Lack one thing: Microsoft's MSN Chinese network is dead-MSN Chinese net-IT information
Recently, MSN Chinese network said in a statement,MSN network on June 7 in Chinese to stop providing Chinese Simplified services , recommend other users can continue to access their Web sites. "MSN Messenger out of China means that Microsoft's strategy has changed in China and MSN Chinese close seems to have been a foregone conclusion, it's only a matter of time. "The investment advisor in cultural industry researcher Shen Zheyan said in an interview with reporters, time changed and, with the outbreak of the mobile Internet, portals have suffered different degrees of recession, MSN Chinese were not spared, for Microsoft, doing the subtraction, focus on core business, is not a bad thing.
In March 2013, Microsoft announce worldwide except mainland China close the MSN Messenger Instant Messaging software, replaced by Skype. In October 2014, MSN Messenger bid farewell to the Chinese market.
Meanwhile, in October 2014, MSN China announced that it changed its name to Microsoft online, at the same time announced a strategic business expansion, said Liu Zhenyu, Microsoft's online advertising remains after MSN China renamed the main business.
It is understood that the reason for renaming is combing concept of MSN users in China in the future. "In the past all understanding is on MSN Chat and Web portal, but we have a lot of business from advertising solutions. Involved Microsoft's online advertising services include Chinese networks of MSN, Bing search, Windows AiA, andWindows Phone such as AiA, Xbox One and Skype, from the Web APP is a service we provide. ”
In other words, China and international advertisers are available through the Microsoft online, buying Microsoft in China's many online products and services advertising services on the platform.
Today, the "largest white collar Portal" MSN Chinese Dim departure, did not seem to surprise people.
Microsoft Online official told reporters that: "after much discussion with shareholders, we made the decision very carefully, so that we can pay more attention to your core business. Companies of the future will focus on international search engine business, especially cross-border e-commerce search-related business, to help more Chinese companies to expand overseas markets. ”
It is well known that in China, the portal has been formed to Sina, Sohu, NetEase, Tencent consisting mainly of four pattern, and with Internet transfer to mobile Internet, today's headlines, information and new media is developing rapidly. "Under the double whammy of new and old competitors, MSN traffic decline, seems to have is the chicken business, Microsoft on its input is naturally reduced . "Shen Zheyan said:" in fact, MSN Chinese website from start to finish in Microsoft's strategic position is not too high, Microsoft resources and attention have always been enough. ”
In addition, the insiders, Microsoft as a foreign company, in China, making social policy risk may exist.
In fact, changed its name after Microsoft online expansion did not go well, reportedly under losses, its State-owned assets in Shanghai, Shanghai Alliance investment limited listing transfer Microsoft network communication technology (Shanghai) limited 50% equity, asking prices of about 230 million Yuan.
" In the era of a traditional PC, Microsoft as a software service provider was successful, but the mobile Internet era, Microsoft had become content or application has not been successful, or that he had not have the gene. "The communications world editor in Chief Liu Qicheng said.
缺少一样东西：
微软MSN中文网即将死去 - MSN中文网 - IT资讯
近日，MSN中文网发布公告称，MSN中文网于6月7日停止提供简体中文服务，用户仍然可以继续访问其推荐的其他网站。“MSN Messenger退出中国意味着微软在中国的战略布局已经发生改变，MSN中文网关闭似乎就已经成定局，只是时间问题。”中投顾问文化行业研究员沈哲彦接受记者采访时表示，时移势易，随着移动互联网的爆发，门户网站都出现了不同程度的衰退，MSN中文网也未能幸免，对于微软而言，适当做减法，聚焦核心业务，也并非坏事。
2013年3月，微软宣布在除中国内地之外的全球范围内关闭了即时通讯软件MSN Messenger，由Skype取而代之。2014年10月，MSN Messenger告别中国市场。
与此同时，2014年10月，MSN中国宣布更名为微软在线，同时宣布业务进行战略扩张，微软在线总经理刘振宇表示，广告依然是MSN中国改名之后的主营业务。
据了解，改名的原因是未来梳理MSN在中国用户心中的概念。“过去大家对MSN的理解就是聊天工具及门户网站，但其实我们有很大一块业务来自广告解决方案。所涉及微软在线产品广告服务包括MSN中文网、必应搜索、Windows AiA、Windows Phone AiA、Xbox One和Skype等，从网页到APP都是我们提供服务。”
也就是说，中国和国际的广告主都可以通过微软在线，购买微软在中国众多在线产品和服务平台上的广告服务。
如今，“第一大白领门户”MSN中文网黯然离场，似乎并未出乎人们意料。
微软在线相关负责人接受记者采访时表示：“经过与股东的大量讨论之后，我们非常谨慎地做出了这个决定，从而使我们可以更加关注到核心业务上。未来公司将专注于国际搜索广告引擎业务，特别是跨境电商相关的搜索业务，帮助更多的中国企业拓展海外市场。”
众所周知，在中国，门户网站已经形成了以新浪、搜狐、网易、腾讯为主的四强格局，而随着互联网向移动互联网方向转移，今日头条、一点资讯等新媒体发展迅猛。“在新老对手的双重夹击下，MSN流量下滑，俨然已是鸡肋业务，微软对其投入也就自然减少。”沈哲彦表示：“其实，自始至终MSN中文网在微软的战略地位都不太高，微软投入的资源与关注度始终不够。”
此外，业内人士认为，微软作为外企，在中国做内容、做社交可能会存在政策性风险。
实际上，更名之后的微软在线的扩张并不顺利，据报道，迫于亏损，上海国资旗下上海联和投资有限公司挂牌转让微软在线网络通讯技术（上海）有限公司50%股权，挂牌价约2.3亿元。
“在传统的PC时代，微软作为软件服务提供商是成功的，但到了移动互联网时代，微软做内容、做应用就一直没有成功过，或者说他一直没有这方面的基因。”《通信世界》总编辑刘启诚说道。