The Administration reply to Baidu to promote issues: Baidu PPC has been controversial | promotion | advertising _ news

Beijing News News (reporters Li TINGTING) recently, the NGO "Baidu promotion is advertising" disclosure of Government information application to the State administration for industry and commerce. The afternoon of May 13, Beijing News reporter was informed that the Administration response said the matter is within the disclosure of Government information, also search PPC advertising has been in dispute.

In recent days, "Wei Zexi event" social "Baidu promotion is advertising" continuing heated debate. On April 26, several representatives of public interest organizations filed application to the State administration for industry and commerce, called for "Baidu promotion is advertising" disclosure of Government information. The afternoon of May 13, Beijing News reporter was informed by the nonprofit, State administration for industry and Commerce recently has applied for a reply of the Government information public notice, public officer may require a public matter is not part of the people's Republic of China Government information publicity of Government information under the Ordinance.

State administration for industry and Commerce at the same time expressed in informed, search PPC advertising has been in dispute, as amended in April 2015 release, September implementation of the advertising law of the people's Republic of China article 40th "using the Internet to engage in advertising activities, the provisions of this law". On the basis of the previous work, administration for industry and commerce to the drafting of the interim measures for the management of Internet advertising (solicit opinion draft), since July 2015 to the public for comments in several ways, procedures will be announced officially after the study is completed.

Responsible editor: Liu Debin SN222

Article keywords:
Baidu to promote advertising

I want feedback
Save a Web page
The Beijing News

工商总局回复百度推广问题:竞价排名一直有争议|百度推广|广告_新闻资讯

　　新京报快讯(记者李婷婷)近日，有公益组织就“百度推广是不是广告”向国家工商总局提出政府信息公开申请。5月13日下午，新京报记者获悉，工商总局回复称该事项不属政府信息公开范围，同时告知搜索竞价排名是否广告一直处于争议中。

　　连日来，“魏则西事件”引发社会对“百度推广是不是广告”的持续热议。4月26号，几名公益组织代表向国家工商总局提起申请，要求对“百度推广是不是广 告”进行政府信息公开。5月13日下午，新京报记者从公益组织处获悉，近日国家工商总局已经就此申请回复了《政府信息公开告知书》，表示公益人员所要求公 开的事项不属于《中国人民共和国政府信息公开条例》所规定的政府信息。

　　国家工商总局同时在告知书中表示，搜索竞价排名是否广告一直处在 争议中，2015年4月修订公布、9月实施的《中国人民共和国广告法》第四十条规定“利用互联网从事广告活动，使用本法的各项规定”。在前期工作的基础 上，工商总局起草了《互联网广告管理暂行办法》(征集意见稿)，2015年7月以来通过多种方式向社会公开征求意见，待完成相关程序后将正式公布。

责任编辑：刘德宾 SN222

文章关键词：
百度推广 广告

我要反馈
保存网页
新京报