Meizu wants to enter the United States market, first opened it-Meizu, speaker-IT information
On May 17, according to foreign media reports, last year, Meizu shipments exceeded 20 million units, valued at more than 3.3 billion dollars, but the United States users, it's still pretty strange, because the company's products in the United States market doesn't buy it.
But that will change in the near future, Meizu was going into the United States market. But they use the "Save", as the company in the United States the first product they sell is not a Smartphone, but a minimalist design speaker called Gravity, the designer is famous Japanese ping Jing Haoshang (Hironao Tsuboi).
However, the "Save" is not that simple, Gravity speaker does not use a conventional publishing manner, but rather raised on Indiegogo.
"Because of the low visibility, in the United States the matured markets and JBL, Bose and Sonos and other brands in direct competition, may have less realistic," Meizu wrote in a press release. "We want to pass the Gravity test their products in the United States market's competitiveness. ”
Due to Meizu has rich experience in MP3 manufacturing, so the speaker competition surely is not too bad. In addition, designers added, this product is equipped with enough selling point in appearance.
Meizu in the United States market test of aquatic products, Gravity uses all the methods of publication Although some prices, but can also understand. However, we still hope that Meizu will more confident, after all, the small factory where it had not in the past.
魅族欲进军美国市场，首款产品开启众筹 - 魅族,音箱 - IT资讯
5月17日，据外媒报道，去年，魅族出货量突破2000万台，估值更是达到33亿美元，但对美国用户来说它依然相当陌生，因为该公司旗下产品在美国市场根本买不到。
但是近期内这种情况就要改变了，魅族也要进军美国市场了。不过它们采用了“曲线救国”的方式，因为该公司在美国售卖的首款产品并不是智能手机，而是一款名为Gravity的极简设计音箱，其设计师是大名鼎鼎的日本人坪井浩尚（Hironao Tsuboi）。
不过，这“曲线救国”可没有那么简单，Gravity音箱并没有采用常规的发布方式，而是在Indiegogo上搞了次众筹。
“由于知名度不高，想在美国这种成熟市场与JBL、Bose和Sonos等品牌正面竞争恐怕有些不太现实，”魅族在新闻稿中写道。“我们想通过Gravity测试自己产品在美国市场的竞争力。”
由于此前魅族有丰富的MP3制造经验，因此其音箱竞争力想必也不会太差。此外，由于设计大师的加入，这款产品在外观上也有足够的卖点。
作为魅族在美国市场的试水产品，Gravity采用众筹方式发布虽然有些掉价，但也能理解。不过，我们还是希望魅族能多点自信，毕竟它已经不是从前的那个小厂了。