Shanghai International School is no good results, Baidu search: can be used for the reverse index | | PPC _ Baidu search news
Baidu search for "International School of Shanghai", and some turned out to be school choice website. Web page screenshot Yang Qingxia morning news reporters Shen Yanbin
Weizexixin "mother" lost their lives, the children "mother" ruined for life?
Now comes as the school season, many parents international school became the subject. In recent days, many parents are reflected to the morning post, by Baidu search for "Shanghai International School" simply could not find a good school; a teacher even said that Baidu search can be of "international school" as a "reverse indicator".
Then, use the Baidu search for "Shanghai International School" what would happen and what was the result? Reporters were under investigation.
Search results for
8 information has "promoted"
The day before yesterday afternoon, reporters first "international schools". Search results are displayed is the first "Shanghai International schools, enrollment started an international" titles. Tab is the "Shanghai International School" advantage to be a genuine international education. Writes in the introduction: "80 a wealth of international experience, highly qualified teachers, a wide range of University resources, Shanghai yaohua is worth." Click in to see, where the school name is "Yew Wah international education schools".
On the map, according to the "Yew Wah international education schools" provide addresses, can be found here on the map name "specializing in Yao hua school, changning district". This "pure international school" what is "Academy"? Both seem to be not on a channel. School page writes in the introduction: "specializing in changning district, Shanghai yaohua school based on Yew Chung international school for many years in Hong Kong and the mainland cities of quality international education experience. Shanghai yaohua, changning district, changning district, Shanghai City Academy in 2001 with the Education Bureau approved the establishment, since 2004 to provide quality international education to Chinese students. ”
Changning district education officer, a document can be seen online on November 11, 2014, documents show: yaohua, changning district, Academy school type private non-degree educational institutions educational content as "medium and medium non-education attending school", which is valid from January 1, 2014 to December 31, 2015. International education, that there was no message.
Yesterday morning, this reporter once again search for "International School of Shanghai", number one in the search this time "major leaders of the international school." After clicking the link, found most prominently in the site called "Shanghai International Studies University xianda economic and Humanities". From the style and layout of the Web site, which is an international high school, there are overseas training courses, graduates admitted to the United Kingdom and the United States. The school introduction in the and no used its in Baidu search in the of name, and website introduction mentioned: Shanghai foreign language University fo economic people College of liberal arts is Shanghai and the in East China only a while has Cambridge University International exam Committee (CIE registered, CN840) and United Kingdom maximum of is only of has issued academic class exam certificate and vocational education qualification certificate of awarded card institutions aidesi Exam Center (Edexcel registered, 92901) double authorized of two, School-level A-Level the test center.
If you only look at this site and gave the impression that this was a two on a scale of a-level exams with a dual mandate the Centre's international high school, their education is designed to bring high school students to study abroad. But then reporter search "Shanghai International Studies University fo economic people College of liberal arts", results is found has another website, this website of name also is "Shanghai International Studies University fo economic people College of liberal arts", from website information can see, here has admissions employment, and hospital Department set, links, apparently this is a by University, introduction in the mentioned: Shanghai foreign language University fo economic people College of Liberal Arts Department Ministry of education 2004 approved of Shanghai first batch full-time undergraduate independent college. From the official website of Shanghai Municipal Education Commission, press enquiries to the Shanghai International Studies University xianda economic and Humanities is one of the colleges and universities, related documents and not to mention this is an international high school.
Yesterday afternoon, this reporter once again search for "Shanghai International School", this is a name that appears as "away from international education" website, is a school choice website.
Baidu search, if carefully can see, top searches, the bottom is "promotion". Yesterday, reporters found when searching for Shanghai International School, ex-8 information has "promoted" the word. Studies have found that these are marked with "promotional" links, some are indeed school, have strong desire admission; but a lot more is a commercial site for admissions purposes. Reporters open "Shanghai international school-international school network" and found this site called "International School of Shanghai", but it did summary links to many international schools in Shanghai, admissions registration telephone is very eye-catching. Reporters in his capacity as parents try to contact customer service for consultation, which aspects of CSR will first ask the Advisory, reporters tried to ask for tuition at an international high school in Shanghai, but customer service is not a direct answer, but throw two questions: "your child's grade? Prepare for IB courses? "The reporter answered:" in 5 grade, preparing for the IB course. "At this point, suddenly demanding journalists leave contact name and telephone number of customer service, says it will have teachers call students ' present situation in detail.
Where have all the good schools? Insiders pointed out that such a result of Baidu's bid ranking, whose advertising so much as who was in front. Because of this bidding mechanism exists, more well-known, 21 international course approved by the Shanghai Municipal Education Commission, for example, if you search for "International School of Shanghai", on the front page almost can not find the school's website.
On-site visits
What number one international school
Yesterday morning to Yew Wah education found that this is a very small school. Left and right sides of the trees are lush, originally had a small school gate to block journalists almost missed. Reporters saw the school area is small, school playgrounds and cafeterias are relatively small, the school grounds as the smaller basketball courts and football fields in one. Admissions teacher told reporters that currently there are more than 300 schools people, usually class is the class system, up to 25 people in a class, school teacher 70%. The admissions of teacher through Baidu PPC promotion is a means of entrance of the school, "PPC advertising, we have this promotion on Baidu. SME small agencies now, if you're going to have some into the rate will be doing some promotion. ”
Reporters then went to the number one school of major leaders, some on campus wearing his student Cap Graduate graduation photos, they are the graduates here.
One of the school's high school admissions teachers receive the journalists. Taped to the door of the Admissions Office international courses on economic faculty of Arts Center of the Shanghai International Studies University leaders brochure: SISU middle school formerly International Education Center was started by Shanghai International Studies University xianda economic and Humanities from the United Kingdom introduced Oxford International College United Kingdom original A-Level high school curriculum and the establishment of major leaders of Oxford international school, founded in 2008, has had 8 years experience.
Arrival of the reporters without an appointment, the other side is cautious. Asked to "attach an international school of leaders" how to search out economic and Humanities the Shanghai International Studies University leaders, why the school has two sites, admissions and teachers say they are of the same school, but divided into different admissions departments, admissions to international students in class, and there are undergraduate students within the system.
Admissions teacher told reporters he did not know how many students in the school. But reporters at the scene discover, international high school class on the fifth floor of the Department, around 1:30 P.M. time, Hall was empty of people, five or six in the classroom is empty, coming to the last room on the fifth floor found a class is class, spent more than 20 students in the classroom, is listening to a teacher in China.
Use the name search to search out what?
School information hit the "cut" is common
If there is a specific school name, to search again will be able to find the exact information? Wrong. Some in the industry, known in the jargon of Mahjong: "stop."
Reporters with some well-known international school search. First of all journalists use Baidu search for "YK Pao school", spends two pages of search, the reporter did not find the YK Pao school official Web site. In the Baidu search page last, the reporter finally found the "private YK Pao school in Shanghai", click on the find that's what YK Pao school official website.
Search for "YK Pao school" after the page is cluttered with a lot of various information. Some of the information is "Education Summit" promotions "YK Pao school" is only mentioned in the website of a participating school. Title is "YK Pao school in Shanghai with Jiaotong University alevel international program Center", but click found only of the international programs Center of the Admissions website, which is "YK Pao school" has no relationship at all, "YK Pao school" being successful "stop".
The most exaggerated is entitled directly is "YK Pao school", the results click on the title to enter the school name is "International School of foreign languages", "stop" is worse, nothing to do with Shanghai, but Baidu search name is directly "YK".
Reporter once again put in a keyword search of "Shanghai peace international bilingual school" results the first results of the search are "bilingual school, Shanghai-Minhang district focusing on bilingual international school admission Consulting Department" open turned out to be "the Shanghai liaoyuan experimental school International Department".
Reporter found people officially recognized 21 international high school, most well-known senior high school in the Baidu search engine has been "cut" phenomenon.
Why did they do it? Yesterday, a teacher for many years engaged in international education, told reporters: "frankly speaking, that is cheating! "When you search for schools, some parents have no clear goals, had planned to go to a school, met b middle school, in a look, this school will use a variety of means to take parental leave, so some parents forgot his aim of going to a school, and eventually was sent to the b school. The teacher said, "stop" phenomenon occurs in the annual enrollment.
Board of education accredited international school are there?
Many international course is training institutions to operate in
It is understood that the present international high school of Shanghai Municipal Education Commission approved and published are only 21, including the High School Affiliated to Fudan University, National Chiao Tung University international courses 10 public schools such as high school class, and YK Pao school, peace bilingual, Chateau bilingual 11 private schools.
In addition to these schools, there are a large number of international courses offered on the market in Shanghai schools or institutions, that number is far more than 21 official international school. These international programmes are illegal? Yesterday, the reporter interview with Shanghai Municipal Education Commission on the issue concerned.
According to the introduction, before the City Board of education announced 21 international high school, already has a large number of international courses in many schools exist, current the 21 schools is said to be recognized by the Board. But that does not mean that in addition to 21 other international programs are illegal. If someone opened a school, haven't made running Board of license, that can be found illegal in this school. But many international courses on the market of institutions cannot be identified as a school, it is a training organization, and training providers need to obtain a license of the business sector.
Responsible editor: Kun Qu SN117
Article keywords:Baidu PPC
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百度搜上海国际学校被指无好结果:可作反向指标|百度搜索|竞价排名_新闻资讯
用百度搜索“上海国际学校”，有的竟然是择校网站。 网页截图 杨青霞 晨报记者 申延宾
魏则西信“度娘”丢了性命，孩子信“度娘”毁了一生？
当下正值升学季，国际学校成了不少家长的考察对象。近日，多名家长却向新闻晨报反映，通过百度搜索“上海国际学校”根本找不到一所好学校；有老师甚至表示，可以把百度搜索出的“国际学校”作为一个“反向指标”来看。
那么，到底用百度搜索“上海国际学校”会出现什么结果呢？记者就此展开了调查。
■搜索结果
8条信息中都有“推广”
前天下午，记者第一次搜索“上海国际学校”。搜索结果显示的第一条就是“上海国际学校，招生启动，融入国际化”的标题。标签是“上海国际学校”，优势自称：纯正的国际教育。简介中这样写道：“拥有80年丰富的国际办学经验，高素质的师资队伍，广泛的海外大学资源，上海耀华值得您深入”。点击进去看到，这里的学校名称是“耀华国际教育学校”。
在地图上，按照“耀华国际教育学校”提供的地址，可要查到这里在地图上的名称为“长宁区耀华专修学校”。这所“纯正的国际学校”怎么是“专修学校”呢？两者似乎不在一个频道上。学校内页简介中写道：“上海长宁区耀华专修学校建基于耀中国际学校多年在香港及内地城市推行优质国际教育的经验之上。上海长宁区耀华专修学校于2001年经上海市长宁区教育局批准成立，从2004年起向中国学生提供优质国际教育。”
长宁区教育局官网上查询可以看到2014年11月11日的一份文件，文件显示：长宁区耀华专修学校的学校类型是民办非学历教育机构；办学内容为“中等及中等以下非学历业余教育”，该说明的有限期为2014年1月1日至2015年12月31日。这里面并没有国际教育的字样。
昨日上午，记者再次搜索“上海国际学校”，搜索排名第一的这次是“上外贤达国际学校”。点击链接进入后，发现这个网站最醒目位置的名字叫“上海外国语大学贤达经济人文学院”。从网站风格和布局来看，这是一所国际高中，这里有出国培训课程，毕业生不少考上英国、美国学校。该校简介中并没有沿用其在百度搜索中的名字，而网站简介提到：上海外国语大学贤达经济人文学院是上海及华东地区唯一一家同时拥有英国剑桥大学国际考试委员会（CIE 注册号CN840）和英国最大的也是唯一的具备颁发学术类考试证书和职业教育资格证书的颁证机构爱德思考试中心（Edexcel 注册号92901）双授权 的 两 个 等 级A-Level考试中心的学校。
如果仅仅看这个网站，给人的印象是这是一家拥有双授权的两个等级A-Level考试中心的国际高中，他们教育的目的是能把高中生送到海外留学。但随后记者搜索“上海外国语大学贤达经济人文学院”，结果却找到了另一个网站，这家网站的名称同样是“上海外国语大学贤达经济人文学院”，从网站信息可以看出，这里有招生就业、院系设置等链接，显然这是一所高校，简介中提到：上海外国语大学贤达经济人文学院系国家教育部2004年批准的上海第一批全日制本科独立学院。从上海市教委的官方网站上，记者查询到上海外国语大学贤达经济人文学院的确是一所高校，相关文件中并没有提到这也是一所国际高中。
昨日下午，记者再次搜索“上海国际学校”，这次出现的是一家名为“远播国际教育”的网站，是一家择校网站。
通过百度搜索时，如果细心一点可以看到，排名靠前的搜索内容，最下方都标有“推广”字样。昨日，记者搜索上海国际学校时就发现，前8条信息中都有“推广”两字。研究发现，这些标有“推广”字样的链接，有的确实是一些学校，具有强烈招生愿望；但不少更是各种以招生为目的的商业网站。记者打开了“上海国际学校-国际学校网”，结果发现这个网站就叫“上海国际学校”，但里面确实汇总了上海众多国际学校链接，招生报名电话非常醒目。记者以家长的身份尝试联系客服人员进行咨询，客服首先询问需要咨询哪方面的问题，记者尝试询问上海某所国际高中的学费，但客服没有正面回答，而是抛出两个问题：“您的孩子几年级了？是否准备读IB课程？”记者回答：“孩子在读5年级，准备读IB课程。”此时，客服突然索要记者姓名和电话留下联系方式，称会有老师电话详细了解学生目前的情况。
好的学校都到哪里去了？业内人士指出，这样的结果就是百度的竞价排名，谁的广告费出得多谁就在前面了。因为这种竞价机制的存在，那些比较知名的，比如说上海市教委认可的21所国际课程学校，如果搜索“上海国际学校”，在靠前的页面几乎都找不到这些学校的官网。
■实地探访
排名第一的国际学校啥样
记者昨日上午来到耀华教育发现，这是一个很小的学校。左右两边的树很茂盛，把原本就已经很小的校门口给遮挡住了，记者差点错过。记者看到，这个学校面积不大，校园操场和食堂都比较小，学校操场由于较小所以篮球场和足球场合二为一了。招生部的老师告诉记者，目前学校有300多人，平时上课是走班制，最多25个人一个班级，学校外教老师占百分之七十。该招生部的老师承认通过百度的竞价排名推广是该校的一种招生手段，“竞价排名只是个广告，我们在百度上有这种推广。现在中小企业小机构，如果你要有一定的入出率都会做一些推广。”
记者随后来到排名第一的上外贤达学院，校园里一些戴着学生帽的毕业生正在拍毕业照，他们是这里的本科毕业生。
该校高中部的一位招生老师接待了记者。在招生部办公室门口贴着上海外国语大学贤达经济人文学院国际课程中心的简章：上外附中国际教育中心前身是由上海外国语大学贤达经济人文学院从英国牛津国际学院引进英国原汁原味A-Level高中课程体系而成立的上外贤达牛津国际公学，创立于2008年，至今已有8年办学经验。
面对记者没有预约的到来，对方很谨慎。在问到“上外贤达国际学校”怎么搜索出来的是上海外国语大学贤达经济人文学院，学校为何有两个网站时，招生部老师则表示他们是同一所学校，但分不同的招生部门，这里招生的是国际班的学生，而那边招的是体制内的本科生。
招生部的老师向记者表示，他并不知道目前学校有多少学生。不过记者在现场发现，国际高中部在五楼上课，时间为下午一点半左右，走廊上空无一人，五六间教室里也是空空如也，在五楼走到最后一间教室发现有个班级正在上课，教室里坐了20多个同学，正在听一位中国老师上课。
用校名搜索能搜出什么？
名校信息遭遇“截胡”现象很普遍
如果有明确的学校名字，再去搜索就一定能找到准确的信息吗？错了。一些业内人士用麻将术语称之为：“截胡”。
记者用一些知名的国际学校进行搜索。首先记者利用百度搜索“包玉刚实验学校”，结果整整两页的搜索，记者都没有找到包玉刚实验学校的官方网站。在百度搜索第二页的最后一个，记者才终于找到了“上海民办包玉刚实验学校”，点击进去发现这才是包玉刚实验学校的官方网站。
搜索“包玉刚实验学校”后的网页充斥的是大量各种招生信息。有的信息是“教育高峰论坛”的推介，“包玉刚实验学校”只是网站里提到的一个参展学校。有的标题是“上海包玉刚国际学校与交大alevel国际课程中心”，但点击进去发现仅仅是这个国际课程中心的招生网站，这与“包玉刚实验学校”根本没有半点关系，“包玉刚实验学校”被成功“截胡”。
最夸张的是，标题直接就是“包玉刚实验学校”，结果点击标题进入学校名字竟然是“苏州国际外语学校”，“截胡”的更厉害了，跟上海都没有关系了，但对方百度搜索的名字竟然就直接是“包玉刚实验学校”。
记者再次换了一个关键词搜索“上海市平和国际双语学校”，结果搜索的第一个结果是“上海双语学校学费-闵行重点双语国际小学招生咨询处”，点开竟然是“上海燎原实验学校国际部”。
记者搜索官方认可的上海21所国际高中发现，多数知名的高级高中在百度搜索引擎中都有被“截胡”的现象。
这些机构为什么这么做呢？昨日，一位多年从事国际教育的老师告诉记者：“说白了，就是骗！”在搜索学校时，有些家长还没有明确的目标学校，本来计划去看A学校，中间遇到了B学校，进去一看，这个学校会使出百般手段把家长留下，于是部分家长就忘记了他要去A学校的目的，最终把孩子送进了B学校。这位老师称，这样的“截胡”现象在每年的招生中都会发生。
教委认可的国际学校有哪些？
很多国际课程是培训机构在开办
据了解，目前上海市教委认可并公布的国际高中只有21所，其中包括复旦附中、交大附中等10所公办学校的国际课程班，还有包玉刚实验学校、平和双语、星河湾双语等11所民办学校。
除了这些学校，在上海市面上还有大量开设国际课程的学校或者机构，这个数量远远超过21所官方认可的国际学校。这些国际课程是否为非法呢？昨日，记者就此问题采访了上海市教委有关人士。
据介绍，在市教委公布21所国际高中之前，已经有大量国际课程班在很多学校存在了，目前的这21所学校只是说是被教委认可了。但这并不等于说除了这21所其他的国际课程都是非法的。如果对方开设了一所学校，没有在教委取得办学许可，那可以认定这所学校非法。但目前市面上不少开设国际课程的机构并不能认定为一个学校，它就是一个培训机构，而培训机构则需要取得工商部门的经营许可证。
责任编辑：瞿崑 SN117
文章关键词： 百度搜索 竞价排名
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