Joint investigation group of the national network Office stationed in Baidu survey results-released Wei Zexi-IT information
IT information News May 9 according to China network letter network message, "Wei Zexi event" caused uproar, in event began soon Hou, May 2, national network letter do with national business General, and national health family planning and Beijing city about sector established joint survey group stationed in Baidu company, concentrated around Baidu search in "Wei Zexi event" in the exists of problem, and search bidding ranking mechanism exists of defects for has survey forensics. After a week of investigation, the group released its findings, that Baidu search results for relevant keyword PPC Wei Zexi choices for medical care has had an impact on the objective, Baidu PPC mechanism paying competitive weight is too high, business promotion identify unclear issues, affected the impartiality and objectivity of results, easy to mislead Internet users, must be immediately corrected.
Survey Group company proposes the following action plan requirements:
A, immediate and comprehensive rectification, medical and other commercial matter of people's lives and health and safety services. With immediate effect, to medical, pharmaceutical, health care products, and other related commercial promotional events, conduct a comprehensive clean up, line immediately to illegal information found, without the approval of the competent authorities qualified medical institution shall not carry out commercial promotion.
Second, change the PPC mechanism, not only to give money as a ranking criteria. Immediately adjust related technology systems, before May 31, 2016, with credibility as the main weight of the ranking algorithm is proposed and put in place; for commercial promotion information one by one add eye-catching logo, and risks prompting; strictly promotional information, each page must not exceed 30%.
Third, establish a sound Internet rights protection mechanisms such as advance payments. Free Internet supervision reporting channels, improve the efficiency of Internet users reported receiving, handling and on illegal information and against the interests of Internet users behavior, found immediately terminate service; establish and improve relevant mechanisms, Internet users had been affected by the loss of business caused by the misleading information shall be paid in advance.
Search engines are an important channel for Internet users access to information, has a strong lead. National network search service administration will in the near future in the country, speed up the introduction of the provisions on the administration of Internet information services, promoting the legalization, normalization of search service management; in conjunction with the relevant departments to crack down on Internet health care, pharmaceuticals, health care products is related to people's life and health and safety, such as false information, false advertising and other illegal activities. SAIC will speed up the introduction of the interim measures for the management of Internet advertising to further standardize the order of the Internet advertising market.
"Wei Zexi incident" involving findings of relevant medical institutions, published separately by the relevant authorities.
国家网信办联合调查组公布进驻百度调查结果 - 魏则西 - IT资讯
IT资讯讯 5月9日据中国网信网消息，“魏则西事件”引起轩然大波，在事件开始不久后，5月2日，国家网信办会同国家工商总局、国家卫生计生委和北京市有关部门成立联合调查组进驻百度公司，集中围绕百度搜索在“魏则西事件”中存在的问题、搜索竞价排名机制存在的缺陷进行了调查取证。经过一个星期的调查，调查组发布了调查结果，认为百度搜索相关关键词竞价排名结果客观上对魏则西选择就医产生了影响，百度竞价排名机制存在付费竞价权重过高、商业推广标识不清等问题，影响了搜索结果的公正性和客观性，容易误导网民，必须立即整改。
调查组对百度公司提出了以下整改要求：
一、立即全面清理整顿医疗类等事关人民群众生命健康安全的商业推广服务。即日起，对医疗、药品、保健品等相关商业推广活动，进行全面清理整顿，对违规信息一经发现立即下线，对未获得主管部门批准资质的医疗机构不得进行商业推广。
二、改变竞价排名机制，不能仅以给钱多少作为排位标准。立即调整相关技术系统，在2016年5月31日前，提出以信誉度为主要权重的排名算法并落实到位；对商业推广信息逐条加注醒目标识，并予以风险提示；严格限制商业推广信息比例，每页面不得超过30%。
三、建立完善先行赔付等网民权益保障机制。畅通网民监督举报渠道，提高对网民举报的受理、处置效率；对违法违规信息及侵害网民权益行为，一经发现立即终止服务；建立完善相关机制，对网民因受商业推广信息误导而造成的损失予以先行赔付。
搜索引擎是网民获取信息的重要渠道，具有很强的引导作用。国家网信办将于近期在全国开展搜索服务专项治理，加快出台《互联网信息搜索服务管理规定》，促进搜索服务管理的法治化、规范化；会同相关部门严厉打击网上传播医疗、药品、保健品等事关人民群众生命健康安全的虚假信息、虚假广告等违法违规行为。国家工商总局将加快出台《互联网广告管理暂行办法》，进一步规范互联网广告市场秩序。
“魏则西事件”中涉及相关医疗机构的调查结果，由相关主管部门另行公布。