Launch live Twitter second strategy | | second | Twitter _ news
On May 13, SINA weibo and seconds declare: mobile broadcast "live" online, this means that China's largest social media move into live battle. Earlier, in a close competition in the short video, second through strategic cooperation with Twitter, laid the position of industry leader. Seconds, then, offers the best variables for mobile broadcast areas.
Relationship with seconds and micro-blogging services similar to Twitter and live also reached a live strategic partnership. A live live as an independent APP, but at the same time assume Twitter broadcast operations support functions. All Twitter users are either micro-bonnet directly through a live broadcast, can also achieve watched directly by Twitter, and gifts. In other words, the stars sitting on tens of millions of fans, fans without installing a new application, you can in live form directly in your Twitter to interact with fans. According to a live broadcast of test run data, May 8 Xin Jiang only a 30-minute broadcast, attracting 8.173 million fans watched, highest 1.149 million people online at the same time, praised 33.324 million times. Twitter power combined with live shows.
Second shot and broadcast are the products of science and technology, the company was all the rage last year to create the mouth show products a little coffee show. Statistics show that science and technology was established in August 2011, is the leading mobile entertainment share short video applications and mobile video service provider, completed in 2015 d round of financing valued at more than $ 1 billion. The company CEO Victor Hon said: "it was the age of the mobile Internet, mobile video has become the most important media hosted form. As a company that has focused on the area of mobile video, mobile phone live is one of our most important strategic direction. Different from the myopic, mobile live emphasizes real-time communication and interaction, is more social property, and second of the media, and the little lady show represents the original community complement each other, form a Trinity of mobile video matrix, respectively, meet the needs of users watch, create and communicate. Our developments have very high expectations for a live, also believes that live to create greater value for our customers. ”
Earlier, social networking giant Facebook announced to all users live, Twitter has acquired the live streaming media applying Periscope, live has become the standard features of social networks. In this regard, SINA CEO Wang Gaofei believes that broadcasting is the future of social networking, with micro-blogging team mature business experience, strong flow of support and excellent star resource will quickly realize the effective integration of Twitter and live.
Introduced in Star resources, a live show all style. Only in the pilot stage, Huang Xiaoming, Zhou, Ying Caier near hundred stars settled in the air. Jerry with the little lady show comfortably, but was hired as a live broadcast at the same time, Chief Creative Officer, formal entry technology. New official assumed office, Jerry immediately announced a live title Song Zhongji fan meeting in China. All this, exposing the strategies of micro-blogging and seconds to live seriously. Relying on Twitter, and second, little lady show established traffic and resource advantages, what on Earth is a live market play the role of spoiler or a Reaper, let us wait and see.
Responsible editor: Shan Lin SN227
Article keywords:Twitter strategy second mobile video
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微博秒拍携手推出直播战略 |战略|秒拍|微博_新闻资讯
5月13日，新浪微博与秒拍宣布：移动直播应用“一直播”正式上线，这意味着中国最大的社交媒体正式杀入移动直播战场。此前，在短视频领域胶着的竞争中，秒拍通过与微博的战略合作，一举奠定了行业领头羊的地位。如今秒拍再祭大招，为移动直播领域带来了最大变数。
与秒拍和微博的关系类似，微博和一直播同样达成了直播战略合作伙伴关系。一直播作为一款独立直播APP存在，但同时又承担起微博直播业务的支持职能。所有微博用户都可以通过一直播在微博内直接发起直播，也可以通过微博直接实现观看、互动和送礼。也就是说，对坐拥数千万粉丝的明星而言，无需粉丝安装新的应用，就可以直接在微博中用直播形式跟其粉丝进行互动。据一直播公布的试运营数据，5月8日仅蒋欣一场30分钟的直播，就吸引了817.3万粉丝观看，最高同时在线人数达114.9万人，点赞3332.4万次。微博与直播结合的威力可见一斑。
秒拍与一直播均为一下科技旗下产品，该公司去年还打造了风靡一时的对嘴表演产品小咖秀。资料显示，一下科技成立于2011年8月，是国内领先的移动短视频娱乐分享应用和移动视频技术服务提供商，于2015年完成D轮融资，估值超过10亿美元。该公司CEO韩坤介绍说：“现在是移动互联网的时代，移动视频已经成为最重要的媒体承载形态。作为一家一直专注于移动视频领域的公司，手机直播是我们最重要的战略方向之一。与短视频不同，移动直播强调实时沟通和互动，具有更强的社交属性，与秒拍代表的媒体方向，和小咖秀代表的原创社区方向相辅相成，构成了三位一体的移动视频矩阵，分别满足了用户观看、创作和沟通的需求。我们对一直播的发展抱有非常大的期待，也相信一直播能够为我们的用户带来更大的价值。”
稍早前，社交巨头Facebook宣布向全体用户开放直播功能，Twitter也收购了流媒体直播应用Periscope，直播俨然已经成为社交网络的标配功能。对此，新浪微博CEO王高飞认为，直播是社交网络的未来，凭借微博团队成熟的运营经验、强大的流量支撑以及优质的明星资源，将快速实现微博与直播的有效融合。
在明星资源引入方面，一直播尽显大家风范。仅在试运营阶段，就有黄晓明、周迅、应采儿等近百位明星入驻开播。而与小咖秀颇有渊源的贾乃亮，更是在同一时间被聘为一直播首席创意官，正式入职一下科技。新官履任，贾乃亮当即宣布一直播冠名宋仲基中国粉丝见面会。种种动作，均显露出微博与秒拍对直播战略的高度重视。依托微博和秒拍、小咖秀业已形成的流量和资源优势，一直播究竟在市场中扮演搅局者还是收割者的角色，让我们拭目以待。
责任编辑：林杉 SN227
文章关键词： 战略 秒拍 微博 移动视频
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