Still camera show friends? People take a self-timer to make money-self portrait-IT information
May 8, Beijing time, according to the New York Times reported, 28 ailisen·shilajia (Allison Shragal) not a model nor a reticulocyte, she is a company's Administrative Assistant. But almost every company would for her self-portraits to pay her expenses in daily life, such as brushing your teeth, eating breakfast, clean bathroom.
Shi Lajia says if you use smart phones to take more photos, and upload them to an application, she can "get $ 20 extra cash". Photos of her and many other seemingly mundane, hold the crest and other companies eager to understand the insights. They Pay Your Selfie, a company collects these ideas, and for composing and consumer behavior related to the report.
Crest from 1-month call for photos recently found in the activities of: 4-6 people who brush their teeth when a substantial increase, which could have fresh breath and people want to play about. Crest this knowledge to decide at which time of the day for social media marketing activities.
Each complete a "tasks", the user can get 20 cents-$ 1 in revenue. For Crest, a "task" is "crest products like brushing your teeth." Users cannot earn more than once, in each mission, the application enables the user to take a photo.
Yale University School of management, Director of the consumer research center lawei·Daha (Ravi Dhar), self-timer Enterprise understand the reluctant or unable to participate in traditional consumer good way to think of market research activities, for example, the self so that they can understand what kind of activity with which the consumption of the product concerned .
Pay Your Selfie on Instagram and other services is not asked participants to have fans. In fact, users do not have to share their self-portraits-although they could share. Which makes it different from Popular companies Pays, which offers publishing brand for Instagram users photos, a chance to in Exchange for gifts or cash.
United States Professor of marketing at Northwestern University's Kellogg School of business Apana·labulu (Aparna Labroo) that Privacy means self the authenticity higher . Procter and Gamble senior public relations manager kelisi·paliete (Kris Parlett) said that, for example, Crest photo, about 11% male topless, in the crest study using other tools, it is rarely seen.
Pay Your Selfie founder mixieer·shimisi (Michelle Smyth) in referring to pictures of users with no tops on brushing, said, "Nelson could not provide such information. ”
Companies can set the number of photos need to be collected-usually are thousands of or tens of thousands of copies to Pay Your Selfie pay the minimum $ 2 fee for each qualified photo, Pay Your Selfie will be part of the fee paid to the camera user.
Users need to provide basic information such as age and location of the city, only "qualified" photos to get paid, paid up to 20 dollars in cash. Pay Your Selfie staff will analyze the photos and provide reports to customers.
Yalikesi·bulaier operates 4 Freshii stores in Toronto (Alex Blair) said that Pay Your Selfie provided the result is stunning. Blair said that pictures can be used to determine the chain should focus on ice is packaged snacks, according to the judgment in the people in the Office or at home should be where to open new stores.
A problem in traditional consumer research are: respondents did. Camera seems to also have the same problems, people can provide comfortable photograph. But Shi Lajia said, she used to Pay Your Selfie has been, and will not deliberately selected photos. She said, "in the beginning, I will try to look cool photo shoot" in the photo finish before grooming, such as in Crest photos rub toothpaste on the mouth before, "but doing similar work after a few months, I only care about the right to fulfil its mandate".
Tasks typically do not require the user to possess or acquire the company's products, but some tasks require the user to buy a company's products.
Pay Your Selfie does not disclose the number of customers. It also conducted similar studies, the goal is to attract more business.
还在自拍秀朋友圈？人家都拿自拍去赚钱了 - 自拍 - IT资讯
北京时间5月8日消息，据《纽约时报》网络版报道，28岁的艾利森·施拉加(Allison Shragal)不是模特，也不是网红，她是一家公司的行政助理。但几乎每天多家公司都会因她在日常生活中的自拍向她支付费用，例如刷牙、吃早餐、打扫盥洗室。
施拉加表示，如果使用智能手机拍摄更多自拍照，并上传到一款应用，她能“获得20美元外快”。她以及大量其他人看似平凡的照片，蕴藏着佳洁士等公司急于了解的深刻见解。它们通过一家名为Pay Your Selfie的公司收集这些见解，并用于撰写与消费者行为有关的报告。
佳洁士从最近为期1个月征集自拍照的活动中发现：下午4-6时刷牙的人大量增加，这可能与人们希望在玩乐时有清新的口气有关。这一知识有助于佳洁士决定在一天中的哪一个时段进行社交媒体营销活动。
每完成一件“任务”，用户能获得20美分-1美元收入。对于佳洁士来说，这一“任务”就是“用喜欢的佳洁士产品刷牙”。用户不能多次获得收入，应用只允许用户在每次任务中拍摄一张自拍照。
耶鲁大学管理学院消费者研究中心主任拉维·达哈(Ravi Dhar)表示，自拍是企业了解不愿意或无法参与传统市场研究活动的消费者想法的好方法，例如，自拍使公司能了解哪种活动与哪些产品的消费有关。
Pay Your Selfie不要求参与者在Instagram等服务上有粉丝。事实上，用户并非必须分享他们的自拍——尽管他们可以分享。这使得它不同于Popular Pays等公司，后者为Instagram用户提供了发布品牌照片、换取赠品或现金的机会。
美国西北大学凯洛格商学院营销学教授阿帕娜·拉布鲁(Aparna Labroo)表示，隐私意味着自拍的真实性更高。宝洁高级公关经理克里斯·帕列特(Kris Parlett)说，例如，在佳洁士照片中，约11%男性没有穿上衣，在佳洁士使用其他工具进行的研究中，这是很少见到的。
Pay Your Selfie创始人米歇尔·史密斯(Michelle Smyth)在谈到用户不穿上衣刷牙的照片时说，“尼尔森提供不了这样的资料。”
企业可以设定需要收集的照片数量——通常是数千或数万张，向Pay Your Selfie支付每张合格照片最低2美元的费用，Pay Your Selfie会把部分费用支付给自拍用户。
用户需要提供基本资料，例如年龄和所在城市，只有“合格的”照片才能获得报酬，报酬达到20美元即可兑现。Pay Your Selfie员工会对照片进行分析，向客户提供相关报告。
在多伦多经营着4家Freshii连锁店的亚历克斯·布莱尔(Alex Blair)说，Pay Your Selfie提供的结果令人瞠目结舌。布莱尔表示，自拍照可以用于决定连锁店应当把重点放在冰沙还是包装好的小吃，根据人们在办公室还是在家中判断应当在哪里开新店。
传统消费者研究存在的一个问题是：受访者言行不一。自拍似乎也存在相同的问题，人们可能对外提供看起来舒服的照片。但施拉加表示，她对Pay Your Selfie应用已经习以为常，不会刻意挑选照片。她说，“一开始，我会努力拍摄看起来很酷的照片”，在拍照前会先整理下仪容，例如在拍摄佳洁士照片前会擦掉嘴上的牙膏，“但从事类似工作数月后，我关心的只是恰当地完成任务”。
任务通常不要求用户拥有或购买公司产品，但有些任务则要求用户购买某一公司产品。
Pay Your Selfie没有披露客户数量。它自己也进行类似研究，目标是吸引更多业务。