Thousands of stores will become the guardian of lost children? Hype was angered by police! -Lost children-IT information
Recently, a HomeLink real estate news madness spread through the circle of friends, and even variety are strongly recommended!
The News says: May 25, chain home 6,000 stores nationwide will become China's "lost children's guardian" parents tell their kids, as long as the family was missing, go to HomeLink, where the staff will be deployed to protect children and help them go home ... ...
However, this is currently known from chains to be official "advertising", but it caused a police backlash.
And this feeling even more strongly to, when friends just yesterday started to brush out the chain of this "ad" before long, @ first time Chongqing police station attacked chain home way is wrong, simply "show".
It turns out that police experience proposal is: If a lost children with their families, the best option should be selected to stay, don't go with anyone until the police and family intervention. Chain home, nervous anxiety children separated from their families, streets to find chain of stores, and completely contrary to police advice!
Chain, why did you do that?
In an article from a Web site's "soft marketing", the chain home claiming to be with a man named "China's missing children alert platform" for inter-agency cooperation.
Then, the "platform" is also what kind of history does?
According to media reports, the "platform" by the Chinese Academy of social sciences, child safety technology fund jointly with the third Research Institute of the Ministry of public security launched, aimed at creating a "social emergency response mechanism of China's missing children".
This so-called response mechanism, it is as long as the parents the child's identity into the platform and to complete the certification, then once the missing children, parents can quickly for immediate release warning information, notify the police 110 will be under place specified timely police public security organ has jurisdiction.
HomeLink claims that, following their cooperation with this platform, when a child is lost, can take the initiative to the nearby chain store for help, waited in the security police and the parents find them.
HomeLink claims that their stores across the country coverage is large, so the kids find their store would be very convenient, "just go into a community, you have a great chance to see chain of stores".
However, many police still can not change the Internet account subject to this activity. After all, HomeLink claims from a realistic point of view too many loopholes.
One
Chain call coverage is a lot of stores, a condition only fit into real estate transactions developed area, number of 6,000 stores are concentrated in these large cities. In reality, national police station number more than 40,000, and city, town and village all covered.
Two
On the recommendation of the police, missing children waiting for parents, as long as the refusal to talk to strangers, are likely to find may be bigger, but if the child strays chain of stores, and increases the chances of contact with strangers, but significantly raise the risk of the child.
Three
When HomeLink to provide advice and recommendations provided by the police is in conflict, who should I trust? "There are difficulties the police" is most likely to remember the law of the child. If parents believe that the chain was looking for publicity and give up the education of the children, the child lost confidence in the police, and for children is a bad thing.
So even if chains may be the starting point of this activity is good, but from a professional police people so resentful of reality, this activity is really "superfluous".
More teasing than is, as more and more Internet users are concerned about chain the lost children for "marketing".
Another Netizen, apart from the chain home, many other selling agents to "replace" tendency of police work, and the catch is, they copy and chain "exactly!"
Moreover, the figure involved in a business, soon after the "rumor", said the activity was initiated by individual stores rather than official organizations, and as a result the activities require official approval and organization and Manpower, which also called for netizens to stop blindly forwarded this message.
At present, some netizens speculate, if other competitors saw chain store employees engaged in this type of marketing, then head does not move, itself owed this consider direct marketing copy directly copied over, set up his own company, and in the circle of friends and Twitter followed speculation?
This series of speculation, also exacerbated the Netizen's boredom by saying that the purpose of this activity is not to help the children was to take the "lost children" of conversation marketing.
In fact, if these companies really want to help kids, they can learn family United States practice.
1996 United States 9 year old girl amber was abducted following the killing of United States Government quickly adopted the "Amber Alert" legislation.
Its contents are, by police responsible for investigating the case, the use of United States emergency alert system, through the radio stations and television information to the national release of abducted children and the kidnappers, also by e-mail or any other means, as well as the release through the national transportation system on the side of the search information.
United States television's "Amber Alerts"
United States transportation system on the electronic display on the side of making the child abduction alert
? United States mobile phone users received the abducted children advertising
"Chain home" instead of blindly ask children to find their stores, rather than take them thousands of stores in the country of his "valuable" window space, published for those missing or abducted children missing.
This is put to the test of these businesses, what is really concerned about the children, or you just want to take the opportunity to promote your touchstone.
数千家门店都会成为失联儿童守护站？炒作让警察都怒了！ - 失联儿童 - IT资讯
近日，一则关于链家地产的消息在朋友圈里疯狂传播，甚至陈小春都在力荐！
这则消息宣称：从5月25日起，链家全国6000家门店将成为中国“失联儿童守护站”，请家长告诉孩子，只要与家人走失，就去链家，那里的员工会保护孩子，帮孩子回家……
然而，这则目前确认是来自链家官方的“广告”，却引起了警方的强烈反感。
而这种反感情绪甚至强烈到，当昨天朋友圈里刚刚开始刷出链家的这条“广告”没多久，@重庆网警就第一时间站出来抨击链家的做法是错误的，是纯粹在“作秀”。
原来，警方根据经验提出的建议是：如果一个孩子与家人走失，最好的选择应该是选择留在原地，不要跟任何人走，直到警方和家人介入。可如今链家居然让与家人失散、心情紧张焦虑的孩子，居然满大街去找链家的门店，与警方的建议完全相反！
可链家为什么这么做呢？
在一篇来自于某网站的“营销软文”中，链家宣称自己是与一个名叫“中国儿童失踪预警平台”的机构合作了。
那么，这个“平台”又是什么来历呢？
根据媒体报道，这个“平台”是由中国社科院儿童安全科技基金与公安部第三研究所共同发起的，旨在建立一个“中国失踪儿童的社会应急响应机制”。
这个所谓的响应机制，则是只要家长将孩子的身份信息登入这一平台，并完成认证，那么以后一旦儿童失踪，家长可迅速即时发布预警信息，通知警方，110便会根据案发地点指定有管辖权的公安机关及时出警。
链家则宣称，他们与这个平台进行合作后，孩子在走失后，便可以主动去附近的链家门店求救，安全地等候警方和家长找到他们。
链家宣称，他们的门店在全国覆盖率很大，所以孩子找到他们的门店会很方便，“只要走进任何一个小区，就有很大概率看到链家的门店”。
然而，这仍然改变不了网上很多警方帐号对这一活动的抵触。毕竟，链家的说法从现实角度出发漏洞太多。
一
链家所谓覆盖率很大的门店这一条件，只符合房地产交易发达的地区，6000家门店的数量也都集中在这些大城市。现实中，全国派出所数量超过4万，而且在城、镇、乡全部覆盖。
二
根据警方的建议，孩子在走失的地方等候父母，只要拒绝跟陌生人走，被找到的几率可能还大一点，可如果孩子跑去找链家的门店，与陌生人接触的几率大大增加，反而大大提高了孩子的危险。
三
当链家提供的建议和警方提供的建议相抵触时，应该信任谁？“有困难找警察”应该是孩子最容易记住的定律。如果家长因为相信了链家在找孩子方面的宣传而放弃这一教育灌输，孩子失去对警察的信任，对孩子一定是坏事。
因此，即便链家这个活动可能出发点是好的，但从专业警方人士如此反感的现实来看，这个活动确实是有些“画蛇添足”了。
更逗比的是，随着越来越多的网友开始关注链家这次拿走失儿童进行的“营销”。
又有网友爆出，除了链家，很多其他卖房中介也大有要“接替”警方工作的趋势，而且蹊跷的是，他们的文案都和链家的“一模一样”！
而且，上图中所涉及的一家企业，之后又很快“辟谣”，表示这活动是个别门店自己发起的，并非公司官方组织，而且由于该活动需要官方批准和组织统筹，该企业还呼吁网友们不要再盲目转发上面这条信息了。
目前，有网友就猜测，是不是其他竞争企业的门店雇员看到链家在搞这种营销，于是就脑子都不动一下，直接把这个本身就欠考虑的营销文案直接抄了过来，套在了自己的公司身上，在朋友圈和微博里也跟风炒作？
而这一系列的炒作，也加剧了网友对此事的厌烦情绪，认为企业发起这个活动的目的根本就不是为了帮助孩子，就是为了拿“走失儿童”的话题搞营销。
其实吧，如果这些企业真的是想帮助孩子，大可以学习人家美国的做法。
1996年美国9岁的女童安珀在被人绑架杀害后，美国政府很快就通过了一个名为“安珀警报”的法案。
其内容是，由负责调查案件的警方，使用美国的紧急报警系统，通过各家广播电台和电视台向全国发布被绑架儿童以及绑匪的信息，同时也会利用电子邮件等方式，以及贯穿全国的交通系统在路边发布寻人信息。
美国电视台发布的“安珀警报”
美国交通系统在路边的电子显示器上打出的儿童被绑架的警报
▲美国的手机用户接收到的儿童被绑架广告
那么“链家们”与其盲目地要求孩子去寻找他们的门店，倒不如拿出他们全国数千家门店自己“宝贵”的橱窗空间，为那些走失或被拐的儿童刊登寻人启示。
而这，也才真正是考验这些商家，到底是真的关心儿童，还是只是想借机推销自己的一个试金石啊。