NET letter request change the PPC mechanism: Baidu shares stocks tumbled 6.55%-Baidu, Wei Zexi-IT information
IT information news on May 9, today the national network Office, State administration of industry and commerce into Baidu's joint investigation team consisting of, among others, announced the findings, put forward three corrective action requirements for Baidu, the news got out, Baidu slump in Premarket 6.55%.
Joint investigation teams think, Baidu search results for relevant keyword PPC Wei Zexi choices for medical care has had an impact on the objective, Baidu PPC mechanism paying competitive weight is too high, business promotion identify unclear issues, affected the impartiality and objectivity of results, easy to mislead Internet users, must be immediately corrected.
Investigation Baidu made the three car:
? Immediately clean up medical-type concerns the safety of people's life and health business extension services;
? Change the PPC mechanism, not only to give money as a ranking criteria;
? Establish perfect Internet rights protection mechanisms such as advance payments.
Affected by this, Baidu shares before Monday, up to 19:21 or 6.55%.
Related reading:
Investigation report released into the national network, Baidu
Baidu letter of response to network survey results: resolute rectification
网信办要求改变竞价排名机制：
百度股票盘前骤跌6.55% -
百度股价,
魏则西 - IT资讯
IT资讯讯 5月9日消息，今日国家网信办、工商总局等机构组成的进驻百度联合调查组公布了调查结果，对百度提出了三大整改需求，消息一出，百度盘前股价骤跌6.55%。
联合调查组认为，百度搜索相关关键词竞价排名结果客观上对魏则西选择就医产生了影响，百度竞价排名机制存在付费竞价权重过高、商业推广标识不清等问题，影响了搜索结果的公正性和客观性，容易误导网民，必须立即整改。
调查组对百度公司提出了以下三项整改要求：
• 立即全面清理整顿医疗类等事关人民群众生命健康安全的商业推广服务；
• 改变竞价排名机制，不能仅以给钱多少作为排位标准；
• 建立完善先行赔付等网民权益保障机制。
受此影响，百度周一盘前股价大跌，截至19点21分跌幅达6.55%。
相关阅读：
《国家网信办发布进驻百度调查报告》
《百度回应网信办调查结果：坚决整改》