to West go 310 meters, about 5 minutes, through huaqiang North Road,, is China strong electronic world; to East, crossed 3rd, road (road to digital named is China strong North industrial times of remains), walk 5 minutes, on can go to in the electric electronic market, Chen boss of two a son respectively in this two market do foreign trade.
In 2009, Chen and his two sons inherited his father's export mobile phones. Cottage fame, Hua Qiang bei, Lightning has created a large number of rich, Chen is one of them.
Friends come for dinner, Chen from drawer pulls out a cell phone--the atmosphere of "local payments" with a silver keyboard, mobile vertical at the top of an antenna, Pocket Edition of "big brother", the name "520" phone made by Chen in 2006.
The dregs of the "520", when listed by the blitz, months sold thousands of units, mobile phone profits reached three hundred or four hundred Yuan per unit. Chen and his pack of two production lines in a factory under day and night for their work. "When customers first, and then queued up to buy the phone to me. ”
Generally speaking, cottage life is short, but Chen and his "520" best selling for over a year, there is piracy in the market. This "520" Chen and his brother-in-law and nephew as well as technical partners to earn big bucks, then bought a house in Shenzhen.
Back forward, Chen was Puning language teacher, at the age of 43, gave up teaching posts went into business. In 1999, he take refuge in in Guangzhou's wife, and nephew in new Asia Plaza, Guangzhou Nanfang building, selling contraband Samsung phone from Hong Kong.
In early 2002, they found on sale in the Guangzhou huaqiang North cottage high profits, new business opportunities so they decided to moved to hua qiang bei. In June 2005, Chen set up his own company, Hua Qiang bei, from "copy".
After 4 years, counterfeit market has shrunk dramatically starting from 2009, 54-year old Chen quit the rivers and lakes, gave the estate to the sons. He said: "now, huaqiang North business has become more difficult, because customers have been very clever, know the cost of production of a cell phone, so earnings are low. ”
According to the research group of the University, school of communication, in Shenzhen, China, and SEG electronic market, 10 of 238 questionnaires, in 2015, known as the winter years, Hua Qiang bei, 40% boss said breakeven, 26% boss profits in less than 100,000 yuan, 13% profits, the boss of between 100,000 to 200,000, a small number of more than 200,000. Profit employers, 88% 's boss, said profit declined. Shenzhen huaqiang electronic world II Gate Shop investment plan shows that the shop 230 empty berths spread over 5 floors.
Sunset traders
In the electronic world, 1th floor, first floor, near the counter of Chen and his eldest son Mr Xu is very difficult, "even harder than 2008."
In 1997 came from Ningbo to Mr Xu, Hua Qiang bei, saige square huaqiang and has a shop. Mr Xu recalled, then to the electronic components business is not that much, but when the novelty of electronic products are scarce, people all over the country come here to purchase.
Metal devices work in home instrument factory of Mr Xu, several fellow introduced in Shenzhen electronic components business, decides to sailed to Shenzhen, sales test probe (used in a testing instrument for testing the PCBA electronic testing), manufactured by its own in Ningbo factory supply of test probe. As business is easy, in 2000, Mr Tsui's nephew and other relatives also came here.
Mr Xu estimated, huaqiang North business counters there are twenty or thirty of the test probes, sales margin for the test probe is less than 16%. In the boom, Mr Xu not only received domestic orders around, also received a lot of outside, such as India, and Viet Nam and Thailand customers can visit shops of Mr Tsui.
Nowadays, competition is too fierce, electronic or closure or relocation of enterprises also had a huge impact on him. Mr Xu's customers are electronics factories, most electronics companies move factories to Southeast Asia, South Asia and other places. Old customers continue to go out in three or four years, but new customers only, fewer customers are purchased in large quantities.
Subject group of Shenzhen University, College of communication survey, 84% boss doing the regular customers of the business, so if the old customer's factory slump or collapse, then the order must decrease. 69% by themselves or relatives, the boss of the factory supplied orders means that upstream factories themselves or relatives should also be involved.
Mr Xu, 55, was back this year, and looked just out of College once came here to help take care of the counter's son, Mr Tsui said: "I am too old, can maintain the maintenance, I won't let her son continue to sell electronic products here, this is a sunset industry. ”
2008 sophomore Leon, came from the Northeast school district, Shenzhen huaqiang North, want more social practice, grind to consider the future direction, only to hua qiang bei don't want to go back to school after reading that "trade was very good, making money quickly."
When beginning to hua qiang bei, Leon heard a saying: you hang in huaqiang North for three days, you will know what to do. Hua Qiang bei Leon's first job was selling solar panels, only four or five hours of sleep a day, rewarding, but then business is hard, Leon left the huaqiang North, moved to the catering trade.
Research Group survey found, for themselves and their future, Hua Qiang bei, 87% boss expressed no confidence, letting nature take its course, or does not care, some people think hua qiang bei future group and the Government. Morale remains generally weak cases, has been 72% the boss was going to switch.
Behind all this is the rise of the Internet and e-commerce, has a certain impact on hua qiang bei, trading functions gradually atrophy.
"Hell" live
To quit, there are Rapids. SEG Plaza, North at 400 meters, is SEG's economic building, next to the window on the modern building. Here, nearly 40 per cent of women are in adversity a year seek to break through.
"Huaqiang North is a very magical place, maybe walk on the road of an ordinary person, probably in this rich millionaires. "Min Qing said," this is a place where dreams was created by many people, but in recent years, huaqiang North also destroyed the dreams of many people. ”
2004 came to China strong north of Min Qing, has been in a listed Internet company work, unwilling Yu status of she 2008 gave up has rose vocational of opportunities, founded has himself of company, but she soon found small Internet company very difficult survived, so, 2009 years will switch to traditional industry, because "traditional industry relative Internet threshold compared low, a a people two a people on can do".
She is now the General Manager of the Shenzhen Shi-te, do domestic NetBook starting from 2009, the Tablet when doing high imitation tablets for export; since 2010 do counters, huaqiang electronic world, later moving to sed electronics City. She received the gift of Hua Qiang bei, also through its baptism.
One afternoon in September 2009, a seemingly ordinary man Min Qing counter, "he asked what make my NetBook, I casually said to be fake, that is, domestic, and goods were confiscated." Said that plainclothes checked, Min Qing Methodist Church.
May pop up 100 here follow the trend of copying a best seller products and fierce price wars instant prices. "Some people earn $ 10, some people earn only 5 blocks, even earn only 1 block is done, there is no bottom line. This is heaven and hell, sometimes I want to get out of this place, as there will be vicious competition too much. "Min Qing said.
In her eyes, too many people here to follow. "As long as there are things to sell, they rush on, are basically trying to make a buck hot money went. "She thinks that most bosses ethos of impetuous, Hua Qiang bei, not vote for big money and time to develop products, and so many products are not competitive, Hua Qiang bei.
In order to enhance their competitiveness, PS company after 2013 in addition to OEM processing, began production, processing and sales of its own brand tablet. In addition to the core chip from Taiwan or overseas, its research and development, system integration, Assembly is completed by the Shenzhen local companies according to the program design of computer, buy the appropriate accessories for Assembly.
It is understood that the boom is the tablet of 2011-2013, Austrian poetry company in 2010 sales of less than 5 million Yuan, 2011 is approaching 20 million Yuan, 2013, more than 50 million yuan in 2014, quickly fell back to more than 20 million Yuan. Since 2014 weak Min Qing believe is partly due to the development of electronic products after a blowout, but she considered more closely related to market conditions and changes in the environment. PS company started in 2013 through Alibaba cross-border e-commerce website development, and building their own cross-border e-commerce platform.
Leon also in 2015 to promote a positioning of the child watches, cell phones with their parents after the binding, not only can parents and children on the phone, and instant positioning where children are. People snapped up two months before, the third month they began to stock up on Taobao, cat for sale. The fourth month of a marked decline in sales, because at this point in the market, there has been a lot of imitations, lower prices. "Selling a good product was dead. ”
When the old channel depletion, owners have to find new ones. According to the survey, in addition to 50% of people do not shop operation management, no energy, and smaller online purchase less, less profit, there is no set up shop outside and half counter boss has set up shop, or swords and medals, see the long tail to differentiate.
Huaqiang North was using its powerful hardware, making shanzhai parallel imports flooding. According to Cheng Yimu introduced, on mobile phones and other electronic products, Hua Qiang bei, full of refurbished machines, cottage and gray, "your new mobile home may find that there are other people's photographs and text messages" and the components market in the non standard goods sold as standard goods, disassemble goods sold as original.
Cheng Yimu once saw children selling chips in the components market, "these kids are not simple, and know how to sell chip thing, it's high tech, big things on." Results of small-business owners say that's like selling cabbage and potatoes no difference, sold stock after the price is nothing more than, as chip use, they do not know is not going to know. "The money is too easy, the money came too cool! ”
Co-founded huaqiang North Chamber of Commerce, is now a deep Association Deputy Secretary General Chang and believes that counter boss once a month to make 100,000, still stick to the old way of doing business can only make 20,000 per month, but still could not bear to 20,000 rather than change. Originally only as platforms and channels of Hua Qiang bei uneducated people are no longer needed, eliminating the need to carry only from 6 in the morning until 12 o'clock people, but people who have ideas, and willing to take risks.
This is the difficulty to the huaqiang North, many people want to leave as a result, there are many new people were coming. Third transformation, Hua Qiang bei, chess in the middlegame.
华强北：“山寨世家”的辉煌与没落 - 华强北,
手机 - IT资讯
收拾好柜台，商铺老板孟庆阔走出深圳市区的赛格大楼。这是傍晚6点，华灯初上，赛格广场2号门前的歼击机模型拉着呜呜声飞来掠去，像是正处在作战状态，周围是几架带着炫彩LED的无人机在人们的头顶上盘旋。孟庆阔驻足在人群中间，一起仰望着这些新鲜玩意儿。赛格广场所在的华强北路，是华强北商圈的核心地带，深圳地铁七号线在此施工3年，像是拦腰给了华强北一刀。
空铺、降租，曾经火爆一时的华强北，正处于阵痛中。当年大把赚钱的老板们这些年经历了什么，又有何打算？证券时报联合深圳大学传播学院课题组，以“迭代断层中的华强北”为题进行了三个多月的调研。
从月入百万
到赚不回租金
赛格广场2号门边，挂着四块写着“五星商铺”的牌子，这就是孟庆阔的柜台。
1999年，孟庆阔生下第三个儿子，为逃避计生罚款而放弃教师的“铁饭碗”，带着家人跟几个亲戚从老家安徽阜阳来到华强北。彼时，孟庆阔刚巧赶上华强北第二次变革的尾期。
上世纪八九十年代，深圳作为改革开放的前哨，华强北(前身为上步工业区)主打外向型加工业，低端的劳动密集型制造业大量由香港向内地转移，华强北成为第一站。随后，九十年代中后期，华强北成为深圳市中心，地价上涨让华强北迅速升级为电子元器件的批发中心、集散发中心，华强北实现第二波转型。
孟庆阔和亲戚抓住了机会，在工厂学到技术后，合资开了一家制造遥控器和控制板类的工厂，将自己生产的电子元件拿到华强北销售。如今，他在赛格电子市场和华强北电子市场仍有5个柜台。
孟庆阔的“五星商铺”实际只是个“一米柜台”，现在每月租金为7000元，此外，他在赛格二楼的铺位租金每月3000元，在华强北电子市场的柜台租金每月超过4000元。“现在来说，这已经算是很贵了，有时一个月连柜台租金都赚不回来”。孟庆阔说。
据孟庆阔回忆，华强北生意最兴旺的日子里，他一个月最少能挣四五十万，在2004到2008年间，一个月进账几百万是常事。“以前一打开门，人群涌进来摩肩接踵的，一天从早到晚没时间吃饭，本来晚上六点钟下班，我忙到七点还要打包发货。”
这是华强北的黄金时代。以经营电子元器件为主的都会电子城、新亚洲电子商城于2003年、2004年先后开业，在华强北路西侧形成了以华强电子世界为龙头的电子元器件交易中心。而在华强北东侧，赛格电子市场、远望数码商城、太平洋安防通讯市场、赛博宏大数码广场、中电数码商城、明通数码通信市场和此前的赛格通信市场、万商电脑城等形成了以电脑、手机、各类数码产品以及相关配套产品为主的数码产品交易中心。华强北商圈由此奠定，东起上步路，西到华富路，南至深南中路，北抵红荔路，总占地面积约1.45平方公里。
而说到如今的状况，孟庆阔表示，“人流量跟以往相比减少了太多，2010年以后是一年不如一年”。
据赛格广场一楼楼层经理透露，该层共800多个铺位只租出500多个，空铺率高达37%。
深圳市电子商会会长程一木认为，空铺率是最直接的参考指标，一铺难求便是兴旺，“待字闺中”便是萧条。根据深圳市城市更新办的调查数据，华强北各商场已出现1%~57%不等的空铺率。当年华强北“一米柜台”转让费高达数十万、“一铺难求”时代已经终结。
作为这个丛林生态的一部分，华强北区域内的银行网点也纷纷撤场，在这1.45平方千米的商圈内，最繁荣时有61家银行入驻，但目前已有14家撤走。深圳市电子商会副秘书长陈立新认为，在2016年以及接下来的时间里，将会有更多的银行撤出，这反映出华强北商圈的现金流正在持续减少。
“山寨世家”的
辉煌与没落
在孟庆阔所在的赛格广场大厦，往西走310米，大约5分钟，穿过华强北路，是华强电子世界；往东，跨过3号路(道路以数字命名是华强北工业时代的遗迹)，步行5分钟，就能走到中电电子市场，陈老板的两个儿子分别在这两个市场做外贸。
2009年，陈老板的两个儿子子承父业，出口山寨手机。华强北曾因山寨手机一战成名，闪电般造就了大批富豪，陈老板便是其中之一。
有朋友来家里做客，陈老板从抽屉里翻出一部手机——大气的“土豪金”配着银色的键盘，手机顶端竖着一根天线，袖珍版的“大哥大”，这部名为“520”的手机由陈老板在2006年所造。
这个如今看来土得掉渣的“520”，当年上市曾受到热捧，月销数千台，每台手机利润达三四百元。陈老板包下某工厂的两条生产线，日夜为其赶工。“那时顾客都先打款，再到我这里排队买手机。”
通常来说，山寨机的生命短暂，但陈老板的“520”热卖一年多，市场上还出现了盗版。这部“520”让陈老板和他的小舅子、外甥以及技术合伙人赚得盆满钵满，当年就在深圳买了房子。
往前回溯，陈老板曾经是普宁的一名语文教师，43岁时放弃教师职位下海经商。1999年，他投靠身在广州的小舅子，并联合外甥在广州南方大厦的新亚洲广场售卖来自香港的私货三星手机。
2002年初，他们发现在广州售卖的华强北山寨手机利润可观，新的商机让他们决定转战华强北。2005年6月，陈老板在华强北成立了自己的公司，从“抄”开始。
4年辉煌之后，山寨市场也从2009年开始明显萎缩，54岁的陈老板退出江湖，把家业交给了两个儿子。他感叹说：“现在华强北的生意越来越难做，因为客户已经很精明了，知道生产一部手机的成本，因此利润被压得很低。”
根据深圳大学传播学院课题组在华强、赛格等10个电子市场所做的238份问卷调查，在2015年这个被称为华强北寒冬的年份里，40%的老板表示盈亏平衡，26%的老板盈利在10万元以内，13%的老板盈利在10万到20万之间，极少数人高于20万。在盈利的老板中，有88%的老板表示盈利在下降。华强电子世界深圳二店大门旁铺位招商平面图也显示，该店5层楼共有230个空铺位。
夕阳下的商户
在华强电子世界1号楼一楼，离陈老板大儿子的柜台不远的徐先生同样感到异常艰难，“甚至比2008年还难”。
1997年从宁波来到华强北的徐先生，当时在华强和赛格广场各有一个铺位。徐先生回忆，那时来此经营电子元器件生意的人还不算多，但当时电子产品新奇稀缺，全国各地的人都来这里进货。
原本在老家仪表工厂做金属器械工作的徐先生，经几个在深圳做电子元器件生意的同乡介绍，决定来深圳闯荡一番，销售测试探针(应用于电子测试中测试PCBA的一种测试仪器)，由自己在宁波制造测试探针的工厂供货。由于生意一帆风顺，2000年，徐先生外甥等亲人也来到了这里。
徐先生估计，华强北经营测试探针的柜台有二三十家，销售测试探针的毛利不足16%。在辉煌时期，徐先生不仅能接到国内各地的订单，还会接到很多外单，如印度、越南和泰国的客户也会光临徐先生的商铺。
现在同行竞争过于激烈，电子企业或倒闭或迁离也对他造成巨大冲击。徐先生的客户是电子工厂，现在大多电子企业已将工厂迁到东南亚、南亚等地。三四年来老客户陆续走掉，而新客户却很少，大批量购买的客户更少。
深圳大学传播学院课题组调查显示，84%的老板做着固定的老顾客生意，因此如果老顾客的工厂不景气或者倒闭，那么订单必然减少。而69%的老板由自己或亲戚的工厂供货，订单减少意味着自己或亲戚的上游工厂也要受牵连。
今年55岁的徐先生已心生退意，看着刚大学毕业偶尔来这里帮忙打理柜台的儿子，徐先生说：“我年纪也大了，能维持就维持一下，我不会让儿子继续在这里卖电子产品，这个已经是夕阳产业了。”
2008年还在读大二的Leon，从东北休学来到华强北，想多些社会实践，以考虑将来考研的方向，不料来华强北之后便不想再返校读书，“当时外贸很好做，赚钱很快”。
初到华强北时，Leon听过一句话：你在华强北逛三天，就会知道以后该做什么了。Leon在华强北的第一份工作是卖太阳能板，每天只睡四五个小时，回报丰厚，但后来生意难做，Leon离开华强北，转战餐饮行业。
课题组调查发现，对于自己和华强北的未来，87%的老板表示没有信心、顺其自然或是不关心，其中一些人认为华强北的未来只是集团和政府的事。在士气普遍不振的情况下，已有72%的老板打算转行。
这背后，互联网和电子商务的崛起，对华强北产生了一定的冲击，交易功能在逐步萎缩。
“地狱”求生
有知难而退者，也有急流勇进者。赛格广场往北约400米处，便是赛格经济大厦，紧挨着现代之窗大厦。在这里，一个年近40的女人正在逆境中谋求突围。
“华强北是个很神奇的地方，也许路上走过的一个普通人，可能就是在这发家的千万富豪。”闵晴说，“这是个让很多人创造过梦想的地方，但是近年来华强北也在毁灭很多人的梦想。”
2004年来到华强北的闵晴，一直在某上市互联网公司工作，不甘于现状的她2008年放弃了升职的机会，创立了自己的公司，但她很快发现小型互联网公司极难存活，于是，2009年便切换到传统行业，因为“传统行业相对互联网门槛比较低，一个人两个人就可以做”。
她如今是深圳奥诗德科技公司的总经理，从2009开始做国内的上网本，到平板电脑兴起时做高仿平板电脑外销；从2010年开始在华强电子世界做柜台，到后来转战桑达电子城。她获得了华强北的馈赠，也经受了它的洗礼。
2009年9月的一个下午，一个看起来稀松平常的人来到闵晴的柜台前，“他问我卖的上网本是什么牌子的，我顺口就说是山寨的，也就是国产的，结果货全部被没收了”。说起那次便衣检查，闵晴感慨万千。
这里可能突然出现100家跟风抄袭一个畅销的产品，激烈的价格战瞬间把价格拉到底。“有些人赚10块，一些人就只赚5块，甚至只赚1块也做，没有底线。这里是天堂也是地狱，有时候我会想逃离这个地方，因为这里恶性竞争太厉害。”闵晴说。
在她眼里，这里跟风的人太多。“只要有东西卖，他们就一窝蜂而上，基本都是想着赚一笔热钱就走。”她认为华强北的大部分老板风气浮躁，不会投大资金和时间来研发产品，正因此，华强北很多产品没有竞争力。
为了提升自己的竞争力，奥诗德公司在2013年后除贴牌代加工外，开始生产、加工、销售自己的品牌平板电脑。除了核心芯片则来自台湾或国外，其研发、系统的集成、组装皆由深圳本地完成；公司按照方案公司对电脑的设计，采购相应的配件进行组装。
据了解，2011到2013年是平板电脑的兴盛时期，奥诗德公司2010年销售额不足500万元，2011年则逼近2000万元，2013年超过5000万元，但2014年迅速回落至2000多万元。对于公司2014年以来的疲软，闵晴认为一定程度上是由于电子产品过了井喷发展期，但她认为更与市场不景气以及转型等大环境密切相关。奥诗德公司2013年便开始通过阿里巴巴网站发展跨境电商，并建设自己的跨境电商平台。
Leon也曾在2015年推广一款儿童定位手表，与父母手机绑定后，父母不仅可与孩子通电话，还能即时定位孩子身在何处。前两个月人们都疯抢，第三个月便有人开始囤货在淘宝、天猫上出售。第四个月销售量明显下滑，因为此时市场里已出现大量的仿制品，价格更低。“一个好产品就这样被卖死了。”
当老的渠道日渐枯竭，老板们不得不寻找新的客源。据调查，除了50%的人因不会操作管理网店、没有精力、网上客户少且购买量少、利润少等原因没有开设网店外，另一半柜台老板都已开设网店，或者剑走偏锋、看准长尾市场走差异化路线。
华强北一度利用其强大的硬件条件，使得山寨水货泛滥成灾地。据程一木介绍，华强北在手机等电子产品上，充斥着翻新机、山寨机和水货，“你新买的手机回家后可能发现里面有别人的照片和短信”；而元器件市场体现在将非正牌货当正牌货卖，将拆机货当原装货卖。
程一木曾在元器件市场里看到小孩卖芯片，心想“这些小孩不简单，还懂得卖芯片玩意儿，这可是高科技、高大上的东西”。结果小老板们说这跟卖土豆白菜没差别，无非进货之后加个价卖出去便是，至于芯片的用途，他们不知道也没打算去知道。“这个钱赚得太容易了，这个钱来得太爽了！”
曾参与创办华强北商会、现为深商联合会副秘书长的黄东和认为，柜台老板曾经一个月赚10万，现在仍坚守老的经营方式每月只能赚2万，却依旧舍不得2万而不愿转变。可原来仅是作为平台和渠道商的华强北不再需要没文化的人，不再需要只能从早上6点扛到晚上12点的人，而是需要有想法、敢于冒风险的人。
这是华强北遇到的难题，很多人要因此而离开，也有很多新人要来。华强北的第三次转型，还只是棋在中局。