SINA Announces 2016 Q1 earnings: 99.69 million yuan in net profit, compared with losses-Sina micro-blog-IT information

IT information news on May 12, the company has now unveiled 2016 unaudited financial results for the first quarter, earnings, the company's first quarter net revenues of $ 198.7 million (about 1.295 billion yuan), up 7.6%; net income attributable to Sina for $ 15.3 million (about 99.69 million yuan), compared with losses.

Specifically, the first quarter of 2016, SINA net revenues of $ 198.7 million, representing a growth of 8%. Non-United States GAAP net revenues of $ 196.1 million, representing a growth of 8%.

Advertising sales of $ 163 million, representing a growth of 8%. Non-advertising revenues of $ 35.7 million. Non-United States GAAP non-advertising revenues of $ 33.1 million. Internet advertising revenues rose thanks to micro-blog advertising and marketing revenue increase of 20.1 million dollars, although this is partially offset by portal advertising revenue decreased $ 7.5 million. Tweets from the company's advertising revenue was $ 11.1 million, compared to $ 34.5 million for the same period, with the company's strategic cooperation agreement had expired in January 2016.

In 2016, the first-quarter gross margin of 59%. 2016 advertising gross margin in the first quarter to 58%, 57% for the same period a year earlier. Non-advertising gross margin for the first quarter of 2016, 64%, and 61% for the same period a year earlier. Non-advertising gross margin growth is largely due to MVAS (mobile value-added services), lower-margin business revenues decline in contribution

As of March 31, 2016, SINA's cash, cash equivalents and short-term investments totaled $ 2.2 billion, with amounts as of December 31, 2015. Net income attributable to Sina for $ 15.3 million, or diluted net income of 22 cents per share. Non-United States GAAP net loss attributable to Sina for $ 2.8 million, or diluted net loss per share of 4 cents.

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新浪公布2016年Q1财报：净利润9969万元，同比扭亏 - 新浪,微博 - IT资讯

IT资讯讯 5月12日消息，新浪公司目前公布了2016年第一季度未经审计财报，财报显示，该公司第一季度净营收为1.987亿美元（约合人民币12.95亿元），同比增长7.6%；新浪应占净利润为1530万美元（约合人民币9969万元），同比扭亏。

具体来说，2016年第一季度，新浪公司净营收1.987亿美元，较上年同期增长8%。非美国通用会计准则净营收1.961亿美元，较上年同期增长8%。

广告营收1.63亿美元，较上年同期增长8%。非广告营收3570万美元。非美国通用会计准则非广告营收3310万美元。网络广告营收的同比增加得益于微博广告和营销营收增长2010万美元，虽然这被门户广告营收减少750万美元部分抵消。微博来自阿里巴巴的广告营收为1110万美元，上年同期为3450万美元，与阿里巴巴的战略合作协议已于2016年1月到期。

2016年第一季度毛利率为59%。2016年第一季度广告业务毛利率为58%，上年同期为57%。2016年第一季度非广告业务毛利率为64%，上年同期为61%。非广告业务毛利率的增长主要得益于MVAS（移动增值服务）等较低利润率业务的营收贡献下降

截至2016年3月31日，新浪的现金、现金等价物及短期投资总额为22亿美元，与截至2015年12月31日的数额相当。新浪应占净利润为1530万美元，合每股摊薄净收益22美分。非美国通用会计准则新浪应占净亏损为280万美元，合每股摊薄净亏损4美分。

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