Baidu letter of response to network survey results: changing price sorting mechanisms-Wei Zexi, PPC-IT information

IT information News May 9 message, in "Wei Zexi event" occurred zhihou, national network letter do with national business General, and national health family planning and Beijing about sector composition joint survey group stationed in Baidu, today, network letter do, units joint released has survey results, think Baidu search related keywords bidding ranking results objective Shang on Wei Zexi select medical produced has effect, Baidu bidding ranking mechanism exists paid bidding weight high, and commercial promotion identifies not clear, problem, Affected the impartiality and objectivity of results, likely to mislead Internet users, must be immediately corrected.

In this regard, the first time Baidu responded: resolutely implement rectification, immediate and comprehensive review of the medical business extension services, changing the past price of sorting mechanisms.

At present, Baidu has been quietly making rectification, when searching for health information and disease entry, search results are regular public hospitals, Putian, temporarily blocked all of the hospital.

Related reading:

Joint investigation group of the national network Office stationed in Baidu survey results released

百度回应网信办调查结果：改变价格为主排序机制 - 魏则西,竞价排名 - IT资讯

IT资讯讯 5月9日消息，在“魏则西事件”发生之后，国家网信办同国家工商总局、国家卫生计生委和北京有关部门组成联合调查组进驻百度，今日，网信办等单位联合发布了调查结果，认为百度搜索相关关键词竞价排名结果客观上对魏则西选择就医产生了影响，百度竞价排名机制存在付费竞价权重过高、商业推广标识不清等问题，影响了搜索结果的公正性和客观性，容易误导网民，必须立即整改。

对此，百度第一时间做出了回应：称坚决落实整改，立即全面审查医疗类商业推广服务，改变过去以价格为主的排序机制。

目前，百度已经悄然做出整改，搜索医疗信息和疾病词条时，搜索结果均为正规公立医院，暂时屏蔽掉了所有莆田系医院。

相关阅读：

《国家网信办联合调查组公布进驻百度调查结果》