Consequences of the canceled cars: Beijing auto show decline in passenger traffic for the first time in 12 years-Beijing motor show-IT information
Ten days of the closing of the Beijing International Auto Show yesterday afternoon, traffic a total of 815,000 visitors last year dropped by 4.3%. This is the Beijing auto show negative growth in passenger traffic for the first time in 12 years. No cars, no car Museum, the focus of this year′s auto show is more a return to the car itself. Industry experts say, when the car becomes a consumer, auto show to the public will be made less attractive. Previously, Beijing motor show is among the top international auto show by name, but crowded visitor experience is condemned, it is difficult to reflect the top auto shows car culture. Therefore, the auto show decline in popularity is not necessarily a bad thing.
Across the "51" long weekend, of this year′s auto show exhibition cycle traffic should be on the objective to enhance the role, but the crowd than last year′s total of 852,000 passengers 4.3%.
"Compared with the previous, this show increased media day a busy day, reduced public day open day, so the total passenger traffic has declined. "The Beijing auto show organizing Committee official explained. But this is clearly not the only reason for the decline of passenger flow.
"Ticket scalpers are significantly less than in previous years. "A car dealer is with emotion, collective organizations will always be the original owners to go to the auto show, but this year the enthusiasm of the owners clearly are not high. "Beijing′s major brands 4S shop has brought together the latest models, a new car not listed on wave after wave of various marketing activities. Online presentations on global top models is dazzled, to show the novelty of cars earlier than ever before. "In his view, the cars went into the homes of ordinary people′s consumer goods and auto cooling is the most natural thing.
Auto show is not as crowded as the previous. Even the highest passenger flow of "51" holidays, Pavilion no crowded scenes. Once suspended because people are too dense and the audience into the Museum′s special measures, only media day star crossed briefly tried the platform for the enterprise. Yesterday was the last day of the motor show, averaging only crowds of more than 10 per booth, well there was opened the excitement.
In the view of national passenger cars market information co-Secretary General Cui Dongshu, Auto Show attracts decline, but also because science and technology highlights the international auto industry enough, auto show international status is not enough, own-brand product breakthrough is not large enough, Beijing auto show should also be made more effort on the global auto industry bellwether.
Holiday Exhibition of subway had to wait two or three shuttle cars on the crowded, packed in looking for new cars, restaurant enough to eat have resolved on the lawn ... ... For people who love cars, auto show magic is still there.
Over the years, the standard of beauty is the auto show, some exhibitors rely on scantily clad, beautiful cars, popularity, it makes a lot of interest in cars or car-free people crowded into the Pavilion. This year′s Beijing auto show, although there are models turned into a ceremonial staff suspected, but Bo eye basically disappeared, vehicles return to the show′s main character.
Viewers of the fun little, guard the audience much. Can often be seen on the show "professional show people", not the photographer but with SLR cameras to photograph the angle of the car carefully ask staff about car configuration, performance indicators, also opens the door to experience it.
"We talk about hybrids, hybrids continue to be the most successful in the world. "The public Tan is a car enthusiast, specially the" 51 "holiday friends about auto shows, new energy vehicles for a variety of items.
Beijing is one of the first car into the family, the accumulation of more than 10 years already makes car culture has a certain Foundation. "The show is mostly a general audience, but who really like cars is also increasing. "The auto industry veteran expert Jia xinguang said in an interview. Compared with Detroit and Frankfurt the world′s top auto shows, beyond Beijing auto show has long been a total passenger flow, but how to show the charm of car culture, Beijing auto show most needs to make up for the short Board.
This year′s Beijing auto show, luxury car in hot pursuit of passion began to cool. Luxury car "hero Halo" grim, exhibiting some new energy vehicles and "black science" success attracted the attention of the crowd.
This show comprises 147 units of new energy vehicles, including pure electric car as many as 35, product range covers cars, SUV, MPV, etc. In all kinds of new energy vehicles, China′s automakers launched 112 units, dominated in number than Europe and Japan and South Korea, and new energy vehicles in China has become the world′s largest sales market response. In addition, as new car smart car and the Internet, this show also became the focus, reflecting the traditional auto industry is about to usher in the changes in industry trends.
取消车模的后果：北京车展12年来首次客流下滑 - 北京车展 - IT资讯
持续十天的北京国际车展昨天下午闭幕，总客流量达81.5万人次，比上届下降了4.3%。这是北京车展12年来首次出现客流负增长。没有了车模，没有了豪车馆，本届车展的焦点也更多回归到汽车本身。业内专家表示，当汽车越来越成为大众消费品，车展对于公众的吸引力自然会有所下降。此前，北京车展名义上虽已跻身国际顶级车展，但拥挤不堪的观展体验备受诟病，难以体现顶级车展的汽车文化内涵。因此，车展热度下降未必是坏事。
跨越“五一”小长假，本届车展的展览周期客观上应该对客流量起到提升作用，但观众总量却比去年的85.2万人次下降了4.3%。
“相比于上一届，本届车展增加了一天媒体日，减少了一天公众参观日，所以总客流量有所下降。”北京车展组委会相关负责人解释。但这显然不是客流下降的唯一原因。
“倒票的黄牛都明显比往年少了。”一位汽车经销商颇为感慨，原来总是会组织车主们集体来逛车展，但今年车主的积极性明显不高。“北京各大品牌4S店已经汇集了最新款的车型，一款新车还没上市，各种营销活动就一波接一波。网上关于全球热门车型的介绍也是眼花缭乱，到车展看车的新鲜劲儿大不如从前。”他认为，汽车成为走进寻常百姓家的消费品，车展降温是再自然不过的事。
车展的确不像往届那么人潮汹涌了。即便是客流最高的“五一”假期，展馆内也没有水泄不通的场面。曾经因为人流过于密集而暂停观众入馆的特殊措施，仅在媒体日当天有明星为企业站台的时候短暂实施过。昨天是车展的最后一天，平均每个展台内只有十多名观众，远没了刚开幕时的热闹。
在全国乘用车市场信息联席会秘书长崔东树看来，车展吸引力下降，也是因为国际汽车界的科技亮点不够多，车展国际化地位还不够，自主品牌的产品突破不够大，北京车展还应该在成为全球汽车行业风向标上做更多的努力。
小长假搭地铁看展得等两三班车才能挤上车厢，在人山人海中寻觅新车，餐厅不够坐吃饭还得在草坪上解决……对热爱汽车的人来说，车展的魔力还在。
一直以来，美女车模是车展的标配，有些展商就靠衣着暴露、浓妆艳抹的车模吸人气，这让大量非汽车爱好者或无购车兴趣的人涌入展馆。本届北京车展，虽然有模特变身礼仪人员的嫌疑，但博眼球的行为基本上不见了，汽车回归车展的主角位置。
凑热闹的观众少了，看门道的观众多了。车展上经常可以看到“专业看展人士”，不是摄影记者却拿着单反相机给展车各角度拍照，仔细询问工作人员关于汽车的配置、性能指标，还会打开车门坐进去体验一下。
“大家在谈混合动力，但世界上最成功的混合动力车型依然是这个。”市民谭先生就是这样一位汽车爱好者，特地利用“五一”假期约好友来看车展，对各种新能源汽车如数家珍。
北京是最早实现汽车进家庭的城市之一，十多年的积淀已经让汽车文化有了一定的基础。“车展大部分是普通观众，但真正喜欢车的人也越来越多了。”汽车行业资深专家贾新光在接受记者采访时表示。与底特律、法兰克福等全球顶级车展相比，北京车展早已实现总客流的超越，但如何展现汽车文化的魅力，是北京车展最需要弥补的短板。
今年的北京车展，人们对豪车的追捧热情也开始降温。豪车的“主角光环”黯淡，参展的一些新能源汽车和“黑科技”成功吸引了众人的目光。
本次车展共展出新能源汽车147台，其中纯电动车多达35款，产品种类涵盖轿车、SUV、MPV等。在所有新能源车中，国内车企推出了112辆，在数量上占据主导地位，明显超过欧美和日韩，与中国已成为全球最大的新能源车销售市场形成呼应。此外，作为新生事物的智能汽车和互联网汽车，在本次车展上也成为关注焦点，反映出传统汽车行业即将迎来巨变的行业趋势。