Reticulocyte business school born: reticulocyte batch red-IT-network information
On May 11, a company called technology network company has received 50 million yuan in a round of financing for its investors include Huang Xiaoming, Xun Zhang Jianwei, Chairman of travel technology, and attracted wide attention, the financing will be used to establish a network of Red schools through micro-plastic surgery, and voice technologies, network anchors from the shape to the sound of a comprehensive package.
2016, with "PAPI sauce" got huge investment, network red economic station Shang has outlet, in "network red economic" researchers, and micro-broad Lady, and big v are mouth 2016 has was defined for "network red" first year, and will Lotus sister, and Feng designated for network Red 1.0 version, will "PAPI sauce", and "Luo Hugh Hugh", and "aikelili",, across content, and electric business, and Internet, multiple field of network red defined for 2.0 version.
It is reported that "net red" income of up to 3 million Yuan and earn more stars than the average. It is not difficult to understand why the reticulocyte schools appeared in large numbers in the near future, red production network.
Reticulocyte talk can make money?
"My husband recently fell in love with MC God, is free to listen to him live mic, I followed it a few times, felt it was really boring. "Chengdu Ms Zhao told reporters that she did not understand why there is so many people obsessed with red anchors live sites network, do not understand" they just talk in order to make money. " "Heavy metal voice of agriculture, what's beauty? ”
Broadcast live on all major network platforms, more fans to dress up sexy, sweet voice before the anchorwoman of "licking the screen." Bo young person smiling fans to spend money to send virtual gifts to the announcers, gifts are virtual, but paid out is real gold and silver. If you spend enough money, you can also request made to the anchorwoman, sing a song for yourself or to give their "advertising".
Not long ago, a webcast survey report shows that China currently has about 200 live platform, nearly half the Internet users watched live. The other hand, the webcast is also popular with celebrities and business pursuit. A few days ago, Lei to promote new millet, red spent a night live network, from time to time ask fans for "applause" and "flowers". Earlier, Yu minhong, founder of new Oriental also took part in a 24-hour live event, his 10 days of live broadcasting.
A report circulating on the Internet "a live platform gold anchor price list" shows that the platform is the highest-paid anchors, signing up to 2 million Yuan a month. Despite signing price does not mean Live mesh red real incomes, but into the pockets of the anchor is still a lot. "The current top host annual income of up to 3 million Yuan. "Industry sources.
Network red school bulk network Red?
In 2016, the reticulocyte economy becomes another outlet in the Internet era, stand in this new outlet, a big red wave net business school came into being. In February this year, Ding Chenling angel investor known as the first network, founded red business, according to its introduction, net red School of fire to "each phase of the 150 places are many alternates, event tickets for 4 hours to grab an empty".
In early May, the country's first network red Institute was established in Qingdao, Shandong province. Institute founder, Qingdao University, class of 2010, Meng Deming introduced reticulocyte Institute one of the main business is to provide network red package promotion red and customization for the enterprise network marketing program.
And Huang Xiaoming, who invested in science and technology, will also be raised 50 million Yuan to set up a "gather network red schools." Is different from other business schools, and the clarity in the reticulocyte school nets in red: micro plastic plus sound package.
All the signs indicate that, net red have reached mass production level. "I know, now there are four or five reticulocyte in the country schools in this area are in competition. "Leading business analyst Li Chengdong, told reporters.
Analysts believe that reticulocyte economic outlet, and Super net of Red this year "PAPI sauce" are not unrelated. "A lot of people don't think of, net red can also finance, but PAPI sauce did, received 12 million Yuan financing, and valued at 300 million Yuan. "A successful benchmark role model, more and more people aspiring to join the network of red team. However, net red and really bulk production?
Reticulocyte business liquidity difficulties
"Huang Xiaoming no investment investment NET red business school logic at all, just because the Web is red hot, and has commercial value, everyone in the investment net of red. "Li Chengdong, told reporters. Fast-swimming-related official also told reporters that Zhang Jianwei, Chairman of the investment are fast-swimming technology individual investment behavior, "I don't know what his logic is."
Li Chengdong, net red School of thought is not complicated, "is by creating a hot star, and then IP business realisation". "By cultivating a few PAPI sauce, and replicate this successful model, and achieve the goal of Fame. "Said Li Chengdong, reticulocyte economy and the emergence of reticulocyte business schools, and star-making mode changes.
But Li Chengdong also believes that net red school is hoping through the training package "production" reticulocyte is not easy. "Cultivating cultivation is certainly not because the reticulocyte begins with considerable talent and genes, and on that basis will it be possible to package. "Said Li Chengdong, and, reticulocyte can be achieved only through the realisation of their commercial value. "Now, in addition to some big stars, usually grass-roots star business liquidity was not that good. ”
The other hand, Live mesh red for warm, attract fans eyes, live content is far from elegant. Live mesh red a little attention would also conflict with the red line.
"In the real implementation, from cultivating reticulocyte, reticulocyte commercial liquidations, there are still a lot of problems. "Said Li Chengdong, net red school which although valuable, but it also cannot overstate its value," orthodox route stars rarely cultivated, grass-roots more easily forgotten star?
网红商学院出世：网红成批造 - 网红 - IT资讯
5月11日，一家名为中视科技的网络公司获得5000万元A轮融资，因其投资方包括黄晓明、迅游科技董事长章建伟等，备受关注，而该笔融资将用于建立一个网红商学院，通过微整形和语音技术，将网络主播从外形到声音进行全面包装。
2016年，随着“papi酱”拿到巨额投资，网红经济站上了风口，在“网红经济”研究者、微博大咖、大V们口中2016年已被定义为“网红”元年，并且将芙蓉姐姐、凤姐划为网红1.0版，将“papi酱”、“罗休休”、“艾克里里”等，跨内容、电商、互联网等多个领域的网红定义为2.0版本。
据悉，“网红”年收入可达300万元，赚得比一般明星还要多。这也就不难理解为何近期网红商学院大量出现，批量生产网红。
网红说话就可以赚钱？
“我老公最近迷上了MC天佑，一有空就听他直播喊麦，我也跟着看了几次，觉得特别无聊。”成都市民赵女士告诉记者，她不理解为什么会有这么多人迷恋直播网站的网红主播，更不理解“他们只要说说话就可以赚钱”。“那种农业重金属一样的声音，到底有什么美感？”
在各大网络直播平台上，更多的粉丝在打扮妖娆、声音甜美的女主播面前“舔屏”。为博红颜一笑，粉丝们不惜花重金给主播们送各种虚拟礼物，礼物虽是虚拟的，但花出去的则是真金白银。如果花的钱足够多，还可以向女主播提要求，为自己唱首歌或者给自己“打广告”。
不久前，一份网络直播的调查报告显示，中国目前约有200家网络直播平台，近一半网民表示看过网络直播。另一方面，网络直播也广受名人和企业追捧。日前，雷军为推销小米新品，当了一晚直播网红，还不时向粉丝要“掌声”和“鲜花”。更早些时候，新东方创始人俞敏洪也参加了一次24小时直播活动，将自己10天的生活进行直播。
一份网上流传的“某直播平台金牌主播价目表”显示，该平台身价最高的主播，签约价高达一个月200万元。尽管签约价不等于直播网红的实际收入，但最终落入主播口袋的仍然不少。“目前顶级的主播年收入可达300万元。”业内人士透露。
网红商学院批量产网红？
2016年，网红经济成为互联网时代又一个风口，站在这个新的风口，一大波网红商学院应运而生。今年2月，天使投资人丁辰灵就创办了号称中国第一个网红商学院，据其介绍，网红商学院火到“每一期150个名额都很多人候补，一场活动4小时门票抢空”。
5月初，全国首家网红经济研究院在山东青岛成立。研究院创始人青岛大学2010级学生孟得明介绍，网红经济研究院主要业务之一就是为网红提供包装推广以及为企业定制网红营销方案。
而黄晓明等人投资的中视科技，也将融得的5000万元用于建立一家“欢聚网红商学院”。与其他商学院不同的是，这家网红商学院提出了明确的网红包装术：微整形加变声包装。
种种迹象表明，网红已经到批量化生产的程度。“光我知道的，现在国内就有四五家网红商学院，这个领域也有竞争。”知名电商分析人李成东向记者透露。
分析人士认为，网红经济成为风口，与今年出现的超级网红“papi酱”不无关系。“很多人都不会想到，网红也能融资，但papi酱就做到了，获得了1200万元融资，并且估值达到3亿元。”有了成功者的标杆示范作用，越来越多渴望成名的人加入了网红队伍。然而，网红是否真的可以批量化生产？
网红商业变现能力遇困难
“黄晓明投资网红商学院没有投资逻辑可言，只是因为现在网红是热门，有商业价值，大家都在投资网红。”李成东对记者表示。而迅游科技相关负责人也告诉记者，此次投资是迅游科技董事长章建伟的个人投资行为，“不知道他的投资逻辑是什么”。
在李成东看来，网红商学院的思路并不复杂，“就是通过制造热点造星，然后做IP进行商业变现”。“都希望培养出几个papi酱，复制这种成功模式，达到成名的目的。”李成东说，网红经济以及网红商学院的出现，与造星模式的转变有关。
但李成东也认为，网红商学院希望通过培训包装“生产”网红并不容易。“培养肯定是培养不出来的，因为网红首先要具备相当的天赋和基因，在这个基础上才有可能包装。”李成东说，另外，网红只有通过变现才能实现其商业价值。“现在除了一些大明星，一般的草根明星商业变现能力都不怎么样。”
另一方面，直播网红为保持热度，吸引粉丝眼球，直播的内容都谈不上高雅。直播网红稍不留意也会触犯红线。
“在真正执行中，从培养网红，到网红的商业化变现，还存在很多问题。”李成东说，网红商学院这种模式虽然有价值，但也不能夸大其价值，“正统路线培养出来的明星都很少，何况更容易被遗忘的草根明星呢？