Decoration of the Internet: in a draught, so why not? -Internet, decoration-IT information
Mammoths of the home improvement market is like a heavy, difficult to crawl, users feel deep pain, and companies are feeling more and more difficult to do.
Legend in the has 4 trillion of huge market space, natural ultimately parties of coveted, align home network, and soil BA rabbit, and beauty Lele, and home e station, and love space, and mushroom decoration, and Hyatt loaded network, Internet home enterprise has been in mining home market of "gold", despite this is a any heavy and road far of road, but any forward are is progress, total than deterred better of more.
Near two years to, many Internet home enterprise are mentioned had pain points of claims, that traditional home market of various pain points, like construction, and material, and design, and late service, many link, are has many not shun, and "universal" of Internet, natural on into has rescue these pain points of "panacea", using various standardization of steps, to solution these pain points.
Internet home changed what?
The advantage of the Internet's biggest, is to solve the problems of asymmetric information in the traditional market , Internet home address information asymmetry problem? Sure, change only a small portion of, rather than a majority, with plenty of content to describe thickness of Internet content, Internet content in home improvement, far from "full" level.
Construction, and material, and design, and late service, the aspects of content, also need more further upgrade, as a need decoration of user for, content too pan, and too miscellaneous, enough fine, despite has electric business, and community, and also will subdivision to area, but also poor of too far, home loaded this vertical subdivision field within, related of content, also need has more of diligence. Based on content, it is possible to solve the problem of asymmetric information, show only basic information, only provide contact, too basic, version 1.0 stuff is never going to meet the needs of users.
Develop more than 10 years of Internet home improvement, even though it is a new kind of "intermediary" or do based based e-commerce, information displays, traditional home improvement giants, have changed?
There must be. Internet home platform of appeared, actually is in pour forced traditional home enterprise are in constantly improved, and constantly upgrade service, original of market, fundamental not know "service" why real, user hard has than on space, and in Internet of flat world in, has may exists must of than on, especially third party user of evaluation (has may cheat), will let service added in has home of link within, and electric business platform of appeared, will let virtual high of home products appeared must of price competition, this for user for, is favourable of side.
Pain points "seen", it is difficult
Every user who experienced the renovation process would certainly not wish to experience once more the decoration of "suffering", even once again under renovation process will still have a variety of flaws. Project cycle is long, opaque, material prices substandard, rough designs, these common home improvement market pain points, almost everyone can see, every Internet home business is almost always "pain point" put on the agenda of the Conference, but every enterprise, cannot thoroughly solve the pain points users, through easy to make penetration difficult. The reason for this is that:
First, the chain of links, clutter, chaos. Home involved in the production chain as a whole is very long, such as earlier measurements, design, communication, layout, choice of materials, construction, equipment installation, as well as furniture and appliances, each step will involve communicating with owners. Can be said that there is no chain of length will have home improvement involves the length of long and complex, such as flooring, floor tiles, size, color, and outlet locations, the switch position, wire connections and so on.
User on this aspects of knowledge very blank of situation Xia, on will caused various messy of phenomenon, that is, user is in "zero carved" of situation Xia, but once home enterprise implementation yihou, and cannot reached user of needs, many user and Enterprise Zhijian of contradictions on is this, total cannot finished yihou again split has again modified's, cut constantly, acting also mess......
Second, the non-standardised. Like wiring, formal of construction team, in wiring aspects, will has very more of experience, and home enterprise in this aspects of experience is all his geese are swans of, the home are is "behind closed doors", shared spirit not in this field appeared, so, the home will has different of wiring, no unified standardization of wiring way, will let late in electrical aspects of service caused troubled.
Again because the House sizes and non-standard that adapts to different user requirements, user is not fixed, the implementation of the standardization process and layout here aren't, various users for Standardization no space. Internet home businesses only in certain small areas of standardization with standardization, on the surface, is not standardized, non-standard, it means that no mass production, so some cannot solve pain points.
Third , on the construction of "out of control". Construction is the renovation process of the most important and major home improvement Internet platform itself is not too much capacity building construction team, more of a "sharing economy" model, a large number of third-party construction team and cooperation platform, this will not only reduce the load platform itself, and ensure user needs are addressed.
But, it was settled because it is a third party, the Internet home of these construction companies will not be able to "control", a lot of times, companies are on the construction team couldn't, which harm the interests of users, user account that is on the Internet home businesses, because the user is found in the enterprise's construction team.
Finally, after sales. Later problems with leaks and electrical failure, electrical switches, these problems will slowly appear after construction, users will not be finished immediately move in, usually after half a year, but half a year later found that the tap is broken, XXX failed, user for this glitch will be very satisfied with life and trivial "disaster" will emerge. Followed was in trouble after sale, Internet home business can be a very good solution, it seems, do not.
The so-called "flower easy to embroider hard", everyone can see the problem, but really want to solve, each separate and distinct users themselves in the environment, to experience will find it really difficult.
Internet home itself is relies on Yu traditional home on of, which of multiple link are without traditional home of support, and traditional home is very slow and heavy, which has many "waste" and "garbage" of place, this block of change does not easy, Internet home enterprise is powerless, only looks forward to they itself can fast growth, caught up with Internet of rhythm, however, also is difficult.
Internet home improvement information, or too poor, too need to fill, most importantly, change and promotion of traditional power, too hungry.
互联网装修：已在风口，缘何未起？ - 互联网,装修 - IT资讯
家装市场就像一头笨重的猛犸象一样，艰难的爬行，用户们感受到的是深沉的痛楚，而企业们却感觉越来越难做。
传说中有4万亿的庞大市场空间，自然少不了各方的觊觎，齐家网、土巴兔、美乐乐、家装e站、爱空间、蘑菇装修、悦装网等互联网家装企业一直在挖掘家装市场的“金矿”，尽管这是一个任重而道远的道路，但任何前行都是进步，总比裹足不前要好的多。
近两年来，不少互联网家装企业都提到过痛点的说法，即传统家装市场的各种痛点，比如施工、材料、设计、后期服务等诸多环节，都有诸多不顺，而“万能”的互联网，自然就成了解救这些痛点的“灵丹妙药”，利用各种标准化的步骤，来解决这些痛点。
互联网家装改变了哪些？
互联网最大的优势点，是解决传统市场的信息不对称问题，互联网家装解决了信息不对称问题吗？准确来说，只改变了一小部分，而不是一大部分，用内容的充沛来形容互联网内容厚度的话，互联网家装方面的内容，还远远没有达到“充沛”的程度。
施工、材料、设计、后期服务等各方面的内容，还需要更进一步提升，作为一个需要装修的用户来说，内容太泛、太杂，不够精细，尽管有电商、社区、也会细分到地区，但还差的太远，在家装这个垂直细分领域内，相关的内容，还需要有更多的精进。有了基础的内容，才有可能解决信息不对称问题，仅仅只是基础信息的展示，仅仅只提供联系方式，太初级，1.0版本的东东是没办法满足用户需求的。
发展十多年的互联网家装，虽然仅仅是做了新的“中介所”、做了基础的电商、做了基础的信息展示，对于传统的家装巨擘们而言，有没有做出改变呢？
肯定有。互联网家装平台的出现，实际上是在倒逼传统家装企业们在不断改进、不断提升服务，原有的市场，根本不知道“服务”为何物，用户很难有比对空间，而在互联网的平坦世界里，有可能存在一定的比对，特别是第三方用户的评价（有可能作弊），会让服务加在了家装的环节内，而且电商平台的出现，会让虚高的家装产品出现一定的价格竞争，这对于用户来说，是有利的一面。
痛点易“看透”，做透却不易
每一位经历过装修过程的用户肯定不会再希望体验一次装修的“苦难”过程，即使下一次再次体验装修的过程，依然会出现各种纰漏。工程周期长、价格不透明、材料不合格、设计粗糙，这些常见的家装市场痛点几乎人人都能看透，每一家互联网家装企业几乎都会将“痛点”提上会议议程，但每一家企业，都无法彻底解决用户的痛点，看透容易做透难。其原因在于：
第一，生产链环节多、杂、乱。家装整个涉及的生产链非常长，比如前期的测量、再到设计、沟通、布局、选材料、施工、设备安装、以及家具电器等，每一个环节，都会涉及到与业主进行沟通。可以说没有任何一个生产链的长度，会有家装涉及到的长度长，且复杂，比如地板、地砖、大小、颜色，然后插座的位置、开关的位置、电线的连接方式等。
用户对这方面的知识非常空白的情况下，就会造成各种凌乱的现象，也就是说，用户是处于“零雕琢”的情况下，但一旦家装企业实施以后，又无法达到用户的需求，诸多用户与企业之间的矛盾就在于这点，总不能做完以后再拆了重新改吧，剪不断，理还乱……
第二，非标准化。比如布线，正规的施工队，在布线方面，会有非常多的经验，而家装企业在这方面的经验是敝帚自珍的，各家都是“闭门造车”，共享精神不会在这个领域出现，所以，各家都会有不同的布线，没有统一标准化的布线方式，会让后期在电器方面的服务造成困扰。
再就是由于房子大小不同、用户需求不同而出现的非标准化，用户是不固定的，标准化的流程和布局在这里根本无法实施，形态各异的用户会让各种标准化没有施展空间。互联网家装企业的标准化仅能在某些细微的环节有着标准化，大面上的，还是得非标准化，非标准化，就意味着不能批量生产，所以，有些痛点就无法彻底解决。
第三，对施工的“失控”。施工是整个装修过程中的重中之重，而各大互联网家装平台自身是没有太多能力自建施工团队的，更多的是采用“共享经济”模式，大量第三方施工团队和平台进行合作，这样既能减轻平台自身的负重，又能保证用户的需求能够得到解决。
但，正是因为是第三方入驻，互联网家装企业们便无法对这些施工人员进行“控制”，很多时候，企业们是对施工团队也没办法，而这恰恰损害了用户的利益，用户却把这笔账算到了互联网家装企业的头上，因为用户是在该企业上面找到的施工队。
第四，售后问题。比如后期的漏水、电灯出现故障、电器开关出现问题，这些问题都会在施工后慢慢出现，用户并不会装修完立刻住进去，一般都是半年后，可是半年后发现水龙头坏了，某某某又出现了故障，用户对于这种小故障会非常不满意，生活上琐碎的各种“灾难”会逐渐出现。随之而来的就是麻烦的售后，互联网家装企业能够很好的解决么，似乎，并不能。
所谓“看花容易绣花难”，所有人都看到了问题所在，但真要解决起来，每独立不同的用户将自己置身于环境当中，亲身去体验会发现真难。
互联网家装自身是依托于传统家装之上的，其中的多个环节都离不开传统家装的支撑，而传统家装又是非常缓慢且笨重，其中有诸多“渣滓”和“垃圾”的地方，这块的改变并不容易，互联网家装企业也是有心无力，只能期待他们自身能够快速成长，赶上互联网的节奏，然而，还是难。
互联网家装的信息，还是太贫乏，太需要充盈，最重要的是，传统力量的改变和提升，太渴求了。