Users also get bored of Hong Kong: sales calls every day indiscriminate bombing Hong Kong, sales call-IT information

Telephone marketing is an important way of selling, many businesses rely on text messaging, email, telephone and other electronic means of marketing products and services, consumers often off-putting. Hong Kong and the Mainland, people suffer mental bombardment of electronic promotion every day, government regulation for ear cleaning. Hong Kong all these years through legislation and implementation of basic control spam, e-mail promotions, but person-to-person marketing calls, this modern metropolis still stranded.

The current situation

7000 people employed 210,000 calls per day

Reporters to Hong Kong a few months ago, a local phone number, and rarely receive spam messages, but they often receive sales calls from a stranger, some even calling my name. Telephone marketing practices varied. Some claim on behalf of a Bank, loans can be arranged, but afterwards discovered that the other side is the intermediary company, is not authorized by the Bank. Many overseas calls, show Hong Kong local phone numbers with the prefix 2 and 3, and, often, very difficult to trace. Fraudulent use of well-known institutions, easy to take some slick, stalker.

How much do Hong Kong people a year receive a sales call? Commerce and economic development Bureau of the SAR Government (by the Council) commissioned a consultancy, recently allocated for promotional telephone industry investigation, interviewed 42 companies, hire someone played a total of about 210,000 sales calls every day. The survey also visited 1000 residents, 96% respondents believed promotional phone causing a nuisance or inconvenience, 35% respondents received more than 6 promotional telephone calls a week.

Responsible for investigation of the estimates, currently employs about 7,000 in Hong Kong engaged in telephone sales work, survey shows before, tens of thousands of practitioners. Industry sources, on this livelihood of Hong Kong's call center has about 2,500 people. Along with the decline in telecommunications costs, some telemarketing Center to go to the Mainland and continue to Hong Kong computer telephone.

As early as 2014, Privacy Commissioner for personal data, Hong Kong has also commissioned the University of Hong Kong to do a similar survey showed that over 40% respondents believed promotional calls involving the use of their personal data, 62% less than calling each other by their first names, more than 40% sales calls from owners to patronize companies or businesses.

"Although my phone have been included in the rejection message to register, but unable to drag live-call telemarketing calls! "People Miss Huang in disgust.

Case

Stunt attractive phone promotion easy consumption trap

Call this an interactive mode, let the sales person can capture consumer reaction in real time, play it by ear, contributed to some of the transactions. But salesmen often resorts to in pursuit of performance, some concessions, the gimmick intriguing, and then sell the real stuff, some hidden, fake commercial elements, quantity to purchase their goods or services.

Human rights and the Hong Kong Consumer Council (referred to as CC) received "false telemarketing" complaints from dozens of cases each quarter. CC, journals often published on its website a number of cases available for public analysis.

Mr Hu is d bank customers, due to financial difficulties, but to pay the credit card minimum payments each month. K call him claiming to be d banks approved staff, introducing a "bonus cuts" program, that helps customers improve credit scores, so that their interest and be granted another credit card, but Mr Hu's credit score is too low, unable to apply for joining the program can take h financial advisors to launch a debt relief plan to boost scoring. K's repeated urging, Hu agreed to pay more than 30,000 Hong Kong dollars to h in consultancy fees to improve credit scores.

A month later, Mr Hu and d banks power, learned that the Bank had never launched the "bonus cuts" plan, then verify the contact number provided k, k is not d bank clerk. Being lied to Mr Hu to h company canceled the contract and refund, contact the Consumer Council also assists, h financial advisors stressed that plans and charges have been set out in the contract, signed, cannot be refunded. CC can only suggest that Mr Hu is seeking legal solutions.

A professional medical Corporation's employees knew a former customers have refused to accept the promotion, still calls to their mobile phones to promote themselves, computer email asking to stop direct marketing. But medical staff still call on a combination of physical examination services, owners complained to the Privacy Commissioner for personal data, cases referred to the police for follow-up action. In November 2015, the medical company is liable to a fine of 10,000 Hong Kong dollars by Tuen Mun Court, company pleaded guilty involved. Has a number of similar cases.

Regulation

The abolition of government industry has concerns

Hong Kong Legislative Council of the unsolicited electronic messages Ordinance came into effect in December 2007, email, fax, pre-recorded voice messages, text messages or multimedia messages, and so on, are subject to regulation. Registration method is very convenient to the Government, call the hotline at 1835000. People not to set out to "reject the message register" on the telephone and fax numbers to send commercial electronic messages, such as violation of and on conviction to a maximum fine of HK $ 100,000 for the first time, a maximum fine of HK $ 500,000.

According to the statistics of the Hong Kong Telecom by the end of 2014, handle the rejected registration number 270duowange. After the implementation of the regulation, Telecommunication Bureau received reports from 2008 more than 8,000 cases declined sharply to about 2000 cases per year in recent years. Shows that the Ordinance basically curb the spam messages, recorded phone ads.

But not included in the purview of the Ordinance "person-to-person marketing calls." When the main reason is that the legislative, Government take account of such calls involves the livelihood of many Hong Kong people and companies. So, despite the Hong Kong community has repeatedly put forward to solve this problem, the Hong Kong Government has not been determined.

Consultant survey conducted in April this year after the release of Su Jinliang, the Secretary indicated in the Legislative Council of Hong Kong, 7000 in Hong Kong are engaged in telemarketing, 20% respondents also indicated that if the legislation, fall in sales, many companies rely on electronic communications as a marketing tool. Strengthening the regulation of, and balance causing nuisance to the public, employment and small and medium enterprises business environment. Mr MA Fung-kwok believes that a two-pronged approach, decisive legislation, and to find ways to assist the industry in transition. DAB the Honourable TAM Yiu-chung believes that promotion of nuisance, ineffectiveness, employees also are shrinking, but not "break the people their jobs."

On behalf of the industry, Executive Director of the Hong Kong call centre Association Chen Chien-nien said in a radio programme: agreed regulatory randomly dialed sales calls, but not across the Board, not to affect too many people jobs.

Prevention

Legal Windows self-regulation of members of the public to protect themselves

It seems that live-action promotional phone ban could not help, banning, depending on future results. Prior to this, the Government guiding industry self-regulation. From June 2011, more phone sales finance, insurance, telecommunications and telephone sales centers 4 industries, established and published the code of practice for the industry, provided the owner such as promotions company refused to receive sales calls, operators should follow. Code issued by the Hong Kong Association of banks last September contained various retail telephone banking in promotions, employee number, direct line or extension number will be provided, allowing the public to verify identity. Self-agency limited contact period, when that owner living abroad, should immediately hang up.

Unsolicited sales calls, from early to late, many Hong Kong people they have a strategy, and seek blessings. Many telecommunications operators have launched to intercept nuisance calls service, anecdotal, IT's got talent collect information for several years, posted on the Web site "advertising call blacklist" Netizen writing Smartphone applications, download blocking, filtering there is no caller ID and has been reporting sales number, downloaders are numerous. But some businesses constantly changing numbers, sales calls are still pervasive.

Hong Kong Consumer Council, the police and officials of the Privacy Commissioner for personal data, often prompting people, trap to prevent telemarketing, such as Member registration, product offers and questionnaire to fill out personal information, care should be taken to verify its use, to avoid inadvertently "threadbare". When it encounters a telemarketing of dubious origin, remember "cheap Mo greed!" Don't be "afraid of annoying", "don't know refused" and hasty promise to deal, not just promise to enter into contracts, payment or renewal, do not think that may easily reverse transactions after the promise. If you suspect each other's identity, do not verify due to the feelings or bother.

香港网友也烦：推销电话每天狂轰乱炸 - 香港,推销电话 - IT资讯

电话营销是销售的一种重要途径，许多商家依赖短信、电邮、电话等电子推销手段销售产品和服务，但消费者往往不胜其烦。香港与内地一样，人们天天遭遇电子促销的疲劳轰炸，希望政府规管，以求耳根清净。这些年香港通过立法和执行，基本管住了垃圾短信、电子邮件促销，但人对人的促销电话，仍让这个现代化大都市束手无策。

现状

7000人从业每天21万个电话

记者数月前到香港工作生活，办了本地手机号，果然很少接到垃圾短信，但却经常接到陌生人的推销电话，有些甚至能叫得出我的名字。电话推销手法五花八门。有的声称代表某银行，可安排贷款，但事后发现对方是中介公司，根本未获银行授权。不少境外来电，显示出2及3字头的香港本地电话号码，且经常换号，追查相当困难。有的冒用知名机构，容易让人轻信；有的巧舌如簧，死缠烂打。

香港人一年会接到多少个促销电话？特区政府商务及经济发展局（商经局）委托顾问公司，最近对拨出促销电话的业界进行调查，受访的42家公司，雇人每天共打出约21万个推销电话。该项调查还访问了1000名居民，96%受访者认为促销电话造成滋扰或带来不便，有35%受访者一周接到6个以上的促销电话。

负责调查的顾问公司估计，目前香港约有7000名雇员从事电话促销工作，之前的同类调查则显示，从业者数以万计。业界人士透露，香港以此为生计的电话中心约有2500家之多。随着电信成本下降，一些电话营销中心转到内地，继续给香港机主拨电话。

早在2014年，香港个人资料私隐专员公署也委托香港大学做了同类调查，结果显示，逾40%受访者认为促销电话涉及使用其个人资料，62%不满对方可直呼其名，逾40%促销电话来自机主曾光顾的公司或商家。

“虽然我的电话已加入政府的拒收讯息登记册，但阻不住真人致电的推销电话！”市民黄小姐愤愤然。

个案

噱头诱人电话促销易成消费陷阱

打电话这种互动模式，让销售人员可实时掌握顾客的反应，见机行事，促成一些成交。但推销员往往为了追求业绩无所不用其极，有的以优惠、噱头先引人兴趣，继而推销真正的货色，有的隐藏、捏造商业要素，哄人购买其商品或服务。

维权机构香港消费者委员会（简称消委会）接获有关“失实电话推销”的投诉，每季度都有几十宗。消委会在其网站、刊物上经常公布一些案例，供市民分析借鉴。

胡先生是D银行客户，因财务困难，每月只能缴付信用卡最低还款额。自称D银行审批部职员的K致电他，介绍一个“加分减息”计划，说可帮助客户提升信贷评分，减低利息，还可获批另一张信用卡，不过胡先生信贷评分太低，无法申请加入该计划，可先参加H财务顾问公司推出的一项债务纾缓计划以提升评分。在K的多番催促下，胡先生同意向H公司支付3万多港元的顾问费，以提升信贷评分。

一个月后，胡先生与D银行通电，得知该行从未推出“加分减息”计划，再核实K提供的联络电话，原来K不是D银行的职员。被骗的胡先生要求H公司取消合约及退费，消委会也协助联系，H财务顾问公司强调，计划内容及收费已在合约中列明，既然签署了，不能退款。消委会只能建议胡先生寻求法律途径解决。

一家专业体检公司的雇员明知一名前顾客已表明拒绝接受促销宣传，仍致电其手机进行推销，机主发电邮要求对方停止直销。但体检公司职员仍致电推广一项身体检查服务组合，机主向个人资料私隐专员公署投诉，案件转介至警方跟进。2015年11月，该体检公司被屯门法院判罚款1万港元,涉事公司表示服罪。类似案例已有多起。

规管

全面取缔政府业界都有顾虑

香港立法会通过的《非应邀电子讯息条例》于2007年12月生效，电邮、传真、预先录制的话音讯息、短讯或多媒体讯息等，均受规管。向政府登记号码的方法很便捷，拨打热线1835000即可。人们不得向已载于“拒收讯息登记册”上的电话、传真号码发送商业电子讯息，如违反，第一次定罪最高可罚款10万港元，最高罚款50万港元。

据香港电讯局2014年底的统计数据，办理拒收登记的电话号码有270多万个。条例实施后，电讯局收到的举报，从2008年的8000多宗大幅下降至近年每年约2000宗。可见，法例基本遏制了垃圾短信、事先录音的广告电话等。

但该条例的规管范围未列入“人对人促销电话”。原因主要是当年立法时，政府考虑到这类电话涉及许多港人和公司的生计。所以，尽管香港社会多次提出解决这个问题，香港政府仍未下决心。

顾问公司做的调查今年4月发布后，香港商经局局长苏锦梁在立法会表示，全港有7000人从事电话销售，又有20%受访公司表示如果立法规管，销售量会下跌，很多企业依赖电子通讯作为市场推广工具。是否加强规管，要平衡滋扰市民、就业问题及中小企业营商环境。议员马逢国认为，应双管齐下，一面果断立法，同时想办法协助业界转型。民建联议员谭耀宗认为，促销电话滋扰大、成效低，从业人数亦在萎缩中，但不宜“打烂人家饭碗”。

代表业界的香港客户中心协会执行总监陈建年在电台节目中表示：认同规管随机拨打的促销电话，但不能一刀切，避免影响太多人的饭碗。

防范

法律空当业界自律市民自保

看来，真人促销电话禁不禁、如何禁，要看未来的咨询结果。在此之前，香港政府引导业界进行自律。自2011年6月起，较多电话促销的金融、保险、电讯及电话促销中心4个行业，订立并公布了《业界守则》，规定机主如向促销公司提出拒绝接收促销电话，业者应该遵从。香港银行公会去年9月发布的守则载明，各零售银行在进行电话促销活动时，要提供员工编号、直线电话或内线电话号码，让公众核实身份。有的机构自我限制了致电的时间段，当得悉机主身在海外，应立即挂断。

面对不请自来、从早打到晚的推销电话，不少港人另谋对策，自求多福。多家电讯商已推出阻截滋扰来电的服务，在坊间，几年前就有IT达人收集资料，在网站上公布“广告电话黑名单”，网友编写智能手机应用程序，下载后可拦截、过滤一些无来电显示及已被举报的促销电话号码，下载者众多。但有的商家不断更换号码，推销来电仍是无孔不入。

香港消委会、警方和个人资料私隐官员，经常提示市民，防范电话推销的陷阱，如在会员登记、产品优惠及问卷调查等填写个人资料时，应谨慎鉴别其用途，避免不经意间“露底”。遇到来历不明的电话推销时，谨记“便宜莫贪”！不要因“怕烦”、“不懂拒绝”而仓促答应成交，切勿随便答应签约、付款或续约，别以为答应后可轻易推翻交易。如果怀疑对方身份，核实时不要碍于情面或怕麻烦。