People's daily: some newspapers were abducted by network language, pollution Forum-network language, cock, tearing force-IT information
With the vulgarization of network language widespread, some traditional media lines were breached.
Published recently by the people's daily online monitoring of public opinion, the 2015 network language as the report points out that vulgarization of network language penetrate to the traditional media such as newspapers, periodicals in some markets in order to attract the eye, and frequently use vulgar language, as the network title, loss of potential should not be underestimated.
Traditional media without discrimination to "take", vulgar Web language more willfully "intrusion" winds of civilization have serious implications to the society. Most in need of attention, are three pass traditional media "lost": the standard discount, style down, checks are missing.
Breakthrough standards impact the bottom line vulgar Internet language newspaper headlines
As "overplay" cock wire run into "serious" the richest man in the millet of "tearing forces" public opinion ready to play, as well, forcing "form"? 》……
You might not believe that these vulgar title, came from a newspaper!
In recent years, the influence of traditional media networks, has openly raised "cock" "tearing forces" "forced" vulgar words placed on the network, such as the title, accelerated networks the proliferation of vulgar language, causing bad social effect.
People's daily online monitoring of public opinion studies showed that the title is "eyes," headlines to include vulgar words "as a guest", likely to cause public vulgar terms accepted by the official discourse and to empower the communication misunderstanding, and vulgar culture spread.
"In order to appear ' keeping up with the times ' strict and normative of the traditional news media at lower, grandstanding in Internet catchphrases and even vulgar language, or even cause ' Black Dragon ', seriously damage the outer image and inner quality of media brands, direct impact as the credibility of the media foundation of this. "People's daily online monitoring of public opinion analysis, Deputy Secretary-General Chen Xiaoran.
On December 2, 2015, the newspaper published an article, "the Xinhua dictionary vocabulary list of 2015, China: the dogs", claiming "the dog" the word reflects Chinese culture characteristic of sea, eclectic, the Xinhua dictionary editorial think he deserved it as a word of the year 2015. The absurd news, after passing through the print reproduced seriously, many readers by surprise. After verification, the news first from the spoof site "the onion", content is purely made up fiction. Newspaper editors lack of basic professionalism, grasp of the Internet culture is not clear, but will such vulgar language and disseminated false information, reduced to public mockery.
Tsinghua University's Marxist journalism and journalistic education reform Research Center Executive Director Professor Wang Junchao that, networks of language use and communication must be the bottom line, while traditional media in the section selected, language specification standard should be more strict. Pursuit of language understandable, timely updates, flexible use of fresh lively network terms also acceptable, in line with popular taste, but vulgar network cannot be touched, wind is not vulgar. NET languages that pays top academics, for those who pollute the social environment, contrary to public order and good customs of vulgar language, media practitioners to err, shoulder its due responsibilities check.
Locate kitsch "to" orientation saying there is a layout name
People's daily public opinion monitoring the Internet vulgar language survey report shows that excessive curiosity and difference, kitsch, some traditional media "fall of gates." Entertainment, sports, lifestyle information network traditional media references of vulgar language "disastrous". As a reported for "cock silk" a word published social comments I on a cock silk, a reported of characters interview I wants to do a paragraph software let world cock silk are bubble to girl, a reported of emotional class articles people to middle-aged good egg pain, a reported of civic comments divorce broke up don't "tore forced",, highlights of are is part traditional media news values of missing, and news professional ethics of declined.
What is more, vulgar humor Internet language is not only the title, also used for layout "name". For example, a T20 layout has been named "higher forces" T05 layout named "teasing". Chen Xiaoran believes that this phenomenon reflects, many newspapers have given network vulgar language on the cognitive significance of normalization, in an overall lower newspaper style with "report".
These phenomena also created content on the Internet pop culture was more blatant "used". Some irregular proliferation of vulgar language in the newspapers, traditional media "riddles were solved and its paradoxes explained" advantage disappeared. People of Nanjing, according to a recent survey showed that 700 people surveyed 70% said in the broadcast television networks and newspaper words "don't understand". The reason lies in the so-called "Internet buzzwords" and even vulgar language was traditional media "hot pursuit", resulting in conveying information and readers ' cognitive dislocation of time and space.
The Internet vulgar language survey report notes that traditional media, this copycat approach does not necessarily fit the tastes of readers, nor with the news context, instead leads to the traditional form of media attention to the pursuit of novelty, stay on the propagation of surface, as shallow, superficial gradual deconstruction of traditional media content is King, the depth to win advantage.
Wang Junchao, coexistence of usage without specification of the vulgar and vulgar language, affects not only the Chinese language grammar specification and the expressive function of language, while also reducing the cultural quality of the language, defacing the public vision.
Not strict applied too literally hard making playful air pollution of language ecology
The end of 2012, the Asahi released Chinese Twitter "we double RUO Zhuo for the Prime Minister." Subsequently, various Internet media to follow this way, "the Condor pair RUO Zhuo to remake! "" Li Shishi double RUO Zhuo lost! "The beginning of the year, domestic newspaper on China's Olympic soccer team" double RUO Zhuo to his knees again "as its theme, will use this official display in front of traditional media reader. Many readers said, "more and more Chinese white over the years."
Some netizens in recent years traditional media in news production network abuse in popular vote, "are ... ... Free "" ... ... And cherish, "" ... ... Can't stop, "" ... ... Too drunk "was named" the worst news headlines "as well as" bad media ". Recent Internet sensation "friendship boats", spawned in the traditional media, such as the "boat in the policy" and "food safety boat" "boats of mergers and acquisitions", "boat knowledge protection" "credit boat" and so on, homogenization taking advantage of communication is very serious.
Wang Junchao pointed out that language not only historical and cultural, but also hosts the nation's emotional identity, reflecting the history of social development and progress. Therefore, the degree of standardization of language, is an important symbol of civilization of a nation. For now, vulgar and not canonical Web language has caused the language pollution because traditional media is not strict, and traditional media eroded from the Internet to the network undoubtedly will adversely affect to a broad audience, especially young people.
International Master of science in education to teach Chinese as a National Committee, Beijing language and Culture University Humanities Professor Zhang also said that popular language has a great effect on the campus network, foreign students also often use this kind of language is too. If the traditional media is not strictly allowed vulgar language "intrusion" and "abduction", is bound to adversely affect the spread of Chinese teaching, could also interfere with foreign students for a correct understanding of the Chinese culture.
"Language is a culture of rigor and logic. From the banter of norm, it will Sully its purity, is not conducive to excellent Chinese cultural heritage and dissemination. Media and teachers should lead by example and boycott of the network language for real linguistic environment pollution and flooding to the health promotion of the Chinese language, norms, elegant direction. "Zhang said.
人民日报：部分纸媒被网络粗俗语言绑架，污染版面 - 网络语言,屌丝,撕逼 - IT资讯
随着网络语言低俗化现象泛滥，一些传统媒体的防线正在被突破。
人民网舆情监测室日前发布《2015年网络语象报告》指出，网络语言低俗化已向纸媒等传统媒体渗透，一些市场类报刊为了吸引眼球，频频使用网络低俗语言作为标题，失范之势不容小觑。
传统媒体不加辨别地“拿来”，低俗网语更加恣意地“倒灌”，给社会文明之风带来严重影响。其中最需要关注的，是传统媒体三大关口的“失守”：标准打折，格调下降，把关缺失。
突破标准冲击底线 粗鄙网语登上报纸标题
《当“玩过火”的屌丝碰到“认真”的首富》《小米乐视“撕逼”舆论乐于看戏》《不如，逼“格”一下？》……
大家可能不相信，以上这些粗俗不堪的标题，竟然来自报纸！
近年来，一些传统媒体受网络影响，竟然堂而皇之将“屌丝”“撕逼”“逼格”等网络粗鄙词汇放上标题，加速了网络低俗化语言的扩散，造成了更坏的社会效果。
人民网舆情监测室的研究报告表明，标题是新闻的“文眼”，新闻标题将鄙俗字眼“奉为上宾”，容易造成公众对于鄙俗用语被官方话语体系接纳并赋权传播的误读，以及低俗风气的蔓延。
“为了显得‘紧跟时代’，传统媒体不惜降低新闻的严谨度和规范性，用网络流行语甚至粗俗语言哗众取宠，甚至还会造成‘乌龙事件’，严重损害媒体品牌的外在形象和内在品质，直接冲击作为媒体立身之本的公信力。”人民网舆情监测室副秘书长陈晓冉分析。
2015年12月2日，某报赫然刊文“《新华词典》评出中国2015年度词汇：狗带”，声称“狗带”一词体现了中国文化海纳百川、兼收并蓄的特点，《新华词典》编委会认为其作为2015年的年度词汇当之无愧。这条荒诞无稽的消息，经过纸媒一本正经地转载之后，令不少读者大跌眼镜。后经查证，这条新闻最初源自恶搞网站“洋葱新闻”，内容纯属编造杜撰。而报纸采编人员缺乏基本的专业素养，对网络文化把握不清，竟将这样粗俗的网络语言和假消息予以传播，沦为公众笑柄。
清华大学马克思主义新闻学与新闻教育改革研究中心执行主任王君超教授认为，网络语言的使用与传播必须有底线，而传统媒体在稿件选取、语言规范上标准应更加严格。追求用语亲民无可厚非，适时更新、灵活运用一些新鲜生动、符合大众口味的网络词汇也未尝不可，但低俗网语不可碰、粗俗之风不可长。网络语言泥沙俱下，对于那些污染社会人文环境、违背公序良俗的低俗语言，媒体从业者要慎之又慎，肩负起应有的把关责任。
定位媚俗“拿来”取向 低俗语竟成版面名称
人民网舆情监测室《网络低俗语言调查报告》显示，过分猎奇、求异、媚俗，令部分传统媒体“城门失守”。文娱、体育、生活类资讯是传统媒体引用网络低俗语言的“重灾区”。如某报针对“屌丝”一词刊发社会评论《我就一屌丝》，某报的人物采访《我想做一款软件让天下屌丝都泡到妞》，某报的情感类文章《人到中年好蛋疼》，某报的文娱评论《离婚分手别“撕逼”》等，凸显的都是部分传统媒体新闻价值观的缺失、新闻专业伦理的下降。
更有甚者，低俗网语不但上了标题，还用来为版面“命名”。例如，某报曾将第T20版面命名为“高逼格”，将第T05版面命名为“逗比”。陈晓冉认为，此类现象反映出，许多报刊已经从认知上赋予了网络低俗用语常态化的意义，在整体上降低了报纸的风范与“报格”。
这些现象，也催生了报纸内容对网络流行文化更加肆无忌惮地“拿来主义”。一些不规范又粗俗的网络语言在报纸上泛滥成灾，让传统媒体“解疑释惑”的优势荡然无存。最近一项针对南京市民的调查表明，700位被调查的市民中有七成称广播电视和报纸上的网络词语“看不懂”。究其原因，在于部分所谓的“网络热词”甚至低俗语言被传统媒体“追捧”，造成信息传递与读者认知的时空错位。
《网络低俗语言调查报告》指出，传统媒体这种盲目跟风的做法，并不一定契合读者口味，也不符合新闻报道语境，相反会导致传统媒体注意力转移到追求新奇形式上，停留在传播的表层，以浅薄化、表面化逐渐解构传统媒体内容为王、深度取胜的优势。
王君超表示，用法不规范的流行语与低俗语言并存，不仅影响了汉语言的语法规范和语言的表情达意功能，同时也降低了语言文字的文化品位，污损公众的视觉。
把关不严生搬硬造 戏谑之风污染语言生态
2012年末，朝日新闻中文网发布微博“我们又双叒叕要换首相了”。随后，各路网络媒体跟风乐此不疲，“《射雕》又双叒叕要翻拍了！”“李世石又双叒叕输了！”今年年初，国内某报也以中国国奥队“又双叒叕跪了”为题，将这一用法正式展示在传统媒体的读者眼前。不少读者表示，“越来越觉得这些年的汉语白学了”。
有网友就近几年来传统媒体在新闻标题制作中滥用网络流行语的现象发起投票评选，“都是……惹的祸”“且……且珍惜”“……根本停不下来”“……也是醉了”等被评为“最烂的新闻标题”以及“最恶俗的媒体语言”。最近风靡网络的“友谊的小船”体，也在传统媒体上催生出了诸如“保单的小船”“食品安全的小船”“并购的小船”“知识保护的小船”“信用的小船”等等，同质化借势传播现象十分严重。
王君超指出，语言文字不仅承载历史文化，同时也承载民族的情感认同，反映社会发展与历史进步。因此，语言文字的规范化程度，是一个民族文明程度的重要标志。目前来看，低俗与不加规范的网络语言已经造成了语言污染；由于传统媒体把关不严，又经由传统媒体从网上蚕食到网下，无疑会对广大受众尤其是青少年造成不良影响。
全国汉语国际教育硕士教指委委员、北京语言大学人文学部教授张华也表示，网络流行语在校园的影响很大，来华留学生们也常常以使用这类语言为时尚。如果传统媒体没有严格把关，任由低俗网络语言“倒灌”“绑架”，必然会对汉语教学传播造成不良影响，也会干扰外国学生对于中文文化的正确认知。
“语言是具有严谨性和文化逻辑性的。脱离规范的戏谑，势必会玷污其纯洁性，不利于中华优秀文化的传承和传播。媒体与教师应当率先垂范，抵制网络用语对现实语言生态的污染与倒灌，促进中华语言向健康、规范、高雅的方向发展。”张华说。