Facebook users average daily 50-minute: too few Zuckerberg-
Facebook,
Facebook, Zuckerberg-IT information
Last week, Facebook announced first-quarter results, achievements, and net income grew nearly twice times reached 1.5 billion dollars, monthly active users to reach 1.65 billion. But there is a small number more shocking.
For more than 50 minutes! Facebook said users in Facebook, Instagram, Messenger platform (without considering WhatsApp) spent on average 50 minutes. Doesn't sound like much, but know only 24 hours a day, the average person spend 8.8 hours of sleep. In other words, everyone's awake time over 1/16 spent on Facebook .
And eat and drink as much time
On Facebook for nearly 1 hours on average each day. According to United States Labor Statistics (Bureau of Labor Statistics) statistics, average Americans spend 2.8 hours a day watching TV movies, spent 19 minutes, 17 minutes physical exercise, spend 4 minutes for social activities. Time spent on Facebook is similar to eating and drinking (1.07 hours).
Analyst at Evercore, General Manager of Giulietta Masina (Ken Sena) said: "If you think deeply, 50 minutes is actually quite a bit of time, is massive. In General, when the platform user base expands, average time decreased, because the couple was not so active. ”
But the average time users spent on the Facebook is on the rise, 2014 only 40 minutes now and a 50-minute, while monthly active users is also increasing. It's just average, some users may be on Facebook will spend a few hours a day.
Giulietta Masina says: "in order to allow users to stay on the site, Facebook has done a lot of work. ”
On the earnings call last month, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) revealed for the first time the user average use time of 50 minutes, for digital media, and time is the "Holy Grail".
No rival
Time in use in the user, Facebook competitor very little. According to comScore's latest figures, the closest is YouTube and Facebook, its users use only 17 minutes on average, 35 minutes less than Facebook. User time spent at Yahoo is 9 minutes a day, time spent in LinedIn 2 minutes, Twitter is only 1 minutes. No wonder Twitter to gain advertising revenue.
On Facebook takes the most time people tend to 18-34 years of age , they are advertisers chasing group.
"In General, the Facebook group is the most active young people, particularly Millennials. "ComScore Vice President Andrew Leigh Pu Siman (Andrew Lipsman) says," you may have heard some people say that young people are fleeing Facebook, data is not the case. Young users of social media are in wide demand, who on more than one network takes a lot of time, especially more time spent on Facebook. ”
Facebook and social media popularity also brought some problems: Facebook users in 50 minutes to do what? It will not affect the work (productivity), the young people will not affect the learning and reading? In order to get data is difficult. Because when people are surveyed when using social media, not willing to admit that he should have been doing other things.
Take up more time
It is clear that Facebook will continue to look for ways to make users stay more time on the platform. There is a very critical, it's News Feed, more accurate editing news, targeted to user interests to meet their needs. How to determine the needs of the users interested in it? Time it takes to watch them when you read the specific article. If the user likes to watch video, Facebook will display more videos on top of the news. Users spend more time on Facebook, more access to user data, Facebook can better fulfil its mandate.
Facebook spokesman jiexi·beike (Jessie Baker) says: "to assess whether we provide value for the customer, the best indicator is to see them in time on site. Users want to see? We can better meet your needs and provide appropriate content, they return to the APP, the more likely take longer time. ”
After all, only 24 hours in a day, Facebook users stay there must be limits. Giulietta Masina, an analyst believes that users stay far from reached its limit, she said: "I do not feel the upper limit, everyone wants to stay on the platform, as people tend to stay in front of the TV. Facebook's location is very good, we have already become active users. ”
Facebook用户平均每天使用50分钟：扎克伯格嫌少 -
Facebook,脸书,扎克伯格 - IT资讯
上周，Facebook公布了一季度业绩，成绩不俗，净利增长近2倍，达到了15亿美元，月活跃用户达到16.5亿。但是有一个小数字更加让人震惊。
50分钟！Facebook透露，用户每天在Facebook、Instagram、Messenger平台（没有考虑WhatsApp）上花费的时间平均达到了50分钟。听起来不多，但是要知道每天只有24小时，平均每个人还要花8.8小时睡觉。换言之，每个人醒着的时间里超过1/16耗费在Facebook上。
和吃喝时间差不多
每个人每天平均在Facebook上停留将近1小时。根据美国劳动统计局（Bureau of Labor Statistics）的统计，美国人平均每天花2.8小时看电视电影，花19分钟阅读，花17分钟参加体育锻炼，花4分钟用于社交活动。花在Facebook的时间和吃喝差不多（1.07小时）。
Evercore分析师、总经理西娜（Ken Sena）认为：“如果你深入思考，50分钟实际上是相当多的时间了，相当巨大。一般而言，当平台的用户基数扩张时，平均使用时间会下降，因为新人并不那么活跃。”
但是用户在Facebook上耗费的平均时间却在上升，2014年只有40分钟，现在到了50分钟，与此同时月活跃用户也在增长。这还只是平均数据，一些用户可能每天会在Facebook上耗费几小时。
西娜称：“为了让用户留在网站上，Facebook做了大量的工作。”
在上个月的财报会议上，Facebook CEO扎克伯格（Mark Zuckerberg）首次透露用户平均使用时间达到50分钟，对于数字媒体来说，时间就是“圣杯”。
没有对手
在用户平均使用时间上，Facebook的竞争对手很少。根据comScore的最新数据显示，时间与Facebook最接近的是YouTube，它的用户日平均使用时间只有17分钟，比Facebook少了35分钟。用户每天在雅虎网站花费的时间为9分钟，在LinedIn上花费的时间2分钟，Twitter只有1分钟。难怪Twitter很难获得广告营收。
在Facebook上耗费时间最多的人群偏向于18-34岁年龄段，他们正是广告主极力追求的群体。
“一般来讲，Facebook使用最活跃的群体是年轻人，尤其是千禧一代。”comScore副总裁安德鲁·利浦斯曼（Andrew Lipsman）称，“你可能听到有人说年轻人正在逃离Facebook，数据显示并非如此。年轻用户对社交媒体的需求很宽泛，他们在多个网络花费许多的时间，在Facebook上花的时间尤其要多一些。”
Facebook和社交媒体的流行也带来一些问题：在50分钟里Facebook用户干了什么事？它会不会影响工作（生产力），年轻人会不会影响学习和阅读？要想获得数据很困难。因为人们在接受调查时不愿意承认自己在使用社交媒体时本来应该做其它的事。
占用用户更多的时间
很显然，Facebook会继续寻找方法让用户在平台上停留更长的时间。有一个措施很关键，它就是News Feed，更精准地编辑新闻，针对用户的兴趣满足他们的需求。如何判断用户的需求兴趣呢？看他们阅读特定文章时所花费的时间。如果用户喜欢看视频，Facebook就会在新闻动态顶部显示更多的视频。用户在Facebook上花的时间越多，获得的用户数据也就越多，Facebook就可以更好地完成任务。
Facebook新闻发言人杰西·贝克（Jessie Baker）称：“要评估我们是否为用户提供了价值，最好的指标就是看他们在网站停留的时间。用户想看到什么？我们越能更好地满足要求，提供恰当的内容，他们回到APP的可能性就越高，花费的时间也会越长。”
毕竟一天只有24小时，Facebook用户停留的时间肯定也会存在极限。分析师西娜认为，用户停留的时间还远没有达到上限，她说：“我并不觉得存在上限，每个人都想一整天呆在平台上，正如人们习惯于一直呆在电视机前一样。Facebook所处的位置很好，大家已经成为活跃用户了。”