Shallots and pepper, the mobile phone factory in Shenzhen in the end what is the way to survive? -Green pepper, Cola-IT information

2016 domestic mobile phone market has entered the second half of the marathon, there was brutally knocked out mobile phone manufacturers in the market competition. Millet was born that year, when Chinese Meizu cool joint, millet and shallots, pepper, coke and even moral phone is shouting most loud group of manufacturers in the market.

To this day, large coke and moral integrity are dead, China cool pattern to be replaced by huamiouwei, Meizu, hammer, and is small and medium participants. Hot pepper, flower, Newman, Bai Li Feng, shallots, these smaller brands, there may be some people never heard of. However, this brand in the competitive market environment also has its own way of life, and even live well. These companies have a common label, many of them are mobile phone factory in Shenzhen.

We can't measure the giants such as Wah Mi Ouwei criterion for these manufacturers. Huamiouwei control T1-T3 of the mainstream market, but true to the T4-T6 of the County and township levels, these small brand still has a strong voice. These manufacturers on brand volume mainstream manufacturers and although it is difficult to match, but it is still a useful complement to the current market situation.

North Star mobile phone network: di grows shallots and pepper

To talk about green and young peppers, not open around the brands behind the Big Dipper of the mobile Web. North Star mobile phone networks was founded in 2000, specialized in mobile e-commerce, founder of Tan Wensheng was founded in 2000, is the first and largest mobile e-commerce site, dedicated to mobile B2C and B2B businesses. A certain sense, first Big Dipper of the mobile Web is a phone agent.

2007 ~2008 years when Big Dipper started with mobile phone networks in transition. Beidou mobile phone network gradually have their own factories, to their product line, and created a so-called F2C model, factory outlet, just cut the middleman and selling home phone through the Internet.

Back in 2012, the Big Dipper mobile Web publishing big pepper. Big pepper, strictly speaking, it was not the Big Dipper of own-brand, but Shenzhen language company inspired by millet to build mobile phone brand on the Internet. Small Chili with a Qualcomm processor, YunOS Ali system, mobile phone within the United Nations Development Corporation, Shanghai huaqin and channel capacity of Dipper common phone network production, sales of such a cell phone, in 2012 when the volume was good.

After the big pepper, the big little ZTE U950, intellect books k and Korea brand after the acting, production and sales of X1 in the morning, in 2013, the Big Dipper launched its own brand of mobile phone network the big green. Pepper and shallots together publication M1 Crown until the name "Beidou" Word, but it is important to note, green cell phones are a big mobile phone independently mobile, small chili is a big sales agent phone. Two cell phone ownership is different.

Back in November 2015, Ding Zhi group of acquisition the Big Dipper mobile phone network, shortly after publishing a green metal, and at this time, scallions and pepper have parted ways. Ding Zhi Group launched card is actually the parent companies of American and European brands.

Pepper and shallots is live today, is to a large part of the reason lies in its own factories. Especially Ding Zhi group has independent research and design, manufacturing, brand management, global sales of a complete industrial chain of manufacturing, which makes less pressure relative to green. Pepper and scallions similar, pepper and at the beginning of the birth has initiated cooperation with YunOS and at the system level are relatively the same level of other brands, has certain advantages.

More importantly, both are used in Internet mode, have their own factories, with brutal marketing promotion in the T4-T6 market. Low price models tried-and in this market, coupled with cooperation between operators, agents, which makes these the survival mode is not the same with other brands of mobile phones.

Bai Li Feng: countryside to the sea thousands of sales unknown

Bai Li Feng is not a brand, but lephone brand's parent company. The company beginning the terminal manufacturers in Shenzhen, but because preferential policies to move the headquarters to Chongqing.

While Bai Li Feng was not known, however, as since its inception in 2005, functional machine era "muffled riches" manufacturers in 2015 year sales should reach 13 million units, it must be said that was for a market miracle, another type of writing.

Bai Li Feng its lephone sell hundred machines. Major markets abroad and Latin American countries in the third world. Lephone brand back in 2009 has been registered in more than 120 countries, India and the U.A.E., and Russia, and Egypt, Pakistan, Brazil, Bangladesh, Nigeria, Guatemala, and Venezuela, and Colombia, and Mexico, and Viet Nam and other countries market is lephone main battlefield. Overseas shipment data show domestic mobile phone brand in recent years, Bai Li Feng remained in the top 20 positions.

And young peppers, lephone YunOS also carrying systems, 200-300-yuan price coupled with the blessing of the system, lephone in the Latin American market has become the first choice for an entry level Smartphone. And shallots and pepper, Bai Li Feng is also their development, testing, SMT, Assembly process,

When it comes to lephone brand, launched in 2010 in fact, many people think of Lenovo branded music phone (LePhone). In the past in some counties and large cell phone store, Bai Li Feng, also often told that "lephone" is the Association's brands.

In fact, this is a black dragon and crash, which also has components of the salesperson deliberately misled, that often have a consumer complaint lephone cottage associations. In fact, this is not a fortress, is a crash, can also be said is the Association of Black Dragon event, Bai Li Feng's cellphone calls lephone, is not well-known, but earlier than the Lenovo LePhone. Plus the lephone played a certain name in foreign markets, so later, Lenovo has gradually given up LePhone brand.

By 2015, Bai Li Feng to return to their home market, launched the 299/399 hundreds of Yuan, also unveiled lephone lefeng brand new logo, the industry began to notice such a completely unknown "men hoist".

Newman only: a female user separatist conservative County market

Newman and only was also started in Shenzhen. The two manufacturers are initially to MP3, MP4, business starts, in the wave function machine age caught up with the phone's continued to this day. Newman and only in the year of today is not as popular in the country, but it is still in the midst of its own niche with better living environment.

Newman and only the brands back in the function of the machine age, who posted a fashion label. After the age of intelligent machines, two manufacturers is significantly shrinking their businesses, women brand position in the body. Newman and an only and like vivo, OPPO, deep below the line marketing. Today's County market, can still be found in many supermarket counters Newman and only place.

Most importantly, Newman and only costs a lot of money, carrying the mediatek chip, Newman and only a variety of models are sold in more than 2000 Yuan. A practitioner of a particular mobile phone industry once told me that while Newman and only sales only in the hundreds of thousands of millions, but its business model can also make their survival in good condition.

Newman and only in today's mobile phone market is another OPPO and vivo. But unfortunately is also depend on equipment such as MP3, MP4, OPPO, and vivo, Meizu in today's mobile phone market grew up to giant, but Newman and only is not as all-powerful as it once.

The little-known cell phone factory with these keywords

Scallions, hot pepper, flower, Newman, Bai Li Feng these small brands who share a common set of tags: Shenzhen, YunOS, owned the factory developed, carrier channel, County market. In fact, you can find the current high degree of complexity, such as the mobile phone market at home and abroad.

1, operators

Operators in this point of view, the survival of small producers and 2014 channel operators decreased end subsidies have a great relationship. Operators which led directly to the "cool China" operator channels of decline or even quit, "Chinese" four giant, also collapsed. Carrier subsidy reduction does not mean that no subsidies, the subsidies for the "cool China" might be a fraction of such giants as, but for scallions, hot pepper, flower, Newman, Bai Li Feng these brands, you can make it very well.

Bai Li Feng Huang Mingquan, the founder in hundreds of State return to the domestic market, it said, with the "Chinese" in the operator's phasing Bai Li Feng, also a lot of opportunities. Pepper is also one of the beneficiaries, to small chili peppers, for example, small chili and the cooperation between China Unicom is very close, almost history products is Unicom's flagship custom machine. Unicom's Terminal strategy has always been "heroes don't ask the source", which also contributed to the small peppers through China Unicom has a more spacious living space. ，

2 independent, owned the factory OEM

There are many small and medium sized business in Shenzhen is direct with overseas clients (mainly in South-East Asia, India, Middle East, Africa and other regions) make OEM products and services, at the same time, its own-brand business. The own factory and independent OEM and even free ways, direct compression, design costs, reducing the difficulty of control of the supply chain. Although this model less mainstream, but are able to ensure their own survival and development.

Moreover, more and more China-made mobile phones businesses in exploring overseas markets are also used strategy in conjunction with local operators, with the power of local operators to realize one's own product sales, more still serves as the Foundry's position. This factory manufacturer of its own at sea, will also have certain advantages.

3、YunOS

From the hot pepper, flower, Newman, Bai Li Feng of these small brands, and YunOS blessings can be found easily. Looking at these small factories in Shenzhen, behind the system provider plays a very big role. Standing on the shoulders of giants, small businesses can also create high-quality products.

YunOS and has a very close relationship on the part of operators. Founder of Bai Li Feng Huang Mingquan said that three operators chose to cooperate with Bai Li Feng, Bai Li Feng, because good quality control assurance. Pepper had also spoke at the press conference, as long as the products are of good quality and user experience, high cost performance, and establish an interactive relationship between Unicom. And pepper to create a national, indeed for the interchange and user approval. Behind this, YunOS played a great role.

Cell phone can rely on their own at the hardware level, but there is a great deal of difficulty. YunOS empowerment can make their experience better, can fully concentrate on doing what you do best in industrial production, market operation and so on. From last year's magic blue metal charm as well as this year's blue 3 chosen YunOS as its underlying system, this is sufficient to illustrate this problem.

4, County market

Counties or even the particularity of rural markets is one of the cell phone plant soil to survive. Scallions, hot pepper, flower, Newman had in the rural market has a deep channel of cultivation, or operators, or work and local stores, built the way a relatively strong market chain. Bai Li Feng will chose to return to the domestic market in the past year, and current market space of rural market has a lot to do.

In this market, line counters, carriers and hundreds of levels of low price has a strong appeal, also makes entry-level user would choose these cell phones.

Written in the last:

Scallions, hot pepper, flower, Newman, Bai Li Feng in today's development has a profound truth. For small plants, relying on the giant growth, in fact, is a very good choice, also can create a high quality product. Relies on the operator can receive channel advantage, relying on YunOS blessing can be acquired, relies on chip-makers and solution providers to avoid patent wars abroad, guaranteed mobile phone running smoothly. Cell phone factory in today's way of life, probably is.

青葱、小辣椒，那些深圳手机小厂到底有何生存之道？ - 青葱,小辣椒,大可乐 - IT资讯

2016年的国产手机市场已经迈入了马拉松的后半程，不断有手机厂商在市场竞争中被残酷淘汰。当年小米诞生之时，中华酷联、小米魅族以及青葱、小辣椒、大可乐乃至节操手机都是市场中喊得最最响的一批厂商。

到了今天，大可乐和节操都已经死亡，中华酷联的格局被华米欧维所取代，魅族、锤子、一加则是中小参与者。小辣椒、朵唯、纽曼、青葱、百立丰这些小品牌，可能有些人都没听过。但是，这类品牌在如此激烈的市场环境之中同样有自己的生存之道，甚至还活得不错。这些厂商有一个共通的标签，它们很多都是深圳系的手机小厂。

我们不能用衡量华米欧维等巨头的标准去衡量这些厂商。华米欧维掌控了主流的T1-T3市场，但是真正到了县乡层级的T4-T6，这类小品牌依旧具有较强的话语权。这些厂商在品牌声量上虽然很难和主流厂商相抗衡，但依旧是目前市场现状的有益补充。

北斗星手机网：并蒂长出青葱、小辣椒

要谈青葱和小辣椒，就绕不开这两个品牌背后的北斗星手机网。北斗星手机网成立于2000年，专门从事手机电子商务，创始人是谭文胜于2000年创立，是当时最早且最大的手机电子商务网站，致力于手机的B2C和B2B业务。某种意义上看，最初的北斗星手机网就是一个手机代理商而已。

2007年~2008年的时候，北斗星手机网转型开始。北斗手机网逐渐有了自己的工厂、自己的生产线，并且创立了所谓的F2C模式，即工厂直销，直接砍掉中间环节，通过互联网卖自家生产的手机。

2012年的时候，北斗星手机网发布了北斗小辣椒。北斗小辣椒严格来说，其实不是北斗的自有品牌，而是深圳语信公司受到当时小米的启发打造的互联网手机品牌。小辣椒当时用了高通的处理器、阿里YunOS系统，联合国内手机研发公司上海华勤以及渠道能力较强的北斗星手机网共同生产、销售这样一款手机，在2012年的时候，声量也还算不错。

在历经北斗小辣椒、北斗小旋风中兴U950、智簿大K以及韩国品牌美晨X1的代理、生产和销售之后，在2013年北斗星手机网推出了自己的自有品牌北斗青葱。当时和青葱一起发布的小辣椒M1名字之前都冠有“北斗”二字，但是必须注意的是，青葱手机是北斗手机自主推出手机,小辣椒是北斗代理销售手机。两款手机产权所有不同。

2015年11月的时候，鼎智集团全资收购北斗星手机网，之后旋即发布了青葱metal，而在此时，青葱和小辣椒早已分道扬镳。鼎智集团其实就是推出卡美欧品牌的母公司。

小辣椒和青葱之所以在今天还能活下去，其实很大一部分原因就在于自有工厂。尤其是鼎智集团拥有独立研发设计、生产制造、品牌经营、全球销售一套完整的制造产业链，这让青葱的压力相对较小一些。小辣椒其实与青葱大同小异，小辣椒在诞生之初就和的YunOS展开了合作，在系统层面相对同一层次的其他品牌而言，拥有一定的优势。

更重要的是，两者用的都是互联网模式，都有自己的工厂，都用残暴的营销手段在T4-T6市场展开推广。低价模式在这个市场屡试不爽，加上和运营商、代理商之间的合作，这让这类手机的生存与其它品牌模式大不相同。

百立丰：下乡出海千万销量却默默无闻

百立丰其实不是一个手机品牌，而是lephone品牌的母公司。这家公司一开始也是深圳的终端厂商，后来因为政策优惠把总部移到了重庆。

虽然百立丰完全不知名，但是作为一家自2005年成立，在功能机时代就“闷声大发财”的厂商，2015年当年其销量竟然达到了1300万台，这不得不说是对于市场奇迹的另一种书写。

百立丰旗下的lephone卖的都是百元机。主攻的市场也是国外第三世界亚非拉国家。lephone品牌早在2009年已经在全球120多个国家注册，印度、阿联酋、俄罗斯、埃及、巴基斯坦、巴西、孟加拉、尼日利亚，危地马拉、委内瑞拉、哥伦比亚、墨西哥、越南等国家市场都是lephone主攻的战场。在近几年国内手机品牌海外出货量数据显示，百立丰基本上保持在了前二十的位置。

和小辣椒一样，lephone也有搭载YunOS的系统，200-300元人民币的售价再加上系统的加持，lephone在亚非拉市场成为了入门级别智能机的首选。和青葱、小辣椒一样，百立丰同样是自己掌握研发、测试、贴片、组装等一整套流程，

说到lephone这个品牌时，其实很多人都会想起联想在2010年推出的品牌乐phone（LePhone）。过去在某些县乡的大型手机卖场里，也经常会有售货员说百立丰的“lephone”是联想旗下的品牌。

其实这纯属乌龙和撞车，其中也有售货员故意误导的成分，以至于经常有消费者投诉lephone山寨联想。其实这个不是山寨，是撞车，也可以说是联想闹出的乌龙事件，百立丰的手机一直叫lephone，只是不出名，但是比联想的LePhone要早。再加上lephone在国外市场打出了一定的名字，所以后来联想逐渐放弃LePhone品牌。

2015年年底的时候百立丰回归国内市场，推出了299/399元的百元机，同时也发布了lephone乐丰品牌的新logo，此时业内才逐渐注意到了这样一家完全没有名气的“闷葫芦”。

纽曼朵唯：靠女性用户割据守成县乡市场

纽曼和朵唯同样也都是起家于深圳。这两个厂商最初都是以MP3、MP4业务起步，在功能机时代赶上了手机的浪潮延续至今。纽曼和朵唯在今天虽然已经不像当年风靡全国，但依旧在自己的细分领域之中拥有较好的生存环境。

纽曼和朵唯这两个品牌早在功能机时代的时候，身上就贴有时尚的标签。到了智能机时代之后，两个厂商则是大幅收缩自身业务，把品牌定位在了女性用户身上。纽曼和朵唯和vivo、OPPO一样，都在深耕线下市场。今天的县乡市场之中，仍然可以在很多超市专柜找到纽曼和朵唯的一席之地。

更重要的是，纽曼和朵唯售价不菲，搭载着联发科的芯片，纽曼和朵唯多款机型售价都在2000元以上。某次手机行业的一位从业者曾告诉笔者，虽然纽曼和朵唯年销量仅仅只在数十万到百万级别，但其商业模式同样能够让其生存状况良好。

纽曼和朵唯在今天的国产手机市场中可谓是另一个OPPO和vivo。不过令人遗憾的是，同样是靠MP3、MP4等设备起家，OPPO、vivo、魅族在今天的手机市场之中都成长为了巨头，但纽曼和朵唯却不再像过去那样叱咤风云。

那些不知名的手机小厂有这些关键词

青葱、小辣椒、朵唯、纽曼、百立丰这些小品牌的身上其实都有着共同的几个标签：深圳、YunOS、自有工厂自主研发、运营商渠道、县乡市场等。由此其实可以发现当前国内外手机市场等高度复杂性。

1、运营商

从运营商这个点来看，小厂商的生存其实和2014年运营商渠道逐渐减少终端补贴有很大的关系。运营商此举直接导致了“中华酷联”在运营商渠道的逐步下降甚至是退出，“中华酷联”四巨头也逐渐瓦解。运营商补贴的减少并不代表没有补贴，这些补贴对于“中华酷联”这样的巨头而言可能只是九牛一毛，但对于青葱、小辣椒、朵唯、纽曼、百立丰这些小品牌而言，则是可以让其过得很好。

百立丰创始人黄明权在百立丰回归国内市场时就曾说到，随着“中华酷联”在运营商的逐步退出也给百立丰很多机会。小辣椒同样是其中的受益者，以小辣椒为例，小辣椒和联通之间的合作可谓是非常紧密，几乎是历代产品都是联通的主打定制机。联通的终端战略一向是“英雄不问出处”，这也促成了小辣椒通过联通有了更广阔的生存空间。，

2、自有工厂自主代工

目前深圳的很多中小厂商更是直接与海外客户（主要是东南亚、印度、中东、非洲等地区）做OEM产品服务，与此同时，做自有品牌的业务。这种自有工厂、自主代工甚至是自由方案的方式也直接压缩了生产、设计成本，降低了对供应链的把控难度。虽然这种模式相对而言不那么主流，但是却可以保证自己的生存和发展。

而且，越来越多的中国国产手机企业在开拓海外市场时也都是采用与当地运营商联手的策略，借助当地运营商的力量来实现自己的产品销售，自己更多还是充当代工厂的地位。这种自有工厂的厂商在出海时，也会具备一定的优势。

3、YunOS

从小辣椒、朵唯、纽曼、百立丰这些小品牌的身上，很容易可以发现YunOS的加持。观察这些深圳系小厂，背后的系统提供商其实起到了很大的作用。站在巨人的肩膀，小企业同样能打造高品质产品。

YunOS的存在就和上一环的运营商有着很密切的关系。百立丰创始人黄明权曾经表示，三大运营商之所以选择与百立丰合作，就是因为百立丰有良好的品控保证。而小辣椒也曾在发布会上谈到，只要产品品质和用户体验好，性价比高，就能和联通之间建立互动关系。而小辣椒打造的国民机，也确实获得了联通及用户认可。这背后，YunOS起到的作用不可磨灭。

手机小厂在硬件层面上可以靠自己，但系统层面则存在很大的难度。YunOS的赋能可以让其体验更好，也能够完全专注做自己最擅长的工业生产、市场运营等。从去年的魅蓝metal以及今年的魅蓝3都选择了YunOS作为其底层系统，这其实也足以说明这一问题。

4、县乡市场

县乡甚至是农村市场的特殊性是手机小厂生存的土壤之一。青葱、小辣椒、朵唯、纽曼此前就在县乡市场有着很深的渠道耕耘，或是和运营商合作，或是和当地的卖场合作，这种方式构建了较为强势的市场链条。百立丰之所以会在去年选择回到国内市场，其实也和目前县乡市场的市场空间有很大的关系。

在这个市场之中，线下专柜、运营商以及百元级别的低价都有很强的吸引力，也直接使得入门机的用户会选择这些手机。

写在最后：

青葱、小辣椒、朵唯、纽曼、百立丰们在今天的发展其实有很深刻的道理。对于小厂们而言，依托巨头去生长，其实是很好的选择，也能够打造出高品质的产品。依托于运营商可以获得渠道优势，依托YunOS可以获得系统加持，依托芯片商、方案商能够躲过国外的专利战，保障手机流畅运行。手机小厂们在今天的生存之道，或许也就是如此。