Sales fell back 5 years ago, Sony 57%-Sony mobile 2015 shipments plunged in the fourth quarter, Sony reported a Sony mobile phone-IT news
Sony recently released the report of fiscal year 2015, although in fiscal year 2015, Sony PS4-dependent sales, successful turnaround , moving the market decline is still continuing.
Sony Xperia Series handsets in 2015, fourth-quarter shipments fell by 57%, only 3.4 million, on a Sony mobile phone shipments in the level is already in 2010. In 2015, Sony sold a total of 24.9 million handsets last year reduced 36%.
But Sony has adjustment products line, focus put to has "high added value products" Shang, Sony fourth quarter of mobile business income declined has 38% (compared shipping volume declined has 57%), 2015 annual of mobile business income declined 20% (compared out declined 36%), mobile business income for 1.1275 trillion yen (about 68.3 billion Yuan Yuan), so seems, reduced of shipping volume most for profit lower of equipment, and high added value products of sales actual is has growth of.
Sony in the Smartphone business, pursuing a profit strategy, the cost of this strategy is the mobile phone shipments reduced, leading to 15 mobile numbers on the results are ugly, problem is that Sony needs to certain groups of users to ensure the mobile business will be profitable, it does not seem to be taken seriously.
Because of recent Japan earthquakes, Sony will release delayed until May 2016 results expected , earthquake caused the Sony parts production was affected .
销量跌回5年前，索尼
手机2015年第四季度出货猛降57% - 索尼,索尼财报,索尼
手机 - IT资讯
索尼最近发布了该公司2015财年报告，虽然在2015财年索尼依靠PS4的热销，成功扭亏为盈，但移动市场的颓势却依旧持续。
索尼Xperia系列手机在2015年第四季度出货量下降57%，仅为340万部，上一次索尼手机出货量在这个水平已经是2010年的事情了。在2015年全年，索尼共卖出了2490万部手机，较去年减少了36%。
好在索尼已经调整产品线，重点放到了“高附加值产品”上，索尼第四季度的移动业务收入下降了38%（对比出货量下降了57%），2015年全年的移动业务收入下降20%（对比出下降36%），移动业务收入为11275亿日元（约683亿元人民币），如此看来，减少的出货量大多为利润较低的设备，而高附加值产品的销售实际是有增长的。
索尼在智能手机业务上奉行利润优先策略，这一策略的代价就是手机出货量相对减少，从而导致15年财报上移动业务数字十分难看，问题是索尼需要一定的用户群来保证移动业务能够盈利，这一点似乎没有得到重视。
由于最近的日本地震，索尼将发布2016年财报预期的时间推迟到5月份，地震使索尼部分工厂的生产受到了影响。