MIUI advertising spread millet in order to what? -Millet, MIUI-IT information
If millet MIUI is one of the most mature homemade ROM, I'm afraid there are no objections, MIUI activated users has reached 170 million people. Since the beginning of this year, millet users reflect the MIUI built-in online advertising is getting more up.
In addition to millet their advertisements, there are a lot of ads is external. Main screen, music, weather, calendar, Security Center, download management, file management, SMS, notification, millet video overall fall. As soon as the user opens, there will be various forms of advertising, or direct big-screen advertising, featured articles, recommendations or download, hot spots and guess you like today, and so on. As part of the ad cannot be turned off in the settings, too many TV show has seriously interfered with the user, giving rise to many rice dislike. Ridicule weekly updates for the week of the user in the MIUI Forum advertising update, and users are called millet is now selling advertising to mobile phones.
In view of this situation, MIUI engineer Sun Peng responded that the users like good advertising, and can achieve win-win business and user. But the reply does not respond to the rice concerned about the user experience, so it is difficult to be recognized by users.
Earlier this month, millet millet was just formally launched marketing platform , called the "millet 100 million users are looking for you," everyone is seeking the means of advertising. Millet marketing platform application distribution, effects, promoting three marketing, brand communication, butt-millet store separately, MIUI and millet, HD video and TV screensavers pictorial ads.
Suggesting MIUI system ad flood is not accidental, but a policy. Millet's longstanding user experience, why take such a big risk, forced in the MIUI system pushes ads?
Motivation analysis, millet forced advertisement is nothing more than two possible: one is for profit needs, the second is for building hardware-free ecological.
Chinese mobile phone more than 70% to occupy the domestic market in recent years, but there are low-margin problems. Initial low prices is mainly to pull new content, so that more users know and choose their own, it is policy. Since last year, the phone faces anemic growth, not only failed to finish shipping billion at the beginning of the target, and subsequently the first to cede. Millet failed to solve the problem of market growth this year, which means millet from the fast-growing out of the year, from the incremental time to the era of stock, it is necessary to consider the question of profit. Millet high tone than before and this year has changed a lot, even the Lei started declared millet product upgrades, you have to price.
Of course another possibility, millet wanted to ad implementation of toll profits, building hardware-free environment. This is has been advocated by Chinese mobile phone manufacturers, including millet's vision, but also their motivation and reasons for their cell phones cheap. Free but hardware, services, and advertising revenue to profit model has been implemented in the country. Of industry hardware free publicity, are in fact tie-in marketing gimmick more publicity.
Millet is it possible to achieve this possible? 2015 mobile ads market size was 90.13 billion yuan, an increase of 178.3%, the growth rate is much higher than online advertising market. By 2018, China Mobile advertising market will exceed 300 billion. But most share monopolized by BAT, millet can take how much share is still unknown.
According to Reuters, millet 2015 150% Internet services revenue rose about $ 564 million, albeit not low, but fell far short of its previous target of $ 1 billion. Phone sales 70 million units last year, calculated on a unit price of 700 Yuan, hardware revenues at least 50 billion yuan. Mobile phone business hardware revenue falls more than 10 times, relying on free software and service revenue to implement hardware is not realistic.
Therefore, the millet forced MIUI advertisement should be for profit, the real motivation for IPO is likely to be considered . But the risks are self-evident, is likely to lose live customers. Millet has been advertised Internet thought this regardless of the user experience is really defective.
MIUI广告泛滥，
小米到底为了啥？ -
小米,MIUI - IT资讯
如果说小米MIUI是最成熟的国产ROM之一，恐怕没有人反对，MIUI激活用户已经达到1.7亿人。今年初以来，小米用户在网上反映MIUI内置广告影响使用的情况逐渐多了起来。
除了小米自家的广告外，还有不少是外部投放的广告。主画面、音乐、天气、日历、安全中心、下载管理、文件管理、短讯、通知、小米视频等，全面沦陷。只要用户打开，都会出现不同形式的广告，或直接大屏广告，或精选文章、建议下载、今日热点及猜你喜欢等等。由于部分广告无法在设置中关闭，过多的广告展现已经严重干扰了用户，引起不少米粉的反感。有用户在MIUI论坛吐槽每周更新为每周广告更新，还有用户则戏称现在小米是卖广告送手机。
针对这种情况，MIUI工程师孙鹏竟回应称，用户喜欢好广告，可实现商家和用户共赢。但这个回复根本没有对米粉关心的用户体验作出回应，所以也难以得到网友的认可。
而本月初，小米干脆正式上线了小米营销平台，称“一亿小米用户正在寻找你”，颇有大家都在求广告的意味。小米营销平台有应用分发、效果推广、品牌传播三大营销方式，分别对接小米应用商店、MIUI及小米系应用、高清视频广告和电视屏保画报广告。
这表明MIUI系统的广告泛滥确非偶然，而是其一项期策略。一向标榜用户体验的小米，为何甘愿冒这么大的风险，强行在MIUI系统推送广告呢？
从动机来分析，小米强推广告无非是两个可能：一是出于企业赢利的需要，二是出于构建硬件免费的生态。
近年国产手机占据了国内7成以上市场，但存在着利润率过低的问题。初期的低价格主要是为了拉新走量，让更多的用户知道并选择自己，不失为策略。去年以来，小米手机就面临着增长乏力的局面，不仅没有完成年初出货亿台的目标，还把第一的桂冠拱手让出。今年小米仍然没能解决市场增长的问题，这意味着小米从当年的快速成长走出来，从增量时代走到了存量时代，就必须考虑赢利的问题。今年小米高层的口气和之前相比变了不少，连雷军也开始对外宣称小米产品升级，就必须涨价。
当然也有另外一种可能，是小米想以广告实现收费赢利，构建起硬件免费的生态环境。这是一直以来包括小米在内的国产手机厂商鼓吹的愿景，也是它们宣传自己手机低价的动力和原因。但硬件免费，靠服务和广告收入来赢利的模式，尚未在国内真正实现过。业界打着硬件免费的各种宣传，其实都是搭配营销的噱头宣传而已。
那么小米有没有可能实现这种可能呢？2015年移动广告市场规模为901.3亿元，同比增长178.3%，增速远远高于网络广告市场。预计到2018年，中国移动广告市场规模将突破3000亿。但目前绝大部分份额被BAT垄断，小米能从中夺下多少份额仍是未知数。
据路透社报道，小米2015年互联网服务收入同比增长150%，约5.64亿美元，尽管增速不低，但远未达到此前的10亿美元目标。而小米手机去年销量7000万台，以客单价700元计算，手机硬件收入至少500亿元。手机业务软硬件收入相差10多倍，靠软件和服务收入来实现硬件免费不太现实。
因此，小米强推MIUI广告应该就是为了赢利，真正的动因则很可能是出于IPO的考虑。但个中风险也不言而喻，很可能因此失去赖以生存的客户。对于一直标榜互联网思维的小米来说，这种不顾用户体验的做法实在有些欠妥。