Alibaba against false Union to suspend membership in response to: Alibaba does not affect cooperation, international coalition against fake-IT information
According to the economic voice of the companies in the world reported, Alibaba now stands on awkward thing, International Union announced yesterday that in a number of strong opposition from European and American luxury brand, has suspended the membership of Alibaba.
International Coalition against fake anti-counterfeiting infringement is the world's largest non-profit organization, headquartered in Washington, its members include the international well-known brand in the field, there were more than 250 members, has a high reputation in the industry. Mainly affected by counterfeit goods, as well as provide assistance to companies seeking protection of intellectual property rights.
Last month, the 13th, Alibaba announced to join the international coalition against the false in a high profile. At that time, the company said: "through the International Alliance against fake and counterfeit infringement in the Alibaba group, will be able to change situations and issues such as intellectual property protection, and other members of the Organization to learn and engage in constructive dialogue. ”
However, Ali was the arrival of other members of the international coalition against false rally. First United States Mike light luxury brands? Coles out of the Alliance and said that Alibaba is fashion's most dangerous. Anti-counterfeiting strategies have always been just tokenism, lips says brand forced match-fixing, but actually fake problem could not be practical solutions on the platform.
Mike? Coles's position received support from other over more than 20 members of the Union. Although the Chairman of the Board of Directors of the International Union continue to appease, and said Ali was "trusted partners", still continues. On May 11 and May 12, Italy fashion brands Gucci and United States jeweller Tiffany has announced its withdrawal from the coalition against false.
Under these pressures, International Alliance against fake announced that because the concerns of certain members, decided to suspend Ali is a member of the Board of the "large" category , followed by more detailed discussion and consideration.
Alibaba group said in a written response to reporters: "the open letter had been informed that the international coalition against false, but this does not affect our existing relations and cooperation projects . We firmly believe that Alibaba, the world's largest e-commerce platform, is facing worldwide and an important part of solving this problem. Alibaba will have more brands for more detailed discussion and communication, actively promoting the forward development of international match-fixing.
About Alibaba match-fixing problem, different people have different opinions. Business Monitor, who asked not to be named said that poor sales of luxury brands in China in two years, wanted to dump pan to e-commerce platform, hence the International Federation suspended membership happened in Ali:
Observers: lots of luxury goods in China are faced with declining performance situations, they may be blamed on the e-commerce platform, luxury brands including Gucci, are doing very well in the e-commerce platform, but rather their sales.
The observers also said that many international organizations have to have discrimination and prejudice in China, which is another reason against Ali Union suspended the membership:
Observers: this is not an Alibaba a problem, many Chinese companies are in the process of globalization had faced a similar problem. These international organizations, including the luxury brands should adopt an open attitude, a new attitude of cooperation, in order to fundamentally solve the problem of fakes.
However, professional fake people on Wang agreed with the views of the international luxury brands, that Ali never really had to match-fixing. He also said that if Ali really wanted to match-fixing, in respect of the claim so that consumers would be able to from the sale of businesses, and should not try to protect businesses to escape liability.
In fact, since the last two years, Ali Baba to fight fakes again. In a fraud case last year, Guangzhou yuexiu district police knocked out two groups of 5 lines of sportswear under fake dens, the amount of money involved reached 20 million Yuan, and solve the clues came from Ali.
In April this year, Alibaba and Yiwu market regulatory agency launched a special action to concentrate on combating Internet counterfeiting crimes of infringement, Yiwu 15 network sales leave dens and more than 40 more concentrated impact the sale shop.
Shanghai q-business consulting CEO Lu Zhenwang said Ali's efforts to match-fixing should be recognized. In fact, the company also responded to complaints from luxury brands, on May 4 this year, Taobao Taobao, publish the luxury brand goods rectification notice, announced on May 20, Taobao seller when released luxury brand goods, you need to provide vouchers.
Shanghai q-business consulting CEO Lu Zhenwang pointed out that the International Union suspended the membership of Alibaba, that Ma also needs to make more effort to repair relations with the luxury brand.
阿里巴巴被反假联盟暂停会员资格，回应：不影响合作 - 阿里巴巴,国际反假联盟 - IT资讯
据经济之声《天下公司》报道，阿里巴巴公司眼下正摊上件尴尬事，国际反假联盟昨天宣布，在多个欧美奢侈品品牌的强烈反对下，已经暂停阿里巴巴的会员资格。
国际反假联盟是全球最大反假冒侵权的非营利性组织，总部设在华盛顿，旗下成员囊括了各个领域里的国际知名品牌，共有250多个成员，在业内拥有比较高的声望。主要为受假冒商品所影响、以及寻求知识产权保护的公司提供援助。
上个月13号，阿里巴巴高调宣布加入国际反假联盟。当时，阿里巴巴表示：“通过国际反假联盟，阿里巴巴集团将能够就变化中的假冒侵权形势和知识产权保护等议题，与组织内其他成员探讨学习并开展建设性对话。”
然而，阿里的到来却引发国际反假联盟内其它成员的反弹。首先是美国轻奢品牌迈克?科尔斯退出联盟，并且说阿里巴巴是时尚界最危险的存在。一直以来打假策略都只是做表面文章，嘴上说力挺品牌强制打假，但实际上平台上的假货问题一直没有得到实际解决。
迈克?科尔斯公司的立场得到其它20多家联盟成员的支持。尽管国际反假联盟董事会主席不断安抚，并表示阿里是“可信赖的伙伴”，事件却仍然持续发酵。5月11日和5月12日，意大利时装品牌Gucci和美国珠宝品牌蒂芙尼先后宣布退出反假联盟。
在这些压力之下，国际反假联盟宣布，因为某些成员的顾虑，董事会决定暂停阿里所属的“一般会员”类别，之后会做更详细的讨论和考虑。
阿里巴巴集团在给记者发来的一份书面回应中称：“已获悉国际反假联盟的公开信，但这不会影响我们既有的关系和共同合作项目。我们坚信阿里巴巴作为全球最大电商平台，是全球范围内面对和解决这一问题的重要组成。阿里巴巴将会跟更多的品牌商进行更详细的讨论和和沟通，积极推动国际打假事业往前发展。
关于阿里巴巴打假的问题，不同的人有不同的看法。一位不愿透露姓名的电商业观察人士称，奢侈品牌这两年在中国销量不佳，却想把锅甩给电商平台，因此才有了这次国际反假联盟暂停阿里会员资格的事情发生：
电商观察人士：很多奢侈品在中国都面临业绩下滑的情况，他们可能是想归咎于电商平台，其实包括Gucci在内的奢侈品牌在电商平台上做得都很好，电商反而是有利于他们的销售的。
这位观察人士还表示，许多国际组织都对中国企业抱有歧视和偏见，这是国际反假联盟暂停阿里会员资格的另一个原因：
电商观察人士：这也不是阿里巴巴一家遇到的问题，很多中国公司在全球化过程中都曾经遇到类似的问题。这些国际组织、包括奢侈品品牌都应该持一个开放的态度，一个新密合作的而态度，才能从根本上解决假货的问题。
不过，职业打假人王海在这件事上却赞同那些国际奢侈品牌的看法，认为阿里从来没有真心要打假。他还说，如果阿里真的想打假，就该让消费者能够顺利向售假商家索赔，而不应该千方百计地保护商家逃脱法律责任。
事实上，最近两年以来，阿里巴巴在打假方面动作频频。去年一桩造假案件中，广州越秀区警方打掉两个团伙的5个线下运动服假货窝点，涉案金额达到2000万元，破案线索就来自阿里。
今年4月，阿里巴巴还与义乌市市场监管局开展了一次集中打击互联网侵权假冒违法犯罪专项行动，对义乌15个网络售假窝点和40多个售假网店进行了集中冲击。
上海万擎商务咨询有限公司CEO鲁振旺说，阿里为打假作出的努力应该得到承认。事实上，阿里巴巴也对奢侈品牌的抱怨作出了回应，今年5月4日，淘宝网发布《淘宝网奢侈品牌商品整顿公告》，宣布从5月20日起，淘宝卖家在发布奢侈品牌商品时，需要提供相关凭证。
上海万擎商务咨询有限公司CEO鲁振旺指出，这次国际反假联盟暂停阿里巴巴的会员资格，说明马云还需要作出更多努力，去修复与这些奢侈品牌的关系。