China's national copyright administration: free music gone-music, copyright, Zhou bichang-IT information

In creative products in a variety of communication via the Internet, music is required, but often far away from money: because of rampant pirating and infringement in the past, because user fees are used to form, but also because of distorted music industry chain profit allocation mechanism. NCA Deputy Commissioner Yan Xiaohong has recently pointed out that genuine video rate is already very high, many problems in the field of music, but does not pay to use work time has passed.

Yesterday, the reporter from the IFPI (International Federation of the Phonographic) latest report on 2016 global music found in 2015, music sales rose 63.8%, reached 170 million dollars (about 1 billion yuan), digital revenues as a whole rose 68.6%, a part of the Chinese music market is growing fast in recent years years. IFPI Chief Representative in China, Guo Biao said the Chinese music market sales of 60% last year, "with the Chinese music market growth has accelerated and copyright environment continued to improve, the international recording industry association forecasts the Chinese music market is expected to enter the top three in the world. ”

"The most restrictive copyright" copyright under bargaining power to increase

A few days ago, NCA Deputy Commissioner Yan Xiaohong said music is one area where more, because of music rights is very fragmented, and many in number, the right people are very large, including some music websites have personal experience, but do not pay to use work time has passed. "The Copyright Office regulation very effective last year, we issued a notice, probably in less than 2 months off the shelves of music 220yuwanshou. "On July 8, 2015, the National Copyright Administration issued the order the online music service to stop unauthorized communication of musical works notice requiring online music service by July 31 will total line of unauthorized dissemination of music works, known in the trade as" the most restrictive copyright ".

Distorted interest distribution pattern has been a lingering shadow of the Chinese music industry. Music Song Ke, Chairman Ali told reporters that "the 1996 a disc cassette 10 Yuan to 1.2 Yuan, or 12%, but the distribution did not form monopolies, good content will have some bargaining power. The age of the Internet accelerated the death of the music industry, broadcast platform has become a very strong side, content interests into press from 12% to 2%. "In Internet copyright storms reshape the music industry and ultimately all rights reserved party increased bargaining power, but Internet operations also face a greater test of the music platform.

Because genuine piece of music if you are unable to find the ultimate buyer, copyright revenue is not sustainable. Shrimp net CEO Wang said in an interview with reporters, "if they can increase the ratio of subscribers to 5%, the digital music industry from a market of hundreds of millions of Yuan to tens of billions of Yuan. But is very difficult to make users pay habits, shrimp nets in 2014 paying customers by the end of only 0.8%. ”

So, in the opinion of most of the music, in order to form "transaction type music", but also in the difficult transition.

Singer Zhou bichang bullish on digital music respect copyright environment becomes better

2015 China sales rose 63.8% singer to see how? Zhou bichang is the first singer to digital distribution in China, called the roll of her mini album, only 3 songs in total, each at $ 5. "At the line about 1 hour sold 14000 night sales volume has exceeded 50,000. In a week's time, cumulative sales of the album will be about 130,000, and eventually sold more than 450,000 copies. "Zhou bichang's agent Hsieh told reporters. Such achievements, Zhou bichang made the decision to temporarily stop producing entities records in the future.

"Digital distribution was chosen at that time is to value the future development of digital albums. "Zhou bichang out reasons for making this decision, 450,000 copies, each with a price of 5 Yuan, the sales amounted to 2.25 million yuan of the roll. "This is definitely much higher than record sales, the sales of albums with rising production costs, of course, is not enough, but we are satisfied. "Zhou bichang, since last year," the most restrictive copyright "since the implementation of copyright environment is getting better.

Angle from the record company, Sony Music Entertainment greater China Chairman and CEO Xu Yi said breakthrough digital album is a digital music service, its appearance thanks to the protection of copyright. "Any change fundamentally the industry sources and content on any platform can enter a virtuous circle, will be sustainable. I am glad to see all kinds of digital products on the platform model. It appears more and more benefit from copyright protection and respect. ”

中国国家版权局：免费音乐时代过去了 - 音乐,版权,周笔畅 - IT资讯

在各种通过互联网传播的创意产品中，音乐从来都是刚需，却常常离钱很远：因为盗版侵权猖獗的过往，因为用户付费习惯难以形成，也因为音乐产业链扭曲的利益分配机制。国家版权局副局长阎晓宏近日指出，视频领域正版率已非常高，音乐领域问题较多，但是不付费使用作品的时代过去了。

昨日，记者从IFPI（国际唱片业协会）最新发布的《2016全球音乐报告》中发现，2015年中国音乐销量上涨63.8%，达到1.7亿美元（约合10亿人民币），其中数字收入整体上升了68.6%，成为近年来中国音乐市场增长最快的一年。IFPI驻华首席代表郭彪透露，去年中国音乐市场销售额增长超六成，“随着中国音乐市场增速加快和版权环境的持续改善，国际唱片业协会预测中国音乐市场规模有望进入世界前三。”

“最严版权令”之下版权方议价能力提高

前几天，国家版权局副局长阎晓宏指出音乐是问题比较多的一个领域，因为音乐的权利非常分散，而且数量非常多，权利人的意见是非常大的，包括一些音乐网站也有切身感受，但是不付费使用作品的时代过去了。“去年版权局的整治非常有效，我们发出通知以后，大概在不到2个月的时间里下架的音乐作品达220余万首。”2015年7月8日，国家版权局下发《关于责令网络音乐服务商停止未经授权传播音乐作品的通知》，要求各网络音乐服务商在7月31日前将未经授权传播的音乐作品全部下线，业内称为“最严版权令”。

扭曲的利益分配格局一直是中国音乐产业挥之不去的阴影。阿里音乐董事长宋柯告诉记者，“1996年一盘卡带10元，内容方分到1.2元，也就是12%，但发行渠道没有形成垄断，好的内容会有一定议价能力。互联网时代则加速了唱片业的死亡，播放平台成为非常强势的一方，内容方利益分成从12%压榨到2%。”在被版权风暴重塑的互联网音乐行业之中，版权最终所有方的议价能力有所提高，但互联网音乐平台的运营能力也面临更大考验。

因为正版的音乐作品如果无法找到最终买家，版权所有方的收益也不具有可持续性。虾米网前CEO王皓接受记者采访时表示，“如果能把付费用户的比例提高到5%，数字音乐行业将从一个几亿元的市场发展到上百亿元。但要让用户形成付费习惯却非常不易，虾米网在2014年底时付费用户比例也只有0.8%。”

所以，在大多数音乐人看来，要真正形成“交易型音乐市场”，还在艰难转型中。

歌手周笔畅看好数字音乐 直言版权环境逐渐变好

2015年中国音乐销量上涨63.8%，歌手怎么看？周笔畅是中国内地首个做数字发行的歌手，她的名为《翻白眼》的迷你专辑，总共只有3首歌曲，每张售价5元。“当时上线1个小时左右就售出14000张，当晚销售量已经突破5万。而在一周的时间里，这张专辑累计销量将近13万，最终的销售成绩超过45万张。”周笔畅的经纪人谢先生告诉记者。正是这样的成绩，让周笔畅做出了未来暂时不再制作实体唱片的决定。

“当时之所以选择数字发行就是看重数字专辑的未来发展。”周笔畅道出做出这个决定的原因，45万张，每张售价5元，《翻白眼》的销售金额达到225万元。“这肯定要比实体唱片的销量高很多，至于销售专辑的收入跟上涨的制作费来说当然是不够的，不过我们还算满意。”在周笔畅看来，自从去年“最严版权令”实施以来，版权环境在逐渐变好。

从唱片公司角度，索尼音乐娱乐大中华区主席暨CEO徐毅表示，数字专辑是数字音乐服务的突破，它的出现得益于对版权的保护。“任何改变从根本上都是让这个行业的源头、内容等方面能够在任何一个平台上进入良性循环，这样才会有持续性。我很高兴看到各种各样数字平台上的产品模式。它的出现得益于对版权越来越多的保护和尊重。”