Cinema should allow viewers to use cell phones? -Cinema-IT information

A United States permit audience in some movie theaters use their cell phones, the proposal once released was condemned by many, so much so that the company quickly withdrew the proposal. However, allowing viewers in theaters texting really all that bad?

Yadang·along, Chairman of AMC Entertainment (Adam Aron) starting point is to want the theater to have a more comfortable "environment for sending text messages, use of mobile phones", but film fans all over the world is inconsistent with the idea .

"Worst ever proposed," said many fans both in social media, "you do so just to get those rude viewers, to make more money," one fan wrote on Twitter, "I'm not spending money to make me play mobile texting disturb the people around me. ”

A-long's interview was published two days forced the company to withdraw the idea.

"At the AMC Theater audience and can't use their phones to send text messages," the company wrote the statement, "not today, not tomorrow, in the foreseeable future will not work. ”

Many of AMC welcomed the change of approach, Hollywood blogger Alex SI·bilindun (Alex Billington) is one of them. "Texting completely destroyed the film in the theater," he said, "there is something we must oppose from the social and cultural levels. ”

In 2014, in Florida in a movie theater, two men because texting on mobile phones had an argument, eventually led to a deadly shooting. Although this may be an extreme case, but the vast majority of people think that glowing screen and finger clicks is very annoying.

"In the theater, your senses only vision and hearing," the Washington Post's Chief film critic an·huonadai (Ann Hornaday), "said any sensory experience will have reason to be regarded as an untimely interference. When we walked into the theater when, together with the audience as if signing a protocol-so when someone behaves when it is not appropriate, we feel betrayed . ”

Meanwhile, Huo Nadai can understand the theater facing the challenge to attract a young audience.

"We need to reshape our product in a particular form, which allows Millennials to baby boomers throughout their lives on visiting the cinema has the same enthusiasm and good manners," Aaron said in an interview with Variety magazine.

"When you tell a young man of 22 years old, let him turn the phone off, do not destroy the movie atmosphere, it sounds to them like: Please put your left wrist following partial hepatectomy. ”

2012 a survey found that the vast majority of 18-to 34-year-olds think, when you are watching a movie using social media to their movie-viewing experience.

"Young people very much ' always online ' value," sociologist zhuli·aierbolaite (Julie Albright), "says Millennials are good at doing many things, so watching cell phones and do other things--such as movies, TV and other media, in their opinion No. ”

Culture on demand: Chake·tailun, author of digital delivery, and movies (Chuck Tyron) pointed out that, although some young people to put down their cell phones is difficult to achieve, but this is not common.

"This is derogatory to whole generations," he said, "as a film Professor, I know a lot of the millennial generation in viewing does not wish to be disturbed. ”

"A lot of times, people who used texting on phones in cinemas usually older, their behavior is also the most annoying – maybe they leave their children with baby sitter, so need to look now and then. ”

However, he also realized that the cinema is "exploring new possibilities" to grow your business.

Photograph: Alamy

In the past decade, United States and Canada cinema attendance in the whole area on a downward trend because the film via DVD or streaming media services faster.

Many theaters have begun offering more comfortable seating, delicious snacks and alcoholic beverages. Allow cell phone use will be in the cinema theaters to create another step in the family-movie atmosphere.

An·huonadai said the special "cell phone use area" for those of you who don't want to sit next to cell phone users is a good thing. "It may be better for people like me--this would be equivalent to isolate the cell phone users," she said.

Slate Magazine film critic Danna·sidifensi (Dana Stevens) but does not think so. "I think, if all of the rude cell phone users do not mind being held in a separate, full screen and cell phone tips, bad audio and show room, this approach may be feasible," she said, "but I don't think the audience into two camps ... ... Is the guarantee of good movie order screening practices. ”

Movie fans are frustrated employees reluctant to implement a large part of the reason is that cinema Theater rules, so that some provisions of the theater will not be allowed to use mobile phones as a marketing tool. In 2011, in Austin, Texas, the Alamo Drafthouse cinema YouTube issued a voice on the video, an angry customer because cell phone use was out of the theaters. The video spread, Alamo Drafthouse movie before the show it as a public-service advertisement.

Other theater still attract new audience struggles between the core customer satisfaction and guarantee. This latest wave of protest Theater no longer wanted to do, Chake·tailun said.

"The whole Twitter films were attacked," he said, "I think cinema has sent out a signal. There won't be any big changes in a short time. ”

电影院该不该允许观众使用手机？ - 电影院 - IT资讯

一家美国影院提出允许观众在某些影片放映时使用他们的手机，这个提议一经发布便遭到了大量的谴责，以致于这家公司迅速撤回了这个方案。但是，允许观众在影院里发短信真的有那么糟糕吗？

AMC娱乐的董事长亚当·阿龙（Adam Aron）的出发点是想让影院拥有更加舒适的“发送短信、使用手机的环境”，但全世界的电影迷都十分抵触这个想法。

“有史以来最糟糕的提议，”很多影迷在社交媒体上都这样表示，“你这么做只是为了吸引那些粗鲁的观影者，从而赚更多的钱，”一个影迷在推特上写道，“我花钱不是为了让我周围的人玩手机发短信干扰我。”

就在阿龙的采访发表后两日，公司不得不撤回了这个想法。

“在AMC剧场的观众席上不能使用手机来发送短信，”公司声明如是写道，“今天不行，明天不行，在可预见的未来都不行。”

很多人对AMC改弦更张的做法表示欢迎，好莱坞电影博主亚力克斯·比林顿（Alex Billington）便是其中之一。“在剧场里发短信彻底毁掉了电影，”他说，“有一些东西是我们必须从社会和文化层面予以反对的。”

2014年，在佛罗里达州的一个电影院中，两个男人因为用手机发短信起了争执，最终导致了一场致命的枪击。尽管这可能是一个极端情况，但绝大多数人认为，发光的手机屏幕和手指点击声十分恼人。

“在影院中，你的感官只剩下视觉和听觉，”《华盛顿邮报》首席电影评论员安·霍纳戴（Ann Hornaday）表示，“任何妨碍感官体验的行为都有理由被视作是一种不合时宜的干扰。当我们走进影院的时候，同场的观众就好像签署了一份协议——所以当某些人举止不得体的时候，我们会觉得遭到了背叛。”

与此同时，霍纳戴也能够理解影院吸引年轻观众上面临的挑战。

“我们需要以某种特定的形式重塑我们的产品，从而让千禧一代能够像婴儿潮一代那样终其一生对前往影院观影拥有同等的热忱且举止得体，”阿龙在接受Variety杂志采访时表示。

“当你告诉一个22岁的青年，让他把手机关掉，不要破坏电影气氛，这在他们听来就像是：请你把你左手手腕以下的部分切除。”

2012年的一项调查研究发现，绝大多数18岁至34岁的人认为，在观看一部电影时使用社交媒体能够丰富他们的观影体验。

“年轻人很看重‘一直在线’的价值，”社会学家朱莉·埃尔博莱特（Julie Albright）说，“千禧一代很擅长于同时做很多件事，所以边看手机边做其他的事——诸如看电影、看电视以及接触其他的媒体，在他们看来并没有什么。”

《按需文化：数字递送和电影》的作者查克·泰伦（Chuck Tyron）指出，尽管要让一些年轻人放下他们的手机很难实现，但这种情况其实并不普遍。

“这是对整代人的贬损，”他说，“作为一名电影教授，我知道很多千禧一代在观影时不希望被打扰。”

“很多时候，在影院使用手机发短信的人其实通常年纪稍长，他们的举止行为也最恼人——也许他们把自己的孩子交给保姆看管，因此需要时不时的了解一下情况。”

不过，他也同样意识到电影院正“努力探索新的可能”从而扩大业务。

图片来源：Alamy

在过去的十年中，美国和加拿大地区影院的上座率总体上呈现下滑趋势，因为电影通过DVD或者流媒体服务发布得更快。

很多影院已经开始提供更加舒适的座位、美味的小吃以及酒精饮料。允许在影院中使用手机将是影院打造家庭式观影氛围迈出的又一步。

安·霍纳戴表示，设置专门的“使用手机区”对那些不想要坐在使用手机者旁边的人来说是一件好事。“这样做或许对于像我这样的人来说更好——这相当于将使用手机者隔离起来，”她说。

Slate杂志电影评论员丹娜·斯蒂芬斯（Dana Stevens）却并不这么认为。“我想，如果所有的粗鲁的使用手机者不介意被关在一间单独的、糟糕的、满是荧光屏和手机提示音的放映室内，那么这种做法或许可行，”她说，“但我并不认为将观众分成两个阵营……是保证电影有序放映的好做法。”

电影迷之所以感到沮丧，很大一部分原因在于影院员工不愿意执行影院规定，从而让某些影院将不准使用手机的规定当成了一种营销手段。2011年，德州奥斯汀市的Alamo Drafthouse影院在YouTube上发布了一则语音视频，一名愤怒的顾客因为使用手机被赶出了影院。这则视频流传开来，Alamo Drafthouse也把它当成了电影放映前一则公益广告。

其他的影院依然在吸引新观众和保证核心客户满意之间苦苦挣扎。最近的这波抗议会让影院不再想要这么做，查克·泰伦说。

“整个推特电影圈都群起而攻之，”他说，“我认为影院已经发出了一个讯号。在短时间不会有任何大的改变发生。”