2016 Q1 global LCD TV shipment ranking: lead Samsung LG, Hisense Super TCL third-LCD TV, Samsung, LG, Hisense-IT information
TrendForce optoelectronics Division WitsView report of its 2016 total global LCD TV shipment about 48.32 million units in the first quarter, 20.9% quarter recession, compared with the same period last year is still down 6.3%. Every traditional shipping season in Europe and America in the first quarter, coupled with environmental uncertainty, China's domestic market is becoming saturated, total LCD TV shipments are even worse.
? Global LCD TV shipment ranking
WitsView said Lin Zhengshun, research manager in February, Taiwan earthquake damaged Panel plant in the upper reaches of southern, together with Samsung monitor (Samsung) 0.4mm glass transition as was hoped, brand factory mass production of new products in the second quarter, but because of the low base in the first quarter, WitsView estimates second quarter of 2016 remains global LCD TV shipment up to 51.5 million, grew 6.6%. Year, due to market saturation, the weak overall demand, WitsView 2016 LCD TV shipments estimated, from 222 million to 219 million, annual growth rates of about 1.5%.
Korean brand Samsung Samsung Electronics panel displays 0.4mm conversion problems with either Innolux earthquake affected, leading to a new kind of delay in shipping, while shipments for the first quarter number one, up to 10.5 million units, quarter of recession of up to 34.4%. LG Electronics (LG) due to the impact of season and lost sales, LCD TVs shipped 7.1 million units in the first quarter, 13.4% quarter recession, in second place.
Chinese brand Hisense to 3.47 million units shipped in the first quarter surpassed the 3.2 million units of TCL, came to the third place; Hisense to overseas markets positively the layout last year through the acquisition of Sharpe's Mexico factory and authorized by a sharp brand sales in South America, North America, effectiveness has gradually come to fruition.
In recent years, Sony (Sony) are no longer chasing shipments, and ready to profit as priorities, shipment quarter of recession in the first quarter by more than 30% Skyworth was Chinese brands out of the five outside. In addition, due to the recent rapid growth in the Chinese brand, Japanese brands under the former enemy soldiers behind after double-teams, decline trend is increasingly evident.
Lin Zhengshun notes that worth noting is that Internet TV brand in China in the near future rise, carrying the high gauge low price advantages, direct carve up the traditional TV market share in China, disrupting the brand factory original layout, as well as changes in business models and consumer habits, holiday sale is no longer the brand factory Digest stock guarantee. North America will be the China Internet brands next step active area, judging from the recent TV plus stakes owned by TCL multimedia division is not difficult to guess.
2016 Q1全球液晶电视出货排行：
三星LG领跑，海信超TCL居第三 - 液晶电视,
三星,LG,海信 - IT资讯
TrendForce旗下光电事业处WitsView最新报告显示，2016年第一季全球液晶电视总出货约4,832万台，季衰退20.9%，与去年同期相比仍衰退6.3%。第一季逢欧美地区传统出货淡季，加上大环境的经济不确定性影响，中国内需市场也逐渐饱和，都让整体液晶电视出货更雪上加霜。
▲全球液晶电视出货排名
WitsView研究经理林钲顺表示，2月台湾南部地震使上游面板厂产能受损，加上三星显示器(Samsung) 0.4mm玻璃转换不如预期，影响品牌厂在第二季新品量产的时间，但由于第一季基期较低，WitsView预估2016年第二季全球液晶电视出货规模仍可达5,150万台，季成长6.6%。全年度而言，因市场饱合、总体需求疲软，WitsView下修2016年液晶电视出货预估，从原先的2.22亿台至2.19亿台，年成长率约为1.5%。
韩系品牌三星电子因面板厂三星显示器0.4mm玻璃转换问题与群创的地震灾情波及，导致新机种出货延迟，尽管第一季出货位居第一，达1,050万台，季衰退仍多达34.4%。乐金电子(LG)因淡季影响及销售失利，第一季液晶电视出货710万台，季衰退13.4%，位居第二。
中国品牌海信第一季以347万台的出货量，一举超越TCL的320万台，来到第三名位置；海信去年对海外市场积极布局，经由收购夏普的墨西哥工厂及获得夏普品牌在南美、北美的销售授权，成效已逐渐开花结果。
近年来索尼(Sony)不再追逐出货量，并以整机获利为优先考量，第一季出货季衰退逾三成，遭中国品牌创维挤出五名外。此外，由于中国品牌近期的迅速成长，日系品牌在前有强敌后有追兵夹击下，逐渐式微的态势日益明显。
林钲顺指出，值得注意的是，近期中国互联网电视品牌异军突起，挟着高规低价的优势，直接瓜分中国传统电视商的市占率，打乱各品牌厂原先布局，也由于商业模式与消费习惯改变，节庆销售已不再是品牌厂消化库存的保证。北美将会是中国网际网路品牌下一步积极进军的地区，从近期乐视入股TCL旗下多媒体事业部不难看出端倪。