Reticulocyte million teacher pay is accused of hype: Hi please students-nets red class, online learning, open class-IT information
When education meets Internet "+" ACE teacher turned "net red" harvest gold and silver is not new. Network red teacher "hourly rate of more than 20,000," "3 years income of 40 million" reports came out, more and more people began to abandon entities class, into the line.
Reticulocyte million refers to the hype student resources teacher pay more by searching question import flow
However, online education is not so simple. "Teacher salaries across the line is mostly hype, never seen earning tens of millions, earning 5 million level, but not many. These teachers are from offline to online. "One has nearly 10 years experience in online teaching areas of K12 teacher Jiang Hao told TechWeb.
Jiang Hao is learning and thinking school teach teacher on the first line, experienced executive training course under the line, educational CD, PC-side online teaching and, now, mobile broadcast, students below the line nearly 70,000 new threat definitions. In his view, live education is an irreversible trend, but he did not dare to set foot in the area.
Online income going
Student resource search questions flow into sticky little
K12 online working for many years in the field of language teacher Lin Yue and Jiang Hao views are the same, he told TechWeb that, "concept of paid hype on reticulocyte teachers more is enough. Higher income, we can also be blown out, but how long can this last, students can learn how long with him. ”
Lin Yue pointed out that teacher student resources on some lines are now searching questions flow of import, and a real problem is that Web search problem students usually learn less well, discernment is weaker on the line. "I've seen some online live lesson teacher, speaks very ordinary, but very good students reflect. ”
Lack of courses on line, not for in-depth interaction with students, viscous differential, is the cause of Lin Yue are not optimistic about the high line sustainable income. For example, he said, some searching questions platform as long as 1 dollars can buy an online session, the teacher in class, almost no services after class, for students, 1 block of money to listen to a lesson, if prices rise to 5, might not be done. "Now live is the air inlet, outlet after the Student Union found that waste not 1 block of money, but time. Such things can not just entertainment. ”
Live entertainment on education, K12 teacher Zhang Ting sympathetically in the area below the line. Zhang Ting had been counselling the apes did live for two months, she said, now lecture students are mixed, many worship not because teachers here, just because you are famous, funny, spend money on entertainment, did not realize that they're learning. "Entertainment online classes and tips 1 money for fun. This relationship can be viscous. ”
However, Jiang Hao, hourly million high income is not impossible to continue, provided that the high fees Guide, teacher materials, most notably after-school tutoring. The is service class so that students can truly live, this is continuity. After all, spending so much money on courses, parents will pay attention to, which is a push.
Network red-hard
Preparation time is a line 3 times the teacher must be high
"If you give me a chance to choose, I wouldn't do network education, because no life behind. "Jiang Hao admitted that never rest in before 12 o'clock at night. In fact, he has recently suspended the broadcast work, "waiting for the summer to do a live".
Due to lack of physical presence in the classroom, online lessons for teachers is a challenge, especially the classic course. Jiang Hao said last month in order to live in early May to on-line course a headache, a live 1 hour lesson, courseware mill for 2 weeks only, was not in the demonstration phase.
"Under normal circumstances, class preparation time is probably the section of line under line 3 to 4 times. "Said Jiang Hao, while the capacity of the line class is twice times the line, below the line about 1 hour courses, on line for half an hour to finish, because online less interaction with the students.
When teachers and students face to face and having to think about how to use their aura to attract students, at least within one or two hours to let students willing to sit in front of a screen and listen to your lectures. So, compared to offline knowledge courses can interact directly, online courses to be more taken into account representations, teachers have to be high at the screen, a joke, tell a joke, etc.
Jiang Hao, inevitably towards the quality of online education direction, do fine without service. Teachers need to communicate with parents, students answer questions if backed by thousands of students, the workload. "Now some teachers known as the only line, the line has a team to help him maintain, many assistants behind in answering questions. ”
Jiang Hao suspended live on the line, but also because the team behind no build up. Currently online cannot replace offline. In many cases, reticulocyte just looks great from all the online education platform, also one of very few.
"It can also be reflected from one aspect: Web attacks teacher's remarks, mostly within a company, or peers, unlike PAPI sauce that, comments from across the Web surfer. "Jiang Hao added.
Network red teacher's conjecture
In the Studio doing education in the Chase like a star teacher
Just as the entertainment industry red brokerage company or association to train like red teacher education session is also planning network Studio. According to Zhang Ting said, its platform in which crazy teachers are doing about incubator network red teacher's work, he was selected for the first teachers.
"Soon after, teachers can live in Studio courses, and many live on the line of the problem can be solved. "Zhang Ting said, mainly through awareness courses to attract students of educational institutions in the past, you can advocate for students like a star teacher curriculum.
It is understood that in Hong Kong, Japan, and Korea, and Singapore has a super online red teacher. Earlier, the tuition industry in Hong Kong among the top three brands in modern education drawn salary of 85 million Hong Kong dollars (about 71.3 million RMB) price poaching what school Chinese teacher Lin Yixin, a mainland education circle crowding the screen.
In sectors such as electrical contractor, mother, net red has had a major impact. Live broadcast and network red and the degree to which teachers can impact on the education sector, we'll see.
网红老师时薪过万被指炒作：上课自嗨讨好学生 - 网红,在线教育,公开课 - IT资讯
当教育遇到“互联网+”，王牌老师变身“网红”收获真金白银早已不是新鲜事。网红老师“时薪超2万”、“3年收入4000万”的报道时有传出，越来越多的人开始抛弃实体课堂，进入线上。
网红老师时薪过万被指炒作学生资源多靠搜题流量导入
不过，在线教育没那么简单。“线上老师时薪过万的大多是炒作，没见过年薪千万的，年薪500万级别的有，但也不多。这些老师都是从线下转到线上的。”一位有近10年线下授课经验的K12领域老师江昊告诉TechWeb。
江昊是学而思网校最早一批做线上授课的老师，经历过线下大班培训课、教育光盘时期、PC端在线授课以及现在的移动直播，线下学生累计有近7万。在他看来，直播教育是不可逆的大趋势，却也是他不敢轻易涉足的领域。
线上收入有猫腻
学生资源靠搜题流量导入黏性不大
在线下K12领域耕耘多年的语文老师林岳和江昊的观点相同，他向TechWeb表示，“网红老师时薪过万炒作的概念比较多，不够实在。更高的收入，我们也可以炒作出来，但这种情况能持续多久，学生能跟他学多久。”
林岳指出，现在有些线上名师的学生资源是靠搜题流量导入的，而一个现实的问题是，在网上搜题的学生通常学习不太好，线上辨别能力比较弱。“我也看过一些线上老师的直播课，讲得很普通，但学生的反映却很好。”
线上缺少精品课程，不能与学生进行深入交流，黏性差，是林岳不看好线上高收入可持续的原因。他举例称，某搜题平台只要1块钱就能买到一节线上课程，这些老师只上课，课后基本没有任何服务，对于学生来说，1块钱可以听一节课，如果价格涨到5块，可能就不干了。“现在直播是风口，风口过去之后，学生会发现，浪费的不是1块钱，而是时间。这种东西不能提分，只是娱乐。”
关于教育直播的娱乐化，同为线下K12领域名师的张婷深有同感。张婷曾在猿辅导做过两个月直播，据她介绍，现在听课的学生很杂，很多不是因为崇拜老师才来的，可能只是因为你是名师，比较搞笑，所以花钱过来娱乐一下，根本没有意识到是在学习。“把网络课堂变成娱乐项目，打赏1块钱找乐子。这种关系能有多大黏性。”
不过，在江昊看来，时薪过万的高收入持续下去并非没有可能，前提是高收费导向，老师教材化，最主要的是课后辅导。真正能让学生提分的是服务类直播，这种才是有延续性的。毕竟花了那么多钱买课程，家长也会关注，无形中也是一种督促。
教育网红难当
备课时间是线下3倍老师必须会自high
“如果再给我一次选择的机会，我不会做网络教育，因为背后没有生活。”江昊坦言，晚上从来没有在12点之前休息过。事实上，他也于日前暂停了直播工作，“还在犹豫暑期要不要做直播”。
由于缺少实体课堂的现场感，线上备课对老师来说是一个挑战，尤其是精品课。江昊称，上个月为了一批要在5月初上线的直播课伤透了脑筋，一节1小时的直播课，仅课件就磨了2周，还没有进入演示阶段。
“通常情况下，一节线上课的备课时间大概是线下的3到4倍。”江昊介绍说，而线上课的容量却是线下的两倍，线下大概1个小时的课程内容，线上半个小时就能讲完，因为线上少了跟学生的互动。
当老师不能和学生面对面接触，就要思考如何用自己的气场吸引学生，起码要让学生愿意在一两个小时内坐在屏幕前听你讲课。所以，与线下可以直接进行互动的知识性课程相比，线上课程要更多考虑展现形式，老师还要会对着屏幕自high，开个玩笑、讲个笑话等。
在江昊看来，在线教育必然会朝着精品化的方向走，做精品就离不开服务。老师需要跟家长沟通，给学生答疑，如果背后有几千名学生，工作量可想而知。“现在一些老师号称只做线上，其实线下有一个团队在帮他维持，很多助教在背后答疑。”
江昊暂停线上直播，也是因为背后的团队没有打造起来。目前线上还不能替代线下。很多时候，网红老师只是看上去很美，从整个在线教育平台来看，也是少数。
“这从一个侧面也可以反映出来：网上出现一些攻击名师的言论，多半是公司内部或同行所为，不像PAPI酱那样，评论来自整个网络网民。”江昊补充说。
网红老师的猜想
在演播室做教育直播像追星一样追老师
正如娱乐界网红有经纪公司或公会专门培养一样，教育届也在酝酿网红老师工作室。据张婷透露，其所在平台疯狂老师正在做有关网红老师孵化器的工作，他是首批被选中的老师。
“不久之后，老师可以在演播室直播课程，这时候很多线上直播的难题就可以得到解决。”张婷介绍说，以往教育机构主要是通过宣传课程吸引学生，此后可以宣传人，让学生像追星一样追老师的课程。
据了解，在香港、日本、韩国、新加坡都有超级网红老师。此前，香港补习行业里三大品牌之一的现代教育开出年薪8500万港元（约合7130万人民币）的价格挖角遵理学校的中文老师林溢欣一事，就在内地教育圈刷屏。
在电商、母婴等行业，网红已经产生了重大影响。直播和网红老师能在多大程度上影响教育界，我们拭目以待。