Reputation first O2O business growth solutions: platform, traffic-free reputation, PayPal, Ant-gold suit, O2O-IT information

IT information news on May 11, Ant's first gold take its reputation publishing O2O business growth solutions, from the level of traffic, content, and three members, scientific, accurate help businesses to run their own business and customers, help businesses establish a good business model and service upgrades.

Reputation publishing businesses to grow the solution includes paid members, content flow and ecological capacity of three modules to solve offline businesses encountered in the day-to-day operations of members management, customer pain points such as laxin problem. It is reported that this solution is based on the PayPal payments platform, with the manner of payment of members help businesses to build member, and provide members with tiered marketing, submarine radar, multiple members of a set of professional member data analysis tools. At present, the business growth solutions platform settled, the flow is completely free, free time tentatively scheduled for three years, during the free period, Merchant payment platform into traffic and platform fees.

In addition, Word of mouth industry solutions also offers a virtual shop, tools such as chat rooms, activity programs, merchants can independent repair, operating shops and activities, bid farewell to "thousands of stores" boring situation. Meanwhile, Word of mouth--formally launched the new version data in personalized intelligent version of Word of mouth recommendations are based. User access to PayPal's "word of mouth" channel, see food shops is based on word of mouth personalized precise recommendation on the analysis of user data, and unified recommended non-PPC.

Reputation company CEO Fan Chi introduces, in addition to the payment of that Member, that is, flows, backed by the company and reputation platform Ant gold suit, also will be open for business within its ecosystem of many capabilities, including business centers, online retail, consumer finance, credit risk control, and so on.

At present, the reputation platform more than 800,000 the number of businesses in March, average daily number of transactions of more than 5.5 million. Growth business than 10 times, the number of transactions rose by more than 20 times. Today, dining, beauty industry (beauty, hair, nails), entertainment, local service businesses such as KTV, are opening shop in e.alipay.com the applications assigned to Word of mouth.

口碑首推O2O商家成长解决方案：平台、流量全免费 - 口碑,支付宝,蚂蚁金服,O2O - IT资讯

IT资讯讯 5月11日消息，蚂蚁金服旗下口碑发布了O2O领域首个商家成长解决方案，从流量、内容和会员三大层面，帮助商家科学、精准地经营自己的生意和顾客，帮助商家建立良好的运营模式和服务升级。

口碑发布的商家成长解决方案主要包括支付即会员、内容即流量和生态能力三大模块，解决线下商家在日常经营中遇到的会员管理、获客拉新等痛点问题。据悉，这一解决方案基于支付宝的支付平台能力，用支付即会员的方式帮助商家积累会员，并且提供会员分层营销、潜客雷达、多会员等一整套专业的会员数据分析工具。目前，该商家成长解决方案平台入驻、流量完全免费，免费期暂定为三年，在免费期间内，商家无需缴纳平台入驻费和平台流量费。

此外，口碑的行业解决方案还提供了虚拟店铺、聊天室、活动栏目等工具，商家可自主装修、运营店铺内容和活动，告别“千店一面”的枯燥局面。同时，口碑正式上线了新版本——基于数据的个性化智能推荐版口碑。用户进入支付宝的“口碑”频道后，所看到的美食店铺均是基于口碑对用户数据的分析产生的个性化精准推荐，而非竞价排名式的统一推荐。

口碑公司CEO范驰介绍，除了支付即会员、内容即流量外，背靠阿里巴巴和蚂蚁金服的口碑平台，还将为商家开放其生态系统内的诸多能力，包括商家中心、在线零售、消费金融、信用风控等。

目前，口碑平台的商户数量超过80万家，3月份的日均交易笔数超过550万笔。商户数量增长超10倍，交易笔数则增长了20多倍。今天开始，餐饮、丽人行业（美容，美发，美甲），休闲娱乐，KTV等本地生活服务商家，都可以在e.alipay.com申请入驻到口碑开店。