How to play at a Kentucky Fried chicken and McDonald's cell phone? This idea is no who-McDonald's, Kentucky Fried Chicken-IT information
On May 5, according to foreign media reports, in a fast food restaurant, dinner plate has only one function: food on the table quickly and easily. However, in the digital age, the plate can also provide more functionality. Last year, KFC dinner plate into a phone's Bluetooth keyboard so that the user does not have to be typing on the keypad of the screen. Now turn to a McDonald's, and they are dinner plate turned into a mini music-making tool.
As in the Netherlands part of the promotional activities McDonald's advertising company TBWA/Neboko cooperation and digital production Studio This Page Amsterdam, jointly developed by McTrax. Like the KFC Tray the Bluetooth keyboard Typer, the device is a thin cushion, and integrated circuits and multiple touch points can be used as buttons.
McDonald's customers can download an app on the phone, put the phone in the Middle cushion, monitors and speakers, then you can write music. It supports audio samples, loops, sound effects, and even record your own voice.
McDonald's Netherlands, Marketing Director, said: "this is McDonald's. Here brings all the fun and experience wonderful moments. "In other words, the real purpose of this campaign is to make McDonald's look cool with young people and attract them more came to the restaurant.
McDonald's currently has no plan to extend the McTrax to United States. In fact, this product only in the Netherlands last month appears in the promotional activities.
在肯德基和麦当劳如何玩
手机？这创意也是没谁了 - 麦当劳,肯德基 - IT资讯
5月5日，据国外媒体报道，在快餐店，餐盘只有一项功能：将食品方便快捷地端上桌。然而在数字时代，餐盘还能提供更多功能。去年，肯德基将餐盘变身为连接手机的蓝牙键盘，使用户不必在屏幕的小键盘上打字。目前轮到了麦当劳，而他们则是将餐盘变成了迷你的音乐制作工具。
作为在荷兰推广活动的一部分，麦当劳与广告公司TBWA/Neboko和数字制作工作室This Page Amsterdam进行合作，共同开发了McTrax。与肯德基的蓝牙键盘Tray Typer类似，这款设备是个很薄的垫子，而内部集成了电路和多个可作为按钮的触控点。
麦当劳的顾客可在手机上下载一款应用，将手机放在垫子中间，当作显示器和喇叭，随后就可以创作音乐。这款应用支持音频采样、循环、音效，甚至录制你自己的声音。
麦当劳荷兰营销总监表示：“这就是麦当劳。这里能给所有人带来乐趣，体验精彩的时刻。”换句话说，这一推广活动的真正目的是让麦当劳在年轻人中看起来很酷，吸引他们更多地来到餐厅。
麦当劳目前并没有计划将McTrax推广至美国。实际上，这款产品只在荷兰市场上月的推广活动中出现。