Microsoft′s Bing Search Tip: searching medical drugs have risks, please go to regular hospitals and clinics-Bing search, advertising-IT information
IT information news on May 6, information editing IT today use Microsoft′s Bing search for information when you enter when seeking information to find the hospital, suddenly a tiger body tremors because find Bing in "infertility" keyword search results added a tip at the top of the page: "searching medical drugs have risks, medical inquiry please go to regular hospitals and outpatient clinics. ”
Subsequently, the editors tried other IT information such as "heart disease" and "mental illness", "PLA hospital", "headaches", "health" and chemists and health-related search terms, displays the tips, enter chemists and other unrelated words, then there would be no such reminders. In the current Internet advertising into issues of national concern and sensitive period, Microsoft′s Bing search in this category concerns the vital interests of users before the search results page along with a small tip, which makes one smile.
According to the latest data, Microsoft 2016 Q2 Quarterly search advertising business significantly increased in 21% Bing search advertising revenue growth. Advertising is every Internet company can′t avoid the question, domestic and abroad, too, for advertising, reject obviously unreasonable, it does not meet the normal requirements of enterprise income. So, how will the right ads in front of users, is particularly important. Especially the medical ads advertising interests and social responsibility more difficult problems for making the choice, can find a way to solve intelligently, can it be thought to enterprise it?
微软必应搜索提示：网上寻医问药有风险，请到正规医院和门诊 - 必应搜索,广告 - IT资讯
IT资讯讯 5月6日消息，IT资讯编辑今日使用微软必应搜索信息，当输入求医信息查找医院的时候，忽然虎躯一颤，因为猛然发现必应搜索在“不孕不育”关键词搜索结果页面上方新增了一条小贴士：“网上寻医问药有风险，就医问诊请到正规医院和门诊。”
随后，IT资讯编辑又尝试了其他如“心脏病”、“精神病”、“解放军医院”、“头疼”、“健康”等和求医问药有关的关键词时，都会显示这个小贴士，而在输入其他和求医问药无关的词语时，则不会有此提醒。在目前全国关注的互联网企业广告推广投放问题的敏感时期，微软必应搜索在这类关乎用户切身利益的搜索结果页面前加上一个小小的提示，不禁让人会心一笑。
根据最新数据，微软2016年Q2财季搜索广告业务明显增长，必应搜索广告收入增长21%。广告投放是每个互联网企业都无法回避的问题，国内如此，国外也是如此，对于广告投放，一概拒绝显然不合理，这不合乎企业追求收入的正常需求。因此，如何将正确的广告放在用户面前，就显得尤为重要了。面对广告投放尤其是医疗广告这样涉及利益和社会责任比较难取舍的问题，能否想到办法聪明地解决，是不是应该更值得企业深思呢？