Dong mingzhu, gree bid Brazil Olympics, every other day to the face of beauty-the beauty of gree-IT information
On May 11, the beauty of central air conditioning plants in Chongqing propaganda said in a high profile, has won this year's Brazil all Olympics venues of central air conditioning. According to the United States, the current Brazil Olympic total of 15 venues and auxiliary facilities need to use air conditioning, old stadiums, 5 new 5, 5 new auxiliary facilities, central air conditioning for more than 10 new projects identified by the United States of 100%.
November 2015 just bid when the United States had pushed through the round, the voice again, is clearly against its old rival gree.
Just a day before, on May 10, gree, Chairman of Dong mingzhu, media just pushing an article "gree air conditioning fully into the Rio Olympics, Ronaldinho, and Bailey is gree fans." The sister-Dong said, gree, commercial air conditioners for household use fully settled in Brazil about the major Olympic venues, the ongoing installation. Including the opening and closing ceremonies of the Olympic Games Stadium maracana Stadium, Xiao maracana Stadium and other Olympic venues, as well as the Olympic village, the media village, related supporting facilities such as hotels and airports.
Interesting of is, beauty of said himself is Olympic venues central air conditioning only China suppliers, gree on breath launched three a "only": "only to 100% independent brand settled games of China made products, only a products cover has game venues, and village, and media village, and supporting hotel and airport, places has project type of brand, only a household air conditioning and central air conditioning are stationed in games related project of brand".
Who is really "only"?
This beautiful Tan bidding projects list. In this table, beautiful in Brazil's winning project 15, including 5 stadiums for the World Cup, 10 projects for the games. Beautiful successful velodrome, tennis courts, training Hall, handball, hockey, swimming pool, international broadcasting center, Media Center, Media Center, public information Office, the winning project includes online and chillers.
Gree side responded, consists of 35 Olympic venues, including 32 competition venues and 3 non-competition venues, beautiful published list does not include all venues. Gree has been released the winning list, but stressed that his "three only" no problem.
In addition to the United States, the bid of Olympic brands include Daikin air conditioning, LG, gree. Beautiful said the Olympic bidding only for central air conditioning, not related to home air conditioning. In addition to the aquatic centre later cancel the purchase, provided by York free air conditioning, other new stadiums have not purchase other brands. In addition temporarily installed other brands for individual venues, and informal bid.
Brazil has always been America's best overseas market, with annual sales of us $ 1 billion level, more than other emerging markets. America 2010 in Brazil and kaili set up a joint venture company, localized operation, this is an important reason behind the Olympic bid.
Brazil economic and political mess, Olympic's Outlook is grim, whose air conditioning is the same. But the demonstration effect great enough in central air conditioning systems, midea and gree cross behind the spray are all competing for the lucrative central air-conditioning market.
Said Dr Xia Lunjia of the central air conditioning, central air conditioning market is very special, customer-oriented are all not bad money, such as five-star hotels, shopping malls and public facilities. "They want the best product, price is not an issue. There was precedent for this, a corporation free people of central air-conditioning, customers do not. "Xia Lunjia believes that central air conditioning can only rely on the competitiveness of products, no other shortcuts.
The domestic central air-conditioning market used to be United States four York, carrier, Trane and maikeweier of the world. Us dig people from major international companies over the years, rapid progress in the central air conditioning, especially in the rail transport market, the United States got 16 orders of urban rail transit, 41% of the total Metro City. The central air conditioning of Xia Lunjia, says us on technically independent development of high efficiency centrifugal machines, complete product line, there are both water machine online, performance than foreign brands, so this years catch up soon.
According to industry statistics online, the market share of the central air conditioning for two consecutive years for the first, two percentage points higher than the second. But on large water chillers, continues to be the top four United States four occupied fifth place of beauty.
2015 air conditioning market down, central air is no exception, 2015 market size nearly double digit declines. But rapid growth in the home improvement retail, beauty says 2015 growth of household central air conditioning 70%, make up for the decline in engineering. Europe and the United States 90% coverage of household central air conditioning, but also 10%, recovery in the housing market is also conducive to the promotion of household central air conditioning, growth this year would not be lower than 70%.
As an air-conditioned market growth, will see who moves faster, to occupy the market.
董明珠称格力中标巴西奥运，美的隔天就来打脸 - 美的,格力 - IT资讯
5月11日，美的在重庆中央空调工厂高调喊话说，已经包揽了今年巴西奥运会全部场馆的中央空调。按照美的的说法，本届巴西奥运会共有15个场馆和附属设施需要用到空调，其中旧场馆5个，新建场馆5个，新建附属设施5个，以上10个新建项目的中央空调由美的100%中标。
其实2015年11月刚刚中标时美的就已经推过一轮，这次再度发声，明显是针对老对手格力。
就在一天前的5月10日，格力董事长董明珠的自媒体公号刚刚推送了一篇“格力空调全面进驻里约奥运会，原来小罗和贝利都是格力粉丝”。董姐说，格力家用、商用空调全面入驻巴西里约各大奥运场馆，正在进行安装调试。其中包括奥运会开、闭幕式场馆马拉卡纳球场、小马拉卡纳体育馆等多个奥运场馆，以及奥运村、媒体村、相关酒店和机场等配套设施。
有意思的是，美的说自己是奥运场馆中央空调唯一中国供应商，格力就一口气推出三个“唯一”：“唯一以100%自主品牌入驻奥运会的中国造产品，唯一一个产品覆盖了比赛场馆、奥运村、媒体村、配套酒店和机场等场所有项目类型的品牌，唯一一个家用空调和中央空调均进驻奥运会相关项目的品牌”。
到底谁才是真“唯一”？
对此，美的方面晒出了中标项目一览表。在这份表格中，美的在巴西的中标项目有15处，其中5个为世界杯场馆，10处为奥运会项目。美的中标的既有自行车馆、网球场、训练中心、手球馆、曲棍球、游泳馆，也有国际广播中心、媒体中心、媒体酒店、新闻办公室，中标项目包括多联机和冷水机。
格力方面对此回应说，本届奥运场馆共有35座，包括32个赛事场馆和3个非赛事场馆，美的公布的清单并未包括全部场馆。格力还没公布中标清单，但强调自家的“三个唯一”完全没问题。
除了美的，此次竞标奥运的空调品牌还包括大金、LG、格力。美的方面称，此次奥运招标仅面向中央空调，不涉及家用空调。除了水上运动中心后期取消采购，由约克免费提供空调，其他新建场馆并未采购其他品牌。另外个别场馆有临时安装其他品牌分体机，并非正式中标。
巴西一直是美的海外市场中做得最好的，年销售额10亿美元级，超过其他新兴市场。美的2010年就在巴西和开利成立了合资公司，进行本地化运作，这是此次奥运中标背后的重要原因。
巴西经济政治一团糟，奥运前景堪忧，用谁家的空调都一样。但在中央空调领域的示范效应足够巨大，美的和格力互喷背后，是两大家争夺利润丰厚的中央空调市场。
美的中央空调的夏伦嘉博士说，中央空调市场很特殊，面向的客户全都不差钱，比如五星级酒店、购物中心、公共设施。“他们要的是最好的产品，价格根本不是问题。曾经有这样的先例，有企业免费送人家中央空调，客户都不要。”夏伦嘉认为，做中央空调只能靠产品竞争力，没有别的捷径。
国内中央空调市场曾经是美国四大家约克、开利、麦克威尔和特灵的天下。美的这几年从各大国际大厂挖人，在中央空调上进步很快，特别是在轨道交通市场，美的拿到了16个城市的轨道交通订单，占全部地铁城市的41%。美的中央空调的夏伦嘉博士说，美的在技术上有自主开发的高效离心机，产品线齐全，既有水机也有多联机，性能上超越了国外品牌，所以这几年追赶很快。
根据产业在线统计，美的中央空调的市场占有率连续两年第一，比第二名高出两个百分点。不过在大型冷水机组上，前四名依然被美国四大家占据，美的位居第五。
2015年空调市场整体向下，中央空调也不例外，2015年市场规模有接近两位数的下滑。不过家装零售市场增长迅猛，美的方面称，2015年家用中央空调有70%的增长，弥补了工程机的下滑。欧美国家家用中央空调覆盖率90%，而中国还不到10%，另外房地产市场的回暖也有利于家用中央空调的推广，今年增长也不会低于70%。
作为空调市场不多的增长亮点，就看谁的动作更快，能占领这块市场了。