Turnover plunged to 400,000 yuan a month, cross-border e-commerce speechless jxl-cross border e-commerce-IT information

Zhang (not his real name) is a cross-border e-commerce "European top grade" Operations Manager, the platform is positioned as a high-end European imports household goods across borders, this is a good business, but at the moment is suffering from worries. On May 6, Zhang told reporters that the company's current business performance fell sharply, "in the past there is hope, and now". "European top grade" integrated into cross-border e-commerce in Hangzhou area, while cross-border e-commerce new deal a month, entire cross-border e-commerce in Hangzhou zone import parcels 1.3812 million average daily shipments of 46,000, fell 57%, the impact of this large .

From barely running at a loss

"European top grade" office space located in cross-border e-commerce industrial park in Hangzhou on the second floor, nearly 1000 square meters of office space as a whole, "it has come out of the new deal, one time more than 2000 cannot do, and there are 20000 per year limit. "Zhang Hao said.

On April 8, the Ministry of Finance issued a news release saying, tax on cross-border electronic commerce, retailing and import commodities in accordance with the goods at the same time, single transaction limits by mail increased from 2000 to 1000 Yuan in tax policy, also set annual individual transaction limit to 20000.

"Prices of many appliances are more than 2000 Yuan/piece, and they cannot be separated, such goods are now fully get into, so our platform will need significant adjustment, only to find the sources of less than 2000 Yuan, such as food, clothing and shoes, and these categories the competition is very fierce. ”

Zhang told reporters that the company currently has operations in North Canton and other cities, Hangzhou is on November 11 last year, less than half a year. "Hangzhou company turnover of at least five hundred thousand or six hundred thousand Yuan a month at first, platform sales now has a hundred thousand of Yuan, the decline is too big. ”

"The previous model can still eke out, is now running at a loss. "Zhang Hao said old hopes, hopes are now dashed.

According to Zhang Hao introduction, major household appliance on the company line, line furniture. Among them, the furniture industry a little better, if appliances transformation, you need 3C, a 3C may have to spend a hundred thousand of Yuan, higher costs, and the time it takes to long.

Main business seeks transformation

Cross-border e-commerce industrial park in Hangzhou, is pursuing business transformation is not just "the European top grade" in this House.

Wang Yihang was "them" of the Vice President and COO, this is a bonded mode and direct mode of cross-border purchase imported e-commerce platform, offer foreign supermarket selling goods, such as baby products, health products, organic food, cleaning supplies, and current platform has been operating the cumulative amount of billions of Yuan.

Wang Yihang, told the business daily journalist, cross-border e-commerce after the new deal, "Hai Tao" cost increases, prices will increase, but the cost is ultimately borne by consumers. Of course, the platform during the transition period, consumers are in the adaptation period, so in order to stabilize performance, bear some of the costs to consumers of Ocean platform. Like a parcel tax on the platform policy, undertaken by them all price changes caused by the new deal.

"In the long run, when consumer spending habits are developed later, final consumption, upgrade, consumers are willing to accept the policy change as a result of rising costs. "Wang Yihang thinks so.

At present, in order to cope with the impact of the new deal, "Ocean" is also adjust their business structure, according to Wang Yihang introduction, the company originally bonded, direct buy as a supplement, now converted to continue to pursue cross-border bond, while vigorously developing cross-boundary purchase and general trade, "requires the establishment of cross-border direct purchase overseas warehouse."

Wang Yihang, cross-border e-commerce implementation is also a process of reshuffling of the new deal, many weak brands of small enterprises and does not have the qualified companies will the new deal has been phased out, so enterprises will be better able to regulate their products.

Local government "by surprise"

Cross-border e-commerce industrial park Hangzhou is Hangzhou important part of comprehensive experimental area of cross-border e-commerce, on July 8, 2013 open, export and import package million a day more than for the first real operation of the single State-level pilot cross-border e-commerce industry Park.

Reporters from the Administrative Committee was informed that the cross-border e-commerce business park, the Park is divided into export and import direct mail mode simultaneously. Currently offered to make cross-border commercial innovation incubation Center, cross-border e-commerce service center, large cross-border e-commerce data integration Center as one of the city's "trans-trade town.

On May 6, the reporter in an interview in the Park, the Park is related to higher administrative departments, xiacheng district, Hangzhou City leadership convened the internal revenue service, inspection and quarantine, customs, business, development and reform a dozen functions, such as meeting seminars, analysing the impact of cross-border e-commerce deal.

Hangzhou, cross-border industrial park Office louyang told reporters, at present, cross-border e-commerce problems brought about by the new deal did, but, "we as local governments there is no way to adjust only by some policy to support some enterprise. ”

Introduction of supportive policies with the current Park? Louyang said, "not yet, we are a little off guard. Now that it is a new thing, we've never seen before. "

Affected not only industrial park, Hangzhou, Xinhua News Agency reported, citing exit-entry inspection and Quarantine Bureau said that cross-border e-commerce implementation of the new policies a month, entire cross-border e-commerce in Hangzhou zone import parcels 1.3812 million average daily shipments of 46,000, fell 57%, the impact of this large.

月成交额暴跌40万元，跨境电商无语凝噎 - 跨境电商 - IT资讯

张浩（化名）是跨境电商“欧洲上品”的运营部业务经理，该平台定位为欧洲高端居家用品跨境进口，这本是一档好生意，但眼下正遭遇烦恼。5月6日，张浩告诉记者，公司目前业务业绩大幅下滑，“以前还有希望，现在不行了”。“欧洲上品”进驻在杭州跨境电子商务综合试验区，而跨境电商新政实施一个月，整个杭州跨境电子商务综合试验区进口邮包138.12万件，日均出货4.6万件，环比下降57%，受到的冲击较大。

从勉强维持到亏本经营

“欧洲上品”办公场所位于位于杭州跨境电子商务产业园的二楼，整个办公面积近1000平方米左右，“现在新政已经出来，单笔超过2000元完全不能做了，而且还有每年20000元的限额。”张浩说。

4月8日，财政部发布消息称，对跨境电子商务零售进口商品按照货物征税的同时，单次交易限值由行邮税政策中的1000元提高至2000元，同时将设置个人年度交易限值为20000元。

“很多电器的价格都超过2000元/件，而且它们不能分割，这类商品现在已完全进不了，所以我们平台需要进行大幅度调整，只能去找2000元以下的货源，比如食品、服装和鞋包，而这些品类竞争是非常激烈的。”

张浩告诉记者，公司目前在北上广等城市都有运营点，杭州是去年11月11日开始做的，还不到半年时间。“杭州公司刚开始每月最少都有五六十万元的成交额，现在平台成交额也就十几万元，业绩下滑太大了。”

“以前的模式还是可以勉强维持，现在的状态就是亏本经营。”张浩称，以前还有希望，现在希望都破灭了。

据张浩介绍，公司线上主要做家居家电，线下做家具。其中，家具行业还好一点，如果家电转型就需要3C，一个3C认证就可能得花十几万元，成本较高，而且花费的时间较长。

主营业务寻求转型

在杭州跨境电子商务产业园内，正在谋求业务转型不只“欧洲上品”这一家。

王义杭是“洋东西”的副总裁兼COO，这是一家既做保税模式又做直购模式的跨境进口电商平台，提供国外超市里的热销商品，如母婴用品、保健品、有机食品、清洁用品等，目前平台经营额累计已过亿元。

王义杭告诉《每日经济新闻》记者，跨境电商新政出来后，“海淘”成本增加，售价也会提高，但成本最终还是由消费者来承担。当然，平台在过渡期，消费者也处在适应期，因此为了稳定业绩，洋东西平台为消费者承担了一些费用。比如平台上有一项包邮包税政策，由洋东西来承担所有由新政导致的价格变动。

“从长期来说，当消费者的消费习惯被培养起来之后，最终消费升级，消费者还是愿意接受因政策改变而造成的成本增长的。”王义杭这样认为。

当前，为了应对新政带来的冲击，“洋东西”也正在调整业务结构，据王义杭介绍，公司原来以保税为主、直购为辅，现在转变为继续从事跨境保税，同时大力发展跨境直购及一般贸易，“跨境直购就需要建立海外仓”。

在王义杭看来，跨境电商新政的实施也是一次重新洗牌的过程，很多实力弱品牌小的企业和不具备资质的企业将在这次新政当中面临淘汰，那么有实力的企业将会更好地规范自己的产品。

地方政府“措手不及”

杭州跨境电子商务产业园是杭州跨境电子商务综合试验区的重要组成部分，于2013年7月8日开园，每天出口和进口的小包均达万单以上，为全国首个实单运作的国家级跨境电商产业试点园区。

记者从该园区管委会获悉，园区该园区跨境电商业务分为出口和进口直邮模式同时进行。目前提出要打造成集跨境电商创新创业中心、跨境电商服务中心、跨境电商大数据中心为一体的产城融合的“跨贸小镇。

5月6日，记者在该园区采访时，该园区的上级行政部门、杭州市下城区相关领导正在召集国税、检验检疫局、海关、商务、发改等十来个职能部门开会研讨，分析跨境电商新政的影响。

杭州跨境电商产业园管委会办公室主任楼阳向记者表示，目前，跨境电商新政带来的问题确实较多，但是，“我们作为地方政府是没有办法去进行调整的，只能通过一些政策去扶持一些企业。”

目前园区是否出台扶持政策？楼阳表示，“目前还没有，我们有点措手不及。因为它现在是一个新生事物，之前我们从来没有遇到过这些事情”。

受到影响的不仅仅是产业园，据新华社援引杭州出入境检验检疫局消息称，跨境电商新政策实施一个月，整个杭州跨境电子商务综合试验区进口邮包138.12万件，日均出货4.6万件，环比下降57%，受到的冲击较大。