300 square meters of the Amazon bookstores open: no book-Amazon-IT information
NetEase tech news on May 16, according to technology website CNET reported, Amazon@Penn can you go to any store and are not the same, the bright space with no shelves, no inventory, no cashier. In fact, if it can be called and stores are open to question. However, this covers more than 300 square meters of space, it is Amazon United States new bookstores, University of Pennsylvania , it becomes another example of Amazon evolution. Amazon is the world's largest e-commerce company, and it is beginning to build more stores to close and attract millions of users.
Amazon student program laipuli·maiketangna (Ripley MacDonald) Amazon@Penn Media Center, said: "we see this pattern has a lot of opportunities, we are very excited this exposure, we will continue to invest in this. "Media Center including a sofa, table, TV equipped with game controllers, so that students can play on the Amazon Prime Video Russia diamonds.
The store called Amazon customers in the future, "feeding system". Amazon has Prime students members launched a 6-month free trial service, after which annual fee of $ 49. United States investment bank Wedbush analyst maikeer·pahete (Michael Pachter) said: "Amazon wants to hook you on you are about 20 years old. ”
Penn State benefited, because the school has 25,000 students, mail processing operations need to deal with an increasing number of e-commerce case. Among them, the boxes for Amazon's e-commerce accounted for 40%. Vice President of business services at the University of Pennsylvania, Mary Hewitt (Marie Witt) says the huge pressure on the mail handling services.
Amazon@Penn acts as a hub for students, classrooms, and workers. They can use the Penn.Amazon.com to order anything, from textbooks to toothbrushes, and then enjoy the day of service of more than 3 million items, receiving the next morning at the latest. Amazon Prime member 2 day delivery time is much faster, and the latter an annual fee of $ 99. Amazon@Penn has a lot of Amazon employees, they can help to resolve customer service issues, you can also receive parcels and to display Amazon product.
Since the beginning of 2015, Amazon has opened 7 campus store, the end of this year is expected to increase to 13. In Pennsylvania, Amazon is leased retail space, but cooperation with other schools to share revenues, such as University of California, Davis can get Amazon to 2% Sales Commission. Amazon last year in Seattle opened its first shop Amazon Books, there are rumors that it will open hundreds of bookshops. But so far, campus stores seem to be more important to the company.
Retail consulting firm Kurt Salmon Digital partners Andi·Huang (Andy Wong), though you have not seen in the community of the Amazon store, Amazon wants to maintain rapid growth, it requires greater physical presence. In the United States much, you still can buy TV best buy faster, but these stores will help Amazon to change the status quo.
In addition, Amazon campus also puts pressure on traditional retailers, who are trying to compete with Amazon online consumers, United States largest physical Bookstore Barnes & Noble Education suffered the most, its bookshops just 5 minutes away from the Amazon@Penn. Barnes & Noble chain Education remains the largest entity on campus bookstores opened 748 on campus bookstores in the country.
300平米亚马逊实体书店开放：没有书 - 亚马逊 - IT资讯
网易科技讯5月16日消息，据科技网站CNET报道，Amazon@Penn可能与你去过的任何店面都不相同，这个明亮的空间中没有货架、没有库存、也没有收款台。实际上，它是否能被称为店面都值得商榷。然而，这个占地300多平方米的空间，正是亚马逊在美国宾夕法尼亚大学新开的实体书店，它成为亚马逊进化的又一例证。亚马逊已经是世界上最大的电子商务公司，它正开始建立更多实体店，以便接近和吸引数以百万计的用户。
亚马逊学生计划负责人莱普利·麦克唐纳（Ripley MacDonald）在Amazon@Penn的媒体中心称：“我们看到这种模式有很多机会，我们对这种接触非常激动，我们将继续投资于此。”媒体中心包括沙发、会议桌、配有游戏控制器的电视机，以便学生能在Amazon Prime Video上玩《俄罗斯方块》。
这个实体店被称为亚马逊未来客户“供料系统”。亚马逊已经为Prime学生会员推出为期6个月的免费试用服务，此后年费49美元。美国投行Wedbush分析师迈克尔·帕赫特（Michael Pachter）说：“亚马逊只是想在你20左右岁时钩住你。”
宾州大学因此受益，因为该校有学生2.5万人，邮件处理业务需要应对的电子商务箱日益增多。其中，亚马逊的电子商务箱就占了40%。宾夕法尼亚大学商业服务副总裁玛丽·威特（Marie Witt）表示，这对其邮件处理业务造成巨大压力。
而Amazon@Penn却可为学生、教室以及工人充当枢纽。他们可以使用penn.amazon.com订购任何东西，从教科书到牙刷等，然后享受300多万种商品的当日达服务，最晚第二天早上就可以收货。这比亚马逊Prime会员常用的2天送货时间快得多，而且后者年费达99美元。Amazon@Penn有很多亚马逊员工，他们可以帮助解决客服问题，还可接收包裹以及展示亚马逊新产品等。
自从2015年初以来，亚马逊已经开设了7家校园店，到今年年末有望增至13家。在宾夕法尼亚州，亚马逊正租用其零售空间，但与其他合作校方共享收入，比如加州大学戴维斯分校可获得亚马逊2%的销售提成。亚马逊还于去年在西雅图开设了首家实体书店Amazon Books，有传闻其将开设数百家实体书店。但是到目前为止，校园店似乎对该公司来说更为重要。
零售咨询公司Kurt Salmon Digital合作伙伴安迪·黄（Andy Wong）表示，尽管你现在还没有在社区中看到亚马逊实体店，但亚马逊要想保持快速增长，它就需要更大的物理存在感。在美国大部分地区，你依然可通过百思买更快地买到电视机，但这些实体店将帮助亚马逊改变现状。
此外，亚马逊校园店也对传统零售商造成压力，后者正努力与亚马逊竞争转向网络的消费者，其中美国最大实体书店Barnes & Noble Education受创最重，其实体书店距离Amazon@Penn仅5分钟路程。Barnes & Noble Education依然是校园最大实体连锁书店，在全国开设有748家校园书店。