Yang yuanqing: operator channel success but hurt Lenovo-Lenovo, ZUK mobile phones-IT news
Every April is the start of the new fiscal year, all swearing, establishing new fiscal targets, employee morale, and this has become a tradition. On April 21, 2016, the associated mass swearing-in ceremony held in Beijing. After the meeting, all staff leave, and thousands for ZUK flagship product Z2 Pro release support, make Lenovo one of the biggest product launches in history. ZUK's Association was founded in the end of 2014 Internet phone brands, on Lenovo systems operate independently. In more than a year after the fumble, ZUK return Association, vowed to started in the Chinese market "mobile strikes back."
Lenovo is in a period of transition to the mobile Internet, the interconnection of all things, while still at the IBM servers, MOTO phones after two major acquisitions of the cycle. Giant as a traditional PC, Lenovo has the resources, channels, brands, such as resources, but the transition fast enough. This time, ZUK phone back Lenovo mobile "rebel" China's mobile phone market at the same time, also launched the "innovation partner program" with a new mechanism to allow Lenovo rejuvenated, get rid of "big business". Current: Association development an important juncture in the history of how broken? Xinhua reporters interviewed Yang yuanqing, Lenovo's Chairman and CEO.
Reporter: emphasizes the complex associative culture. Lenovo mobile so serious declines in the past two decades, what are your conclusions of the secondary drive?
Yang yuanqing: not very nice to be able to impress the user of our products. China's mobile phone industry is the operator-led last year ago legend about 80%~90% mobile phones businesses depend on this channel, we can do fine. Three operators in three formats, each one is customized, and are low-end products. Instead, the success of the channel is detrimental to us, because our customers are not end users, operators, we consider is to meet operator customization requirements, and keep them happy. Through the operator channel sales was very good, we will feel at ease, do not feel the need to spend on the user's body and the product, which is completely wrong. Now go back and learn from their mistakes, feel like I have to with a spirit of ingenuity to get the product done.
Reporter: was founded ZUK wants to do a complete Internet phone, because inside the Lenovo system hard to transcend. How do you think?
Yang yuanqing: last year we were under a lot of determination, to abandon the (operator) modes. You might see Lenovo's sales decline was more serious, in fact, it is only in the Chinese market, Lenovo has been a relatively high growth in overseas sales, in China there's cliff-like drop. We should be supporting, not to throw away all the stuff, a low-end product. Reservations should say all is fine now. Of course, the operators did not give up, but operators also emphasized the good products, good quality. We are more sales through retail and online channels.
ZUK released last year, because we are aware that with a spirit of ingenuity is the key product. Want to do any fine is not so easy, even done a function that allows users to meet is not easy. Therefore, we have established ZUK, enable it to run independently, to give thorough product. I think through the years of their independence fight, done in the form of the Internet for product development, product promotion, which were built up. Lenovo's system is more difficult to achieve in the past, I think this is a very big harvest.
Reporter: ZUK, a year in product design, marketing business, channel attempts to do a lot on the Internet. See ZUK has been to get rid of Lenovo's shadow and become a complete Internet brands. Now why are you back?
Yang yuanqing: ZUK was the establishment last year of the most correct decision, but the right decision is to make it back on the platforms of Lenovo, Lenovo's platform allows ZUK has a unique advantage.
On one hand, ZUK to reverse effect to Lenovo's mobile business in China as a whole with more Internet-oriented, our business model of building a more user-oriented. ZUK Lenovo will bring a lot of new things, such as new methods of contact with customers, business fans, new products promotion mode.
The other hand, the international platform Association can also bring great value to the ZUK, ZUK good products, good models to the world. Lenovo mobile, China team after grafting ZUK menace. Lenovo and ZUK two resources are fully integrated for Lenovo's rapid growth. After back to Lenovo, ZUK can use Lenovo platform advantages in production, large-scale purchases, including borrowing secured all of the resources and power to help promote.
We should not look down on Lenovo's efforts of the past decade, its biggest achievement is the global operations, international platform, and this number could not be found in China. ZUK after returning to the legend, on this larger stage in the emitted light and heat would double. Because today's China is a market of 1.3 billion population, which is 7 billion, there is no doubt that should be targeted to the global market. Association through the efforts of so many years, worldwide sales channels, established a good business model, in fact, this is the ZUK can borrow. It really is time to put China's products, a good business model to the world.
ZUK independence this year also tied, they will manufacture to a third party to do it, third party were to give money to produce, the start-ups are a lot of constraints. If Lenovo's platform production, can be the first production, sold before you pay, and you can also enjoy the advantages of Lenovo large-scale purchases, this is the big advantage of platform.
杨元庆：运营商渠道的成功反倒害了联想 - 联想,ZUK
手机 - IT资讯
每年4月是联想新财年开始之际，举行全员誓师大会，确立新财年目标，鼓舞员工士气，这已经成为联想的一个传统。2016年4月21日，联想的万人誓师大会在北京举行。会后，全体员工留下，万人一起为ZUK的新品Z2 Pro旗舰机发布助阵，造就联想史上最大规模的一次新品发布会。ZUK是联想于2014年年底创立的互联网手机品牌，在联想体系外独立运作。在一年多的摸索之后，ZUK回归联想，宣誓将在中国市场打响“手机反击战”。
联想正处于向移动互联网、万物互联的转型期，同时也还处在对IBM服务器、MOTO手机两个重大收购之后的消化期。作为传统的PC巨头，联想有资源、渠道、品牌等资源，但转型不够快。此次，ZUK手机回归，联想移动在“反扑”中国手机市场的同时，也启动了“创想合伙人计划”，以新的机制欲让联想重新焕发活力，破除“大企业病”。当前是联想发展历史上的又一个重要关口，如何破局？记者记者采访了联想董事长兼CEO杨元庆。
记者：联想文化中强调复盘。联想手机过去两年下滑这么严重，你们复盘的结论是什么？
杨元庆：我们没有很好的能够打动用户的产品。过去中国的手机产业就是运营商主导，去年以前联想大约有80%~90%的手机业务依赖这个渠道，我们做不了精品。三个运营商三个制式，每一个都要求定制，而且都是低端产品。这个渠道的成功反倒是害了我们，因为我们的客户不是最终用户，而是运营商，我们考虑的就是满足运营商定制的要求，让他们满意。当时通过运营商渠道销售的很好，我们也就心安理得了，不觉得需要花心思在用户身上和产品上，这是完全错误了。现在回过头来痛定思痛，就是觉得要用匠心精神把产品做好。
记者：当初创立ZUK就是想做一个完全互联网化的手机，因为在联想内部体制原因很难突破。你认为效果如何？
杨元庆：在去年我们其实是下了很大的决心，要抛弃这种(运营商)模式。大家可能看到了联想的销量下滑得比较严重，其实这只是在中国市场，联想在海外的销量一直是比较高速的增长，在中国则出现断崖式的下降。目前我们应该是撑到底了，把不该要的东西、低端的产品都抛掉了。现在保留的应该说都是精品。当然，运营商渠道没有放弃，但在运营商渠道也要强调好的产品、好的品质。未来我们更多是通过零售渠道和在线渠道来做销售。
去年放出ZUK，是因为我们意识到用匠心精神把产品做好是关键。想做好任何一款精品都不那么容易，甚至连做好一个让用户满足的功能可能都不容易。因此，我们成立ZUK，让它独立运营，去把产品给做透。我觉得通过他们这一年来的独立拼杀，做到了以互联网的形式进行产品开发、产品推广，这种模式被建立了起来。这在过去的联想大体系里是比较难以实现的，我觉得这是我们非常大的收获。
记者：ZUK这一年在产品设计、销营、渠道上都做了很多互联网化的尝试。看得出ZUK一直想摆脱联想的影子，成为一个彻底的互联网品牌。现在为什么要收回来？
杨元庆：成立ZUK是去年最正确的决定，但是更正确的决定是让它再回到联想的平台上，联想大平台让ZUK拥有得天独厚的优势。
一方面，ZUK能够反向影响，把联想整体在中国的移动业务带得更加互联网导向，把我们业务模式建设得更加用户导向。ZUK会给联想带来很多新的东西，比如新的接触客户、经营粉丝的方法，新的产品推广模式。
另一方面，联想的国际化平台也可以给ZUK带来巨大价值，把ZUK好产品、好模式推向全球。联想移动中国团队在嫁接ZUK后如虎添翼。把联想和ZUK两方面的优势资源充分结合能让联想长足成长。重回联想后，ZUK可以利用联想大平台在生产、大规模采购方面的优势，包括借用联想所有的资源和力量帮助去进行推广。
大家不要小瞧联想过去十年努力的成果，它最大的成果是全球运营、国际化平台，这在中国找不到几家。ZUK回到联想之后，在这个更大的舞台上可以散发的光和热会加倍。因为当下的中国毕竟只是一个13亿人口规模的市场，而全球是70亿，毫无疑问应该是瞄向全球的市场。联想通过这么多年的努力，在全球建立了销售渠道，建立了很好的运营模式，其实这都是ZUK可以借用的。现在真的是时候把中国好的产品、好的业务模式推向全球了。
其实ZUK独立创业这一年里发展也受到掣肘，比如他们将生产制造交给第三方去做，第三方要先给钱才能生产，这对初创企业是很大的掣肘。如果在联想的大平台上来生产，就可以先生产，卖了之后再付钱，并且还可以享受联想大规模采购的优势，这就是大平台的优势。