PPTV fondly say "Goodbye", please don't make people when mass-PPTV, cohesion, See U-IT information
Yesterday afternoon, PPTV micro-force officer suddenly issued a message, passionate way "PPTV force has for the majority of fan service for 11 years, can use their best 11 years to accompany your whole youth is our greatest pleasure, we also inevitably saying goodbye ... ... Then you see you! "Friends heard the news, and can be divided into two: the
"Ah? PPTV failing? Oh, my Spanish/new fan/Member! ”
"Oh, PPTV Ah? Going out of business? ”
Representatives of more than two users, one is PPTV users, one is PPTV users.
This afternoon, PPTV cohesion once again publishing a message, saying, "spend more than 4,000 days with you, and treat each other in the past, everyone has the right to do better myself, I am also. So,see U again! "Just a day" see you again ", it is clear that this is an organized" malice "," suspended animation ". This message reflection of users can also be divided into the following two categories:
"Not failure, was a false alarm, x, fool me! ”
"Oh, the hype. ”
Also represent more than two users, one is PPTV users, one is PPTV users.
That is, scared by the PPTV affectionate farewell, PPTV is home users. If PPTV's "pill" or information IT believes everyone can understand, after all, a bankrupt company, and users say goodbye to normal, as long as the user with a reasonable explanation would be nice. PPTV is the key really going to collapse? Obviously, it's not. But is used "fail" hype. However such hype really appropriate?
After undergoing numerous domestic mobile phone launch, I believe we have seen quite a few quaint idea, renamed for the Logo of technology companies, and many, but the company failed to stir things up, are rare. Because this form of speculation, excessive consumer, the price paid was overdraw consumers ' trust as well as its own brand value . For enterprises, this may be the transformation of a reborn, but for the user, this is not the "big news". PPTV this time, though concern is winning, deceived users, loss of brand value, really worthwhile?
According to public information, alias PPLive PPTV, was developed by the Shanghai media tech limited operations online video software, the company was set up in May 2005, with film, television, entertainment, sports, news, games and video content. In January 2010, PPLive PPTV brand launch in Beijing, official PPTV launched a new domain to the user.
From the time we can see that the PPTV is China's first batch of the rise of videos site, which a number of video sites, including YouTube, potatoes, aiqi art, PPS, music video, and so on, now these video sites either being acquired or merging also has cross-border made cars, and machine. Gradually, the video site also has the difference between first-second-tier, live TV talent is also rising.
Currently video website still in burn money stage, while more focused on various TV, and fully art copyright, network drama IP,IT information view PPTV official website found, currently PPTV main relies on of is La Liga of full media copyright, more focused on sports content, from sports IP angle view, PPTV poly force still occupy has must advantage, but and frequently appeared in mass vision in of excellent cool potatoes, and Le depending on, and aiqi art compared,PPTV has in online video second Echelon has .
Through a set of data we see PPTV in recent years over what, in October 2013, suning announced Hony $ 420 million of company a benchmark valuation PPTV strategic investment in online video Enterprise cohesion. Among them, Su Ningyun business for $ 250 million, holding 44% PPTV's largest shareholder.
On October 30, 2015, Su Ningyun reported, plans to 2.588 billion worth of prices to PPTV 68.08% (Su Ningyun has had to increase its stake in the middle) transfer of shares of suning to culture. As to why transfer, see Su Ning last year earnings will understand.
Data show that PPTV2015 years ago amounted to a loss of 705 million yuan in the third quarter. Su Ningyun 2015 295 million Yuan net loss in the third quarter, the former third-quarter net profit of 53 million Yuan. PPTV of company net profits attributable to shareholders of the parent company influence of 480 million Yuan. Su Ningyun then had to strip the PPTV suning culture. At that time, PPTV says will seek independent listing
If PPTV wants to seek independent public cannot solely rely on expensive copyright and content, breakthrough considering transformation of the business model is the way out . Based on the above analysis, we can determine the PPTV in the next few days some new moves.
Opened the "fail" coat, is actually a stark new warming hype. However, so "high-risk" approach is what makes people want to say goodbye, or is not again?
PPTV深情说“再见”，请别让用户当吃瓜群众 - PPTV,聚力,See U - IT资讯
昨天下午，PPTV聚力官微突然发布了一则消息，饱含深情道“PPTV聚力已经为广大粉丝用户服务十一年了，能用自己最好的十一年来陪伴诸位的整个青春，是我们最大的荣幸，最终我们也免不了说声再见……那么各位，see you！”网友听到这则消息，大致可以分为以下两种反映：
“啊？PPTV要倒闭？我的西甲/新番/会员啊！”
“哦，PPTV啊？要倒闭了？”
以上代表了两种网友，一种是PPTV用户，一种是非PPTV用户。
今天下午，PPTV聚力再次发布一则消息，称“与你共度4000多天，彼此善待过往点滴，每个人都有权做更好的自己，我也是。So，see U again！”刚过一天，就“see U again”，显然这是一次有组织有“预谋”的“假死事件”。面对这则消息网友的反映也可以分为以下两种：
“不是倒闭啊，真是虚惊一场，X，竟然忽悠我！”
“哦，炒作啊。”
以上同样代表了两种网友，一种是PPTV用户，一种是非PPTV用户。
就是说，被PPTV的深情告别吓到的，多是PPTV自家用户。如果PPTV真的“药丸”，IT资讯相信大家也可以理解，毕竟一家快倒闭的公司，和用户告别再正常不过，只要事后给用户一个合理的交待就好。关键是PPTV真的要倒闭么？显然，不是。只不过是拿“倒闭”炒作罢了。然而这样炒作真的合适？
经历过众多国产手机发布会后，相信大家也见识了不少新奇古怪的创意，改名换Logo的科技公司也不在少数，但是拿公司倒闭来炒作的，并不多见。因为这种炒作方式，是过度消费用户，付出的代价是透支消费者的信任以及自身品牌价值。或许对于企业来说，这次可能是一次脱胎换骨的转型，但这对用户来说并非是“一个大新闻”。PPTV这一次，虽然成功博取了关注，却欺骗了用户，损失了品牌价值，真的划算？
据公开资料显示，PPTV别名PPLive，是由上海聚力传媒技术有限公司开发运营在线视频软件，该公司于2005年5月成立，拥有影视、电视剧、娱乐、体育、资讯、游戏等视频内容。2010年1月，PPLive在北京召开PPTV品牌发布会，正式向用户推出PPTV新域名。
从成立时间我们可以看出，PPTV差不多是中国第一批崛起的视频网站，这一批视频网站包括优酷、土豆、爱奇艺、PPS、乐视等等，如今这批视频网站要么被收购、要么合并，还有的已经跨界造车、造机了。渐渐的，视频网站也有了一线二线的区别，各种直播TV新秀也在强势崛起。
目前视频网站仍处于烧钱阶段，同时越发注重各种电视、综艺版权，网剧IP，IT资讯查看PPTV官网发现，目前PPTV主要依靠的是西甲的全媒体版权，更加注重体育内容，从体育IP角度来看，PPTV聚力仍占据了一定优势，但和频频出现在大众视野里的优酷土豆、乐视、爱奇艺相比，PPTV已经处于在线视频第二梯队了。
我们通过一组数据看看PPTV这几年过的究竟怎么样，2013年10月，苏宁宣布联合弘毅投资以4.2亿美元的公司基准估值战略投资在线视频企业PPTV聚力。其中，苏宁云商出资2.5亿美元，持股44%成PPTV第一大股东。
2015年10月30日，苏宁云商公告称，拟以25.88亿元的价格将持有的PPTV 68.08%（中间苏宁云商有过增持）的股权转让至苏宁文化。至于为何转让，看下苏宁去年的财报就明白了。
数据显示，PPTV2015年前三季度共计亏损7.05亿元。而苏宁云商2015年三季度净亏损2.95亿元人民币，前三季度净利润0.53亿元。PPTV对公司归属于母公司股东的净利润影响-4.8亿元。随后苏宁云商不得不将PPTV剥离给苏宁文化。当时，PPTV表示未来将谋求独立上市
如果PPTV想要谋求独立上市，不能单依靠烧钱的版权和内容，考虑在商业模式上做出转型突破才是出路。综合以上分析，我们基本可以确定PPTV可能会在未来数天有一些新动作。
揭开“倒闭”的外衣，实际上是一场赤裸裸的新品预热炒作。然而如此“拼命”的宣传方式，是让人想说再见呢，还是再也不见？